Small Business, Big Data

“Without big data, you are blind and deaf and in the middle of a freeway.” Geoffrey Moore – Author of Crossing the Chasm & Inside the Tornado.

Without analytics, your company is vulnerable. However, just owning analytics tools isn’t enough. Extracting value from your analytics investment requires sufficient staff, well-defined processes, a clear business strategy, and leadership support.

All the Data We Create Each Day

Think about some of the things you do in your daily life. You get up, you eat, go to work/school, shop, do something for entertainment, bank, go online and do things on social media. Everything you do generates data. That data is captured in countless ways. And then it’s stored in countless places. And analyzed by countless numbers of people. And then used in countless ways by businesses to market, design, advertise, build, sell, and so on.

Every time you check your phone to see if there are any updates on Facebook you generate a lot of data for your phone manufacturer, your service provider and Facebook itself. Everything you like or comment on can be turned into a data point. The time, place and length of your connection all provide useful data. Get the point? It’s endless.

That’s big data.

In general, big data is thought of as all the data businesses capture and store in a database that they can use for business decision-making.

When you think of data collections that have millions and millions of rows of data like big bank transaction data, or traffic data for major cities, or all the statistics captured everyday across professional sports. Way too much for man to analyze without help from technology. That’s all big data.

Every business defines its big data a little differently. There is no one way to look at how best to manage big data because big data is such a living, evolving, never ending flow of information. It’s like lakes of water that are too big to swim across and too deep to dive to the bottom of without help. And no two lakes are alike.

jobspicture2

Small Business Analytics – The field of small business analytics is just starting to blossom as companies are looking for more data-driven decision-making to prosper in the age of Big Data. DMAIPH is at the fore front of providing analytics training, consulting and outsourcing options to small businesses. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to set up a free consultation on how to get more analytics in your small business.

 

 

Current Trends in Small Business Analytics

Analytics as a discipline is constantly evolving. Advances in technology allow what was once expensive and difficult to now be at the fingertips of any business user.  The goal of analytics is “to turn data into information, and information into insight.” -Carly Fiorina, Former CEO of HP

Fiorina, highlighted some of the key steps in analytics. Reporting turns raw data into information that can be consumed by a company, and through analysis you turn information into insights. Taking her comments one important step further, you need to turn insight into action if you want to progress down the path to value with analytics.

Analytics is constantly evolving, so staying current is paramount to success.

Staying current is all about being strategic in time management. I have to stay up to date on current trends in analytics as well as with new analytics applications and technologies. Besides just staying current for my own benefit, I share relevant updates with my colleagues, clients and followers.

Every few months I devote a day to discover what the current trends in analytics are. I do this both to refresh the slides in my presentation and to refresh my mind to see what I may have missed.

The amount of literature out there on analytics continues to blossom at an amazing rate, making it a true challenge to stay well versed on what’s hot and what’s not. I read a new analytics themed book about once a month and I have well over 200 blogs, web sites and social media groups cataloged. So I like to think I’m pretty well versed on what is current.

If I had to pick 5 current trends in small business analytics to talk about it would be:

(1) Picking a Good Business Intelligence Tool,

(2) Mining Public Unstructured Data,

(3) Mapping Your Business Data Environment,

(4) Centralizing Various Data Sources,

(5) Understanding Data Science and Big Data Analytics.

Every time I go to list the top 5 analytics trends, I find that some things change and some stay the same. Ever since I have been writing about analytics, data visualization is near the top. Business dashboards continue to be a big need. Business Intelligence (BI) tools evolve and new ones’ pop up, but Tableau continues to be a market leader.

Small Businesses who want to optimize the use of analytics need to start with finding a good BI tool to help them make sense of their business data. MS Excel is the most common option to get started with.

jobspicture2

Small Business Analytics – The field of small business analytics is just starting to blossom as companies are looking for more data-driven decision-making to prosper in the age of Big Data. DMAIPH is at the fore front of providing analytics training, consulting and outsourcing options to small businesses. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to set up a free consultation on how to get more analytics in your small business.

Analytics Ain’t Cheap, Nor Should It Be!

Garbage In, Garbage Out is a common phrase I hear a lot when people talk about bad analytics.

Dirty, unstructured, error-filled, and/or inaccurate data is the bane of any good analyst.

