The Analytics Association of the Philippines and our DSA Moonshot

When I think about what we can accomplish with the AAP I think about some pretty big stuff.

Moonshot kind of stuff.

It took more then just a government initiative to put a man on the moon. It took an effort of thousands. And the support of millions.

For the AAP, our moonshot starts with advocacy which comes in the form of doing as much talking about DSA as possible.

Raising awareness among decision-makers is key. It is no longer an awareness about what is DSA (Data Science & Analytics). People get it.

Now it is an awareness of how Filipinos can use DSA in their  business.

I get excited thinking about how the AAP  can focus our message as thought leaders and look to continue to complement each other in ways that individual companies could never dream of.

We have been actively looking for speaking opportunities to push the message that DSA in the Philippines is of paramount importance.  In many ways, even a matter of national security when you look at the threats of Artificial Intelligence, nationalism and political instability… impact OFWS and BPOs directly. The two biggest source of revenue in the country.

Outside the core group who have come together to get the association off the ground, we can empower the multitude of interested parties to help too spread our advocacy too.

I see us sharing our message of collaboration and the idea that a rising tide lifts all boats across every industry and from all sectors. Big and small, domestic and international, size and scope don’t really matter, we all need more analytics in our businesses.

If we get enough key players on board with the advocacy we will have a legit change to actually upskiil train 500,000 Filipinos to be DSA enabled in the next 5 years. That is the moon shot goal I’m dreaming about.


Analytics Leadership – DMAIPH is a founding member of the Analytics Council of the Philippines and specializes in arming the Data-Driven Leader with the tools and techniques they need to build and empower an analytics centric organization. Analytics leadership requires a mastery of not just analytics skill, but also of nurturing an analytics culture.

We have guided thousands of Filipino professionals to become better analytics leaders. Contact DMAIPH now at or connect with me directly to discuss a uniquely tailored strategy to ensure you are the top of your game when it comes to Analytics Leadership.



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s