I have been talking about analytics here in the Philippines for almost 7 years.
In that time I have come across two types of attitudes towards analytics: Believers and Skeptics.
Believers understand there is value in business data that needs to be unlocked, analyzed and put into action.
These are unfortunately, in the minority of the people I talk with.
Skeptics come in many forms.
Some are skeptics because they just don’t like math. Data to them means nose bleed by numbers.
Some skeptics have a negative opinion about analytics because they got burned in the past by some high-priced consultant or technology that didn’t deliver as promised.
Others are skeptical because they got to where they are in their career or with their business because they have good instincts and trust their gut over a bunch of spreadsheets.
However, the largest population of skeptics are people who just don’t know much about analytics. They have worked in their jobs and have run their business in manual process driven environments that don’t have a culture of using data.
When it comes to delivering analytics training, it’s easy to focus on the believers. They generally come to us looking for trainings, or they see our marketing and make a quick mental decision that they need it.
Over the past several years I say the percentage of believers here in the Philippines has probably doubled from about 20% of the working population to closer to 40% of the working population.
Acceptance of analytics and the use of data has come along way. Success stories like Waze, Grab and Uber… the proliferation of smartphones, and the boom in call centers are some of the reasons for this.
Working with that 40% brings people like me a lot of business. And it is fun to work with people open minded to the use of data.
Still, its still less than half.
So to really make a difference, to grow the advocacy, we need to start converting skeptics into believers.
This requires taking concepts that are hard and breaking them down into layman’s turns.
This requites lots of real world case studies and examples that the average Juan can relate to.
And this requires constantly looking for opportunities to raise awareness.
#DataRockPinas is about all of the above.
We have pockets of believers scattered across the Philippines who are hungry for analytics training to help them in their careers and with their businesses.
We also have large segments of the population who need to be exposed to the concepts of Big Data, Analytics and Data Science in ways that get their attention.
And this is what the DMAIPH andA AP are going to do… work with both the believers and convert the skeptics.
Analytics Leadership – DMAIPH is a founding member of the Analytics Association of the Philippines (AAP.PH) and specializes in arming the Data-Driven Leader with the tools and techniques they need to build and empower an analytics centric organization. Analytics leadership requires a mastery of not just analytics skill, but also of nurturing an analytics culture. We have guided thousands of Filipino professionals to become better analytics leaders.
Contact DMAIPH now at firstname.lastname@example.org or connect with me directly to discuss a uniquely tailored strategy to ensure you are the top of your game when it comes to Analytics Leadership.