By Maureen Andrei Lepatan


We create data everyday. How? We, especially in this generation spend many hours in accessing our social media accounts, doing online shopping, playing games, watching movies online. Part of our daily routine includes internet and technology. By doing so, all of our hobbies generate data that are captured in various places and in different ways.

Every time we post pictures on Instagram, rant something on Twitter and post our status and photos on Facebook, we create a lot of data. There is a corresponding data point every time we comment or like something online. Imagine how many data we can generate everyday if every person of this planet accesses online.The data become closer and closer to infinity. That is why the term “big data” was created.

 With that being said, data analytics is key to handle pool of data. Analytics is about searching for clues that will enable us to find answers to our problems. We find, we analyze and we present our data.

Primary people for conducting analytics are called analysts. The problem would be that they are overwhelmed by massive amount of data and have trouble to handle them properly.

In order to be effective, analysts should master effective and current business intelligence (BI) tools that could help them to interpret the data properly and guide the companies and businesses regarding their strategies and decision making processes.

I started having interest in dealing with data when I was 3rd year in college. Before, I was a Math person. I am the kind of person who likes challenging activities and work on complex subjects. In the pursuit of my Economics degree, I used a lot of data and created graphical representations in order to survive essay crises and  loads of research papers.

Somehow, economics has the same idea as data analytics which is to tell a story out of the representations. The difference lies upon the frequency of the usage of business intelligence tools in data analytics.

Why did I dive into data analytics? It fits my personality, hobbies and skill sets. I am curious in nature and love to learn new things.  I love editing videos, photos and creating infographics and graphical representations. And data analytics made me combine all of these hobbies in data analytics. It enables me to be creative, analytical and communicative all at once. There is no wrong and right approach. I can be my own self. As long as I get the right data, visualize and verbalize them well, I’m good to go.

Data analytics gave me a sense of purpose. I think in this generation, being an effective analytics talent is what the world needs. I do not mean to disregard other jobs. I just want to be realistic about the present and the future. More and more businesses will build their companies using online platforms requiring more data analytics talents. If businesses do not adapt to the demands of the society, they will most likely fail. As a student and future professional, I need to prepare for these changes. Although I have a background in dealing with data, I need to learn timely business intelligence tools and to train myself to be a better data storyteller.

DMAIPH can help analysts and aspiring individuals who want to learn data analytics. The company conducts trainings to help increase effective and efficient analysts in the Philippines and meet the demands of the society when it comes to data enthusiasts.

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Last September 25 and 26, I attended the training of Sir Dan Meyer regarding Data Management and Data Visualization. In a span of two days, I was able to have an overview of how data analytics works and how to use business intelligence tools to tell a story. Moreover,  I was also assigned to tasks like to welcome the guests and to assist Sir Dan in helping the participants to use Tableau since I also need to fulfill my duties as a business analytics trainee.

At first, I was really intimidated with the participants when they introduced themselves. I never thought that the people whom I say “Good Morning/ Hello” to are CEOs and various kinds of analysts in their respective companies. This really reflects that the demand for analytics talents in the Philippines is greater than the supply. When I talked to some of them, they said that companies have sent them to have trainings with Sir Dan and some of them personally wanted to learn to help their companies.

Training people is really a must to adjust in this day and age. As time goes by, more and more data are generated and unstructured data gradually increase. If data continue to produce increments, the world needs more and more analysts to handle them. In the case of the Philippines, Excel still dominates the analytics industry and is used primarily by professionals to conduct data analysis despite the evolution of  business intelligence (BI) tools. On the second day of the training, the practical application of the concepts taught in Day One were applied. Sir Dan tackled about business intelligence tools, data visualization, business dashboards and data storytelling.

I have 5 major takeaways that I want to share with you:

  1. Data Visualization is just half the job. We need to interpret the data correctly and relay the information such that a grade school student can understand the story behind the data. This is in order to create an impact to various kinds of people and encourage decision-makers to make relevant changes in their businesses. Just be simple and precise!
  2. Learning data science and analytics is all about experimentation. We shall be ready for mistakes along the way. We must continuously attend trainings in order to guide us and persistently practice on our own to obtain mastery.
  3. Companies are enchanting because people like them and trust them. As part of a company, we want to reflect the enchantment our companies have to give to the customers. Without the right strategies to be enchanting, people will not believe us leading to a low profitability and a bad reputation. We can be enchanting as analysts if we can deliver the data persuasively and we can work well with other people.
  4. Being an effective data scientist is a combination of being mobile when it comes to changes in technology and being adaptable in dealing with people.
  5. There are three types of analytics which include descriptive, predictive and prescriptive. How do we use them properly? Descriptive analytics can be effectively utilized if we want to know what happened to have insights in present trends. For example, we want to know about the profits in each month from 2015-2017. Secondly, predictive analytics is used to develop projections and provide information what might happen in the future. Expected sales can be best represented by predictive analytics. Lastly, prescriptive analytics is used to know what to do. We can use this especially if we want to build a model out of multiple sources and include many variables.


