Data Analytics 2.0: Data Management and Visualization – Sept 25-26 in Ortigas

WHEN: Sept 25-26, 2018, 2018 | 9:00AM – 5:00PM

WHERE:Crowne Plaza Manila Galleria

COURSE OVERVIEW: Analytics Expert Dan Meyer will be conducting a unique analytics training focusing on both Data Management and Visualization.

A presentation of the fundamental concepts and techniques in managing and presenting data for effective data-driven decision making.

LEARNING SESSION OBJECTIVES:

  1. Apply cutting edge technologies to organize, interpret, and summarize Big Data in your business.
  2. Create a process to analyze data and identify patterns not apparent at first glance
  3. Understand the four primary roles in analytics; data steward, data manager, data scientist and data analyst.
  4. Connect a data analysis tool such as MS Excel or Tableau to a database to be able to perform analysis on processed and stored data

IN THIS SESSION, YOUR ORGANIZATION WILL BE ABLE TO USE:

  • Attendees will learn how to identify the right data, how data can be efficiently stored, then transformed into a friendly form for analysis, and finally how data analysis can yield insights.
  • This training will also teach you variety of Data Visualization techniques using Tableau such as: heatmaps, and dashboards.
  • Alongside with Visualization, this training will also teach you how to present and tell story with your data.
  • Helping your managers, CEO, board of directors and even business owners make data-driven decisions.
  • Specific skills to effectively frame the problem you’re addressing to uncover key opportunities and drive growth
  • Critical marketing steps of orientation necessary before engaging tools and technology.
  • How to simply and quickly amplify decision making by separating the signal from the 
noise

IN THIS SESSION, YOUR PARTICIPANTS WILL BE ABLE TO:

  • Learn the best practices for organizing, summarizing, and interpreting quantitative data
  • Create a repeatable process for analyzing your data
  • Shorten the time between analysis and action to avoid “analysis paralysis”
  • Know how to get from hard data to well-reasoned conclusions
  • Learn how to tell a story using data and learn how to present it visually appealing.

WHO SHOULD ATTEND:

  • Business Analysts, Data Analysts and other Analytics Professionals
  • Business professionals who are involved in day-to-day analysis of data.
  • Data analysts who are already performing analysis using spreadsheets but struggle with manual data processing.
  • Managers of analysts or staff who spend a significant amount of their time collecting, analyzing and reporting data.
  • IT and Development Staff that work closely with business leaders and decision-makers.
  • Academic Institution: Faculty Members, Research, Professors, Etc. who wish to further their knowledge in the area of Analytics (most especially Business Analytics).
  • Professionals who are looking into upskilling themselves in Analytics.
  • HR and Finance Professionals who are managing huge amount of data.

KEY TOPICS: DAY ONE – MANAGING DATA

SECTION ONE – Data Collection, Storage and Governance

  • Learn the process of gathering and measuring information on targeted variables to answer relevant questions and evaluate outcomes.

SECTION TWO – Data Driven Cultures

  • Per Gartner, “The data can only take an organization so far. The real drivers are the people.” We will assess your company’s culture.

SECTION THREE – Optimizing MS Excel

  • Most of us use MS Excel for the majority of the analytics, so learn some tips on how to optimize the use of the powerful tool.

SECTION FOUR –Data Preparation for Advanced Analytics

  • Learn why these 5 D’s are essential to data preparation for advanced analytics and data science.

KEY TOPICS: DAY TWO – PRESENTING DATA

SECTION FIVE – Business Intelligence Tools

  • Get hands on with using Tableau Public and find the right business intelligence tool for your business needs.

SECTION SIX – Data Visualization

  • Master the various types of data visuals so you always use the best visual to explain your data

SECTION SEVEN – Business Dashboards

  • Learn how to design impactful dashboards and build a business dashboard prototype

SECTION EIGHT – Data Storytelling

  • Apply the key elements of data storytelling to make more compelling analysis and reporting.

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Dan Meyer heads Sonic Analytics, an analytics advocacy with offices in Manila and the San Francisco Bay Area. With over 20 years in Big Data, Dan is one of the most sought-after public speakers in Asia and has recently begun offering public training seminars in the United States.

Sonic Analytics(www.sonicanalytics.com) brings big data analytics solutions like business intelligence, business dashboards and data storytelling to small and medium sized organizations looking to enhance their data-driven decision-making capabilities. We also advocate the use of analytics for civic responsibility through training, consulting and education.

