Finding the Right Data at the Right Time

Sir Conan Doyle’s famous fictional detective, Sherlock Holmes, couldn’t form any theories or draw any conclusions until he had sufficient data. Data is the basic building block of everything we do in analytics: the reports we build, the analysis we perform, the decisions we influence, and the optimizations we derive.

resized_99261-basil_85-16636_t300
Basil Rathbone as Sherlock Holmes

Several years ago I came across a book called the Accidental Analyst (*www.accidentalanalyst.com). The book opens with the questions, “Are you drowning in a sea of data? Would you like to take control of your data and analysis to quickly answer your business questions and make critical decisions? Do you want to confidentially present results and solutions to your managers, colleagues, clients and the public?”

Written by two Stanford professors, the book explores how and why people become good analysts and goes into detail about how to approach analytics successfully. After reading the book I was inspired to come up with a way to teach analytics to college students and fresh graduates.

The core of both the book and my program hinges on the ability of an analyst to find the right data at the right time. The authors suggested that identifying your data is where it all starts. Identifying exactly what you need to address whatever it is that you need to report.

Back at Wells Fargo, the single greatest attribute that I had that made me successful was my ability to size up how long it would take to deliver something. Knowing what data I would need, where I would find it and how long it would take to analyze it to come up with something useful made me somewhat of a wizard in the minds of the team.

Finding the right data at the right time requires one to first know ends and outs of their data. You have to know how the data is captured, where it is stored and how it makes its way to you. Knowing the data architecture in your business is the key.

So you have to get to know the people who know where your data comes from and how it gets there. Learn from them. Partner with them. Buy them doughnuts.

A couple of years ago I came across an analogy being used to describe data in a business. That of a data lake. A data lake is the living, breathing, evolving pool of all the data in a business. If you have a good data architecture, and you can navigate it fairly easily, then you have a data lake. Ideally, your business has data structured in such a way you can live off it. Data to a business is like water to living things… it sustains life

So once you have the lake mapped out, then you have to learn how to fish it. Knowing where the fish are biting is another key. Once you know what data you need, you have to know how to get to it quickly.

Business Intelligence tools help us here. As does coding languages to extract data from a database. These are your fishing tools. You have to practice using them to be good at getting the right data at the right time.

Another way to optimize your data search is to save your work. Of as I call it leave yourself breadcrumbs. Save the query. Cut and paste the code into a document and save it. Write down the steps. Whatever you need to do to replicate what you just did so you can do it again in the future without starting over from scratch.

So to recap, if you know data structure, you understand how data is stored and you leave yourself clues to do things faster next time.
Now the other part of the equation is knowing if the data you are using is the right data. Finding data quickly doesn’t do you any good if you bring back the wrong data.

So, how do you know if the data you are using is the right data to be using?
I can’t count the number of times I asked myself that question. In general, just about every new analysis or project or research or whatever it is you are using data for, you have to ask that question at some point.

Even data you have used a hundred times and comes from a highly trusted source needs to be scrutinized.

Now if you work with data every day in a familiar format, from the same source and with no changes to the data gathering and storage process you don’t have to spend much time validating it. Usually you will see problems when something just doesn’t look right when you are doing the analysis.

On the other hand, things get a whole lot trickier when you are using data from a source you don’t use often, or something has changed in the way the data is populated or if it’s the first time you are using the data.

When this happens, I have a few suggestions on how to validate the data.

  • First off, pull the data, do your analysis and draw some conclusions. If it passed the eye test and it feels ok to you, then your job is just to validate it.
  • One simple way to do this is pull the data again the exact same way to make sure you get the exact same data. Or change one parameter like the dates used in the query. See if that significantly alters the way the data looks and feels.
  • Another option is to have someone else do the same thing independently. See if they get the same results you do. You can also find someone who knows the data to look over your work to see if it makes sense to them.
  • Whatever you do, the best way to prevent publishing or using bad data is to involve someone else. Not always possible, I know, but it’s the best way to go.