DMAIPH really provided me a brand new experience. Although I love dealing with data and graphical representations before I become an intern, I felt more impactful when I started my training. I got to help the participants how to navigate Tableau and had to work with wonderful people.  I was able to apply what I learned in the past and at the same time acquire new skills that will be beneficial for me in the future. I look forward to the trainings and more involvement that I can get from the company.

So far, so good.

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Maureen Lepatan is an Economics student in De La Salle University and currently a business analytics intern in DMAIPH. She has a passion in data analytics especially using business intelligence tools such as Tableau and Excel. She has an eagerness to learn data structures such as SQL.



How Many Data Scientists are There and is There a Shortage?

Recently saw this article on KDnuggets (check them out if you aren’t already subscribed) and thought it was worth using to update some of my slides about the current talent shortage for Data Science & Analytics (DSA) skills.

This shortage is definitely acute here in the Philippines.

The 2011 McKinsey report on Big Data said that “The United States alone faces a shortage of 140,000 to 190,000 people with analytical expertise and 1.5 million managers and analysts with the skills to understand and make decisions based on the analysis of Big Data.”

In 2014, KDnuggets examined “How Many Data Scientists are out there?” and came with an estimate of 50-100,000, and did not see much evidence of a massive shortage then. In 2014, we found only about 1,000 job ads for “Data Scientist” on 

Now that we reached 2018, KDnuggets has examined how accurate were those predictions and tried to answer three questions:

1. Is there a shortage of Data Scientists now?
2. How many “Data Scientists” are there , both in name and in function ?
3. What are the future prospects for Data Scientists?


The answer to the first question is a resounding YES!
  • LinkedIn Workforce Report for US (August 2018) says “Demand for data scientists is off the charts  … data science skills shortages are present in almost every large U.S. city. Nationally, we have a shortage of 151,717 people with data science skills.
  • Note that LinkedIn reports shortages for people with “Data Science Skills”, not necessarily people with “Data Scientist” title.
  • We can estimate the demand for “Data Scientists” from two popular job search sites – indeed and Glassdoor.
  • Search on for “data scientist” (in quotes) in USA finds only about 4,800 jobs. However, in a search for data scientist without quotes, about 30,000 jobs.
US is the largest but not the only market for Data Scientists. We can also see strong demand for Data Scientists elsewhere:
  • UK: 1,100 jobs
  • Germany: 900 jobs
  • France: 718 jobs
  • Philippines: 599 jobs  — You Read That Right! More than India.
  • India: 500 jobs
Glassdoor search for “Data Scientist” finds about 26,000 jobs in USA (same results if quotes are removed).
Question 2: How Many “Data Scientists” are There, Both in Name and in Function?

Google search defines a data scientist as “a person employed to analyze and interpret complex digital data, such as the usage statistics of a website, especially in order to assist a business in its decision-making.”

There are many people in the industry and academia who do this work without having the formal title of a data scientist, since Data Science is an interdisciplinary field at the intersection of Statistics, Computer Science, Machine Learning, and Business. We can estimate the current population of Data Scientist by examining popular data science platforms.

Kaggle (now part of Google) is a platform for data science  and analytics competitions. It claims to be the world’s largest community of active data scientists.

While not all Data Scientists take part in Kaggle competitions or have a Kaggle account, and not all Kagglersdo work of data science, it is reasonable to assume a large overlap.

On Sep 19, 2018 Kaggle says they surpassed 2 million members in August 2018.

Since not all Kaggle members are active, Kaggle membership is probably a global upper bound for people engaged in data science.

KDnuggets is now reaching over 500,000 unique visitors per month.

KDnuggets now has about 240,000 subscribers/followers over Twitter, LinkedIn, Facebook, RSS, and email.

On LinkedIn, there are many groups dedicated to data science, and although the engagement in those groups has been falling, we can use their membership as a rough estimate. Here are three of the largest groups

  • Big Data and Analytics  –  339,000
  • Data Science Central – 278,000
  • Data Mining, Statistics, Big Data, Data Visualization, and Data Science – 170,000

Searching LinkedIn for “data scientist”  (quotes are important) we find over 100,000 people with that actual title.  So if globally between 200,000 and 1,000,000 people are doing some Data Science related work, then a majority of them does not have a Data Scientist title.

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We can also estimate the by looking at activities related to languages and platforms most connected to Data Science: R, Python, Machine Learning libraries, Spark, and Jupyter.

  • Apache Spark Meetups had 225K members recently and growing every month.
  • Intel Capital estimated that there 1 million R programmers worldwide.
  • Based on the public data on python.orgwebsite, there have been around 2.75 million downloads.
  • Jupyterproject has around 3 million users at present.

These numbers can give us a rough upper limit on the number of data analysts/data scientists around the world.

So yeah, to answer the question, there are at least 200,000

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Question 3: What are the Future Prospects for Data Scientists?

The near-term future for Data Scientists looks bright.

LinkedIn 2017 emerging jobs report claims that machine learning engineers working today has increased by 9.8 times as compared to 5 years ago.

Machine Learning Engineers, Data Scientists, and Big Data Engineers rank among the top emerging jobs on LinkedIn. Data scientist roles have grown over 650% since 2012.