SO when I saw a friends post asking about how to explain to a potential client that basically wanted an analytics solution done on the cheap, I suggested he not pursue that client.

If  you are creative and have the ability to be innovative with solutions, you can have good analytics that are affordable.

There are a number of BI tools out there that have free versions. You can do a lot of pretty awesome stuff in excel. So technology doesn’t have to be a factor.

You can also send people to reasonably priced training programs or have them self learn using online resources. That can save money.

But when it comes to the people. You get what you pay for. And if you want to go cheap on compensation for analytics professionals you will pretty much guarantee a bad outcome.

img_7709

Analytics Outsourcing – DMAIPH has successfully set up Filipino analytics teams for over a dozen U.S. based businesses. Offering both virtual and office based teams that specialize in problem solving using data, new technology and analytics techniques is our strength. Finding and empowering analytics talent is increasingly challenging, but we have it down to a science. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to learn more about how to set up an analytics-centric team in the Philippines.

Let’s See How the Wind Blows: YouTube Video

For those who missed it: On CGTN, #Philippines and #ASEAN economies and security hang in the balance as Donald Trump takes over as U.S. President. Happy to add my perspective to current events impacting business in the Philippines.

Analytics in the Philippines – The Philippines is at the center of the action when it comes to solutions to the global need for analytics. Blessed with a solid foundation of young, educated and English speaking workforce, companies around the world are look for Filipino analytics talent to fill analytics positions. DMAIPH was set up to facilitate these solutions and bring the talent and the business together. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly so we can help you take advantage of this unique global opportunity.

Global Demand for Analytics and Data Science Talent

There are not enough analytics experts and data scientists to go around.

I say this a lot.

Just did a quick google search to put some recent data points and commentary to back up what I say.

The mass adoption of big data has seen companies across sectors scramble to hire enough data scientists to glean insights and drive decision making.

A decade ago, explaining data science to employers was challenging. Few people understood the value of a skill set that combines computer science, statistics, operations research, engineering, business insights and strategy and the impact it can have on a business.

But things have changed over the last five years. Not only has the term “data science” become commonplace, but data scientists have become highly sought after in the marketplace

According to a 2015 MIT Sloan Management Review, 40 percent of the companies surveyed were struggling to find and retain the data analytics talent. And the picture is starting to look even bleaker.

International Data Corporation (IDC) predicts a need by 2018 for 181,000 people with deep analytical skills, and a requirement five times that number for jobs with the need for data management and interpretation skills.

A report by McKinsey & Company is frequently referenced, stating that by 2018, the United States alone could face a shortage of 140,000 to 190,000 people with deep analytical skills as well as 1.5 million managers and analysts with the know-how to use the analysis of big data to make effective decisions.

Deloitte’s Analytics Trends 2016 report notes that while there is a rising number of university analytics and data science programs (more than 100 just in the U.S.), they nonetheless can’t crank out enough sufficiently trained people to meet demand.

Consequently, the report recommends that companies should:

  • Actively recruit on campuses with data analytics programs.
  • Develop internships and student projects both as a recruiting tool and to groom students for an efficient transition to the general business world and company culture.
  • Establish meaningful and rewarding career paths with an infrastructure in place most likely to interest and attract new talent.

In a recent blog post, Facebook listed a number of tips for students to prepare for such fields. Chief among them: “Take all the math you can possibly take,” including probability and statistics. (And while you’re at it, the company recommends, make sure you take some computer science, and try to squeeze in engineering, economics, philosophy of knowledge, and the latest brain research, too.)

One of the reasons I am so bullish about 2017, is that appetite for analytics and datas science is through the roof. Finally, everyone is starting to get serious about how to infuse their decision-making with more data.

DMAIPH specializes in empowering and enabling leaders, managers, professionals and students with a mastery of analytics fundamentals. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to find out what we can do to help you acquire the analytics mastery you and your organization need to be successful in today’s data-driven global marketplace.

img_7737

Sources

http://www.business.com/recruiting/big-data-big-problem-coping-with-shortage-of-talent-in-data-analysis/

https://techcrunch.com/2015/12/31/how-to-stem-the-global-shortage-of-data-scientists/

https://content.pivotal.io/blog/mckinsey-report-highlights-the-impending-data-scientist-shortage

http://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/big-data-the-next-frontier-for-innovation

https://code.facebook.com/posts/384869298519962/artificial-intelligence-revealed/

 

 

 

The Huge Growth Opportunity of Analytics in the Philippines

The Philippines is standing on the precipice of a huge opportunity.