Another suggestion is to (1) get the data, (2) do some analysis, and then (3) step away for a while. Come back to it with fresh eyes. Don’t let our minds play tricks on us by making us see what we want to see and not what is really there.

I have seen several articles showing research that most time doing data analysis is actually spent cleaning data. In a lot of businesses, the data lake has become a data swamp, clogged with bad or unusable data. As the % of unstructured data increases daily, it’s easy to see how data swamps have become the norm. Even the most robust data collection and mining can run afoul if the data is not trustworthy.

I can’t stress this enough. No matter how good you are at analysis, or what tool you are using to do the analysis, if you don’t have an understanding of what happens to the data before it gets to you then you are probably not drinking from a clean lake.

img_7709

DMAIPH – Decision-making, Analytics & Intelligence Philppines

Over the past few years businesses in the Philippines have invested heavily in big data, analytics and data science, but still have not achieved the expected outcomes of data-driven companies.

Based on our learnings from the 100’s of Filipino businesses and 10,000s of Filipinos who have taken part in DMAIPH Analytics trainings all across the country, we have crafted a proven,  non-technical approach to upskilling your team in analytics.

In 2019, we will be launching two new training programs: (1) Our DMAIPH Applied Analytics Master Class series for executives, leaders and decision-makers and our (2) DMAIPH Applied Analytics Boot Camp series for practicing analysts.

We will feature case studies of real Filipino run business, exercises based on actual analytics challenges being solved by Filipino analysts, and provide you with a copy of my book, Putting Your Data to Work, an analytics guidebook for the Filipino professional

Connect with us via our marketing partner, http://www.sonicanalytics.com to learn about upcoming analytics trainings and events. 

 

Advertisements

Staying Current with Analytics

Every few months I devote a day to discover what the current trends in analytics are. I do this both to refresh the slides in my presentation and to refresh my mind to see what I may have missed.

The amount of literature out there on analytics continues to blossom at an amazing rate, making it a true challenge to stay well versed on what’s hot and what’s not. I read a new analytics themed book at least once a month and I follow dozens of blogs, web sites and social media groups. Being well versed on what is current in analytics is a key to success.

Every time I go to list the top 5 analytics trends, I find that some things change and some stay the same. Ever since I have been writing about analytics, data visualization is near the top. Business dashboards continue to be a big need. Business Intelligence (BI) tools evolve and new ones’ pop up, but Tableau continues to be a market leader.

That said, we are still squarely in an MS Excel dominated world. Upwards of 80% of Filipino professionals I recently surveyed still use Excel as their primary tool for data analysis. And even the ones who have dedicated BI tools, still use Excel for 75% of their analytics work.  The adoption of BI tools is trending upward, but the curve is still very step.

Another trend that has been on the upswing is how more and more data is now unstructured data. The discussion on what is unstructured data and how best to mine it and integrate it with structured data has really been at the forefront for a while now. Going from 80% structured to 90% unstructured in just a few short years as mankind generates unprecedented amounts of data not easily captured in a database every day.

As October 2018, if I had to pick 5 current trends in analytics to talk about it would be:
(1) How to Conduct Impactful Data Storytelling,
(2) The Analytics and Data Science Talent Shortage,
(3) Using Big Data Analytics for Digital Transformation,
(4) Optimizing Data Warehousing and Data Lakes,
(5) Which Tool Is Best; Tableau or Power BI, R vs Python, etc

And thats is not even touching topics that are on the cutting edge like machine learning, artificial intelligence and augmented analyst. Although those are super important to an overall understanding of how we can optimize data, these topics generally are several steps down the road from where my audience sits. They are still trying to master the fundamentals of business analytics and introductory data science.

So I spend a fair amount of time looking for YouTube videos or TED Talks  on these topics  to add to what i read.

The amount of information available to consume if immense. I guess as we have more and more data and more and more tools to analyze data, we will have more and more people writing about how to use data.

Its a fun time to be the Data Guy.

42650914_1540261689452602_6471348166867288064_n

DMAIPH – Decision-making, Analytics & Intelligence Philppines

Over the past few years businesses in the Philippines have invested heavily in big data, analytics and data science, but still have not achieved the expected outcomes of data-driven companies.

Based on our learnings from the 100’s of Filipino businesses and 10,000s of Filipinos who have taken part in DMAIPH Analytics trainings all across the country, we have crafted a proven,  non-technical approach to upskilling your team in analytics.

In 2019, we will be launching two new training programs: (1) Our DMAIPH Applied Analytics Master Class series for executives, leaders and decision-makers and our (2) DMAIPH Applied Analytics Boot Camp series for practicing analysts.

We will feature case studies of real Filipino run business, exercises based on actual analytics challenges being solved by Filipino analysts, and provide you with a copy of my book, Putting Your Data to Work, an analytics guidebook for the Filipino professional

Connect with us via our marketing partner, http://www.sonicanalytics.com to learn about upcoming analytics trainings and events. 

More and More Frequently I Find What I Do Being a Form of Data Evangelist

The concept of a key influencer in a field being called ad Evangelist has been around business for awhile. I remember reading how early on, called their marketing people evangelists. One the comes to mind is Guy Kawasaki, who wrote about this in his book Enchantment.

When you have something that is either new or still young in its overall adoption cycle, you need evangelists to raise awareness and being the process of acceptance.

When it comes to data evangelism, there has definitely been a number of key leaders pushing for more and more adoption of analytics across various organizations. Bernard Marr is one I have followed quite extensively.

Based on the importance so many companies have placed on analytics in recent years, you would expect to find that just about every business leader buys into the concept of using data to drive decision-making.

To be sure, the tech giants and the banks have been on board for a long time and you have seen the adoption of large-scale analytics really start to have a lasting impact among major players in fields like professional sports, the entertainment industry and politics.

And nowadays, most social media platforms have lots of built in analytics that provide instant insight into what’s hot and what’s not.

However, both factual evidence and general observation are showing this is not necessary the case across the board. We still see headlines saying things like “62% of businesses have no data analytics strategy”.

In fact, many small and medium sized companies are still not where they could be when it comes to optimizing their business data.

Three of the biggest challenges they face are not really knowing what question to ask, how to manage the data so that it is well governed and getting the data to decision-makers seamlessly.

Terms like data interpretation, data collection, data governance, and data automation are not concepts easily articulated by many business leaders.

Having a data intelligent business culture is a lot more than just buying a business intelligence tool and putting it on top of Excel.

There needs to be solid foundation in all aspects of the data life cycle, a clean and well governed data lake to house all business data, and the ability to present data impactfully.

I have found that this is often the missing element when organizations are trying to craft an analytics strategy. They focus on technology or they go out and acquire high priced talent, but in the end they struggle because not enough of their decision-makers are on the same page.

As I train groups of professionals, both in public and in in-house trainings, I find most of the attendees do not have a solid foundation in how data is collected, stored and managed. They just know how to run reports, build simple dashboards and share data in ways that do not often influence the audience as intended.

So that is what I have found myself doing hundreds of times the past several years. Helping build that foundation. Connecting the dots between the various phases of the data life cycle and helping define the data value chain. Once an organization has that down, then going out and getting a fancy new tool or bringing on data science makes sense.

Being a data evangelist is all about getting not just 1-2 executives to buy into the power of analytics, but making sure the whole organization is in a place where they can truly optimize their data, become more business intelligent and compete on the same level as the big boys when it comes to making data-driven decisions.

42250800_1884641561585590_7664423913429925888_n

DMAIPH – Decision-making, Analytics & Intelligence Philippines

Over the past few years businesses in the Philippines have invested heavily in big data, analytics and data science, but still have not achieved the expected outcomes of data-driven companies.