Job growth in the next decade is expected to outstrip growth during the previous decade, creating 11.5M jobs in the Data Science/Analytics area by 2026, according to the U.S. Bureau of Labor Statistics.

IBM recently claimed that by 2020 the number of Data Science and Analytics job listings is projected to grow by nearly 364,000 listings to approximately 2,720,000. No matter what the true number of data professionals out there currently, their number is likely to grow in the near future.

So What are the Future Prospects for Data Scientists in the Philippines?


Based on Data from APEC (Asia Pacific Economic Cooperation), there is both a huge demand here in the Philippines as well as in the jobs where the Philippines already has an outsourcing pipeline too.

SO what does that mean for you?

You Need to Know Exactly What You Need to Hire/Learn how to have/be a Data Scientist?

And it’s not easy.


To assemble a team of DSA Practitioners, you need to make sure you have the right combination of talent.

Here is how I would start.


Make sure you have people who can do these functions.

And if you want to learn how to be one of these key players, I’m betting you need to know where to start.

So wether you want to be a DSA enabled professional or you want to assemble a DSA team, here is a better understanding of how that looks.


Yeah I know. It is a lot!

So, what now?

Connect with DMAIPH and we will get you started!


DMAIPH – Decision-making, Analytics & Intelligence Philppines

Over the past few years businesses in the Philippines have invested heavily in big data, analytics and data science, but still have not achieved the expected outcomes of data-driven companies.

Based on our learnings from the 100’s of Filipino businesses and 10,000s of Filipinos who have taken part in DMAIPH Analytics trainings all across the country, we have crafted a proven,  non-technical approach to upskilling your team in analytics.

In 2019, we will be launching two new training programs: (1) Our DMAIPH Applied Analytics Master Class series for executives, leaders and decision-makers and our (2) DMAIPH Applied Analytics Boot Camp series for practicing analysts.

We will feature case studies of real Filipino run business, exercises based on actual analytics challenges being solved by Filipino analysts, and provide you with a copy of my book, Putting Your Data to Work, an analytics guidebook for the Filipino professional

Connect with us via our marketing partner, to learn about upcoming analytics trainings and events. 

The Data Analyst Era


Do you think this is still the career era for nurses? The era of Physical Therapist?  The Networking era? The I.T eras? Why don’t you try to type in google right now and search Most in demand jobs in the futureand you will mostly find “Analyst” on every job description in demand in the future. The worst case is that you will also discover the worst job in the future, if you have been caught on that category. I say we are here to save you.

We are here to help you start building your future right now be the first one to learn and know what is in demand. We are here to supply you knowledge and provide you a strong foundation in analytics. We have the same curiosity when it comes to analytics? Trust me, I’m not a big fan of numbers, but I’m wrong, I never thought analytics also plays a role in giving us a perception through data visualization with the right purpose of using numbers. Not just some numbers you need to compute instructed by your professors to do so.


It’s all about numbers but.

It also equips with visualization with easy number to analyze. If you notice right now visualization plays an important role in our digital age today. Because we prefer to see imagery instead of computation, we prefer reading pictures instead reading books. Analytics have the same concept and there is a huge shortage of people who are skilled in working with data to answer questions to solve problems. Sonic Analytics

Therefore, you have seen the number of analyst job postings increasing at an amazing rate. Then why not apply it into our career, use this as an asset for you to innovate.


For those who are interested in or just beginning a career in data analysis,

here’s a few tips to help you get started,

Be willing to learn,

Being a sponge in learning data analysis (and with any field) can only reap the benefits. With data analysis, it’s important to start small and learn the basics and foundations before moving on and tackling bigger things. learning-picture.jpg

Building a solid foundation of education in the beginning helps you know the basics and allows you to work on building your skills and knowledge as you progress through your career.


Don’t be afraid to ask questions and get help

You can’t do it alone, and not seeing out help can cost you opportunities as you progress through your career. Reaching out isn’t a sign of defeat or being unknowledgeable, it shows that you’re passionate and want to learn more but need the proper guidance to get you there.images

Becoming a data analyst is a great career option for those who love to work with numbers with the right tools (We will guide you) to help you and to help companies, organizations draw conclusions and arm them with the information they need to make for decision making.

If you’re a beginner,

26993474_1325177484294358_3157857508557595202_nDon’t worry, we are here to teach you the important fundamentals of data analytics step by step in a layman’s term.

Now, it’s your big chance to participate in our upcoming trainings which focuses more on teaching young professionals like you.


DMAIPH is proud to present this 3-day Data Analytics training that covers different aspects of data identification, collection, storage, transformation, and analysis and involve hands-on use of common data management and analysis tools such as Excel, SQL and in depth learning of the tool “Tableau”, this is also designed for those with little to no prior experience with these tools.

Analytics Experts Dan Meyer (DMAIPH) and Dominic Ligot (Cirrolytix) have joined forces to offer a unique training focusing on both the Analysis and the Management of Big Data.

Attendees will learn how to identify the right data, how data can be efficiently stored, then transformed into a friendly form for analysis, and finally how data analysis can yield insights.

Come and Join Us!

Data Analytics 3.0

February 20 – 22 | 9:00am to 5:00pm

For inquiries: |

|  (02) 959 – 8017 | 0917-799-2827


Register Now!

DATA Analytics 3.0: Big Data, Data Value Chain and Data Visualization with Tableau – February 20-22, 2018

DMAIPH is proud to present this 3-day Data Analytics training that covers different aspects of data identification, collection, storage, transformation, and analysis and involve hands-on use of common data management and analysis tools such as Excel, SQL and in depth learning of the tool “Tableau”, this is also designed for those with little to no prior experience with these tools.

Analytics Experts Dan Meyer (DMAIPH) and Dominic Ligot (Cirrolytix) have joined forces to offer a unique training focusing on both the Analysis and the Management of Big Data.

Attendees will learn how to identify the right data, how data can be efficiently stored, then transformed into a friendly form for analysis, and finally how data analysis can yield insights.



  1. Apply cutting edge technologies to organize, interpret, and summarize Big Data in your business.
  2. Create a process to analyze data and identify patterns not apparent at first glance
  3. Understand the components of The Data Value Chain: Ingestion, Storage, 
Transformation, Analysis – and how they are all important to deriving value from data.
  4. Learn database manipulation and processing basics using the Structured Query Language 
  5. Connect a data analysis tool such as MS Excel or Tableau to a database to be able to 
perform analysis on processed and stored data



  • Specific skills to effectively frame the problem you’re addressing to uncover key opportunities and drive growth
  • Critical marketing steps of orientation necessary before engaging tools and technology
  • How to simply and quickly amplify decision making by separating the signal from the 
  • A framework for asking the right questions, allowing the ability to link analytics to 
business strategy



  • Learn the best practices for organizing, summarizing, and interpreting quantitative data
  • Create a repeatable process for analyzing your data
  • Shorten the time between analysis and action to avoid “analysis paralysis”
  • Know how to get from hard data to well-reasoned conclusions



  • Business Analysts, Data Analysts and other Analytics Professionals
  • Business professionals who are involved in day-to-day analysis of data.
  • Data analysts who are already performing analysis using spreadsheets but struggle with manual data processing.
  • Managers of analysts or staff who spend a significant amount of their time collecting analyzing and reporting data.
  • IT and Development Staff that work closely with business leaders and decision-makers.


Continue reading “DATA Analytics 3.0: Big Data, Data Value Chain and Data Visualization with Tableau – February 20-22, 2018”

The Analytics Education Drive in the Philippines

Article by AAP Business Analyst, Ludilyn Pridas

The Asian Institute of Management (AIM) recently conducted a free Master Class last January 15-17, 2018 about the application and use cases of Data Science to different fields. It was also a venue for them to provide more information and some insight about the relevance and competitiveness of their newly proposed course, the MS in Data Science (MSDS) Program. The Master Classes aimed to provide some perspective on role of Data Science in the business world today.

During the second day, AIM focused on the applications relevant to the Finance and Banking sectors. The session which was primarily conducted by the Institute’s MSDS Program Director Erika Legara, PhD. She talked about the place of data science in business and emphasized on the importance of the data scientist’s ability to communicate his/her findings to the business decision makers effectively.  Let me highlight some of the things I found particularly relevant.  A good data science team is crucial to leveraging on company curated data as most often than not, good amounts of historical data are left untouched or under-utilized. This is because people in the business are rarely equipped to handle data, more so transform and use it through modelling.  Aside from this, it was also emphasized that analytical knowledge alone will not be enough to achieve success for the business. A data scientist should also have domain knowledge on the relevant business alongside his/her data analytics skill set and techniques. The combination of both is needed to effectively revolutionize one’s business. To sum it all, AIMs seminar was a great opportunity to get an introduction on data science and its relevance, as we know that the Philippines is now adapting to keep up with the trend.

In 2013, the Commision on Higher Education (CHED) released a memo outlining the guidelines and policies for the launching of specialized courses in business analytics targeted towards students who are taking up Business Administration and Information Technology. The goal of this endeavor is to prepare students for the big global analytics wave which will likely open up a lot of career opportunities. In fact upon the release of the memo, various schools expressed their interest to add this new program to their curriculum such as the University of the Philippines – Diliman, Ateneo de Manila University, De La Salle University, Asia Pacific College and University of Santo Tomas, among others. The visualization below shows the list of schools that have expressed interest in launching their own Data Science and Analytics programs. (Click the visualization below to open and interact with it in a separate tab).

Teaching Analytics


Similar to AIM and the abovementioned schools, the Analytics Association of the Philippines (AAP) also aims to shed light on the relevance of analytics to businesses and the overall economy. As an enabling organization, we aim to come up with a unified ecosystem in the Philippines where industry, the academe, and practitioners meet and find synergies. By helping mobilize trainings and programs for Filipinos that focus on how to upskill in analytics with strong regard for business domain knowledge, we hope to facilitate the creation of a new breed of data scientists that can really revolutionize organizations.  Quoting the popular magazine-format newspaper, The Economist, the world’s most valuable resource is no longer oil but data. In line with this and the objective of the AAP, we serve to help individuals optimize their practice and remain well-informed about the developments of the field to make their work more valuable to them and their respective organizations. We hope to complement the efforts of AIM and other educational institutions as we take on the same objective of upskilling Filipinos. The AAP undertakes this mission through massive and inter-regional projects throughout the Philippines, hopefully reaching the seams, and making it available to all who are eager to learn.