We are in a similar place to where we were 10 years ago when the Call Center Industry was just taking off.

Now instead of becoming a global hub for customer service calls, the opportunity is becoming a center for analytics and data science.

There is nowhere to go but up.

Here is why…

  • A well-documented need for analytics talent globally.
  • A youthful workforce of English speakers with an affinity for Western Culture.
  • Leadership from within the government and higher education pushing the inclusion of analytics and data science into college and even high school curriculums.
  • A vibrant work force of young professionals that have experience working for international companies and assisting people from all over the world.
  • A strong sense of self-preservation in the BPO industry to offer “up the value chain” services to their clients.
  • Industry leaders and business owners with an insatiable appetite to keep the county’s economic momentum in growth mode.
  • A collection of thought leaders, analytics experts and actual data scientists that are highly motivated to lead the country to data-driven success.

There are undoubtedly many more.

The bottom line is 2017 is looking like it will be the year the analytics and data science are firmly established as strengths of doing business in and with the Philippines.

cropped-dr-data_analytics-in-the-philippines1.jpg

Analytics in the Philippines – The Philippines is at the center of the action when it comes to solutions to the global need for analytics. Blessed with a solid foundation of young, educated and English speaking workforce, companies around the world are look for Filipino analytics talent to fill analytics positions. DMAIPH was set up to facilitate these solutions and bring the talent and the business together. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly so we can help you take advantage of this unique global opportunity.

Most Impactful Ways To Becoming a Great Analyst

As a follow up to a survey I sent to several hundred of my LinkedIn connections a few months back. I sent the survey to connections working with data analytics on a regular basis.

I told them I was talking with a young professional just getting started in his analytics career. During our conversation we discussed what is most important to being a great analyst. I asked for their opinion, of the following ways to learn about analytics, which one has been the most important in your career path?

  1. Formal Education – A degree or certificate in an analytics related field.
  2. Self-Learning – Using trial and error and online resources.
  3. Subject Matter Experts – Being trained/mentored by an expert.
  4. Seminars/Workshops – Attending events to acquire new knowledge.
  5. Technical Training – Attend training on specific technical areas.
  6. Other – Please provide a brief description

 

Here are some pearls of wisdom from some of the replies I got… keep in mind these are all from well established analytics professionals:

“the most important in my career path is self-learning as most of the things we’re doing like journal reading and implementing algorithms needs less dependency with the people you are working with but requires collaboration with them and this requires you to solve problems by yourself and implement things by yourself but communicate them properly to the people you’re working with.”

If you don’t have the drive to do this, you will be an analyst in name only.

“Self-Learning – Using trial and error and online resources. World changes too fast for any of those others to matter.”

In the 15 years I have been doing analytics without any formal education in data-related fields I can say that this is 100% true. To be a great analyst you have to always been learning.

“your ability to tell the story behind all the numbers will make you an indispensable asset and an outlier in the increasingly growing population of analysts. Management almost always don’t have the time to read all the numbers in tables, spreadsheets, and reports, but they will surely appreciate instantly seeing the big picture presented in a “one-pager” report prepared by analysts. That almost always makes an analyst “great” in the eyes of the report consumers.”

Yes! If what you spend your blood, sweat and tears on does influence decisions, then you are working on the wrong place.

#2 and #3 have been important. Having a mentor to coach you side by side gives you accountability to progress in your work and learning curve. Naturally, this will push you to self-learn: trying out what you’ve learned and testing.”

Having a mentor is so important to help you get access to the actual learning experiences you need to evolve and excel as an analyst.

“spending time with the consumers of the analytics is especially important. Learning how they look at the data, and/or want to look at the data. What is important to them. What really matters. Too much non-essential information and you’ll loose them. Targeting their needs with relevance and precision will win them.”

Another big point that is often overlooked, if you are spending time producing repots and they don’t take customer insights into account, you have a big blindside.

“The most important thing to being a great analyst is to have a great sense of awareness. For me, self-learning has been the most important.”

I cannot imagine anyone being a great analyst if you didn’t have at least a bit of an ego mixed in with a Superman complex. Great analysts live to fix things.

