April 18 – Ortigas – Industry-Academe

Industry – Academe Data Science and Analytics Conference 2018

April 18, 2018
University of Asia and Pacific, Pearl Drive, Ortigas Center, Pasig City

The Analytics Association of the Philippines in partnership with DMAIPH and UA&P is proud to present the Industry – Academe Data Science and Analytics Conference 2018.

With the theme “Bridging the Industry-Academe Analytics Gap through the APEC Data Science and Analytics Competencies”, the conference aims to help academic institutions craft and deliver Analytics programs that are relevant, applied and experience-building for the students and to help the industry gain access to graduates ready for analytics jobs.

One of the highlights of the event is the dialogue between the industry and the academe where we will work to bridge the gap between the current syllabi and the Recommended APEC Data Science and Analytics Competencies developed through Project DARE (Data Analytics Raising Employment), an initiative led by the United States Department of Labor under APEC’s Human Resources Development Working Group and endorsed by the APEC Business Advisory Council.

Why Focus on APEC’s Data Science and Analytics Competencies?

Jobs requiring a familiarity with data analysis are forecasted to dramatically rise, resulting in a massive shortage of qualified employees. According to reports, some economies face a shortage of up to 1.5 million data analytics-enabled managers and analysts, costing billions of dollars in lost revenue annually. There is an urgent need to ensure that the future workforce is equipped with data analytics competencies to secure the jobs of tomorrow and move with ease in the labor market.

This is where Project DARE comes in. Project DARE aims to facilitate development of a data analytics-enabled workforce across the APEC region to effectively support sustainable economic growth and prosperity in the Asia-Pacific region. To do so, Project DARE developed a set of Recommended APEC Data Analytics Competencies which will be a resource to academic institutions and governments to align curricula, courses and programs so APEC economies are equipped to educate its workforce with the data analytics skills needed by employers in a data-driven future.

How was the Recommended Data Analytics Competencies Developed?

The Recommended APEC Data Analytics Competencies was developed through a public-private partnership with input from over 40 Advisory Group members comprised of distinguished business and higher education leaders who oversee data science and analytics needs for their organization and data science inter-disciplinary initiatives and curriculum. The Advisory Group was led by the private sector partner co- chairs, global skills and knowledge company Wiley and the Business Higher Education Forum (BHEF), with technical support by the EDISON (Education for Data Intensive Science to Open New Science Frontiers) Project. AAP’s Founding Members, Mr. Karlo Panti, Dr. Breda Quismorio, Mr. Sherwin Pelayo, Mr. Dan Meyer and Dr. Eugene Rex Jalao.

 

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Analytics Education – Facilitating a mastery of the fundamentals of analytics is what DMAIPH does best. As a key parnter of the Asia Pacific Economic Cooperation’s Project DARE initative, DMAIPH champions the use of using data. All across the world, companies are scrambling to hire analytics talent to optimize the big data they have in their businesses. We can empower students and their instructors with the knowledge they need to prepare for careers in data science and analytics. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly so we can set a guest lecturer date, On-the-Job Training experience or other analytics education solution specifically tailored to your needs.

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The Analytics Education Drive in the Philippines

Article by AAP Business Analyst, Ludilyn Pridas

The Asian Institute of Management (AIM) recently conducted a free Master Class last January 15-17, 2018 about the application and use cases of Data Science to different fields. It was also a venue for them to provide more information and some insight about the relevance and competitiveness of their newly proposed course, the MS in Data Science (MSDS) Program. The Master Classes aimed to provide some perspective on role of Data Science in the business world today.

During the second day, AIM focused on the applications relevant to the Finance and Banking sectors. The session which was primarily conducted by the Institute’s MSDS Program Director Erika Legara, PhD. She talked about the place of data science in business and emphasized on the importance of the data scientist’s ability to communicate his/her findings to the business decision makers effectively.  Let me highlight some of the things I found particularly relevant.  A good data science team is crucial to leveraging on company curated data as most often than not, good amounts of historical data are left untouched or under-utilized. This is because people in the business are rarely equipped to handle data, more so transform and use it through modelling.  Aside from this, it was also emphasized that analytical knowledge alone will not be enough to achieve success for the business. A data scientist should also have domain knowledge on the relevant business alongside his/her data analytics skill set and techniques. The combination of both is needed to effectively revolutionize one’s business. To sum it all, AIMs seminar was a great opportunity to get an introduction on data science and its relevance, as we know that the Philippines is now adapting to keep up with the trend.