The AAP Analytics Internship Matching Program

Innovating the Data Science & Analytics Internship Experience in the Philippines.

The Analytics Association of the Philippines will offer a Data Science and Analytics Internship matching program for Filipino students and employers. The AAP will serve as a conduit and catalyst bridging theory and application to ensure value to the company as well.

Our program has been developed to address 3 current challenges facing students and employers when it comes to data science and analytics themed internships:

  • students are often given menial tasks that do not apply knowledge / learned theory
  • mechanisms do not address disconnect between areas of interest and areas of need
  • companies are not able to effectively identify parts of the value chain that can be assigned to interns while causing no substantial risk to the business’ operations

By enrolling in the AAP DSA Internship Matching Program, students will be matched with employers that provide opportunities to learn and practice DSA skills that are in high demand in the workforce. Students can also be fast tracked for employment post-graduation by their match in a more continuous process.

By enrolling in the AAP DSA Internship Matching Program, employers will be matched with students that are committed to learning DSA skills that can add value to the employer’s business as well as provide a more seamless path to career placement.

Employers will also be encouraged to take a more active role in providing, business cases, data sets and resource speakers for the programs the students they are matched with come from. By being more involved with their students before and after the internship, the bridge between academia and industry will be optimized.

To this end we have developed the following process that will kick off on January 15,2018:

  • Students apply for OJT matching with AAP
  • Employers apply for OJT matching with AAP
  • AAP Matches students and employers based on profiles
  • AAP conducts orientation for students and employers
  • AAP provides online resources to both students and employers

The AAP will assess partner schools and their respective tracks and courses that could work on analytics (end-to-end of value chain) The AAP will also define areas of expertise of each program based on the APEC DSA Competencies and the AAP DSA Framework. Students will be interviewed and vetted.

Additionally, the AAP will provide a matrix of industry partners and corresponding needs (with parts of the value chain, doesn’t have to be siloed, can cover multiple parts)

As for the employer, they will:

  • Define problems/needs (could be something students can work on parallel to an existing team effort)
  • Define final output (paper/study, running program, a presentation, proposal, working product, solution)

As for the schools, they will:

  • Provide 1-2 professors to assist in mentorship
  • Conduct processing of internship experience to give feedback to AAP

Overall our goal is to offer a unique value proposition by facilitating internships with a view of work as an end-to-end process that involves deep-diving into a specific problem or project of the company. The companies enrolled in our program get real value out of internships besides serving as a marketing tool.

With our network of industry partners, prestigious academic institutions and analytics thoughts leaders, the AAP is well positioned to facilitate significant change in the way analysts and data scientists are born.

Our Analytics Internship Matching Program will go a long way in providing tomorrow’s workforce with in demand skills that employers covet, which in turn will allow the Philippines to be a world leader in analytics talent.

Most of the credit for the content of this post goes to Mel Awit, the AAP Analytics Manager. 

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DMAIPH is a founding member of the Analytics Association of the Philippines (AAP.PH) and specializes in arming the Data-Driven Leader with the tools and techniques they need to build and empower an analytics centric organization. Analytics leadership requires a mastery of not just analytics skill, but also of nurturing an analytics culture. We have guided thousands of Filipino professionals to become better analytics leaders. Contact DMAIPH now at or connect with me directly to discuss a uniquely tailored strategy to ensure you are the top of your game when it comes to Analytics Leadership.



I Need Analytics Training. Where Do I Start?

If you put yourself in the mind of the typical Filipino professional looking for analytics training, it is not easy to figure out where to start.

The ecosystem is not very unified, with a hodge podge of public training solutions available and only dozen or so schools offering analytics.

To someone who is relatively new to using big data to solve business problems, it can all seem very nosebleed inducing as well. Data science, predictive analytics and machine learning can all sound complicated and expensive.

So where do I start? That is a very common question I get asked when I talk about analytics in the Philippines.

The answer comes in three parts. First we need a framework to set certain standards and definitions of what a Data Science and Analytics enabled professional should know.

We base that on the set of 10 DSA competencies as defined by APEC’s Project DARE,


(Props to my fellow AAP board member Sherwin Pelayo for the awesome images)

Since few people need to know everything about everything, it is best to figure out which competencies you want to focus on first.

Once you have an idea of where to start, then the next step is determine what kinds of job skills match the competencies you are looking to develop.

This can be done by determining where in the data life cycle you are looking have an impact,


Once you have a firm idea of the skills you want to build and where they fit into the analytics life cycle of your business, then it is a matter of planning out how to level up.

This is where the AAP has take APEC’s competency list  and broken then out across the various job functions along the analytics life cycle by level of skills required.


This allows us the ability to determine where we are in terms of analytics maturity and design the appropriate plan to level up.