As citizens of this great democracy, we need to look at the data (analytics), plan a course of action (strategy) and share our data-driven viewpoints (presentation). This approach to a data savvy work force starts in school. So, we started an internship program to empower our youth to use Analytics, plan Strategy and Present their insights… ASP!

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What is Business Analytics? In Most Cases It’s Simply Excel & 3 Bullet Points

Business Analytics refers to the skills, technologies, practices for continuous iterative exploration and investigation of past business performance to gain insight, discover opportunities and/or drive business planning. *https://en.wikipedia.org/wiki/Analytics

The most common form of analytics is business analytics that are generally used by senior leaders and decision-makers to investigate problems, validate assumptions and to guide strategic planning.

Business analysts are therefore the most common type of analyst. If you do a job search on the title analyst, as many as half the posting will likely be business analysts. However, analytics can be used in an almost limitless number of business functions in specific areas like HR, recruitment, marketing, finance, and so on. Each one can have its very own analyst.

I was a business analyst for a large part of my career at Wells Fargo, but even before I had analyst in my title I was heavily involved in business analysis. Why?

Because I know how to use Excel.

It’s amazing how many people are scared of Excel. To many highly educated and successful business leaders across Corporate America, making a pivot table in Excel is like magic.

If you were able to take an honest survey of managers and supervisors across the country (world actually), you would probably be quite surprised by the high percentage who would prefer to find someone else to analyze their data.

That’s one of the biggest reasons business analysts are so prevalent.

Another is time.

I had a boss at one point that grilled into me the philosophy that no matter how much data you have, and how complex the analysis, it’s all worthless if you can’t boil it down to 2–3 bullet points.

That’s all he had time for.

3 Bullet Points!

So being a successful business analyst really require 2 skills; Excel and condensing data into 3 bullet points.

If you can do that, you’ll go far.

I did.

A business needs analysts to make sense of big data, manage the storage of the data, and know when to use which of the 4 types of analytics (descriptive, diagnostic, predictive, and prescriptive). To be effective, analysts need to have business intelligence tools to create data visualizations and build business dashboards.

I will cover all these concepts in more in upcoming my training classes. For a list of training events, please visit www.sonicanalytics.com

I’ll be conducting the following business analytics trainings over the next few months:

· June 5 in Ortigas (Metro Manila, Philippines)

· July 17, in Pleasant Hlll, CA (San Francisco Bay Area, US)

· August 22, in Bonifacio Global City (Metro Manila, Philippines)

· September 4, Rancho Cucamonga (North of Los Angeles, US)

Dan Meyer heads Sonic Analytics, an analytics training, consulting and outsourcing company with offices in Manila and the San Francisco Bay Area. With over 20 years in Big Data, Dan is one of the most sought after public speakers in Asia and has recently begun offering public training seminars in the United States.

We need to look at the data (analytics), plan a course of action (strategy) and share our data-driven viewpoints (presentation). So he has started an internship program under Sonic Analytics to empower the youth the use Analytic, plan Strategy and Present their views… ASP!

Sonic Analytics(www.sonicanalytics.com) brings big data analytics solutions like business intelligence, business dashboards and data storytelling to small and medium sized business looking to enhance their data-driven decision-making capabilities.

Getting Started With Analytics

The primary people responsible for conducting analytics on the massive amounts of data we have today are analysts.

Analysts are skilled in using various technologies and methodologies to identify, inventory and integrate large amounts of data quickly.

A general definition of an analyst is a person who analyzes or who is skilled in analysis. Analysts examine things carefully and in detail so as to identify causes, key factors, possible results, etc. generally using a process of identifying, inventorying and integrating data. *http://www.dictionary.com/analyst

I often hear that most analysts today feel like they are drowning in a sea of data. They need to know how to take control of their data and analysis to quickly answer business questions and make critical decisions. They want to confidently present results and solutions to their managers, colleagues and clients.

You most likely clicked to this page because you fit the description above. If that is the case, then you made a good decision. 😉

All kidding aside, I have designed a method to help you look at analytics in a way that will make data and analysis easier to understand and conduct. My trainings and published content will also instruct you on how to share data in a more dynamic and influential way.

