The value of big data isn’t in the amount of data it can process, but in the insight that big data analytics can yield. Big data has value because it can assimilate vast amounts of different types of data. The three V’s – volume, velocity, variety – are what give big data its value, and what powers these three V’s is more and better data.
Source: im-techsolutions.com
Analytics is all about looking for patterns in data that give you actionable insights.