Revolutionizing Customer Satisfaction with Data Analytics: 5 Proven Tips

Customer satisfaction is a crucial element for the success of any business because satisfied customers are more likely to remain loyal and recommend your business to others. 

You can leverage data analytics to improve customer satisfaction levels since it is an effective way to identify areas of improvement and areas of strength in your business operations.

  1. Collect feedback from multiple sources.

In addition to customer feedback surveys, it is essential to collect feedback from other sources such as social media and customer reviews. Analyzing data from multiple sources can provide a comprehensive understanding of customer satisfaction levels.

  1. Use the right metrics.

There are different metrics that can be used to measure customer satisfaction. It is essential to choose the right metrics that align with your business goals and customer needs. For instance, Net Promoter Score (NPS) measures customer loyalty and likelihood to recommend your business.

  1. Analyze customer feedback data regularly.

Analyzing customer feedback data on a regular basis can help businesses identify patterns and trends. Regular analysis also allows for quick identification of any emerging issues.

  1. Identify the root cause of issues.

When analyzing customer feedback data, it is crucial to identify the root cause of any issues. Doing so enables businesses to take specific actions to address the issue, rather than just treating the symptoms.

  1. Take action on insights.

The ultimate goal of analyzing customer satisfaction metrics is to identify areas for improvement and take specific actions to address them. Businesses must have a clear action plan to address any issues identified through data analysis.

By following these five tips, you can help your business provide better customer experiences, retain loyal customers, and attract new ones.

Ready to take the first step in upskilling your employees? Schedule a speaking engagement with Daniel Meyer today and discover the benefits of data analytics for your business.

Daniel Meyer is the head of Sonic Analytics, an analytics firm that has been in the Big Data industry for over 20 years and has offices in Manila, the San Francisco Bay Area, and Ocala, Florida. He is an accomplished author, public speaker, and business expert specializing in virtual staffing and process automation.

Dan is known for providing big data analytics solutions, including business intelligence and data storytelling, to small businesses seeking to improve their use of data, virtual staffing, and technology. He strongly believes in using analytics for civic responsibility, and offers training, consulting, and education to promote this advocacy.

With his experience in training over 10,000 Filipinos, Dan is passionate about empowering the youth with valuable skills, such as graphic design, video editing, and data analytics. His objective is to equip them with the necessary abilities to harness the dynamic employment opportunities that lay ahead for millions of Filipinos.

An Entrepreneur’s Atmosphere 

I came across this article recently that really hit home.

The gist of the article was how people who are driven, passionate and successful are often alone.

There have definitely been times over the last decade that I have been my own boss that I’ve felt alone.

However, most of the time I’m not alone. I have always worked hard to surrounded myself with people who get what it meas to be successful. Ones with a great work ethic, have a vision and possess integrity.

So when I read the article, which the above quote is a paraphrase of, I felt the need to share it and explain what it means to me.

“The energy we carry, the personality traits we possess and the atmosphere that create on life are hard to understand by the average person.” Let’s break this one down.

“The energy we carry” is what drives us to do what many people look upon as crazy choices. Working 100 hours a week so we dont have to work 40. Leaving a stable salary and managed healthcare benefits. Walking away from a routine, where we know what we have to do everyday without many surprises. These choices give us an energy that is hard to understand unless you live it yourself.

“The personality traits we possess” is what makes us successful. We are persistent, we don’t give up and we have a deep faith in our ability to make a difference. Many people in our lives are quick to tell us their opinion, but few actually have the experience to make that opinion one we should listen to. Not a judgement, but a fact.

Most of us are surrounded by people we love dearly, but they are probably not the best ones to be taking advice about how to run a business from. CEO’s of big companies have boards of advisors. Small business owners generally do not.

“The atmosphere we create” is what happens when someone who is always “working” walks in the room. We never have a lack of things to do, we see opportunities in everything and we know the value of always moving forward. This makes us seem impatient, distant and unrelatable to many who know us.

So this leads me back to the central theme of joining masterminds and surrounding yourself with leaders and doers and people of action.

It is the best way to meet the challenge of being alone.