And that will lead you to one of the AAP member companies for the appropriate type of corporate training or to one of the AAP member schools for the right higher education solutions.

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And that is how you can get a better idea of what type of analytics training is best for you and your business to get started with.

Analytics Leadership – DMAIPH is a founding member of the Analytics Association of the Philippines (AAP.PH) and specializes in arming the Data-Driven Leader with the tools and techniques they need to build and empower an analytics centric organization. Analytics leadership requires a mastery of not just analytics skill, but also of nurturing an analytics culture. We have guided thousands of Filipino professionals to become better analytics leaders.

Contact DMAIPH now at or connect with me directly to discuss a uniquely tailored strategy to ensure you are the top of your game when it comes to Analytics Leadership.



Meet the Founders of the AAP at the Big Data Conference on Nov 15 @ SM Aura

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Meet the Founders…
Daniel Meyer
Executive DirectorPresident and Founder of DMAIPH (Decision-Making, Analytics & Intelligence Philippines), an Analytics, consulting, training and outsourcing company with offices in Manila and the San Francisco Bay Area.He worked as a Senior Analytics Consultant for Wells Fargo Bank for 15 years. He provided executive management analytics for the bank’s remittance service including developing business dashboards, overseeing competitive intelligence gathering, managing data analytics outsourcing projects and facilitating audit and risk management.Catch him on:

  • Oct 18 – Gensan ICT Summit 2017 (SM Gensan)
  • Oct 18 – Data Night Gensan (Mabuhay I.T. Park, Gensan)
  • Oct 24
  • Oct 26-27 – HR Big Data & Predictive Recruitment Analytics
  • Nov. 15 – Big Data Analytics Summit ( SMX Aura )
  • Nov 18 – For Generation Digital by Blogapalooza (City of Dreams)
  • Nov 21-22 – Big Data Analytics and Data Value Chain
  • Nov 23 – Philippines HR Group Summit 2017 (Sequoia Hotel, Quezon City)
  • Nov 24 – Digital Marketing Analytics
  • Nov 28-29 – Analytics for HR Managers (2nd Run)
  • Dec 4-5 – Big Data for 2018
Colin Christie
Governance & Membership ChairA serial entrepreneur, connector and collaborator. He currently serves as the Executive Director of Global Chamber® Manila, and is Dean & Director of Digital Transformation at Enderun Colleges. Colin serves as a President of the Board of Trustees of the Analytics Association of the Philippines ( Colin has practiced a life-long passion for embracing transformative technologies, spanning many industries, from manufacturing, to software, to healthcare and education. Colin is a graduate in Chemical Engineering from the University of California at Berkeley.Catch him on:

  • Nov. 15 – Big Data Analytics Summit ( SMX Aura )
Karlo Panti
External Relations & Marketing ChairA Director of Global Production at QuintilesIMS responsible for mature markets and developed countries in the Asia Pacific and the Country Head of IMS Health Operations Center Philippines, Inc. serving as the President and Chairman. In addition, he is one of the founding members of the Analytics Association of the Philippines, serving in the Board of Trustees as the Head for External Relations.He has more than 16 years of experience in operations and service delivery, having managed large teams in different industries and geographies and migrated new business processes to the Philippines from different Fortune 500 companies.Karlo led teams servicing different verticals mainly in life sciences data analytics, insurance and healthcare, F&A, travel, transportation and logistics, high-tech, consumer and telecommunications.Throughout his career, he has improved the operational processes of different companies as a COPC Practitioner and a Six-Sigma Champion helping them grow their business with his involvement in sales, due diligence, transitions and migrations as well as automations and transformation projects.As a speaker and a facilitator, Karlo has shared his insights on leadership development, operational excellence, team building, business analytics and life sciences.Catch him on:

  • Oct 13 – 15th Philippine Institute of Industrial Engineers (PIIE) National Congress
  • Oct 25 – HIMSCON 2017
Dominic “Doc” Ligot
Research and Development ChairAn entrepreneur, software developer, trainer, and data consultant. Doc’s passions include advanced analytics, disruptive innovation, organizational change, and obtaining business value from data. He is the Founder and Managing Director of Cirrolytix Research Services which provides data and analytics support to small and medium enterprises and analytics freelancers in the Philippines.Doc teaches digital marketing analytics for the Certified Digital Marketer (CDM) program and financial analysis and management science for the American Academy of Financial Management (AAFM). Prior to becoming a tech entrepreneur, he was Asia Pacific Practice Partner for Advanced Analytics for big data analytics firm Teradata and previously held executive leadership positions at global banks HSBC and ANZ.Catch him on:

  • Oct 26-27 – Global CEM Summit Financial Services Singapore
  • Oct 21 – Bookkeepers Summit 2017
  • Nov. 15 – Big Data Analytics Summit ( SMX Aura )

Brenda A. Quismorio

Education (Academe) Chair and Data Science and Analytics Framework Co-Chair

Dr. Brenda A. Quismorio has a combined fifteen years of experience in consulting, training, project management, process reengineering, application development and maintenance, quality management, and data services work for global firms such as Andersen Consulting (now Accenture) and Watson Wyatt Worldwide (now Willis Towers Watson) and local firms such as First Philippine Holdings and Aboitiz Transport Systems (now 2GO Group Inc.).Brenda joined the academe in 2010 as an Assistant Professor at the University of Asia and the Pacific. She spearheads the undergraduate specialization program in Business Analytics.

