One Of The Key Differences About The AAP… Our Strong Ties to Academia.

It’s not a coincidence that the Analytics Association of the Philippines has such a strong focus on skills building and talent development.

In fact the majority of our founding board members either are currently or have in the past taught in higher education.

The reality of the current analytics landscape in the Philippines is that we need large scale initiatives to both upskill the existing workforce as well engage with the government and with academe to ensure a steady stream of analytics savvy graduates.

Some of the initiatives we have in the works include:

  • Upskilling training as many as 500,000 Filipinos currently working in the IT-BPO sector whose jobs are at risk do to AI
  • Facilitating a series of academic conferences to empower analytics educators with more tools and resources
  • Conducting train the trainer classes to build up the necessary number of analytics experts who can assist in both the massive upskilling and the teacher conferences
  • Working with a wide range of associations and organizations to offer targeted analytics training for their members
  • Bringing together analytics training providers, academic programs, industry leaders and government officials to unify the analytics ecosystem.

To meet the founding board members of the AAP, interact with many of the 30+ companies already working with the AAP, and to learn more about Big Data Analytics here in the Philippines, check out the following event:

https://conferences.enderunextension.com/conferences/big-data-analytics-summit-2017

It’s a holiday for many of us, but learning about analytics never stops.

See you there!

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Analytics Leadership – DMAIPH is a founding member of the Analytics Association of the Philippines (AAP.PH) and specializes in arming the Data-Driven Leader with the tools and techniques they need to build and empower an analytics centric organization. Analytics leadership requires a mastery of not just analytics skill, but also of nurturing an analytics culture. We have guided thousands of Filipino professionals to become better analytics leaders. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to discuss a uniquely tailored strategy to ensure you are the top of your game when it comes to Analytics Leadership.

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Meet the Founders of the AAP at the Big Data Conference on Nov 15 @ SM Aura

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Meet the Founders…
Daniel Meyer
Executive DirectorPresident and Founder of DMAIPH (Decision-Making, Analytics & Intelligence Philippines), an Analytics, consulting, training and outsourcing company with offices in Manila and the San Francisco Bay Area.He worked as a Senior Analytics Consultant for Wells Fargo Bank for 15 years. He provided executive management analytics for the bank’s remittance service including developing business dashboards, overseeing competitive intelligence gathering, managing data analytics outsourcing projects and facilitating audit and risk management.Catch him on:

  • Oct 18 – Gensan ICT Summit 2017 (SM Gensan)
  • Oct 18 – Data Night Gensan (Mabuhay I.T. Park, Gensan)
  • Oct 24
  • Oct 26-27 – HR Big Data & Predictive Recruitment Analytics
  • Nov. 15 – Big Data Analytics Summit ( SMX Aura )
  • Nov 18 – For Generation Digital by Blogapalooza (City of Dreams)
  • Nov 21-22 – Big Data Analytics and Data Value Chain
  • Nov 23 – Philippines HR Group Summit 2017 (Sequoia Hotel, Quezon City)
  • Nov 24 – Digital Marketing Analytics
  • Nov 28-29 – Analytics for HR Managers (2nd Run)
  • Dec 4-5 – Big Data for 2018
Colin Christie
Governance & Membership ChairA serial entrepreneur, connector and collaborator. He currently serves as the Executive Director of Global Chamber® Manila, and is Dean & Director of Digital Transformation at Enderun Colleges. Colin serves as a President of the Board of Trustees of the Analytics Association of the Philippines (AAP.ph). Colin has practiced a life-long passion for embracing transformative technologies, spanning many industries, from manufacturing, to software, to healthcare and education. Colin is a graduate in Chemical Engineering from the University of California at Berkeley.Catch him on:

  • Nov. 15 – Big Data Analytics Summit ( SMX Aura )
Karlo Panti
External Relations & Marketing ChairA Director of Global Production at QuintilesIMS responsible for mature markets and developed countries in the Asia Pacific and the Country Head of IMS Health Operations Center Philippines, Inc. serving as the President and Chairman. In addition, he is one of the founding members of the Analytics Association of the Philippines, serving in the Board of Trustees as the Head for External Relations.He has more than 16 years of experience in operations and service delivery, having managed large teams in different industries and geographies and migrated new business processes to the Philippines from different Fortune 500 companies.Karlo led teams servicing different verticals mainly in life sciences data analytics, insurance and healthcare, F&A, travel, transportation and logistics, high-tech, consumer and telecommunications.Throughout his career, he has improved the operational processes of different companies as a COPC Practitioner and a Six-Sigma Champion helping them grow their business with his involvement in sales, due diligence, transitions and migrations as well as automations and transformation projects.As a speaker and a facilitator, Karlo has shared his insights on leadership development, operational excellence, team building, business analytics and life sciences.Catch him on:

