Sonic Analytics: A Basic Overview of Analytics

Analytics is about looking for patterns in data to help answer questions. Most businesses use analytics to help ensure more data-driven decision-making.

It is commonly said that, “All of the data that existed up to the past couple of years, is less data then we now generate every two days.” Being one of the world leaders in analytics, IBM has found that businesses that use analytics are twelve times more efficient and a third more profitable then ones that do not. *

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A Key Definition of Analytics is the discovery, interpretation, and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance. Analytics often favors data visualization to communicate insight.

The primary people responsible for conducting analytics on the massive amounts of data we have today are analysts. Analysts are skilled in using various technologies and methodologies to identify, inventory and integrate large amounts of data quickly.

Many Analysts today feel like they are drowning in a sea of data. They need to know how to take control of their data and analysis to quickly answer business questions and make critical decisions. They want to confidently present results and solutions to their managers, colleagues and clients.

The term analytics can often be used interchangeably with statistics and data science. What separates analytics from disciplines like statistics and data science is generally the speed of the analysis and the focus on solving business problems.

My goal with this series is to help you look at analytics in a way that will make data and analysis easier to understand and conduct.

My next training will be in June. Check out the details below:

05 Jun, 9:00 AM – 07 Jun, 5:00 PM
Discovery Suites Manila, Philippines, 25 ADB Ave, Ortigas Center, Pasig, 1600 Metro Manila, Philippines

Dan Meyer heads Sonic Analytics, an analytics training, consulting and outsourcing company with offices in Manila and the San Francisco Bay Area. With over 20 years in Big Data, Dan is one of the most sought after public speakers in Asia and has recently begun offering public training seminars in the United States.

We need to look at the data (analytics), plan a course of action (strategy) and share our data-driven viewpoints (presentation). So he has started an internship program under Sonic Analytics to empower the youth the use Analytic, plan Strategy and Present their views… ASP!

Sonic Analytics( brings big data analytics solutions like business intelligence, business dashboards and data storytelling to small and medium sized business looking to enhance their data-driven decision-making capabilities.


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