She is a founding member of the Analytics Association of the Philippines (AAP) and the Business Analytics Society of Educators (BASE). She forms part of the Advisory Group of the APEC Project DARE (Data Analytics Raising Employment). She is currently the Board Member and Chair of the Education-Academe Committee of the Analytics Association of the Philippines. She is a resource person of a number of professional organizations and training institutes on Business Analytics.   Brenda holds degrees from the University of the Philippines (Diliman) in BS Statistics, MBA, MS in Management and Phd in Business Administration with a dissertation on modeling financial extreme risks.

Catch her on:

  • Oct. 17-18 – 2017 BSP-UP Professorial Chair Lectures (Executive Business Center, BSP Complex)
  • Nov. 15 – Big Data Analytics Summit ( SMX Aura )
Sherwin Pelayo
Data Science and Analytics Framework Chairhas been involved in strategic capability development initiatives at Accenture, IBM, and now at Pointwest Technologies Corporation. In this role, Sherwin has been responsible for defining strategies to initiate and expand key transforming digital services including identifying focus areas, defining competencies, building curricula, enabling practitioners, developing leads and opportunities, architecting solutions, and ensuring project delivery.His current focus is in Analytics and Experience Design. It is in the intersection of these two where Sherwin finds his passion–connecting the science of Analytics and the art of Human-Centered Design not only to bring data-inspired, user-driven solutions for business partners but also deliver greater, more impactful social innovation for the Philippines.Catch him on:

  • Nov. 15 – Big Data Analytics Summit ( SMX Aura )
Dr. Eugene Rex L. Jalao
Education (Academe) and Research and Development Co-ChairAn Associate Professor of Analytics and Industrial Engineering in the University of the Philippines Diliman, Department of Industrial Engineering and Operations Research. He specializes in Decision Support Systems, Business Analytics Solutions, Data Mining, Optimization and Systems Simulation. He obtained his Ph.D. in Industrial Engineering from Arizona State University (ASU) in May 2013. Additionally, he obtained his Masters of Science in Industrial Engineering degree as well as his Bachelor of Science in Industrial Engineering from the University of the Philippines Diliman in 2009 and 2007 respectively. He was inducted into the Alpha Phi Mu, Industrial Engineering Honor Society in 2012.His ten years of work and research experience are in the fields of business analytics both here in the Philippines and in the United States of America, specifically in the Banking, FMCG, Manufacturing, Real Estate, Healthcare, Telecommunications and Information Technology industries. Also, he is the current director of the Business Analytics Certification Program of UP National Engineering Center. Furthermore, he was part of 50-person APEC team that drafted the Recommended Data Science and Analytics Competencies last May 2017 in Singapore. He is also a certified SAP ERP Materials Management consultant, a Matlab computing associate and an advocate of the R Programming language.Catch him on:

  • UP NEC Analytics Certification Training Modules
  • Oct 18 – 20 – Module C – Descriptive Analytics
  • Nov 22 – 24 – Module B – Data Warehousing
  • Dec 6 – 8 – Module D – Predictive Analytics
  • Nov. 15 – Big Data Analytics Summit ( SMX Aura )

Michelle Alarcon

Education (Professional) Chair

With more than 20 years of IT consulting experience in the Philippines, US and Europe, she started her own consulting firm 4 years ago that specializes in analytics, her passion ever since she graduated with a degree in Statistics from the University of the Philippines. She trained on and practiced data mining in Spain for two years, and later on pioneered the Analytics Department of the largest local private bank in 2005.

In 2011, she was the Consulting Director for a top software company where she led a team of 150 consultants in implementing enterprise solutions for companies worldwide. Now as President and Managing Director of Z-Lift Solutions, she brings all these experiences to her clients as she defines their roadmap towards a smarter business with analytics, and enables them to make it part of their new culture as a data-driven organization. She is also the organizer of the R Users Group of the Philippines, a 4-year-old community that aims to promote the use of open source R for statistical programming in the country.

Catch her on:

  • Oct 18 – R Users Group (RUG-PH) Meetup (TIP Manila)
  • Oct 17 – Big Data and Analytics (Colegio de San Agustin)
  • Nov. 15 – Big Data Analytics Summit ( SMX Aura )
  • Nov 16 – RUG-PH Meetup (Manulife UP-Ayala Technopark)

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The Past Week Reminds Me Why I Love Analytics in the Philippines

When I left the U.S. five years ago, it was to chase a dream.

The dream although simple to me was one that many people thought impossible at the time… to see analytics becoming a topic of everyday conversations.

In business, in education, in the government and in the media over the past week, I have been part of conversations about how to empower 100,000s of Filipinos to get more analytics in what they do.

There is still so much to be done to turn this dream into a reality, but as I have talked with journalists, professors, political figures and business leaders, I keep getting the same result… the dream is now one that many share.