In 2013, the Commision on Higher Education (CHED) released a memo outlining the guidelines and policies for the launching of specialized courses in business analytics targeted towards students who are taking up Business Administration and Information Technology. The goal of this endeavor is to prepare students for the big global analytics wave which will likely open up a lot of career opportunities. In fact upon the release of the memo, various schools expressed their interest to add this new program to their curriculum such as the University of the Philippines – Diliman, Ateneo de Manila University, De La Salle University, Asia Pacific College and University of Santo Tomas, among others. The visualization below shows the list of schools that have expressed interest in launching their own Data Science and Analytics programs. (Click the visualization below to open and interact with it in a separate tab).

Teaching Analytics

 

Similar to AIM and the abovementioned schools, the Analytics Association of the Philippines (AAP) also aims to shed light on the relevance of analytics to businesses and the overall economy. As an enabling organization, we aim to come up with a unified ecosystem in the Philippines where industry, the academe, and practitioners meet and find synergies. By helping mobilize trainings and programs for Filipinos that focus on how to upskill in analytics with strong regard for business domain knowledge, we hope to facilitate the creation of a new breed of data scientists that can really revolutionize organizations.  Quoting the popular magazine-format newspaper, The Economist, the world’s most valuable resource is no longer oil but data. In line with this and the objective of the AAP, we serve to help individuals optimize their practice and remain well-informed about the developments of the field to make their work more valuable to them and their respective organizations. We hope to complement the efforts of AIM and other educational institutions as we take on the same objective of upskilling Filipinos. The AAP undertakes this mission through massive and inter-regional projects throughout the Philippines, hopefully reaching the seams, and making it available to all who are eager to learn.

How Do We Make Globalization Work For Every Filipino? We Need To Massively Upskill!

In the Philippines we see many pros and cons of Globalization first hand.

The BPO Industry and the OFW culture has given millions of Filipinos access to jobs that provide higher salaries and economic opportunities that they might now have been able to find locally.

However, these two economic trends have also caused a brain drain, where any of the best and the brightest of the Filipino workforce is not engaged in helping better the Philippines directly.

It’s a double edged sword, but I for one think up until now the pros have been worth the cons and we have seen a growing middle class in the Philippines that didn’t exist 20 years ago.

However, the Philippines still remains on the whole a fairly poverty stricken country. Wealth distribution is a major problem. Many economic indicators show the Philippines economy being one of the shining stars of Asia, but on the streets of Manila the average Filipino is not really seeing the benefits of this growth. Still, its indisputable that for millions of Filipinos Globalization has been a benefit in raising their economic quality of life.

In addition, most of the jobs that OFWs and BPO workers take on are jobs that hard, manual process intensive, and do not require tech skills which cannot easily be replaced by A.I.  There is little doubt that most of new jobs being created today require tech skills that most of the current work force does not have. The ability of the education system in the Philippines to prepare the next generation workforce with tech skills is also not where it could be.

Answers to these challenges will come with investing a lot more in upskill training and curriculum redesign to provide Filipinos with 21st Century Skills. And that is why I founded DMAIPH and am part of the AAP.

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Analytics Leadership – DMAIPH is a founding member of the Analytics Association of the Philippines (AAP.PH) and specializes in arming the Data-Driven Leader with the tools and techniques they need to build and empower an analytics centric organization.

Analytics leadership requires a mastery of not just analytics skill, but also of nurturing an analytics culture. We have guided thousands of Filipino professionals to become better analytics leaders. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to discuss a uniquely tailored strategy to ensure you are the top of your game when it comes to Analytics Leadership. #AAPMoonshot #DataRockPinas

Analytics Jobs of the Future (1st in a Series)

Jobs of the Future for analytics will be mid-high level jobs and rapidly replace low-skilled analytics jobs that are now fairly common here in the Philippines. 

