The 3 Pillars of Small Business Analytics

When I consult with small business owners, there are 3 areas where my guidance generally has the most impact. I call these areas the 3 Pillars of Small Business Analytics.

The first pillar is a Competitive Landscape. I have found that very few small business owners really have a handle on the competition.

A competitive landscape analysis will reveal threats and opportunities that generally are not obvious to a business owner who focuses most of his/her energy on running the business itself.

Some of the data points you can capture and analyze include pricing, location, business size, quality, scope of business, diversity of product offering and of course revenue. You would be surprised to find how easy it is to gather all this info.

Knowing where your products and services stack up against your competition is a key to prosperity. To achieve this understanding you need to use analytics.

The second pillar is a Demographic Profile. I have also found that very few small business owners really understand the demographics around their business.

A demographic profile analysis will illustrate how closely your customer base mirrors the actual population around your business. In many cases small businesses are not positioning their services correctly based on the opportunity in their market.

Data to include would be traditional demographic markers like age, race, sex, family status, financial status, economic state, etc. There is a ridiculous amount of data on the internet that can be mined free and easy.

Making sure your business is properly positioned to take advantage of your arket will ensure more long term success. The data is out there; you just need to know how to bring it into your analytics process.

The third pillar is Customer Insights. With the boom in social media, most small businesses have not figured out how to capture and analyze all the information being published and shared about their business.

Customer Insight analysis allows a business owner to stay on top of problems and identify how customers feel about their business quickly.

We all know how quickly things can go viral and having a good tool to capture customer sentiment in social media is generally the most overlooked aspect of running a small business.

Positive and negative reviews, trending items, number of likes, follows and shares, are all items that can be rolled into customer insights. You can combine this with surveys, focus groups and loyalty programs among other things to get a full picture of your business.

If you are a small business owner, decision-maker or analyst then focusing on these analytics pillars will make all the difference in the world.

And the best part, is they are all free and easy to bring into your business.

Small Business Analytics — The field of small business analytics is just starting to blossom as companies are looking for more data-driven decision-making to prosper in the age of Big Data. Sonic Analytics is at the fore front of providing analytics training, consulting and outsourcing options to small businesses. Contact us now at info@sonicanalytics.com or connect with me directly to set up a free consultation on how to get more analytics in your small business.

Dan Meyer heads Sonic Analytics, an analytics advocacy with offices in Manila, the San Francisco Bay Area and as of February 2019, Ocala, FL. With over 20 years in Big Data, Dan is one of the most sought-after public speakers in Asia and has recently begun offering public training seminars in the United States.

Sonic Analytics(www.sonicanalytics.com) brings big data analytics solutions like business intelligence, business dashboards and data storytelling to small and medium sized organizations looking to enhance their data-driven decision-making capabilities. We also advocate the use of analytics for civic responsibility through training, consulting and education.

As citizens of this great democracy, we need to look at the data (analytics), plan a course of action (strategy) and share our data-driven viewpoints (presentation). This approach to a data savvy work force starts in school. So, we started an internship program to empower our youth to use Analytics, plan Strategy and Present their insights… ASP!

When not training current and future analysts, you can find Dan championing the use of analytics to empower data-driven citizenship by volunteering his expertise with schools and non-profits dedicated to evidence-based social progress like Saint Leo University’s Women in Data + Science Program and the Data + Women of Tampa Meet Up Group.

Advertisements

Building Businesses By Doing Things Many Don’t Do

Early in my career, I realized that I had a very in-demand skill, something that people really needed in the business. I knew how to use Microsoft Excel. The ability to make spreadsheets and turn them into reports and to do analysis, surprisingly, was something I had a natural talent for.

It’s actually quite amusing to think how my entire career trajectory benefited from my innate ability makes sense of large files of numbers in a speadsheet. I was able to start doing that on a regular basis, making reports and doing different types of business analysis work that added a lot of value to the bank. Making sure we targeted the marketing of our products to specific, much more likely to buy, geographic and demographic groups accelerated the adoption rate and drove up cross sell of additional products.

Before I knew it I had a 15 year career with Wells Fargo and in that time, I got to do all kinds of analytics from end to end. Bringing in new data, structuring it, putting it in databases, and figuring out how to extract insight and report to senior management was something I got really, really good at.