  • Oct 13 – 15th Philippine Institute of Industrial Engineers (PIIE) National Congress
  • Oct 25 – HIMSCON 2017
Dominic “Doc” Ligot
Research and Development ChairAn entrepreneur, software developer, trainer, and data consultant. Doc’s passions include advanced analytics, disruptive innovation, organizational change, and obtaining business value from data. He is the Founder and Managing Director of Cirrolytix Research Services which provides data and analytics support to small and medium enterprises and analytics freelancers in the Philippines.Doc teaches digital marketing analytics for the Certified Digital Marketer (CDM) program and financial analysis and management science for the American Academy of Financial Management (AAFM). Prior to becoming a tech entrepreneur, he was Asia Pacific Practice Partner for Advanced Analytics for big data analytics firm Teradata and previously held executive leadership positions at global banks HSBC and ANZ.Catch him on:

  • Oct 26-27 – Global CEM Summit Financial Services Singapore
  • Oct 21 – Bookkeepers Summit 2017
  • Nov. 15 – Big Data Analytics Summit ( SMX Aura )

Brenda A. Quismorio

Education (Academe) Chair and Data Science and Analytics Framework Co-Chair

Dr. Brenda A. Quismorio has a combined fifteen years of experience in consulting, training, project management, process reengineering, application development and maintenance, quality management, and data services work for global firms such as Andersen Consulting (now Accenture) and Watson Wyatt Worldwide (now Willis Towers Watson) and local firms such as First Philippine Holdings and Aboitiz Transport Systems (now 2GO Group Inc.).Brenda joined the academe in 2010 as an Assistant Professor at the University of Asia and the Pacific. She spearheads the undergraduate specialization program in Business Analytics.

She is a founding member of the Analytics Association of the Philippines (AAP) and the Business Analytics Society of Educators (BASE). She forms part of the Advisory Group of the APEC Project DARE (Data Analytics Raising Employment). She is currently the Board Member and Chair of the Education-Academe Committee of the Analytics Association of the Philippines. She is a resource person of a number of professional organizations and training institutes on Business Analytics.   Brenda holds degrees from the University of the Philippines (Diliman) in BS Statistics, MBA, MS in Management and Phd in Business Administration with a dissertation on modeling financial extreme risks.

Catch her on:

  • Oct. 17-18 – 2017 BSP-UP Professorial Chair Lectures (Executive Business Center, BSP Complex)
  • Nov. 15 – Big Data Analytics Summit ( SMX Aura )
Sherwin Pelayo
Data Science and Analytics Framework Chairhas been involved in strategic capability development initiatives at Accenture, IBM, and now at Pointwest Technologies Corporation. In this role, Sherwin has been responsible for defining strategies to initiate and expand key transforming digital services including identifying focus areas, defining competencies, building curricula, enabling practitioners, developing leads and opportunities, architecting solutions, and ensuring project delivery.His current focus is in Analytics and Experience Design. It is in the intersection of these two where Sherwin finds his passion–connecting the science of Analytics and the art of Human-Centered Design not only to bring data-inspired, user-driven solutions for business partners but also deliver greater, more impactful social innovation for the Philippines.Catch him on:

  • Nov. 15 – Big Data Analytics Summit ( SMX Aura )
Dr. Eugene Rex L. Jalao
Education (Academe) and Research and Development Co-ChairAn Associate Professor of Analytics and Industrial Engineering in the University of the Philippines Diliman, Department of Industrial Engineering and Operations Research. He specializes in Decision Support Systems, Business Analytics Solutions, Data Mining, Optimization and Systems Simulation. He obtained his Ph.D. in Industrial Engineering from Arizona State University (ASU) in May 2013. Additionally, he obtained his Masters of Science in Industrial Engineering degree as well as his Bachelor of Science in Industrial Engineering from the University of the Philippines Diliman in 2009 and 2007 respectively. He was inducted into the Alpha Phi Mu, Industrial Engineering Honor Society in 2012.His ten years of work and research experience are in the fields of business analytics both here in the Philippines and in the United States of America, specifically in the Banking, FMCG, Manufacturing, Real Estate, Healthcare, Telecommunications and Information Technology industries. Also, he is the current director of the Business Analytics Certification Program of UP National Engineering Center. Furthermore, he was part of 50-person APEC team that drafted the Recommended Data Science and Analytics Competencies last May 2017 in Singapore. He is also a certified SAP ERP Materials Management consultant, a Matlab computing associate and an advocate of the R Programming language.Catch him on:

  • UP NEC Analytics Certification Training Modules
  • Oct 18 – 20 – Module C – Descriptive Analytics
  • Nov 22 – 24 – Module B – Data Warehousing
  • Dec 6 – 8 – Module D – Predictive Analytics
  • Nov. 15 – Big Data Analytics Summit ( SMX Aura )

Michelle Alarcon

Education (Professional) Chair

With more than 20 years of IT consulting experience in the Philippines, US and Europe, she started her own consulting firm 4 years ago that specializes in analytics, her passion ever since she graduated with a degree in Statistics from the University of the Philippines. She trained on and practiced data mining in Spain for two years, and later on pioneered the Analytics Department of the largest local private bank in 2005.

In 2011, she was the Consulting Director for a top software company where she led a team of 150 consultants in implementing enterprise solutions for companies worldwide. Now as President and Managing Director of Z-Lift Solutions, she brings all these experiences to her clients as she defines their roadmap towards a smarter business with analytics, and enables them to make it part of their new culture as a data-driven organization. She is also the organizer of the R Users Group of the Philippines, a 4-year-old community that aims to promote the use of open source R for statistical programming in the country.

Catch her on:

  • Oct 18 – R Users Group (RUG-PH) Meetup (TIP Manila)
  • Oct 17 – Big Data and Analytics (Colegio de San Agustin)
  • Nov. 15 – Big Data Analytics Summit ( SMX Aura )
  • Nov 16 – RUG-PH Meetup (Manulife UP-Ayala Technopark)

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DMAIPH will be at the Big Data Conference on Nov 15 – 2017 @ Enderun

http://conferences.enderunextension.com/conferences/big-data-analytics-summit-2017

This year’s theme is “Big Data Made Simple”

“Data is the new Oil” is the new mantra, and for good reason! The past decade has seen an amazing transformation of business. The top 5 largest listed companies by market capitalization are all from the IT sector: Apple, Alphabet (Google), Microsoft, Amazon, Facebook.  Contrast that with just five years ago when the list was dominated by energy and financial sector players.

These companies, who have now achieved global dominance, have one thing in common. They have mastery over data. The lesson: to thrive in business today, you must constantly innovate, and you must up-skill yourself and your team in understanding data through analytics.

My talk will be on “The Upskilling Challenge: Massively Scaling the Filipino Data Science & Analytics (DSA) Workforce

Data Science and Analytics Enabled Professionals are among the most in demand workers in the Philippines today. Additionally, the projected growth for DSA workers is estimated to be over 500,000 new DSA jobs in the next 5 years. For the Philippines to meet both surging domestic demand and take advantage of the global shortage in DSA talent, we will all need to take part in a massive upskill training program. I will outline the various roles required of us in this massive undertaking to digitally transform a significant percentage of the Filipino workforce. It should lead to some interesting conversations.

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Analytics Consulting – As a founding member of Gloabl Chamber Manila, DMAIPH specializes in a variety of analytics consulting solutions designed to empower analysts, managers and leaders with the tools needed for more data-driven decision-making. We have helped dozens of companies get more analytics in their business. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly so we can tailor an analytics solution made just for your unique requirements.

DMAIPH & Cirrolytix present Big Data Analytics 101 in Cebu on October 16!

Big Data was supposed to make things easier, but more often than not, it simply overwhelms us.

This program is for you if you feel like you’re drowning in data and unsure which data to use to drive your company initiatives.

The truth is that the amount of data available to help run your business is greater than ever before. To effectively use this information, managers must consider the practical side of big data…what matters to you is how do you grow and build a team to make smarter decisions.

Much of the information out there just discusses the promise of the data deluge. The challenge is not the volume of data but rather the judgment needed to use it.

This seminar goes beyond the qualitative side of data analysis to explore proven quantitative techniques and technologies for identifying, inventorying and integrating data, so that more informed and reliable business decisions can be made.

With that in mind, DMAIPH has created a learning session entitled: Big Data Analytics 101. Join us on October 16 in Cebu for the next run of the program.