Daniel Meyer heads Sonic Analytics, an analytics firm with offices in Manila, the San Francisco Bay Area and Ocala, FL. With over 20 years in Big Data, Dan is one of the most sought-after public speakers in Asia and offers big data coaching and analytics training seminars on both sides of the Pacific. Dan has also recently joined the Powerteam International family as a small business analytics resource speaker.

Sonic Analytics(www.sonicanalytics.com) brings big data analytics solutions like business intelligence, business dashboards and data storytelling to small and medium sized organizations looking to enhance their data-driven decision-making capabilities. We also advocate the use of analytics for civic responsibility through training, consulting and education.

As citizens of this great democracy, we need to look at the data (analytics), plan a course of action (strategy) and share our data-driven viewpoints (presentation). This approach to a data savvy work force starts in school. So, we started an internship program to empower our youth to use Analytics, plan Strategy and Present their insights… ASP!

When not training current and future analysts, you can find Dan championing the use of analytics to empower data-driven citizenship by volunteering his expertise with schools and non-profits dedicated to evidence-based social progress like Saint Leo University’s Women in STEAM 2020 Conference.

It’s an Entrepreneur’s Life for Me

I came across this article recently that really hit home.

The gist of the article was how people who are driven, passionate and successful are often alone.

There have definitely been times over the last decade that I have been my own boss that I’ve felt alone.

However, most of the time I’m not alone. I have always worked hard to surrounded myself with people who get what it meas to be successful. Ones with a great work ethic, have a vision and possess integrity.

So when I read the article, which the above quote is a paraphrase of, I felt the need to share it and explain what it means to me.

“Not everyone is going to understand how you mind works.” This is 100% accurate. Most of the people in my life have a job. They don’t get what it means to want to work 100 hours a week so I don’t have to work 40. The freedom that comes with being self-employed makes it like most of the time I’m not even working. Teaching, training, going to meetings, conference calls, etc… they rarely feel like work. They feel like me living the life I was destined to live.

You’d think most people who think that is cool and it would inspire them as well. But it doesn’t.

Sometimes I’ve been able to impact people and move them forward towards being a successful business owner, but most of them thank me for my time and thoughts, and then go back to the life they know. “There are many people out there who are willing to settle for less.”

Now this is not a judgement by any means, its just a fact. I was like that for most of my life. I didn’t really think about doing my own thing until I was 40. I never saw it as settling, just doing what I thought was the best way to provide for my family. It wasn’t until I got to a level of expertise in my field (analytics) that I rediscovered my passion for teaching and found a way to merge the two.

Now as I do what I do, its with a great amount of “intense” passion. I live it. That scare people. It shouldn’t, but it does. People have so many forces working against them to keep them in place. It’s not easy to throw off the yoke, and break free into the world of entrepreneurship.

So this leads me back to the central theme of joining masterminds and surrounding yourself with leaders and doers and people of action.

It is the best way to meet the challenge of being alone.

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Daniel Meyer heads Sonic Analytics, an analytics firm with offices in Manila, the San Francisco Bay Area and Ocala, FL. With over 20 years in Big Data, Dan is one of the most sought-after public speakers in Asia and offers big data coaching and analytics training seminars on both sides of the Pacific. Dan has also recently joined the Powerteam International family as a small business analytics resource speaker.

Sonic Analytics(www.sonicanalytics.com) brings big data analytics solutions like business intelligence, business dashboards and data storytelling to small and medium sized organizations looking to enhance their data-driven decision-making capabilities. We also advocate the use of analytics for civic responsibility through training, consulting and education.

As citizens of this great democracy, we need to look at the data (analytics), plan a course of action (strategy) and share our data-driven viewpoints (presentation). This approach to a data savvy work force starts in school. So, we started an internship program to empower our youth to use Analytics, plan Strategy and Present their insights… ASP!

When not training current and future analysts, you can find Dan championing the use of analytics to empower data-driven citizenship by volunteering his expertise with schools and non-profits dedicated to evidence-based social progress like Saint Leo University’s Women in STEAM 2020 Conference.

