What People Want

Like any entrepreneur, I have my strengths and my weaknesses. Generally my strengths are were I focus more of my time.

But occasionally I need to try and mitigate my weaknesses as well. One of them is that I tend to be verbose.

What I love most about marketing guru and blogging king Set Godin, is most of his blog posts are simple, yet extremely powerful.

Today’s being a perfect example.

“Fast, easy guaranteed. …pick none.

That’s the work that’s worth doing.”

What people want is not what is usually worthwhile, nor want the truly need.

http://sethgodin.typepad.com/seths_blog/2014/06/fast-easy-guaranteed.html