It’s interesting to note that only 2 of the 50+ replies I got form surveying my LinkedIn connections said formal education is the most important.

jobspicture2

Analytics Survey – DMAIPH conducts quarterly analytics surveys to collect data on current trends in analytics. We specialize in surveys that assess analytics culture and measuring how aligned an organization is to using data and analytics  in its decision-making. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to find out more about how DMAIPH can conduct surveys to help you assess the analytics culture in your business.

 

 

DMAIPH joins Global Chamber Manila

The other day I had the honor to join the advisory board for the Global Chamber Manila.

http://manila.globalchamber.org/cpages/home

Global Chamber Manila helps members get business done across metro areas!

We are a thriving and collaborating community of CEO’s, executives, and professionals growing business across 500 metropolitan areas. We leverage technology and our collective networks around the world to help member companies grow, reduce risk, be more productive, and succeed faster.

We are the only organization in the world with the mission to grow business from anywhere to anywhere while collaborating with every organization. We help companies, investors and business service providers around the world succeed.

We will be having some awesome events this coming January 16-18 to meet and greet potential members.

To help combat traffic, we have scheduled the launch on 3 different locations at BGC, Makati City and Ortigas Center:

The event is FREE but please RSVP to ensure we can reserve a seat for you. Just click on the link for the locations above. http://manila.globalchamber.org/events

Beverages and light refreshments will be served. See you!

News & Events- DMAIPH is a highly engaged leader, sponsor and participant in analytics events across the U.S. and the Philippines. As an Analytics Champion I write, blog, speak and lecture about analytics in a wide variety of forums. I authored several publications on analytics including my latest book, Putting Your Data to Work. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to learn more about where I will be talking about analytics next.

Analytics and Data-Driven Decision Making – Webinar on Feb 15

With Daniel Meyer, President and Founder, Decision-Making, Analytics & Intelligence Philippines… that’s me! 🙂

I have the honor of conducting  a webinar next month in partnership with American University.

Here is the promotional copy for the webinar… hope some of my followers like you are able to join us. 

Evaluators can learn from the ways that the corporate sector uses business analytics to understand, interpret, and display Big Data. Key aspects from the corporate sector that are useful for monitoring and evaluation include identifying what data is important, and finding ways to visualize it for consumption. In this webinar, Daniel Meyer discusses analytics solutions relevant to measurement and evaluation.

Daniel Meyer is passionate about solving problems by bringing together the best talent, cutting edge technology, and successful methodologies. He is an expert on data-driven decision-making, multi-industry analytics and business intelligence. He is the author of Putting Your Data to Work and the Fundamentals of Business Analytics. Learn more about Dan Meyer.

Webinar details:

February 15, 2017

1pm Eastern

Webpage with webinar registration links: http://programs.online.american.edu/msme/webinars

 IMG_6912Daniel Meyer

Daniel Meyer is President & Founder of DMAIPH (Decision-Making, Analytics & Intelligence Philippines), an analytics, consulting, training and outsourcing company with offices in Manila and the San Francisco Bay Area. Mr. Meyer is one of the top analytics experts in the Philippines. With a team of over 40 analysts, DMAIPH provides a variety of analytics solutions to companies in the U.S. and Asia. Mr. Meyer is also one of the most sought after public speakers in the country and has personally trained thousands of Filipinos in various analytics functions. Before setting up his own company, Mr. Meyer worked as a Senior Analytics Consultant for Wells Fargo Bank for 15 years. Mr. Meyer provided executive management analytics for the bank’s Remittance Service including developing business dashboards, overseeing competitive intelligence gathering, managing data analytics outsourcing projects and facilitating audit and risk management. Mr. Meyer recently published Putting Your Data to Work, an analytics guidebook designed to provide organizations with a solid foundation in using analytics to empower more data-driven decisions. Mr. Meyer earned a B.A. in History with a minor in International Studies from Sonoma State University and a M.A. in Education with a focus on Student Affairs in Higher Education from the Indiana University of Pennsylvania.

 

DMAIPH is looking for a Talent Management Analyst

Job Description for DMAIPH Talent Management Analyst

DMAIPH is looking for an exceptional candidate to fill a very unique role in our analytics training, consulting and outsourcing business.

DMAIPH is an international analytics firm with offices in both the U.S. and the Philippines that specializes in providing analytics themed training, consulting and outsourcing to its clients.