My Superhero Origin Story

My superhero origin story started against the backdrop of the 2008–2009 Financial Crisis. Let me explain a short history here, so stick with me. During the financial crisis, there was a bank that went bankrupt called Wachovia. If you are not aware of Wachovia, they were a bank that started on the East Coast and over time they spread westward, while Wells Fargo started in California and moved eastward. Wells Fargo was one of the few banks that was able to wither the financial crisis pretty solidly and when Wells Fargo acquired Wachovia, it was a pretty big deal for a number of reasons.

We did money transfers aka remittances, where people send money from the US to family and loved ones overseas. It is quite common for people that come to the US to work or to live still have family overseas, that they are responsible for. To support them, they sent money back to help pay for things like their parents’ retirement, or to help their brother or sister set up a business, or they are paying for their nieces and nephews’ education… whatever it may be. This is a big business; in fact, Wells Fargo had a goal of trying to get towards the top of that industry.

Our sights were clearly set on Western Union, being the market leader, and we put a lot of resources into the soon to be converted Wachovia branches in Florida. The goal within the bank, within my team, was to be able to get me number two one the merger was final. We would pass MoneyGram, pass, all the other money transfer operators and put Wells Fargo up there, right behind Western Union.

Now I don’t say that to brag, but around the same time this merger was happening, I realized that I was different. I had a level of skill that set me apart from most of the other analysts working at Wells Fargo during my tenure. This skill, which I had progressively been developing over the year, was my ability to take large, complex data sets from a variety of sources and blend them together to see trends and patterns that most analysts would likely miss.

Like with any superhero origin, when faced with a big challenge, a new power emerges that empowers the hero to save the day. And that’s exactly what happened.

Getting back to Wachovia and Wells Fargo, Wachovia was a diversified financial services company based in Charlotte, North Carolina. Before its acquisition by Wells Fargo and Company in 2008, Wachovia was the fourth-largest bank holding company in the United States, based on total assets. The acquisition of Wachovia by Wells Fargo was completed on December 31, 2008, after a government-forced sale to avoid Wachovia’s failure. The Wachovia brand was absorbed into the Wells Fargo brand in a process that lasted three years. source

This was a pretty big deal, because Wells Fargo up into that point did not have branches in the state of Florida. Wells Fargo had never set up shop in Florida, which is a very diverse state, with a lot of immigrants and first-generation citizens who send money to families abroad.

People who are likely to send money back to their homeland, or to their country their parents came from, and so when they do that that is a great opportunity for Wells Fargo. As the Wachovia branches were rebranded as Wells Fargo, we could use them to send our money transfer service. In fact, we would be the first bank in Florida to be able to send money through a bank which would give the customers have much better benefit than sending through a money transfer service.

Needless to say, everyone was excited. As we finalized marketing plans, I was in a staff meeting and we were talking about what we were going to do when we are able to finally have rebranded stores. We were ready to acquire tens of thousands of new customers and sign them up for the Express Send Service. With this huge opportunity in front of us, the marketing meeting, was about the plans for the launch of the remittance product in Florida.

The marketing team had a whole bunch of events planned, our communications strategy was shared, and we picked a rebranded store in Miami, where we were going to have a ribbon-cutting ceremony. Our plan included inviting local dignitaries the local news, etc; was expected to to make a big splash. We are going to launch in Miami, and on the surface, it made sense because Miami is the biggest city of Florida. The city’s population has incredibly high percentage of immigrants and first-generation Americans, our key target.

However, what I thought in my head, as we are going through all this stuff in the media was that most of the people that have migrated to Florida come from countries that Wells Fargo has not traditionally sent money to. Now, take a step back remember, I said Wells Fargo was a west coast centric bank, most of the money that Wachovia customers send overseas goes to places around the Pacific, China India the Philippines and Mexico.

In addition, we had pretty big markets in Central America like El Salvador, Guatemala. That is where our sweet spot had been for the past several years. Wachovia is East Coast centric; their branches are in parts of country where a lot of people that migrated to the US don’t come from the same markets they do in the West Coast. They come from the Caribbean, they come from South America…. i.e. Colombia, Venezuela, Puerto Rico, Cuba, Dominican Republic, and Haiti. This population of remitters was not one that Wells Fargo had a lot of history sending money to. Here we are excited about sending money overseas, about helping our employee, our customers, be able to send money to their loved ones and yet I’m thinking we have a problem.