Our resource speakers: Dan Meyer, Executive Director of the Analytics Association of the Philippines and Doc Ligot, Founder and CEO of Cirrolytix Analytics Consulting Services. Between them, Dan and Doc have over 40 years of Big Data Analytics experience in banking, finance, education, training and data science.

Learning Session Objectives:

  1. Apply Best Techniques and Cutting Edge Technologies to Organize, Interpret, and Summarize Quantitative Data
  2. Create a Process to Analyze Data and Identify Patterns Not Apparent at First Glance
  3. Master the art of Data Storytelling using Predictive Analytics

In this session, your organization will be able to use:

  • Specific skills to effectively frame the problem you’re addressing to uncover key opportunities and drive growth
  • Critical marketing steps of orientation necessary before engaging tools and technology
  • Strategies to simply and quickly amplify decision making by separating the signal from the noise
  • A framework for asking the right questions, allowing the ability to link analytics to business strategy

In this session, your participants will be able to:

  • Bring out patterns in data that were not apparent at first glance
  • Identify and explain tools for data analysis
  • Shorten the time between analysis and action to avoid “analysis paralysis”
  • Know how to get from hard data to well-reasoned conclusions
  • Understand the entire Data Value Chain from data collection to data visualization

Who Should Attend: All business professionals who need the basic tools to quantitatively and accurately analyze the mountains of data that come across their desk each minute of every day. Managers of analysts or staff who spend a significant amount of their time collecting, analyzing and reporting data.

Section One Title: Big Data—It’s Not Just Size

  • Ascertain the current state of Big Data Analytics in the Philippines
  • Describe the Importance of Effectively Analyzing Big Data in Business Today
  • Establish Clear Objectives When Analyzing Big Data
  • The Three “I’s” of Big Data Analytics
  • Assess Your Current Analytics Culture

Section Two Title: Unlocking the Data Value Chain with Big Data Analytics



  • Recognize and Apply Various Data Collection Methods
  • The importance of Good Data Governance
  • Identify and Resolve Problems Associated with Data Collection
  • Discuss the difference between Data Warehouses and Data Lakes
  • Utilize Business Intelligence Tools

Section Three Title: Moving from Descriptive Analytics to Predictive

  • Determine and Analyze Risk, Uncertainty, and Probability
  • Spot Patterns, Trends, and Fluctuations Through Correlation, Regression, and Descriptive Statistics
  • Understand when to employ Descriptive, Diagnostic, Predictive or Prescriptive Analytics
  • Build Data Models
  • Exercise: Building a Predictive Model Prototype

Section Four Title: The Art of Presenting Big Data



  • Discuss the concept of Data Visualization
  • Apply a Process to Present Big Data Clearly
  • Select the Appropriate Presentation Format to Communicate Your Findings Effectively to Your Audience
  • Case Study: Using Data Storytelling to determine the Best Team in NBA History
  • Use Findings from Big Data to Drive Decisions Within Your Organization

Too often people dive into the data only to be lost in haze of data. This discussion will be pragmatic and immediately applicable to analysts, professional using analytics and managers of analysts across all industries.

Analytics Training – DMAIPH offers a wide range of analytics centric training solutions for professionals and students via public, in-house, on-site, and academic settings. We tailor each training event to meet the unique needs of the audience. If you need empowerment and skills enhancement to optimize the use of analytics in your organization, we are here to help.

Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to set up a free consultation to learn which of our DMAIPH analytics training solutions is best for you.

 

APEC Data Science & Analytics Key Competency #2: Data Visualization and Presentation

According to the APEC (Asia Pacific Economic Cooperation) Advisory Group, Data Visualization and Presentation is one of the key competencies of a Data Science & Analytics professional working in the region.

By definition, a DSA professional demonstrates the ability to create and communicate compelling and actionable insights from data using visualization and presentation tools and technologies.

Data visualization is a general term that describes any effort to help people understand the significance of data by placing it in a visual context. Being able to present these visuals in a way that initiatives action and empowers decision-making is just as important.

The best data visualizations are simply ones that take data and convert it to visuals like pie charts, line graphs, sales charts, etc.

Patterns, trends and correlations that might go undetected in spreadsheets or text-based data can be exposed and recognized easier with data visualization software.

Good analysts are the ones who can visualize data and use tools to add a story telling component to their analysis.