Some examples of the new reality…

The Analytics Association of the Philippines (AAP.PH) will be the umbrella on which so many analytics initiatives incubate, grow and prosper.

Schools like De La Salle – College of St. Benilde, the University of Asia & Pacific, and UP will continue to offer new and innovative courses built around regional standards for the enablement of data science and analytics.

New batches of students like CSB’s SMIT students taking Business Analytics subjects will enter the workforce armed with more skills then any batch before them.  They kids are learning Tableau while still in school. How cool is that?

Advocacies like Augment BPO will rise up to address clear and present threats like the one that AI presents to the BPO industry.

And that’s just the tip of the proverbial ice berg.

It’s been a really good week.  No, check that… its been a great week.

And it all reminds me of why I love this adopted country of mine so much.


The Augment BPO Data Science and Analytics Advocacy Project (Augment BPO) is empowering BPO Companies, Executives, and Workers in the Philippines to prepare for and address the clear and present danger posed by Artificial Intelligence Chatbots (AI Chatbots) to BPO revenue growth and jobs through Data Science and Analytics strategy planning, awareness building and upskill training.

DMAIPH is a founding member of the Analytics Association of the Philippines and specializes in arming the Data-Driven Leader with the tools and techniques they need to build and empower an analytics centric organization. Analytics leadership requires a mastery of not just analytics skill, but also of nurturing an analytics culture. We have guided thousands of Filipino professionals to become better analytics leaders. Contact DMAIPH now at or connect with me directly to discuss a uniquely tailored strategy to ensure you are the top of your game when it comes to Analytics Leadership.

Working on an Analytics Internship/OJT program…

400 Hour DMAIPH Data Science & Analytics OJT/Internship Program

The end goal is to develop a DSA strategy presentation for manager. Start out by getting to know the physical data environment, the tools being used and the main players in the business. Move on to assessing the maturity of the analytics culture and it’s use of DSA talent, techniques and technology. Design a business dashboard prototype and deliver a compelling data story to improve management reporting.

Three tracts for interns… HR Analyst, Business Analyst and Data Analyst.

Interns will spend 60% of the internship at the place of business and 40% of the internship in a classroom. This will facilitate the application of theory to real business data in order to help managers get a better idea of the what’s working and what’s nor when it comes to the data in their business.

Based on the APEC DSA Competencies which is close to being adopted by 20+ countries across Asia and the Pacific as a guide for current and future DSA training efforts.

 Week 1 – Fundamentals of DSA

  • APEC DSA Competencies
  • Company Background
  • How This Internship Works

Exercise: LinkedIn Profile

Company Deliverable: Company/Organization DSA Profiles

Week 2 – DSA in the Philippines

  • Putting Data into Context
  • Emerging Trends
  • Cultures of Innovation

Exercise: Glossary of Data

Company Deliverable: Defining Where the Cutting Edge Is

Week 3 – Data Management & Governance

  • Data Management Macro View
  • Data Governance
  • Information Security

Exercise: Data Survey

Company Deliverable: Info Security Risk Assessment

Week 4 – Data Analytics Methods & Algorithms

  • Data Management Micro View
  • The Right Data
  • Machine Learning

Exercise: Who’s Who of Data in the Business

Company Deliverable: Data MVPs

Week 5 – Data Science Engineering Principles

  • Data Map
  • Identify Right App
  • Feedback Loop

Exercise: A Visio Data Map

Company Deliverable: Map of Business Data Lake

Week 6 – Computing and Computational Thinking

  • MS Excel
  • Query Data
  • Programming Languages

Exercise: Top 10 Excel Tips Video

Company Deliverable: Top Ten Data Tips

Week 7 – Statistical Techniques

  • Getting IT
  • Analytics Maturity Model
  • Predictive Analytics Model

Exercise: Flight Risk Model

Company Deliverable: Results of Maturity Assessment

Week 8 – Operational Analytics

  • Management Reporting
  • Public Big Data
  • Business Dashboards

Exercise: Tableau Public Mock Up

Company Deliverable: Business Dashboard Prototype

Week 9: Data Visualization & Presentation

  • Data Visualization
  • Enchantment
  • Data Storytelling
  • Exercise: D.R.A.P.S
  • Company Deliverable: A Business Data Story

Week 10 – Final Project/DSA Strategy Presentation


My goal is to create and promote a hybrid approach that offers both supplemental education and hands on experience. We need to get past the days of having OJT do data encoding or simple research projects… they need skills that they can apply day one.

They need it, we need it, the country needs it.

Any ideas or suggestions? This is just the first draft.

Hoping to roll this out in the next month or so.

Analytics Education – Facilitating a mastery of the fundamentals of analytics is what DMAIPH does best. As a key parnter of the Asia Pacific Economic Cooperation’s Project DARE initative, DMAIPH champions the use of using data. All across the world, companies are scrambling to hire analytics talent to optimize the big data they have in their businesses. We can empower students and their instructors with the knowledge they need to prepare for careers in data science and analytics. Contact DMAIPH now at or connect with me directly so we can set a guest lecturer date, On-the-Job Training experience or other analytics education solution specifically tailored to your needs.