Long story short, this is an issue for me because I looked at the data in my head. What I have known previously about the demographics of the area and populations in the state of Florida. Because being a data guy, I know a lot about the graphic data and geographical distribution of our customer base and the digital customers.

So, I raised my hand, I explained to everyone in the meeting, exactly what I just shared with you. The whole thing about, Miami not being the best place to launch in Florida, that its somewhere where we are not going to have a big turnout of new customers. I added that because we are not traditionally sending money to their home countries, this entire plan will fall flat.

I expected that to be enough. The data spoke for itself.

However, everyone was kind of like “well yeah that makes sense Daniel, but you know we’re locked in we’re still going ahead with Miami”.

Basically, I got out voted.

It was time to find a phone booth and put on my cape.

Daniel Meyer heads Sonic Analytics, an analytics firm with offices in Manila, the San Francisco Bay Area and Ocala, FL. With over 20 years in Big Data, Dan is one of the most sought-after public speakers in Asia and offers big data coaching and analytics training seminars on both sides of the Pacific. Dan has also recently joined the Powerteam International family as a small business analytics resource speaker.

Sonic Analytics(www.sonicanalytics.com) brings big data analytics solutions like business intelligence, business dashboards and data storytelling to small and medium sized organizations looking to enhance their data-driven decision-making capabilities. We also advocate the use of analytics for civic responsibility through training, consulting and education.

As citizens of this great democracy, we need to look at the data (analytics), plan a course of action (strategy) and share our data-driven viewpoints (presentation). This approach to a data savvy work force starts in school. So, we started an internship program to empower our youth to use Analytics, plan Strategy and Present their insights… ASP!

When not training current and future analysts, you can find Dan championing the use of analytics to empower data-driven citizenship by volunteering his expertise with schools and non-profits dedicated to evidence-based social progress like Saint Leo University’s Women in STEAM 2020 Conference.

How It All Started

One thing that has been a challenge for me over the years is that I  am constantly evolving as a entrepreneur, as a businessman and an analytics expert.

A consequence of this constant evolution is that I have launched several brands as vehicles to deliver training, coaching, and consulting based on my intellectual property.  I have lot of information bouncing around in my brain that I know can be very useful to people looking tot make sense of the numbers in their business.

To that end I recorded this video. I want to help you make sense of all the things I have been doing since I launched my first business in 2011… BPO Elite.

Daniel Meyer heads Sonic Analytics, an analytics firm with offices in Manila, the San Francisco Bay Area and Ocala, FL. With over 20 years in Big Data, Dan is one of the most sought-after public speakers in Asia and offers big data coaching and analytics training seminars on both sides of the Pacific. Dan has also recently joined the Powerteam International family as a small business analytics resource speaker. 

Sonic Analytics(www.sonicanalytics.com) brings big data analytics solutions like business intelligence, business dashboards and data storytelling to small and medium sized organizations looking to enhance their data-driven decision-making capabilities. We also advocate the use of analytics for civic responsibility through training, consulting and education.

As citizens of this great democracy, we need to look at the data (analytics), plan a course of action (strategy) and share our data-driven viewpoints (presentation). This approach to a data savvy work force starts in school. So, we started an internship program to empower our youth to use Analytics, plan Strategy and Present their insights… ASP!

When not training current and future analysts, you can find Dan championing the use of analytics to empower data-driven citizenship by volunteering his expertise with schools and non-profits dedicated to evidence-based social progress like Saint Leo University’s Women in STEAM 2020 Conference.

 

Putting Your Data to Work

Analytics is my passion, and empowering people to use data is what I do best. There is a countless number of people I could thank that have helped me get to the point where I am today. From my friends and family, to teachers and educators, to managers and co-workers, the list is as long as the pages in this book.

Being a great analyst means a lot more than just being good with numbers and understanding formulas and models. You have to be as much an artist and a scientist to really have an impact. You have to enlighten as well as inform, inspire as well as update and empower as well as report. That’s my secret, being able to take what is just numbers to most people and turning the data into a story

So this book series is mostly because of those people who have empowered, inspired, and enlightened me. Hopefully this book allows you to become the catalyst to do the same for others in your organization.

I’d like to share with you a video about the books and why I wrote them.

