Philippines BPOs: Prepared To Stay On Top?

12523905_1094112590613600_4599398525089712302_nBy DMAIPH Analytics Intern Jacqueline Belmonte. 

The Philippines looks to remains the top Business Process Outsourcing (BPO) preference of companies around the world.

In fact, during 2016, the Contact Center Association of the Philippines (CCAP), the country’s Information Technology and Business Process Management (IT-BPM) sector projected that by 2017, the industry will provide more than 1.3 million jobs and over $25 billion revenue.

As of 2016, the industry employs 1.2M people and accounts for around 8% of Philippines’ GDP.  However, despite of  the continuous growth of the BPO, experts see a potential end to the growth of the industry.

In a study of Frost & Sullivan, low-skilled jobs in the outsourcing industry would decline by 28 percent within the next 6 years but will give rise to high-skilled outsourcing jobs by 2022.

By 2025, Pew Research Center survey expects robots and digital agents to replace a large number of BPO workers. “The Death of the Call Center”, Xerox’s worldwide survey revealed 42 percent of respondents said that call center will cease to exist but predicts the rise to “super-agent” who has high-tough and high value assistance to customers’ more complex problems.

The wide spread of robotic process automation (RPA) and artificial intelligence threatening to replace human agents is now the opportunity that companies under the BPO industry have been eyeing. For an instance, AI intelligence or the ability of machines to imitate human intelligence that get’s better through time and repetitive use is slowly changing the game.

A good example is Luvo, a virtual assistant that could assist customer problems such as lost or stolen bank cards and forgotten pin numbers. A startup founded by George Yang,  called AI Pros’, a voice-based natural language software, that can speak with customers using spoken English to pitch them a sale and only need human intervention when there are words that the system can’t understand  has shown an 80 percent increase in performance  of call centers. AI Pros’ is geared to help the BPO to cope with the AI threat by creating higher value jobs.

The alarming peril of the technological advancement to the BPO’s has also been recognized as a serious concern by the government. Senate Resolution No. 344 is the government’s response to maximize the  the development of AI technologies whilst acknowledging the possible negative impacts to jobs and employment in the country. With these, people seeking for employment are encouraged to take on the opportunities posed by the growth in software and mobile programming, cloud, analytics and other technical skills.

The bright side of this probable sunset of the BPO industry is that, companies and universities in the Philippines have responded positively through organizing events, trainings  and integrating growing industries such as analytics in the curriculum currently offered.

This initiative will create a highly skilled and competent pool of human resource that secures them against the threat of the downfall of the BPO industry. In addition, analytics training companies such as Decision-Making, Analytics & Intelligence Philippines (DMAIPH), BPO’s can be be guided as to how to slowly navigate from losing to winning  back the market.

Dr. Data_Analytics in the Philippines

Analytics in the Philippines – The Philippines is at the center of the action when it comes to solutions to the global need for analytics. Blessed with a solid foundation of young, educated and English speaking workforce, companies around the world are look for Filipino analytics talent to fill analytics positions.

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DMAIPH was set up to facilitate these solutions and bring the talent and the business together. And that is exactly why I wrote Putting Your Data to Work, the first analytics guidebook designed specifically for the Philippines.

Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to order the book. Take advantage of this unique global opportunity and get more analytics in your career or in your business.

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