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Original content created by Jacqueline Belmonte, Assistant to the Executive Director of the Analytics Association of the Philippines. 

Analytics jobs have been increasingly changing as of late as technology changes, but how does Analytics perform in the larger landscape? This research is conducted to provide a view on Analytics as a growing job field in the Philippines. The research also aims to discuss Analytics as a recognized field today, used by 53% of companies to optimize their data into valuable insights for decision-making, targeting higher number by 2022.

In fact, APEC (the Asia-Pacific Economic Cooperation), predicts that analytics jobs will more than double in the Philippines in the net 5 years.

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The Era of Data has shifted the jobs of today and of the future as new technologies revolutionize the way how businesses deliver their products and services.

The customer experience has been the most important factor in retaining customers and is evident on how creative companies have been to stand among competition. Digging into customer’s activity will uncover customer behavior patterns that could be used in marketing.

In-demand mid-high skill & lucrative jobs are already starting to be significant in the market place here. Replacing the low skill jobs over time will be a challenge though, as the Philippines does not have enough talent to meet the industry demand hence, a looming analytics talent shortage.

A significant chunk of employed population with low skill and repetitive tasks will also be affected due to innovations like Artificial Intelligence if they will not upskill themselves to learning more complex skills like Data Science and Analytics.

The disruption of technology to the traditional business process can be mitigated with immediate communication of what’s about to happen and how to cope with it as an individual and an organization. Efforts will need to come from the industry, academe and government, working together

And that is where DMAIPH and the AAP come in.

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DMAIPH is a founding member of the Analytics Association of the Philippines (AAP.PH) and specializes in arming the Data-Driven Leader with the tools and techniques they need to build and empower an analytics centric organization. Analytics leadership requires a mastery of not just analytics skill, but also of nurturing an analytics culture.

We have guided thousands of Filipino professionals to become better analytics leaders. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to discuss a uniquely tailored strategy to ensure you are the top of your game when it comes to Analytics Leadership.

Upcoming Events

Big Data Bacolod: https://web.facebook.com/events/718011925036202/

Big Data Analytics 3.0: https://web.facebook.com/events/1750508601681363/

Analytics for HR Managers: https://web.facebook.com/events/227273664479530/

The 4 “Sets” of HR Analytics

Disruption is now the new normal. Cutting edge HR Managers utilize data-driven techniques like; capability analytics, competency acquisition analytics, capacity analytics, employee churn analytics, corporate culture analytics, recruitment channel analytics, leadership analytics and employee performance analytics.

New technologies like social networks, applicant tracking systems, business dashboards and business intelligence applications are fundamentally changing the entire talent management process from sourcing to placement to retirement.

These new technologies are enabling HR Managers with vast amounts of big data and providing truly actionable insights which allows a deeper understand of what’s working and what’s not working when it comes to our talent strategy.

That said, many HR teams here in the Philippines are still stuck doing basic management reporting using descriptive analytics with Microsoft Excel.

If you break down HR Analytics into four types sets: data sets, tool sets, skill sets and mind sets, you can determine where barriers exist in your business. These barriers are almost always either a lack of training or a problem with company culture.

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HR & Recruitment Analytics – The recruitment and retention of top talent is the biggest challenge facing just about every organization. You really have to Think Through The Box to come up with winning solutions to effectively attract, retain and manage talent in the Philippines today.

DMAIPH is a leading expert in empowering HR & Recruitment teams with analytics techniques to optimize their talent acquisition and management processes. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to learn how to get more analytics in your HR & Recruitment process so you can rise to the top in the ever quickening demand for top talent.

 

 

Hunting For Those Missing Elements – Massive Analytics Upskilling

One of the best things about bringing new people on board is that you tend to get pretty insightful feedback.

Let me show you why I really value a fresh pair of eyes as I try and lead my team of analysts in our advocacy to conduct massive upskill training in the Philippines.

Thanks to Ludz Pridas, a new business analyst on the AAP Analytics Team, for creating most of the content below.

On one hand it’s refreshing to know that all of these observations are things we are actively working on. On the other, it can be little frustrating that we haven’t worked them all out yet to a point where the whole team see the big picture.