Daniel Meyer heads Sonic Analytics, an analytics firm with offices in Manila, the San Francisco Bay Area and Ocala, FL. With over 20 years in Big Data, Dan is one of the most sought-after public speakers in Asia and offers big data coaching and analytics training seminars on both sides of the Pacific. Dan has also recently joined the Powerteam International family as a small business analytics resource speaker. 

Sonic Analytics(www.sonicanalytics.com) brings big data analytics solutions like business intelligence, business dashboards and data storytelling to small and medium sized organizations looking to enhance their data-driven decision-making capabilities. We also advocate the use of analytics for civic responsibility through training, consulting and education.

As citizens of this great democracy, we need to look at the data (analytics), plan a course of action (strategy) and share our data-driven viewpoints (presentation). This approach to a data savvy work force starts in school. So, we started an internship program to empower our youth to use Analytics, plan Strategy and Present their insights… ASP!

When not training current and future analysts, you can find Dan championing the use of analytics to empower data-driven citizenship by volunteering his expertise with schools and non-profits dedicated to evidence-based social progress like Saint Leo University’s Women in STEAM 2020 Conference.

 

The Many Brands of Dan Meyer

One thing that has been a challenge for me over the years is that I  am constantly evolving as a entrepreneur, as a businessman and an analytics expert.

A consequence of this constant evolution is that I have launched several brands as vehicles to deliver training, coaching, and consulting based on my intellectual property.  I have lot of information bouncing around in my brain that I know can be very useful to people looking tot make sense of the numbers in their business.

To that end I recorded this video. I want to help you make sense of all the things I have been doing since I launched my first business in 2011 and all the things I will be doing in 2020 and beyond.

Daniel Meyer heads Sonic Analytics, an analytics firm with offices in Manila, the San Francisco Bay Area and Ocala, FL. With over 20 years in Big Data, Dan is one of the most sought-after public speakers in Asia and offers big data coaching and analytics training seminars on both sides of the Pacific. Dan has also recently joined the Powerteam International family as a small business analytics resource speaker. 

Sonic Analytics(www.sonicanalytics.com) brings big data analytics solutions like business intelligence, business dashboards and data storytelling to small and medium sized organizations looking to enhance their data-driven decision-making capabilities. We also advocate the use of analytics for civic responsibility through training, consulting and education.

As citizens of this great democracy, we need to look at the data (analytics), plan a course of action (strategy) and share our data-driven viewpoints (presentation). This approach to a data savvy work force starts in school. So, we started an internship program to empower our youth to use Analytics, plan Strategy and Present their insights… ASP!

When not training current and future analysts, you can find Dan championing the use of analytics to empower data-driven citizenship by volunteering his expertise with schools and non-profits dedicated to evidence-based social progress like Saint Leo University’s Women in STEAM 2020 Conference.

 

Mastermind PH & Powerteam International Present Vison to Wealth – Makati

Learn specifically what it takes to build an even more successful company, connect with other like-minded business owners, and discover new ways to create revenue streams! At the event you will learn the UNTOLD SECRETS and proven concepts that successful entrepreneurs utilize every day to WIN in business.

Find out how to build even more leads, sales & streams of income! You will leave with great concepts on how to become an inspiring leader, utilize great systems and become 100% laser focused!

In addition, you will meet some amazing local leaders and learn processes to connect with others on a deeper level to create the space to do even more business. Perfect for existing companies, start-ups, independent agents & executives in transition.

Please note, that General Admission seating is limited. VIP Access & Guaranteed Seating is available for only P200 cash at the door or online credit card payment.

Based on the mastermind idea championed by Napoleon Hill in his book, Think & Grow Rich, Our Mastermind Series brings professionals together to share best practices, brainstorm new approaches and helping each of us get outside our box.

To effectively sell a product or service, organizations have to know how consumers behave with regard to what they buy. The study of consumer behavior involves examining what products certain types of consumers buy and when and how consumers decide among products.

Once you become part of a mastermind, you will gain access to our million-dollar program on how to properly blend social media into your business strategies so that you successfully grow your business and strengthen your brand online!