After years of great experiences, working on huge data science projects and working across various teams to roll out complex analytics solutions. So, after doing that for the bank, I went into business myself as an analytics expert. I’ve spent the last decade working with a wide range of companies helping them level up their use of data.

Now, I am working small business owner and entrepreneurs as Icoach them into how to look at their data the same way Wells Fargo looks at its data. I help them implement analytics systems and processes — solutions that will help them mimic what the big successful multinational companies are doing with their data —so then they can be more competitive. That opportunity to coach them and give them a chance to be successful is what’s driving me.

It all starts with a commitment to start doing things that most other businesses aren’t doing very well or even at all.

Sharing an excerpt from a recent issue of Success Profiles Magazine that I was featured in. Thanks to Brian K. Wright and Bill Walsh for the opportunity!

Francisco Bay Area and as of February 2019, Ocala, FL. With over 20 years in Big Data, Dan is one of the most sought-after public speakers in Asia and offers big data coaching and analytics training seminarson both sides of the Pacific. Dan has also recently joined the Powerteam International family as a small business analytics resource speaker.

Sonic Analytics(www.sonicanalytics.com) brings big data analytics solutions like business intelligence, business dashboards and data storytelling to small and medium sized organizations looking to enhance their data-driven decision-making capabilities. We also advocate the use of analytics for civic responsibility through training, consulting and education.

As citizens of this great democracy, we need to look at the data (analytics), plan a course of action (strategy) and share our data-driven viewpoints (presentation). This approach to a data savvy work force starts in school. So, we started an internship program to empower our youth to use Analytics, plan Strategy and Present their insights… ASP!

When not training current and future analysts, you can find Dan championing the use of analytics to empower data-driven citizenship by volunteering his expertise with schools and non-profits dedicated to evidence-based social progress like Saint Leo University’s Women in Data + Science Program and the Data + Women of Tampa Meet Up Group.

DMAIPH will be at the Big Data Conference on Nov 15 – 2017 @ Enderun

http://conferences.enderunextension.com/conferences/big-data-analytics-summit-2017

This year’s theme is “Big Data Made Simple”

“Data is the new Oil” is the new mantra, and for good reason! The past decade has seen an amazing transformation of business. The top 5 largest listed companies by market capitalization are all from the IT sector: Apple, Alphabet (Google), Microsoft, Amazon, Facebook.  Contrast that with just five years ago when the list was dominated by energy and financial sector players.

These companies, who have now achieved global dominance, have one thing in common. They have mastery over data. The lesson: to thrive in business today, you must constantly innovate, and you must up-skill yourself and your team in understanding data through analytics.

My talk will be on “The Upskilling Challenge: Massively Scaling the Filipino Data Science & Analytics (DSA) Workforce

Data Science and Analytics Enabled Professionals are among the most in demand workers in the Philippines today. Additionally, the projected growth for DSA workers is estimated to be over 500,000 new DSA jobs in the next 5 years. For the Philippines to meet both surging domestic demand and take advantage of the global shortage in DSA talent, we will all need to take part in a massive upskill training program. I will outline the various roles required of us in this massive undertaking to digitally transform a significant percentage of the Filipino workforce. It should lead to some interesting conversations.

profile pic5.jpg

Analytics Consulting – As a founding member of Gloabl Chamber Manila, DMAIPH specializes in a variety of analytics consulting solutions designed to empower analysts, managers and leaders with the tools needed for more data-driven decision-making. We have helped dozens of companies get more analytics in their business. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly so we can tailor an analytics solution made just for your unique requirements.

The Past Week Reminds Me Why I Love Analytics in the Philippines

When I left the U.S. five years ago, it was to chase a dream.

The dream although simple to me was one that many people thought impossible at the time… to see analytics becoming a topic of everyday conversations.

In business, in education, in the government and in the media over the past week, I have been part of conversations about how to empower 100,000s of Filipinos to get more analytics in what they do.

There is still so much to be done to turn this dream into a reality, but as I have talked with journalists, professors, political figures and business leaders, I keep getting the same result… the dream is now one that many share.