Based on our learnings from the 100’s of Filipino businesses and 10,000s of Filipinos who have taken part in DMAIPH Analytics trainings all across the country, we have crafted a proven, non-technical approach to upskilling your team in analytics.

In 2019, we will be launching two new training programs: (1) Our DMAIPH Applied Analytics Master Class series for executives, leaders and decision-makers and our (2) DMAIPH Applied Analytics Boot Camp series for practicing analysts.

We will feature case studies of real Filipino run business, exercises based on actual analytics challenges being solved by Filipino analysts, and provide you with a copy of my book, Putting Your Data to Work, an analytics guidebook for the Filipino professional
Connect with us via our marketing partner, http://www.sonicanalytics.com to learn about upcoming analytics trainings and events.

Digital Marketing Analytics on November 24

In partnership with Cirrolytix, DMAIPH presents to you Digital Marketing Analytics Training happening on November 24 (Friday, 9AM – 5PM) at Astoria Plaza, Escriva Dr., Ortigas Center, Pasig City.

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space.

Session One: Digital Marketing and Analytics

  • Objectives of Digital Marketing
  • Data Value Chain in Digital Marketing
  • Data analytics roles in Digital Marketing
  • Analytics: Descriptive, Predictive and Prescriptive

Session Two: Data Visualization Primer

  • Which chart for which question
  • Time-series analysis in Digital
  • Composition analysis in Digital
  • Scatterplots and comparative analysis in Digital
  • Heatmap analysis in Digital

Session Three: Predictive market segmentation

  • Market segmentation concepts
  • Market behaviour analysis
  • Assigning customers to the right clusters

Session Four: Recommendation engines

  • Market basket analysis and product affinity
  • Predicting next best product purchases

Session Five: Marketing Attribution

  • Creating an attribution model
  • Predicting marketing to sales performance
  • Marketing model optimization and sensitivity

Session Six: Sentiment Analysis

  • Text analysis primer
  • Processing unstructured data
  • Predicting social media response

Session Seven: Digital Analytics Maturity

  • Review of analytic maturity levels
  • Creating a data-driven culture
  • Learnings from disruptive data-driven companies

 

Training Investment:

EXCLUSIVE OFFER! Pay on or before October 30, 2017
P4,000 + VAT/ Participant

EARLY BIRD: Pay on or before November 10, 2017
P6,000 + VAT/ Participant

GROUP RATE
P6,500 + VAT/ Participant

REGULAR RATE: Starting November 11, 2017
P7,300 + VAT/ Participant

Investment includes AM/PM Snacks, Buffet Lunch, Workbook, Copy of the Presentation, Training Materials, Raffle Prices and Certificate of Completion. 

To register: http://bit.ly/2pzFQxx

For inquiries: analytics@dmaiph.com | (02) 959- 8017 | 0917-799-2827 |www.sonicanalytics.com

 

 

 

Surfing the Storm: How the Philippines will Digitally Transform and Prosper in the Age of Big Data and Artificial Intelligence.

There is a wave of digital disruption fast approaching the Philippines. The initial impact of massive digital transformation is already being felt. Just look at what Grab, Uber and Waze did to the Taxi Industry.

The same thing will at some point impact every aspect of the Philippines economy from banking to retail to the BPO industry. Swift advances in technology coupled with unstoppable demographic forces are pushing the country forward at a quickening pace.

The big question is not when will digital transformation happen on a nationwide scale, but how much of what we currently see will survive the wave when we come out on the other side.

For organizations that are well prepared, they will see new avenues of revenue, benefit from more optimized ways of doing business and enjoy a much closer connection to their employees and their customers.

For businesses that are not well prepared, they will see constant disruption and many will likely not survive the transition to the digital age. All you have to do is look at who the world’s most profitable companies ten years ago and compare that list to the top companies today and you will see many examples of what happens to companies who did not adapt.