So that is my first missing element I need to focus on, upping the level of internal communication. Not easy with a team that works virtually a lot. We use Trello, that helps. We have monthly strategy meetings, but probably need to have them a little more frequently.

Another “missing element for us to do a massive training is the opportunity for advancement, a llack of advances towards other training”… the ecosystems is very fragmented. As the number of training options and academic programs focused on analytics grows, so does the difficulty for someone looking to upskill.

Unification of the ecosystem is a top priority of the AAP as we set up partnership agreements with various other organizations. Advocating for standards built around the APEC Data Science & Analytics Core Competencies Map helps. But we need to do a lot of networking and storytelling to build a successful framework for someone to easily determine which upskill option is the right one for them.

We also have to both make things simpler and add more complexity. It is even harder to pull this off then it sounds. Most people looking for analytics training are pretty new to many of the concepts used by cutting edge analytics teams. And a lot of people needing the training simply aren’t numbers people. So we need to keep things fairly layman.

At the same time we need to use the framework to help people easily level up and progress. That cant all be done in person. So online tools will be essential, and there are a lot in the works. Also additional resources for self-guided learning need to be developed and shared.

And the final point that Ludz pointed out to me is “the lack of trainers to teach analytics, to guide the audience beyond our standard 2 days of fundamentals. It’s just not enough to learn all the stuff about analytics quickly.”

Yes, that is why we are gonna do a run of the Train the Trainer in Bacolod in Feb and are working to set up a fun of Train the HR Trainer early in 2018, and another run of Train the Trainer in Davao in April. A large part of my time this coming year will be spent growing the numbers of experts.

By my calculations, to train 500,000 Filipinos by the end of 2022, we will need about 10,000 experts to conduct various types of training.

As I said at the top, these are things we know. We just need to get better at talking about them to a point where everyone involved gets it. That’s who advocacies from one man shouting in the wilderness, to a society of learners working together to optimize the use of data across the county.

Interested in helping the AAP achieved our analytics moonshot? I hope so because it gonna take all of us.

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Analytics Leadership – DMAIPH is a founding member of the Analytics Association of the Philippines (AAP.PH) and specializes in arming the Data-Driven Leader with the tools and techniques they need to build and empower an analytics centric organization. Analytics leadership requires a mastery of not just analytics skill, but also of nurturing an analytics culture. We have guided thousands of Filipino professionals to become better analytics leaders.

Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to discuss a uniquely tailored strategy to ensure you are the top of your game when it comes to Analytics Leadership.

 

 

 

We’re looking for Digital Marketing and Business Development Officers

Digital Marketing Officer

Job Scope:

  • Devise strategies to drive online traffic to company website.
  • Manage and Develop Digital Marketing Campaigns.
  • Manage and oversee the company website and other digital/social media channels as well as implementing digital marketing campaigns.
  • Assist in the planning and budgetary control of all digital marketing campaigns
  • Evaluate digital SOV and competitor data
  • Managing the company’s design requirements, particularly print and digital collaterals and PowerPoint presentations
  • Must be amenable to work in Kapitolyo, Pasig City and Ortigas Center.

 

Qualifications:

  • Graduate of Digital Marketing and Multimedia Arts or similar courses preferred.
  • Proficient in Photo and Video Editing (Adobe Photoshop or other tools).
  • Experience using all or any of the following: Adword, Adsense, FB and Linkedin Ad is an advantage.
  • Proficient in MS Office.
  • At least 2 years relevant experience in a similar role is required.
  • Good command in both written and spoken English.
  • Excellent interpersonal, communications, analytical and problem- solving skills.
  • Can keep up with latest Digital Marketing trend.

 

Business Development Officer

Job Scope:

  • Act as representative of the company during external and internal events
  • Assist in the implementation of Digital Marketing Strategies created by DMO.
  • POC for any analytics trainings/services related inquiries.
  • Manage and organize Analytics Trainings in or outside Metro Manila.
  • Supervise database of client relationship management and utilize the result to manage customers and update mailing lists.
  • Assist in Social Media Blitzes and email invitations.
  • Update and maintain financial related trackers.
  • Provide guidance to interns/OJT.