Some examples of the new reality…

The Analytics Association of the Philippines (AAP.PH) will be the umbrella on which so many analytics initiatives incubate, grow and prosper.

Schools like De La Salle – College of St. Benilde, the University of Asia & Pacific, and UP will continue to offer new and innovative courses built around regional standards for the enablement of data science and analytics.

New batches of students like CSB’s SMIT students taking Business Analytics subjects will enter the workforce armed with more skills then any batch before them.  They kids are learning Tableau while still in school. How cool is that?

Advocacies like Augment BPO will rise up to address clear and present threats like the one that AI presents to the BPO industry.

And that’s just the tip of the proverbial ice berg.

It’s been a really good week.  No, check that… its been a great week.

And it all reminds me of why I love this adopted country of mine so much.

jobspicture2

The Augment BPO Data Science and Analytics Advocacy Project (Augment BPO) is empowering BPO Companies, Executives, and Workers in the Philippines to prepare for and address the clear and present danger posed by Artificial Intelligence Chatbots (AI Chatbots) to BPO revenue growth and jobs through Data Science and Analytics strategy planning, awareness building and upskill training.

DMAIPH is a founding member of the Analytics Association of the Philippines and specializes in arming the Data-Driven Leader with the tools and techniques they need to build and empower an analytics centric organization. Analytics leadership requires a mastery of not just analytics skill, but also of nurturing an analytics culture. We have guided thousands of Filipino professionals to become better analytics leaders. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to discuss a uniquely tailored strategy to ensure you are the top of your game when it comes to Analytics Leadership.

APEC Data Science & Analytics Key Competency #2: Data Visualization and Presentation

According to the APEC (Asia Pacific Economic Cooperation) Advisory Group, Data Visualization and Presentation is one of the key competencies of a Data Science & Analytics professional working in the region.

By definition, a DSA professional demonstrates the ability to create and communicate compelling and actionable insights from data using visualization and presentation tools and technologies.

Data visualization is a general term that describes any effort to help people understand the significance of data by placing it in a visual context. Being able to present these visuals in a way that initiatives action and empowers decision-making is just as important.

The best data visualizations are simply ones that take data and convert it to visuals like pie charts, line graphs, sales charts, etc.

Patterns, trends and correlations that might go undetected in spreadsheets or text-based data can be exposed and recognized easier with data visualization software.

Good analysts are the ones who can visualize data and use tools to add a story telling component to their analysis.

One of the best ways of communicating any kind of complex information is to turn it into a story, starting at the beginning and working your way through to the end.

Making the story relevant to the audience is key. By making the results both easier to understand and more likely to be remembered it becomes easier to convince an audience of the validity of your approach and make them more likely to accept and take action based on your conclusions.

In the end, just think of the adage picture is worth a 1000 words, just like a good pie chart is worth 10,000 rows of excel data.

IMG_9107

DMAIPH offers a wide range of analytics centric training solutions for professionals and students via public, in-house, on-site, and academic settings. We tailor each training event to meet the unique needs of the audience. If you need empowerment and skills enhancement to optimize the use of analytics in your organization, we are here to help.

Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to set up a free consultation to learn which of our DMAIPH analytics training solutions is best for you.

The Three T’s of Recruitment Analytics (next training on Mar 28 in Ortigas)

I often talk about how having good recruitment analytics takes a combination of the right talent, the right technology and the right technique. As a talent management professional, I am sure you have valuable insight into which of the 3 T’s you see as your organizations strongest and weakest point. From your perspective, is it:

Talent: You have to have people who get the recruitment process that are curious, comfortable playing with data and are good communicators. That have to be able to identify data, analyze it and provide actionable reports.

Technology: You need tools to help you leverage the opportunities stored in your recruitment data. The tools need to take data from different sources and blend it into a central analysis tool. The results should be displayed in reports and business dashboards that allow managers and decision-makers to act quickly and efficiently.

Technique: Your entire team needs to be part of the analytics process. Analysts can do the bulk of the work, but everyone needs to be empowered to use data to discover patterns, exploit opportunities and mitigate risks.

Which one of the three is the one your team has the biggest challenges with?

11709268_10153506561077425_1608720566061502683_nIn my experience, most recruitment teams have good talent in place, and many have the technology they need to be successful. The missing element is often technique. Few recruitment teams are truly skilled in using analytics to get the right candidates, one’s who will stick around, at the right time.