In the Philippines, call center capital of the world, with over One Million workers and at least 10% of the nation’s GDP, we see a massive threat from one of the keystones of digital transformation, artificial intelligence. As many as 70% of work force and an untold number of workers in supporting industries (well over an additional million Filipinos) will likely see their current job replaced or at least heavily impacted by technological advances.

There are things being done to address this and with the right solutions falling into place we can envision a massive upskill training of the workforce. However, when it comes to both digital transformation and artificial intelligence, the best way to mitigate risks and take advantage of new opportunities is by turning to experts that can guide a business through a process of evolution.

It is an unfortunate truth however, that in the Philippines, a significant shortage in data-driven leaders and tech savvy workers who can teach others is a key challenge.  Exacerbating the problem is that our current education system has not been as closely aligned with building data and tech skills as we would like to see.

Again, we see a lot of positive momentum in schools starting to offer data science programs and government entities updating curriculums, but they too struggle with the lack of experts who can teach the skills in high demand. This has led to a massive disconnect is the demand for data and tech skilled workers and the supply of qualified ones.

In addition, we have to recognize some hard truths about the way the youth of today and tomorrow learn. Besides updating our traditional education and corporate training models, we have to embrace new ways to learn. YouTube, Wikipedia, TED Talks, Coursera, the Khan Academy and an endless list of others… they are all lessons in digital disruption that can benefit us and guide us on our path.

So that challenge leads us to coming up with upskill training in data science, analytics, digital marketing, and a wide range of tech jobs for hundreds of thousands if not millions of Filipinos. On the plus side there are a lot of high quality solutions out there and a core element of thought leaders working on the skills problem. However, when you look at scale, there just simply is not enough of us currently to get close to the end goal.

The current ecosystem of industry associations, higher education institutions, government programs, independent training providers are all striving to meet the demand, but at times it is very fragmented. There is an overarching need for an umbrella organization to help unify the landscape. That’s what is behind the mission of the soon to launch Analytics Association of the Philippines.

As we bring together key players and influencers we can build an advocacy. Built on cooperation and a strategic vision to uplift the whole of the nation, we can tackle the challenges posed by the lack of experts and the skills mismatch. Together we can work to enhance the way we train, evolve the way we teach and use our influence to empower.

That’s my big vision for How the Philippines will Digitally Transform and Prosper in the Age of Big Data and Artificial Intelligence. We will use big data analytics as our surfboard to help us navigate the wave of digital transformation and come out the other side as an example of how a nation can come together and Surf the Storm.

AAP Logo Option Vertical 5

Analytics Leadership – DMAIPH is a founding member of the Analytics Association of the Philippines (AAP.PH) and specializes in arming the Data-Driven Leader with the tools and techniques they need to build and empower an analytics centric organization. Analytics leadership requires a mastery of not just analytics skill, but also of nurturing an analytics culture. We have guided thousands of Filipino professionals to become better analytics leaders.

Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to discuss a uniquely tailored strategy to ensure you are the top of your game when it comes to Analytics Leadership.

 

DMAIPH will be at the Big Data Conference on Nov 15 – 2017 @ Enderun

http://conferences.enderunextension.com/conferences/big-data-analytics-summit-2017

This year’s theme is “Big Data Made Simple”

“Data is the new Oil” is the new mantra, and for good reason! The past decade has seen an amazing transformation of business. The top 5 largest listed companies by market capitalization are all from the IT sector: Apple, Alphabet (Google), Microsoft, Amazon, Facebook.  Contrast that with just five years ago when the list was dominated by energy and financial sector players.

These companies, who have now achieved global dominance, have one thing in common. They have mastery over data. The lesson: to thrive in business today, you must constantly innovate, and you must up-skill yourself and your team in understanding data through analytics.

My talk will be on “The Upskilling Challenge: Massively Scaling the Filipino Data Science & Analytics (DSA) Workforce

Data Science and Analytics Enabled Professionals are among the most in demand workers in the Philippines today. Additionally, the projected growth for DSA workers is estimated to be over 500,000 new DSA jobs in the next 5 years. For the Philippines to meet both surging domestic demand and take advantage of the global shortage in DSA talent, we will all need to take part in a massive upskill training program. I will outline the various roles required of us in this massive undertaking to digitally transform a significant percentage of the Filipino workforce. It should lead to some interesting conversations.

profile pic5.jpg

Analytics Consulting – As a founding member of Gloabl Chamber Manila, DMAIPH specializes in a variety of analytics consulting solutions designed to empower analysts, managers and leaders with the tools needed for more data-driven decision-making. We have helped dozens of companies get more analytics in their business. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly so we can tailor an analytics solution made just for your unique requirements.

Augmented Analytics: A.I., Machine Learning & Predictive Analytics

I recently spoke about Augmented Analytics: Trends in Artificial Intelligence, Machine Learning and Predictive Analytics.

Much has been made about the business implications of recent, rapid advancements in cognitive computing.

It’s no longer just a pair of eyes scanning data.

We now face the reality of advanced analytics tools to help human knowledge workers glean actionable insight from vast and deep lakes of historical, transactional and machine-generated information.

This is augmented analytics and it includes concepts like predictive analytics, machine learning and A.I. If these are terms you have a general familiarity with, but haven’t spent much time thinking about how the related to big data, analytics and data science, then you should.

Business analytics today can be done with MS Excel and maybe a good BI tool, but business analytics tomorrow will require augmented analytics skills.

cropped-dr-data_analytics-in-the-philippines1.jpg

Analytics in the Philippines – The Philippines is at the center of the action when it comes to solutions to the global need for analytics. Blessed with a solid foundation of young, educated and English speaking workforce, companies around the world are look for Filipino analytics talent to fill analytics positions.

DMAIPH was set up to facilitate these solutions and bring the talent and the business together. And that is exactly why I wrote Putting Your Data to Work, the first analytics guidebook designed specifically for the Philippines. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly so we can help you take advantage of this unique global opportunity.

Upcoming DMAIPH Analytics Trainings

Analytics is my passion. I love empowering businesses with the solutions they need to make more data-driven decisions. To that end, I went into business myself to do three things; (1) empower managers and leaders how to better use analytics in their organizations, (2) enable more data-driven business cultures and (3) provide hybrid, virtual staffing solutions. If I can ever be of any assistance, please let me know.

I’d like to invite to a few Upcoming Analytics Events. All events are in Ortigas unless otherwise noted. Here are a few of them:

  • July 11-13 – Three Pillars of Data Science: Analytics, the Cloud and Data Storytelling
  • July 24-25 – Sales Analytics: Achieving Quantity Through Quality
  • August 3 – HR Predictive Analytics: Improving Talent ROI by Predicting Success
  • August 22-23 – Actionable Analytics for Team Leads
  • September 5-6 – Strategic Analytics for HR Managers

Case Studies and Exercises

In each training we will use case studies and group exercises throughout the length of the each class. In these activities, the group is divided into teams and each team will analyze datasets using the principals learned in the various learning sessions. These exercises will also use elements from the case studies as we progress from finding data, to conducting analysis on the data and finally presenting the data.

Learning Investment

Early Bird Exclusive Offer!!

P 6,000.00 + VAT (1 DAY), P 12,000.00 + VAT (2 DAY) or 18,000 + VAT (3 DAY)

Group Rate Discount (Minimum of 5)
Save 1K per person.

Regular Rate:
P 7,300.00 + VAT (1 DAY), P 14,600.00 + VAT (2 DAY) or 21,900 + VAT (3 DAY)

Special Faculty and Student Rates available.

cropped-dr-data_analytics-in-the-philippines1.jpg

DMAIPH offers a wide range of analytics centric training solutions for professionals and students via public, in-house, on-site, and academic settings. We tailor each training event to meet the unique needs of the audience.