Schedule:
7:00pm-7:30pm – Networking Session with Mastermind Members
7:30pm-8:00pm – VIP Panel of Small Business Experts
8:00pm-8:30pm – Mastermind PH Breakthrough Session
8:30pm-9:00pm – No Time for Tech Talk with Dan Meyer

This is the 2nd in a series of Mastermind Meetings being set up across Metro Manila.

This is a a Powerteam International Sponsored Event. Learn more about America’s Small Business Experts & out Rainmaker Business Accelerator Training (http://ipowerteam.biz).

Attendees will take part in an exercise on How to Increase your Business, connect with other High-Level Local Leaders and learn Powerful Tips from our VIP Panel of Entrepreneurs.

Event Main Speaker and Small Business Expert Dan Meyer will share his insights into how to level up your business

1*siq6yJ2ZOJ8XmECjxRtyhwDaniel Meyer heads Sonic Analytics, an analytics firm with offices in Manila, the San Francisco Bay Area and as of February 2019, Ocala, FL. With over 20 years in Big Data, Dan is one of the most sought-after public speakers in Asia and offers big data coaching and analytics training seminars on both sides of the Pacific. Dan has also recently joined the Powerteam International family as a small business analytics resource speaker.

Sonic Analytics(www.sonicanalytics.com) brings big data analytics solutions like business intelligence, business dashboards and data storytelling to small and medium sized organizations looking to enhance their data-driven decision-making capabilities.

**At this event you will also learn about becoming an Annual Powerteam Local Mastermind Member and be informed the benefits that are included with this Ultra-Exclusive Group.

Revisiting “My Analytics Story” for the upcoming 3rd Edition of Putting Your Data to Work

My Analytics Story
Analytics is in many ways a new profession and up until very recently few people have seen being an analyst as career path. In fact, the majority of analysts became so by accident. To understand analytics, the first thing you should know is that there is no one, right way to analyze things.
As with my case, most analysts are drawn to analytics because they like to solve problems, have an affinity for working with data, are tech savvy and above all else… insatiably curious. By the time I first had analyst in my title, I had already been doing analytics for several years.
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Before I was even out of college I became the “Data Guy. I found my novice skills with Excel, my interest in sharing knowledge and my ability to solve problems made me highly employable. Still, there is nothing specific in my background that would suggest I’d become an analytics expert someday.
I majored in History with a plan to be a teacher and even obtained my Master’s Degree in Education. After college I started to teach, but the school I was working at went bankrupt. So I took a job with Wells Fargo Bank just to pay the bills and 15 years later I had amassed a wide range of analytics skills.
If you ask anyone with analyst in their job title, most of them have similar stories. Until recently you could not even get a degree in analytics as schools are just now offering analytics focused courses and degrees.
In 1998, I had the good fortune of being hired by Wells Fargo. The factors that contributed most to my success with the bank were two things inherit in the culture; the progressive use of data in decision-making and the accepted practice of moving up the corporate ladder by moving between departments.
If I had to pick one thing above all others that had made me a good analyst, it is my ability to quickly assess a problem and then identify the data needed to solve the problem.  For me, finding the right data is the most important trait to have and also the hardest to teach. It comes out of being curious and letting that curiosity drive you to find answers.
For 15 years that drive lead me to add new skills, learn new technologies, and develop new methods to become a proverbial jack of all trades when it comes to analytics. I often describe myself as a super hero, curiosity being my super power and the wide range of skills I’ve picked up being items on my analytics utility belt.
I am far from an expert on most of the ever increasing number of analytics tools out there, but I know what they can do and what they are good at. There are definitely a lot of people who are better at different aspects of analytics and no one can know it all. But in the end, I have become in many ways a guru of analytics.
I love talking about the fundamentals of analytics, explaining it in layman’s terms, empowering people new to the concept. I also have a passion for sharing my experience with predictive analytics models, using SQL code to write a complex series of table joins between data sources or figuring out what tool would be best use to build a business dashboard.
For the past 7 years now I have been exploring data sets, answering questions, and providing solutions here in the Philippines and loving every minute of it. Analytics… it’s more fun in the Philippines! 🙂
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DMAIPH – Decision-making, Analytics & Intelligence Philppines

Over the past few years businesses in the Philippines have invested heavily in big data, analytics and data science, but still have not achieved the expected outcomes of data-driven companies.