Infusing recruitment teams with tried and true analytics techniques in one of my specialties. Connect with me and I will show you how to get more bang for your buck when it comes to filling open positions and keeping them filled.

Join us for our next training on March 14 in Ortigas. Click here for more details >>>

HR & Recruitment Analytics – The recruitment and retention of top talent is the biggest challenge facing just about every organization. You really have to Think Through The Box to come up with winning solutions to effectively attract, retain and manage talent in the Philippines today.

DMAIPH is a leading expert in empowering HR & Recruitment teams with analytics techniques to optimize their talent acquisition and management processes. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to learn how to get more analytics in your HR & Recruitment process so you can rise to the top in the ever quickening demand for top talent.

Using Data To Recruit Better Candidates (Next Training Mar 28)

A few blog posts ago I mentioned 2 important recruitment analytics data points that can be used to help better understand attrition; distance to work and difficulty of commute. If a recruitment team has a way to use data on these two metrics in their screening process, they will be able to spend less time on high risk candidates and more time on candidates who have a much higher chance of sticking with the company.

It is not hard to start tracking these data points, as long as you have their home address, a general knowledge of traffic patterns and two very useful free  tools to help in your analysis. The free tools can be found at www.itouchmap.com and www.tableau.com/public

Based on the 50 Customer Care Analysts my team has hired for our 17 seat customer care team over the past 2.5 years, you can see some clear patterns when you look at their home addresses and commute on a map.

As you can see below, the majority of our candidates who turn into long term hires live closer to the office and along easier traffic routes. As a general rule, one direct ride (bus, train or shuttle) generally equates to stickiness of the candidate. Even some who live closer distance wise, but face multiple rides have a higher attrition rate than those who live a little further but have one ride. For example, taking a bus from the central part of Quezon City might be easier then 2-3 jeepney rides from Taugig, even though the distance from Taguig is much closer.

CS_Tbleu

The map, created in Tableau Public, is generated on knowing the latitude and longitude of their home address (from their resume), which can be looked on using itouchmap. The whole project took less then 2 hours to compile, organize and upload the data into Tableau, then seconds to build the map.

During our first year as we hired people from a wider range of places we had much higher attrition (65%), but as we matured as a business along with our understanding of these and other key metrics, our attrition has dropped significantly in the past year (28%).

As elaborated on more in detail in previous posts, distance to work and difficulty of commute are not on their own data points to be used to screen candidates, but when combined with their interview scores, test and assessment results and reference checks, you can have a much more well-rounded view of the candidate’s potential.

If you would like some help us setting up this same process of capturing distance to work and difficulty of commute and building a map to visualize them, feel free to reach out to me. I have a book, this blog, lots of training materials and I speak about analytics frequently. I’m here to help.

Our next training is March 14 in Ortigas, click here to learn more >>>

HR & Recruitment Analytics – The recruitment and retention of top talent is the biggest challenge facing just about every organization. You really have to Think Through The Box to come up with winning solutions to effectively attract, retain and manage talent in the Philippines today.

DMAIPH is a leading expert in empowering HR & Recruitment teams with analytics techniques to optimize their talent acquisition and management processes. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to learn how to get more analytics in your HR & Recruitment process so you can rise to the top in the ever quickening demand for top talent.

HR & Recruitment Analytics: Getting “IT”

HR Data is integral to the success of business strategy.

HR Data Analysis can drive decision-making and not just align, but shape business strategy.

HR Data and Analysis that uses Data Visualization and feeds Business Dashboards is enchanting to decision-makers.

When you have IT in your HR Analytics process you are enchanting. That should be your goal.

So how how exactly do you align your HR data to the business strategy.

  • Have the 3 T’s (talent, tech and technique)
  • Use the 3 I’s (identify, inventory and integrate)
  • Make Friends
  • Think Outside the HR Box
  • Keep Your Data Lake Clean
  • Share Your Data and Analysis
  • Visualize and Enchant

jobspicture2

HR & Recruitment Analytics – The recruitment and retention of top talent is the biggest challenge facing just about every organization. You really have to Think Through The Box to come up with winning solutions to effectively attract, retain and manage talent in the Philippines today. DMAIPH is a leading expert in empowering HR & Recruitment teams with analytics techniques to optimize their talent acquisition and management processes. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to learn how to get more analytics in your HR & Recruitment process so you can rise to the top in the ever quickening demand for top talent.