Qualifications:

  • Candidate must possess at least Bachelor’s/College Degree in Business Administration, Marketing, Accounting/Finance or equivalent.
  • At least 2 years of working experience in the related field is required for this position (Preferably as in Marketing or Business Development).
  • Excellent communication skills.
  • Ability to get along with people at all levels.
  • Strong problem solving and creative skills.
  • Can work with minimal supervision, under pressure and can keep to deadlines.
  • Strong sales and negotiation techniques.
  • Organizational Skills and attention to details.
  • Must be amenable to work in Kapitolyo, Pasig City and Ortigas Center.
  • Self-Motivated and have initiative.
  • Proficient in MS Office (Word, Excel, PPT, etc.).

 

These are full-time 8-hour office job in Pasig City.

Send your resume at info@sonicanalytics.com

The AAP Analytics Internship Matching Program

Innovating the Data Science & Analytics Internship Experience in the Philippines.

The Analytics Association of the Philippines will offer a Data Science and Analytics Internship matching program for Filipino students and employers. The AAP will serve as a conduit and catalyst bridging theory and application to ensure value to the company as well.

Our program has been developed to address 3 current challenges facing students and employers when it comes to data science and analytics themed internships:

  • students are often given menial tasks that do not apply knowledge / learned theory
  • mechanisms do not address disconnect between areas of interest and areas of need
  • companies are not able to effectively identify parts of the value chain that can be assigned to interns while causing no substantial risk to the business’ operations

By enrolling in the AAP DSA Internship Matching Program, students will be matched with employers that provide opportunities to learn and practice DSA skills that are in high demand in the workforce. Students can also be fast tracked for employment post-graduation by their match in a more continuous process.

By enrolling in the AAP DSA Internship Matching Program, employers will be matched with students that are committed to learning DSA skills that can add value to the employer’s business as well as provide a more seamless path to career placement.

Employers will also be encouraged to take a more active role in providing, business cases, data sets and resource speakers for the programs the students they are matched with come from. By being more involved with their students before and after the internship, the bridge between academia and industry will be optimized.

To this end we have developed the following process that will kick off on January 15,2018:

  • Students apply for OJT matching with AAP
  • Employers apply for OJT matching with AAP
  • AAP Matches students and employers based on profiles
  • AAP conducts orientation for students and employers
  • AAP provides online resources to both students and employers

The AAP will assess partner schools and their respective tracks and courses that could work on analytics (end-to-end of value chain) The AAP will also define areas of expertise of each program based on the APEC DSA Competencies and the AAP DSA Framework. Students will be interviewed and vetted.

Additionally, the AAP will provide a matrix of industry partners and corresponding needs (with parts of the value chain, doesn’t have to be siloed, can cover multiple parts)

As for the employer, they will:

  • Define problems/needs (could be something students can work on parallel to an existing team effort)
  • Define final output (paper/study, running program, a presentation, proposal, working product, solution)

As for the schools, they will:

  • Provide 1-2 professors to assist in mentorship
  • Conduct processing of internship experience to give feedback to AAP

Overall our goal is to offer a unique value proposition by facilitating internships with a view of work as an end-to-end process that involves deep-diving into a specific problem or project of the company. The companies enrolled in our program get real value out of internships besides serving as a marketing tool.

With our network of industry partners, prestigious academic institutions and analytics thoughts leaders, the AAP is well positioned to facilitate significant change in the way analysts and data scientists are born.

Our Analytics Internship Matching Program will go a long way in providing tomorrow’s workforce with in demand skills that employers covet, which in turn will allow the Philippines to be a world leader in analytics talent.

Most of the credit for the content of this post goes to Mel Awit, the AAP Analytics Manager. 

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DMAIPH is a founding member of the Analytics Association of the Philippines (AAP.PH) and specializes in arming the Data-Driven Leader with the tools and techniques they need to build and empower an analytics centric organization. Analytics leadership requires a mastery of not just analytics skill, but also of nurturing an analytics culture. We have guided thousands of Filipino professionals to become better analytics leaders. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to discuss a uniquely tailored strategy to ensure you are the top of your game when it comes to Analytics Leadership.