If you need empowerment and skills enhancement to optimize the use of analytics in your organization, we are here to help. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to set up a free consultation to learn which of our DMAIPH analytics training solutions is best for you.

 

Top Data Science & Analytics Skills in Demand: 2017 vs 2022

One question I get asked a lot are what are the best skills to master for Data Science & Analytics (DSA) jobs right now?

Another question is what skills will be in demand five years from now.

With both questions, most of the ones asking are looking for specific applications or tools to learn. Often my reply is that it really doesn’t matter which tool or application you use as much as you get practical experience working with data.

My point is that job titles and technical skill sets come and go as technology evolves… what you really need to do is be in a place where your curiosity and critical thinking are continuously challenged. It helps to also be somewhere that encourages new solutions and has a culture that fosters innovation.

Not easy to find, but thats more important to me then what you learn now. That said, I still have to answer the questions with some sense of what to learn and master so…

Here are some of the top DSA skills needed right now:

  • Management Reporting
  • Advanced Excel
  • Familiarity with Business Intelligence Tools
  • SQL Coding for Teradata Databases
  • Transforming Data Warehouses into Data Lakes
  • Business Dashboards and Data Visualization with Tableau
  • Predictive Analytics with R and Azure
  • Predictive Model Building with SPSS
  • Data Storytelling

By no means a exclusive list… if you do a quick search of job posting for DSA professionals you will not find two job posts with the exact same requirements.  From where I sit, these are just the ones I see a lot.

When it comes to the future, I did a quick search and came up with this list…

Here are some of the top DSA skills likely needed over the next 5 years.

  • Natural Language Generation and Text Analytics
  • Human/BioMetric Analytics
  • Machine Learning
  • Prescriptive Analytics
  • Chat Bot Design and Maintenance
  • AI Virtual Assistants Design and Programming
  • IoT Sensor Analytics

Again… not even close to a complete list, but you can get a sense of where things are going.

Assuming most companies mature past the basic analytics phase and that we continue moving towards AI solutions at the current pace, there will be a lot of new analyst jobs out there with new titles. Data Scientists will be busy solving a wide range of data challenges that currently still seem like Science Fiction today.

At least that’s my take as of now.

It will change.

coverphoto

The Augment BPO Data Science and Analytics Advocacy Project (Augment BPO) is empowering BPO Companies, Executives, and Workers in the Philippines to prepare for and address the clear and present danger posed by Artificial Intelligence Chatbots (AI Chatbots) to BPO revenue growth and jobs through Data Science and Analytics strategy planning, awareness building and upskill training.

OFW Recruitment Analytics = Zero Hits on Google

So in a few weeks I will be speaking at an event for OFW Recruitment Agency owners, managers and recruiters.

I didn’t expect to find much data on how analytics is used to measure effectiveness and to optimize the OFW recruitment process, but I was kinda hoping something might pop up.

So questions I’m hoping to find some insight into:

  1. Do agencies find value in retaining or re-contracting OFWs for additional employments?
  2. Do agencies use any analytics in their demographic profiling to recruiting certain types of OFWs from targeted geographic, social economic, religious, or live of education groups?
  3. Do agencies have data on how they stack up next to competitors who are filling similar requirements?
  4. Do agencies have internal business data that is used optimize operations.

My gut tells me although you’d hope I here yeses in response to these questions, most agencies would actually answer with a no.

Just on the off chance anyone knows of any studies, research projects or public data on analytics and OFW recruitment, thought I would share this.

IMG_9108

HR & Recruitment Analytics – The recruitment and retention of top talent is the biggest challenge facing just about every organization. You really have to Think Through The Box to come up with winning solutions to effectively attract, retain and manage talent in the Philippines today. DMAIPH is a leading expert in empowering HR & Recruitment teams with analytics techniques to optimize their talent acquisition and management processes. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to learn how to get more analytics in your HR & Recruitment process so you can rise to the top in the ever quickening demand for top talent.