One of the best ways of communicating any kind of complex information is to turn it into a story, starting at the beginning and working your way through to the end.

Making the story relevant to the audience is key. By making the results both easier to understand and more likely to be remembered it becomes easier to convince an audience of the validity of your approach and make them more likely to accept and take action based on your conclusions.

In the end, just think of the adage picture is worth a 1000 words, just like a good pie chart is worth 10,000 rows of excel data.

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DMAIPH offers a wide range of analytics centric training solutions for professionals and students via public, in-house, on-site, and academic settings. We tailor each training event to meet the unique needs of the audience. If you need empowerment and skills enhancement to optimize the use of analytics in your organization, we are here to help.

Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to set up a free consultation to learn which of our DMAIPH analytics training solutions is best for you.

Top 5 Reasons to Attend the Digital Transformation Summit 2017

From the Global Chamber® Manila Newsletter

May 9, 2017

  1. Be inspired by an all-star lineup of speakers, who are already gaining significant benefits from adapting new technologies
  2. Learn about various technological platforms such as AI, IOT, Big Data, Analytics, and how it’s disrupting businesses
  3. Reflect, reexamine your company’s issues and goals, and set your vision and new strategy for the next decade
  4. Engage and network with executives and fellow thought leaders
  5. Empower the culture of innovation within you!

Not registered yet? It’s not too late to sign up!

I will be one of the speakers, talking about Data Storytelling. It is quite an honor to part of this awesome event! 🙂

Attend one or both days of the Digital Transformation Summit this May 24 and 25 at SMX Aura Convention Center.

Data Analytics or HR Analytics? Which Should I Attend?

Here at DMAIPH we offer a variety of analytics training solutions to organizations here in the Philippines.

Our two most popular offerings are Data Analytics and HR/Recruitment Analytics.

We get asked a lot, what is the difference.

Well, in general the Data Analytics classes like our Big Data Analytics & Business Intelligence training this coming May 18, are designed for a general audience.

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HR/Recruitment Analytics classes like the upcoming HR Big Data & Recruitment Analytics training on March 14 in Ortigas, is designed for a much more specific audience of HR and Recruitment professionals.

 

Data Analytics attendees come from a wide range of companies and have perform a variety of job functions. The one thing they all have in common is that they are looking for data analytics techniques and technologies to help them get a handle on all the Big Data they have to work with everyday.

HR/Recruitment Analytics attendees are all working as part of Talent Management teams in HR, Recruitment, Training, Operations and other parts of an organization that primarily handle people data. So case studies, exercises and the lesson plan itself are all focused on how to use the people data in the business to enhance and empower people centric decision-making.

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HR and Recruitment professionals can benefit a lot from attending the Data Analytics trainings and we generally have a few do just that. However, for a more focused approach to getting a handle on people data, the ones who attend the HR/Recruitment Analytics trainings will probably get a little more practical application to use when they return to the office.

Target Attendees for Data Analytics:

  • Data and Business Analysts
  • Managers and Supervisors of Analysts
  • Professional Staff who create reports and manage data
  • Decision-Makers who need more analytics

Target Attendees for HR/Recruitment Analytics:

  • HR and Recruitment Analysts
  • HR and Recruitment Managers and Supervisors
  • HR and Recruitment staff who work with a lot of people data
  • Data and Business Analysts who work closely with people data

Hope that helps you decide which one to attend.

Analytics Training – DMAIPH offers a wide range of analytics centric training solutions for professionals and students via public, in-house, on-site, and academic settings. We tailor each training event to meet the unique needs of the audience. If you need empowerment and skills enhancement to optimize the use of analytics in your organization, we are here to help. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to set up a free consultation to learn which of our DMAIPH analytics training solutions is best for you.

They Have Got It All Wrong! Why Most Analytics Training Fails.

Four years ago, I was just about the only one speaking professionally in the Philippines about  Analytics. Now so called experts are a dime a dozen. The demand for this kind of training has skyrocketed as companies are losing the war for talent all across the globe, with few jobs as hard to fill with good talent as BPO jobs in the Philippines. But these training mostly have it all wrong. They will teach you a lot of technical things that sound great in a class room, but are extremely hard to implement unless you work in an enlightened company that encourages curiosity and empowers data-driven decisions across to organization.