 

 

Upskilling 500,000 Will Require 1,000 Trainers… Where To Start?

So when I start talking about the AAP Analytics Moonshot of up skill training 500,000 Filipinos in Data Science and Analytics skills over the next 5 years, one of the central questions I face is who will do the training?

Well, that’s easy. People who are right now doing analytics everyday. The hard part is getting the ready to be trainers. To know how to present material, assess if the material is being understood, handling questions and managing the training environment are not things a lot of professional analysts are used to doing.

So we basically take the Fundamentals of Analytics, and we turn the course into a train the trainer exercise, where we apply teaching methods and training skills to the 1,000 DSA experts. Then they can go forth and conduct trainings on a scale that gets us to the 500,000 goal.

So what is the Fundamentals of Analytics? Well, its a method I developed to teach fresh grads and young professionals the basics of business analytics in a short period of time.

The course material, when combined with case studies and hands on exercises, can take some quite unfamiliar with analytics and get them to shift their mindset to thinking data first.

I call my method, Getting IT: The 3 I’s and the 3 T’s of Analytics.

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I borrow the concept of the 3 I’s from a book called the Accidental Analyst. 

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To train someone to be an analyst you need to make them aware of how to find the right data, how to analyze it and how to share it. The 3 I’s.

For analytics to work, you have to have a combination of good talent, technology and technique.

It’s really that simple.

As you discuss any analytics case study or approach any hands on exercise using real data, you plan the 3 I’s and you assess how to use the 3 T’s.

Now take someone who is already an analyst and get them to be able to explain this concept, have them draw from their own experience and their own set of skills, and you have the recipe for a moonshot.

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Analytics Leadership – DMAIPH is a founding member of the Analytics Association of the Philippines (AAP.PH) and specializes in arming the Data-Driven Leader with the tools and techniques they need to build and empower an analytics centric organization. Analytics leadership requires a mastery of not just analytics skill, but also of nurturing an analytics culture. We have guided thousands of Filipino professionals to become better analytics leaders.

Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to discuss a uniquely tailored strategy to ensure you are the top of your game when it comes to Analytics Leadership.

I Need Analytics Training. Where Do I Start?

If you put yourself in the mind of the typical Filipino professional looking for analytics training, it is not easy to figure out where to start.

The ecosystem is not very unified, with a hodge podge of public training solutions available and only dozen or so schools offering analytics.

To someone who is relatively new to using big data to solve business problems, it can all seem very nosebleed inducing as well. Data science, predictive analytics and machine learning can all sound complicated and expensive.

So where do I start? That is a very common question I get asked when I talk about analytics in the Philippines.

The answer comes in three parts. First we need a framework to set certain standards and definitions of what a Data Science and Analytics enabled professional should know.

We base that on the set of 10 DSA competencies as defined by APEC’s Project DARE,

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(Props to my fellow AAP board member Sherwin Pelayo for the awesome images)

Since few people need to know everything about everything, it is best to figure out which competencies you want to focus on first.

Once you have an idea of where to start, then the next step is determine what kinds of job skills match the competencies you are looking to develop.

This can be done by determining where in the data life cycle you are looking have an impact,

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Once you have a firm idea of the skills you want to build and where they fit into the analytics life cycle of your business, then it is a matter of planning out how to level up.

This is where the AAP has take APEC’s competency list  and broken then out across the various job functions along the analytics life cycle by level of skills required.

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This allows us the ability to determine where we are in terms of analytics maturity and design the appropriate plan to level up.

And that will lead you to one of the AAP member companies for the appropriate type of corporate training or to one of the AAP member schools for the right higher education solutions.

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And that is how you can get a better idea of what type of analytics training is best for you and your business to get started with.

Analytics Leadership – DMAIPH is a founding member of the Analytics Association of the Philippines (AAP.PH) and specializes in arming the Data-Driven Leader with the tools and techniques they need to build and empower an analytics centric organization. Analytics leadership requires a mastery of not just analytics skill, but also of nurturing an analytics culture. We have guided thousands of Filipino professionals to become better analytics leaders.

Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to discuss a uniquely tailored strategy to ensure you are the top of your game when it comes to Analytics Leadership.