We currently employee over 50 employees here in the Philippines who are assigned to providing customer service, email support and graphic design work for a U.S. based client. This account is a mature account, having been established in 2013.

DMAIPH also conducts analytics training classes facilitated by our President & Founder, Daniel Meyer. Mr. Meyer is an author, public speaker and one of the most sought after analytics experts in the Philippines. Over the past 5 years, Mr. Meyer has trained 1,000s of Filipinos on a variety of analytics topics. We are currently building out a marketing team to grow the training business line.

In addition, DMAIPH has added a new client in January 2017, thanksmama.com . This new business line will be the primary area of responsibility for the Talent Management Analyst.

The role of the Talent Management Analyst has two primary functions; (1) serving as an HR Generalist (Recruitment, Compensation & Benefits, and Employee Engagement) for the thanksmama and marketing team and (2) using a recruitment approach to marketing and filling seats for DMAIPH analytics training classes.

Job Requirements:

  • At least 1 year of recruitment and/or HR work experience.
  • Experience in the BPO industry is a plus.
  • Four-year degree holder in an HR or Marketing related course preferred, but any undergraduate experience is acceptable.
  • Basic MS Excel skills.
  • A strong interest in analytics; using data to driven decision-making.
  • Experience and/or interest in graphic design a plus.
  • Experience and/or interest in social media marketing a plus.
  • At least an average level of English proficiency.
  • A pleasant attitude and professional appearance.
  • A curious mind. Successful candidates will be able to demonstrate how they enjoy solving problems and looking for innovative solutions.

Job Duties:

HR Generalist (50%) – serving as an HR Generalist (Recruitment, Compensation & Benefits, and Employee Engagement) for a team of 10-15 mostly home based employees. Duties include:

  • End to End Recruitment of home based staff for DMAIPH’s outsourcing client, thanksmama.com . Thanksmama is a U.S. based online retailer of baby clothes and accessories. Staff working on the Thanksmama account are home based, Web Content Analysts and Graphic Designers.
  • End to End Recruitment of office and home based staff for DMAIPH’s analytics training business. Staff working on DMAIPH marketing include Junior Marketing Analysts, Graphics Designers and Admin/Office staff.
  • Compensation & Benefits, including payroll administration for both the thanksmama and marketing teams.
  • Employee Engagement, including contracts, employee coaching and discipline for both thanksmama and marketing teams. Existing policies and procedures are in place.

Marketing Analyst (50%) – using a recruitment approach to marketing and filling seats for DMAIPH analytics training classes.

  • Directly target connections via Social Media (Facebook, Twitter, LinkedIn, etc) to be invited to DMAIPH analytics trainings.
  • Conduct e-mail marketing campaigns under the direction of the Business Development Manager.
  • Create, post and share marketing content to attract more attendees for public trainings.

Please note that we are not expecting successful candidates to already have work experience in all of these areas. There will be a large amount of training, coaching and mentoring to get the Talent Management Analyst up to speed. Above all else we are looking for someone who is curious, who is flexible and who can take initiative.

Compensation:

  • Starting salary depends on experience, but the position base is 20,000 PHP a month.
  • After probationary period, health benefits and paid leave will be made available (up to 6 months).
  • Additional performance based incentives can be achieved for filling training classes and meeting HR metrics goals.
  • Up to P2,500 in tax-free allowances.
  • Possible 5-10% performance bonus upon normalization.
  • Complete 40 hours of work. This is a full-time job commitment.
  • Annual performance evaluation and compensation increases.
  • Standard employee benefits as mandated by Philippine law.
  • Company lap top and mobile phone may also be provided.

Location:

This position is primary home based. There will be a need to go into the field to attend job fairs, DMAIPH training events and occasional conference and workshops. There may also be a need to report to our Ortigas office for meetings and trainings. During the onboarding and probationary period, the Talent Management Analyst may be required to come into the office regularly until they are fully up to speed.

jobspicture2

Analytics Jobs – DMAIPH hires, refers and connects Filipino analytics talent. The Philippines is at the center of the action when it comes to solutions to the global need for analytics. Working with DMAIPH to find work, hire analytics talent or set up analytics teams will ensure you are tapped into the best of the best when it comes to analytics in the Philippines. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to find out how to take advantage of this booming opportunity.