So one big thing right now is using analytics in HR to find more candidates, to hire better candidates, and retain them.  Its working in the U.S and all across the globe. This is a direct reflection of overwhelming demand for so called white collar professional jobs The hot answer going around right now to this challenge is sending analysts, managers and leaders to trainings. Hoping they will learn about hot new trends and analytics techniques to get more out of an investment in the company’s analytics plans. However, from my perspective, this is the flavor of the month thinking. And you know what? It’s not going to work.

Why? Good Analytics doesn’t come from just external training and technology. Those two pieces are important to an overall analytics strategy. But the most important piece, and the one being overlooked right now is the business culture. If the business culture is not ready to truly accept a shift towards data-driven decision-making an away from old school methods and decisions made off of gut feel, then the going to one of these trainings wont amount to a hill of beans at the end of the day.

This is why I spend so much of my time talking about culture, and why I expose that analytics is as much art as it is science. You need the technology, which is abundant. You need the talent, which is hard to find but out there. And you need the culture, where you analysts can use the technology to not just build reports and mine big data, but to illustrate opportunities and discover solutions that can really drive the business forward.

That is what you want out of a training on HR analytics. Not just technobabble and reporting tricks, but something that will truly help you mold the culture of your business to get the most out of your analytics.

In closing, I have recently published a guidebook for using analytics in your business. If you are interested in learning more and would like to get a copy of Putting Your Data To Work , connect with me via e-mail at analytics@dmaiph.com

#IamDMAIPH

The Philippines is at the center of the action when it comes to solutions to the global need for analytics. Blessed with a solid foundation of young, educated and English speaking workforce, companies around the world are look for Filipino analytics talent to fill analytics positions.

DMAIPH HR & Recruitment Analytics – The recruitment and retention of top talent is the biggest challenge facing just about every organization. You really have to Think Through The Box to come up with winning solutions to effectively attract, retain and manage talent in the Philippines today. DMAIPH is a leading expert in empowering HR & Recruitment teams with analytics techniques to optimize their talent acquisition and management processes. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to learn how to get more analytics in your HR & Recruitment process so you can rise to the top in the ever quickening demand for top talent.

Learn Analytics Leadership From The Analytics Council of the Philippines

The Analytics Council of the Philippines was founded in December 2016.

Our mission is to serve as a forum for furthering the training, teaching and use of analytics across the Philippines.

Our mission statement and upcoming events will be posted soon.

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DMAIPH is a founding member of the Analytics Council of the Philippines and specializes in arming the Data-Driven Leader with the tools and techniques they need to build and empower an analytics centric organization. Analytics leadership requires a mastery of not just analytics skill, but also of nurturing an analytics culture.

We have guided thousands of Filipino professionals to become better analytics leaders. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to discuss a uniquely tailored strategy to ensure you are the top of your game when it comes to Analytics Leadership.

Small Business, Big Data

“Without big data, you are blind and deaf and in the middle of a freeway.” Geoffrey Moore – Author of Crossing the Chasm & Inside the Tornado.

Without analytics, your company is vulnerable. However, just owning analytics tools isn’t enough. Extracting value from your analytics investment requires sufficient staff, well-defined processes, a clear business strategy, and leadership support.

All the Data We Create Each Day

Think about some of the things you do in your daily life. You get up, you eat, go to work/school, shop, do something for entertainment, bank, go online and do things on social media. Everything you do generates data. That data is captured in countless ways. And then it’s stored in countless places. And analyzed by countless numbers of people. And then used in countless ways by businesses to market, design, advertise, build, sell, and so on.

Every time you check your phone to see if there are any updates on Facebook you generate a lot of data for your phone manufacturer, your service provider and Facebook itself. Everything you like or comment on can be turned into a data point. The time, place and length of your connection all provide useful data. Get the point? It’s endless.

That’s big data.

In general, big data is thought of as all the data businesses capture and store in a database that they can use for business decision-making.

When you think of data collections that have millions and millions of rows of data like big bank transaction data, or traffic data for major cities, or all the statistics captured everyday across professional sports. Way too much for man to analyze without help from technology. That’s all big data.

Every business defines its big data a little differently. There is no one way to look at how best to manage big data because big data is such a living, evolving, never ending flow of information. It’s like lakes of water that are too big to swim across and too deep to dive to the bottom of without help. And no two lakes are alike.

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Small Business Analytics – The field of small business analytics is just starting to blossom as companies are looking for more data-driven decision-making to prosper in the age of Big Data. DMAIPH is at the fore front of providing analytics training, consulting and outsourcing options to small businesses. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to set up a free consultation on how to get more analytics in your small business.