Based on our learnings from the 100’s of Filipino businesses and 10,000s of Filipinos who have taken part in DMAIPH Analytics trainings all across the country, we have crafted a proven,  non-technical approach to upskilling your team in analytics.

In 2019, we will be launching two new training programs: (1) Our DMAIPH Applied Analytics Master Class series for executives, leaders and decision-makers and our (2) DMAIPH Applied Analytics Boot Camp series for practicing analysts.

We will feature case studies of real Filipino run business, exercises based on actual analytics challenges being solved by Filipino analysts, and provide you with a copy of my book, Putting Your Data to Work, an analytics guidebook for the Filipino professional

Connect with us via our marketing partner, http://www.sonicanalytics.com to learn about upcoming analytics trainings and events. 

Data Storytelling That Really Works

Over the past year or two, there has been a huge buzz around data storytelling.

Like so many other buzzwords associated with analytics, people get caught up in the hype and think they have finally found the magic solution to putting their big data to work.

I have attended dozens of conferences and have frankly been underwhelmed by most of those out there talking about data storytelling like its rocket science that costs a lot to deliver.

I have also heard direct feedback from a number of companies who have privately complained that the high priced, high tech data storytelling trainings on the market do not meet their needs.

So, in response to these facts I have come up with my own training on data storytelling. Specifically tailored for the Filipino professional and full of hands on exercises that can be practically applied.

Dan Meyer Quotes 2

This two-day workshop is currently only being offered as an in-house training. Please contact us through http://www.sonicanalytics.com to learn how to book us for Data Storytelling That Really Works.

SECTION ONE – Preparing Big Data for Storytelling

Successful storytelling starts with having clean, accessible and organized data. We will start with an overview of tips for good data governance.

SECTION TWO – Knowing Your KPIs

You have to narrow down your data elements into the ones most key to your business. We will conduct an exercise to help us boil down all the data we have into just the 2-3 key points we need for our story.

SECTION THREE – Storyboard Your Data Story

Before we get into designing any visuals, we need to think of about the flow of our story from end to end. Tale part in a classic storyboarding exercise just like they do at Disney.

SECTION FOUR – Using Business Intelligence Tools for Storytelling

There are many tools out there that we can use to facilitate storytelling. We will optimize the BI tools you have in house as well as free online tools to get the best bang for your buck.

SECTION FIVE – The Key Elements of Data Visualization

Most people just through together a bunch of charts and graphs. That rarely works well. Master the various types of data visuals so you always use the best visual to explain your data

SECTION SIX – Business Dashboards for Storytelling

At the core of your data story needs to be a venue for your audience to play with the data themselves. Learn how to design impactful dashboards and build a business dashboard prototype

SECTION SEVEN – Building the Narrative

For most analysts and data scientists, the hardest part is what to do with your data and analyze once you have it. Let me show you how to craft your data into a narrative that will truly influence your audience.

SECTION EIGHT – Delivering Impactful Data Stories

Now its time to bring it all together. Apply the key elements of data storytelling to make more compelling analysis and reporting.

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Dan Meyer heads Sonic Analytics, an analytics advocacy with offices in Manila and the San Francisco Bay Area. With over 20 years in Big Data, Dan is one of the most sought-after public speakers in Asia and has recently begun offering public training seminars in the United States.

Sonic Analytics(www.sonicanalytics.com) brings big data analytics solutions like business intelligence, business dashboards and data storytelling to small and medium sized organizations looking to enhance their data-driven decision-making capabilities. We also advocate the use of analytics for civic responsibility through training, consulting and education.

As citizens of this great democracy, we need to look at the data (analytics), plan a course of action (strategy) and share our data-driven viewpoints (presentation). This approach to a data savvy work force starts in school. So, we started an internship program to empower our youth to use Analytics, plan Strategy and Present their insights… ASP!

When not training current and future analysts, you can find Dan championing the use of analytics to empower data-driven citizenship. His latest causes include supporting a 3rd Party initiative called the Service America Movement — SAM (joinsam.org), a non-profit providing legal assistance for immigrants  known as RAICES and  (raicestexas.org) and Immigrant Families Together – an effort to unite immigrant families (www.facebook.com/ImmigrantFamiliesTogether).