They Have Got It All Wrong! Why Most Analytics Training Fails.

Four years ago, I was just about the only one speaking professionally in the Philippines about  Analytics. Now so called experts are a dime a dozen. The demand for this kind of training has skyrocketed as companies are losing the war for talent all across the globe, with few jobs as hard to fill with good talent as BPO jobs in the Philippines. But these training mostly have it all wrong. They will teach you a lot of technical things that sound great in a class room, but are extremely hard to implement unless you work in an enlightened company that encourages curiosity and empowers data-driven decisions across to organization.

So one big thing right now is using analytics in HR to find more candidates, to hire better candidates, and retain them.  Its working in the U.S and all across the globe. This is a direct reflection of overwhelming demand for so called white collar professional jobs The hot answer going around right now to this challenge is sending analysts, managers and leaders to trainings. Hoping they will learn about hot new trends and analytics techniques to get more out of an investment in the company’s analytics plans. However, from my perspective, this is the flavor of the month thinking. And you know what? It’s not going to work.

Why? Good Analytics doesn’t come from just external training and technology. Those two pieces are important to an overall analytics strategy. But the most important piece, and the one being overlooked right now is the business culture. If the business culture is not ready to truly accept a shift towards data-driven decision-making an away from old school methods and decisions made off of gut feel, then the going to one of these trainings wont amount to a hill of beans at the end of the day.

This is why I spend so much of my time talking about culture, and why I expose that analytics is as much art as it is science. You need the technology, which is abundant. You need the talent, which is hard to find but out there. And you need the culture, where you analysts can use the technology to not just build reports and mine big data, but to illustrate opportunities and discover solutions that can really drive the business forward.

That is what you want out of a training on HR analytics. Not just technobabble and reporting tricks, but something that will truly help you mold the culture of your business to get the most out of your analytics.

In closing, I have recently published a guidebook for using analytics in your business. If you are interested in learning more and would like to get a copy of Putting Your Data To Work , connect with me via e-mail at analytics@dmaiph.com

#IamDMAIPH

The Philippines is at the center of the action when it comes to solutions to the global need for analytics. Blessed with a solid foundation of young, educated and English speaking workforce, companies around the world are look for Filipino analytics talent to fill analytics positions.

DMAIPH HR & Recruitment Analytics – The recruitment and retention of top talent is the biggest challenge facing just about every organization. You really have to Think Through The Box to come up with winning solutions to effectively attract, retain and manage talent in the Philippines today. DMAIPH is a leading expert in empowering HR & Recruitment teams with analytics techniques to optimize their talent acquisition and management processes. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to learn how to get more analytics in your HR & Recruitment process so you can rise to the top in the ever quickening demand for top talent.

This I Why I Do What I Do…

This is why I do what I do…

Ron: Hi Mr. Dan Meyer, I have attended Data Science Philippines Meetup last February 22. And listened to your talk. I am a graduating student, and a former Data Scientist Intern. I want to be a Data Scientist, but Companies need an experienced person to be their data scientist. I just want to ask, what job should I take first to become a Data Scientist soon? Thank you for reading my message, hope you’ll answer me.

Dan: Data Analyst. IT Staff. Development Staff. Anything where you get to use data everyday. This will give you some hands on experience that you can use to more towards data science. Basically you need to get practical experience coding and managing data. Hope that helps. SQL is probably the most versatile language to learn, but any of the ones you see listed in a data science job posting will help.

Ron: Thank you for the response Mr. Dan Meyer, I’ll keep it in my mind, that really helps. I am hoping to be just like you soon.

Analytics Training – DMAIPH offers a wide range of analytics centric training solutions for professionals and students via public, in-house, on-site, and academic settings. We tailor each training event to meet the unique needs of the audience. If you need empowerment and skills enhancement to optimize the use of analytics in your organization, we are here to help. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to set up a free consultation to learn which of our DMAIPH analytics training solutions is best for you.