#DataRockPinas: Uplifting Big Data Believers and Converting Analytics Skeptics

I have been talking about analytics here in the Philippines for almost 7 years.

In that time I have come across two types of attitudes towards analytics: Believers and Skeptics.

Believers understand there is value in business data that needs to be unlocked, analyzed and put into action.

These are unfortunately, in the minority of the people I talk with.

Skeptics come in many forms.

Some are skeptics because they just don’t like math. Data to them means nose bleed by numbers.

Some skeptics have a negative opinion about analytics because they got burned in the past by some high-priced consultant or technology that didn’t deliver as promised.

Others are skeptical because they got to where they are in their career or with their business because they have good instincts and trust their gut over a bunch of spreadsheets.

However, the largest population of skeptics are people who just don’t know much about analytics. They have worked in their jobs and have run their business in manual process driven environments that don’t have a culture of using data.

When it comes to delivering analytics training, it’s easy to focus on the believers. They generally come to us looking for trainings, or they see our marketing and make a quick mental decision that they need it.

Over the past several years I say the percentage of believers here in the Philippines has probably doubled from about 20% of the working population to closer to 40% of the working population.

Acceptance of analytics and the use of data has come along way. Success stories like Waze, Grab and Uber… the proliferation of smartphones, and the boom in call centers are some of the reasons for this.

Working with that 40% brings people like me a lot of business. And it is fun to work with people open minded to the use of data.

Still, its still less than half.

So to really make a difference, to grow the advocacy, we need to start converting skeptics into believers.

This requires taking concepts that are hard and breaking them down into layman’s turns.

This requites lots of real world case studies and examples that the average Juan can relate to.

And this requires constantly looking for opportunities to raise awareness.

#DataRockPinas is about all of the above.

We have pockets of believers scattered across the Philippines who are hungry for analytics training to help them in their careers and with their businesses.

We also have large segments of the population who need to be exposed to the concepts of Big Data, Analytics and Data Science in ways that get their attention.

And this is what the DMAIPH andA AP are going to do… work with both the believers and convert the skeptics.

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Analytics Leadership – DMAIPH is a founding member of the Analytics Association of the Philippines (AAP.PH) and specializes in arming the Data-Driven Leader with the tools and techniques they need to build and empower an analytics centric organization. Analytics leadership requires a mastery of not just analytics skill, but also of nurturing an analytics culture. We have guided thousands of Filipino professionals to become better analytics leaders.

Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to discuss a uniquely tailored strategy to ensure you are the top of your game when it comes to Analytics Leadership.

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So What Is #DataRockPinas?

It is a movement.

It is an advocacy.

It is a great cause.

#DataRockPinas is all about taking analytics training out of Manila and bringing it to the provinces.

#DataRockPinas is all about taking what has traditionally been an expensive, corporate only training and delivering it to hundreds of thousands of Filipinos.

#DataRockPinas is an initiative of several member companies of the Analytics Association of the Philippines. http://www.aap.ph

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  • Data Night UM (University of Mindanao)
  • Big Data 101 Davao
  • Davao Analytics Executive Roundtable
  • Mindanao Analytics Freelancers Meet Up

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  • Big Data Analytics & Data Value Chain
  • Train the Analytics Trainer
  • Data Night Bacolod

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  • Big Data 101 – Iloilo
  • Visayas Analytics Freelancers
  • Data Night Iloilo

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  • Big Data Analytics & Data Value Chain
  • Data Night Cebu 2018

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Analytics in the Philippines – The Philippines is at the center of the action when it comes to solutions to the global need for analytics. Blessed with a solid foundation of young, educated and English speaking workforce, companies around the world are look for Filipino analytics talent to fill analytics positions.

Analytics Leadership – DMAIPH is a founding member of the Analytics Association of the Philippines (AAP.PH) and specializes in arming the Data-Driven Leader with the tools and techniques they need to build and empower an analytics centric organization. Analytics leadership requires a mastery of not just analytics skill, but also of nurturing an analytics culture. We have guided thousands of Filipino professionals to become better analytics leaders.

Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to discuss a uniquely tailored strategy to ensure you are the top of your game when it comes to Analytics Leadership.

Big Data Analytics 101 in Cebu

Our first ever Big Data Analytics 101 Training in Cebu was a success.

About 40 people have attended the training last October 16 in Hotel Asia, Cebu City. Analytics and Data Science experts Mr. Dan Meyer and Mr. Dominic “Doc” Ligot did an exceptional job of sharing their knowledge and expertise in Big Data Analytics and Data Value Chain.

Cebu has proven that Philippines indeed can be an Analytics Hub, despite that our participants came from different industries and has different background; they’ve expressed equal interest in improving their business operation and career with Analytics. This type of enthusiasm shows that even though Philippines has a long way to go when it comes to Data Science and Analytics, we are still on the right track in building talents and businesses that can be as competitive as other countries in this Digital Age.

On the first half of the training, Dan was able to demonstrate how to build a strong foundation for Data Analytics. From establishing clear objectives when using data, to giving out relatable examples of how can you effectively use analytics in your business. Doc then took the second half of the training with a more technical approach. Using excel, attendees were able to learn statistical analysis, linear regression, time prediction, what – if analysis and a lot more.

 

Here are some key takeaways from the training:

  1. Establishing clear objectives when using data: Context, Needs, Vision, Strategy and Outcomes.
  2. Identify and resolve problems associated with Data Collection
  3. Use of Data Map to analyze big data in your business.
  4. 3 I’s of cutting edge analytics: Identify, Inventory and Integrate data.
  5. 3 T’s of cutting edge analytics: Talent, Technology and Technique.
  6. Important KPIs
  7. Ways to improve Management Reportings
  8. Building a data map
  9. Business Intelligence
  10. Elements of Data Storytelling
  11. System Preparation using Excel
  12. Defining a Regression Problem
  13. Predictive Analytics
  14. Data Applications (Prescriptive Analytics)
  15. What- if Analysis

 

Sharing some feedback from our participants when asked how this training would change their practice today:

After this training, I’ll be more open minded on what data points can be used other than the typical/common volume, frequencies, FTEs, etc.

“I hope to create a customized data analytics system in my scope of work using this training as guidance “

“Being more efficient with data and improve my output.”

“Innovation on my teaching career”

“Bank on good data governance and start with basic analysis”

“Be aware and look for opportunities to gather and let data drive business decision”

 


 

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Visayas Analytics Freelancers

After Big Data Analytics 101 training, Mr. Dominic Ligot conducted the first ever Analytics Freelancers Meet-up of the Visayas Chapter with the help of our ground partner, Joseph Rivera. Cebuanos who participated was able to learn different ways to monetize their skills and how to solve real – life problems using data. To be a member of this group, you can join at https://www.meetup.com/Visayas-Analytics-Freelancers/

Being able to witness this group of talent joining together to make a difference in our country was very humbling. Special thanks to Dan and Doc for sharing their knowledge and offering their time and resources to uplift our filipino talents.

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In pursuit of making a difference, Dan and Doc is part of an association called “Analytics Association of the Philippines”. AAP is the enabling organization formed to take the lead in driving the growth and evolution of Data Science and Analytics (DSA) in the country. AAP aims to serve the DSA needs of the government, the academe, the business sector, DSA consultants, training providers, DSA practitioners and aspiring professionals. Its goal is to cut across different sectors and industry horizontals and verticals to propagate and advocate DSA in the Philippines.

To learn more about their association visit their website at www.aap.ph or like their FB page at www.fb.com/analytics-association-of-the-philippines-2050534708499754

Sending my thanks and appreciation to Leenah – Leen Arandia, Jacquelyn Belmonte and my whole marketing team for assisting and helping us in the preparation and implementation of Big Data Analytics 101 in Cebu, you are a big part of making this event possible. 🙂

Next run:

Big Data Analytics 101 in Davao on November 25

Big Data Analytics 101 in Bacolod on December 8-9 (Details will be made available soon)

Big Data Analytics 101 in Ilo-ilo on January 12 (Details will be made available soon)

 

Photos from the event: