Digital Marketing Analytics on November 24

In partnership with Cirrolytix, DMAIPH presents to you Digital Marketing Analytics Training happening on November 24 (Friday, 9AM – 5PM) at Astoria Plaza, Escriva Dr., Ortigas Center, Pasig City.

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space.

Session One: Digital Marketing and Analytics

  • Objectives of Digital Marketing
  • Data Value Chain in Digital Marketing
  • Data analytics roles in Digital Marketing
  • Analytics: Descriptive, Predictive and Prescriptive

Session Two: Data Visualization Primer

  • Which chart for which question
  • Time-series analysis in Digital
  • Composition analysis in Digital
  • Scatterplots and comparative analysis in Digital
  • Heatmap analysis in Digital

Session Three: Predictive market segmentation

  • Market segmentation concepts
  • Market behaviour analysis
  • Assigning customers to the right clusters

Session Four: Recommendation engines

  • Market basket analysis and product affinity
  • Predicting next best product purchases

Session Five: Marketing Attribution

  • Creating an attribution model
  • Predicting marketing to sales performance
  • Marketing model optimization and sensitivity

Session Six: Sentiment Analysis

  • Text analysis primer
  • Processing unstructured data
  • Predicting social media response

Session Seven: Digital Analytics Maturity

  • Review of analytic maturity levels
  • Creating a data-driven culture
  • Learnings from disruptive data-driven companies


Training Investment:

EXCLUSIVE OFFER! Pay on or before October 30, 2017
P4,000 + VAT/ Participant

EARLY BIRD: Pay on or before November 10, 2017
P6,000 + VAT/ Participant

P6,500 + VAT/ Participant

REGULAR RATE: Starting November 11, 2017
P7,300 + VAT/ Participant

Investment includes AM/PM Snacks, Buffet Lunch, Workbook, Copy of the Presentation, Training Materials, Raffle Prices and Certificate of Completion. 

To register:

For inquiries: | (02) 959- 8017 | 0917-799-2827 |





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