Analysts have been around a long time, but recent technological advances have both allowed us to produce and capture more data as well as give us the ability to analyze immense data sets quickly. Thus we are amidst a huge boom in the applications of analytics and the need for analytics talent across the globe. Analytics is something just about every business leader is trying to figure out how to use more effectively in their business. To add to our challenge, the demand for good analysts is booming just as fast as the explosion in big data.

As a result, there is a huge shortage of people who are skilled in working with data to answer questions and solve problems. This is why you have seen the number of analyst job postings increasing at an amazing rate. In fact the quickening demand for analytics talent has made it very hard for most businesses to find good analysts.

If you are a business leader, manager, owner, and/or executive are not actively trying to surround yourself with analysts and if you are not infusing an analytics centric culture in your business, you will most likely soon see your business fail.

Keep in mind that analytics is about looking for patterns in data to help answer questions. Most businesses use analytics to help ensure more data-driven decision-making.

The primary people responsible for conducting analytics on the massive amounts of data we have today are analysts. Do you have analysts on your team?

Analysts are skilled in using various technologies and methodologies to identify, inventory and integrate large amounts of data quickly. Are you an analyst yourself?

If you answered yes to either question, but you feel you need more training for yourself or your team, you are not alone.

A business needs analysts to make sense of big data, manage the storage of the data, and know when to use which of the 4 types of analytics (descriptive, diagnostic, predictive, and prescriptive). To be effective, analysts need to have business intelligence tools to create data visualizations and build business dashboards.

I will cover all these concepts in more in upcoming my training classes. The classes are designed specifcally for people new to analytics and for business leaders looking to upgrade the level of analytics in their business.

For a list of training events, please visit www.sonicanalytics.com

Upcoming Training Dates

· June 5 in Ortigas (Metro Manila, Philippines)

· July 17, in Pleasant Hlll, CA (San Francisco Bay Area, US)

· August 14, Rancho Cucamonga (North of Los Angeles, US)

· August 22, in Bonifacio Global City (Metro Manila, Philippines)

My goal with this series is to help you look at analytics in a way that will make data and analysis easier to understand and conduct.

Dan Meyer heads Sonic Analytics, an analytics training, consulting and outsourcing company with offices in Manila and the San Francisco Bay Area. With over 20 years in Big Data, Dan is one of the most sought after public speakers in Asia and has recently begun offering public training seminars in the United States.

We need to look at the data (analytics), plan a course of action (strategy) and share our data-driven viewpoints (presentation). So he has started an internship program under Sonic Analytics to empower the youth the use Analytic, plan Strategy and Present their views… ASP!

Sonic Analytics(www.sonicanalytics.com) brings big data analytics solutions like business intelligence, business dashboards and data storytelling to small and medium sized business looking to enhance their data-driven decision-making capabilities.

The Data Analyst Era

FIRST THINGS FIRST,

 

https://www.sonicanalytics.com/

Do you think this is still the career era for nurses? The era of Physical Therapist?  The Networking era? The I.T eras? Why don’t you try to type in google right now and search Most in demand jobs in the futureand you will mostly find “Analyst” on every job description in demand in the future. The worst case is that you will also discover the worst job in the future, if you have been caught on that category. I say we are here to save you.

We are here to help you start building your future right now

 

https://www.facebook.com/pg/dmaiph/photos/?tab=album&album_id=1316439141834859And be the first one to learn and know what is in demand. We are here to supply you knowledge and provide you a strong foundation in analytics. We have the same curiosity when it comes to analytics? Trust me, I’m not a big fan of numbers, but I’m wrong, I never thought analytics also plays a role in giving us a perception through data visualization with the right purpose of using numbers. Not just some numbers you need to compute instructed by your professors to do so.

 

It’s all about numbers but.

It also equips with visualization with easy number to analyze. If you notice right now visualization plays an important role in our digital age today. Because we prefer to see imagery instead of computation, we prefer reading pictures instead reading books. Analytics have the same concept and there is a huge shortage of people who are skilled in working with data to answer questions to solve problems. Sonic Analytics

Therefore, you have seen the number of analyst job postings increasing at an amazing rate. Then why not apply it into our career, use this as an asset for you to innovate.

 

For those who are interested in or just beginning a career in data analysis,

here’s a few tips to help you get started,

Be willing to learn,

Being a sponge in learning data analysis (and with any field) can only reap the benefits. With data analysis, it’s important to start small and learn the basics and foundations before moving on and tackling bigger things. learning-picture.jpg

Building a solid foundation of education in the beginning helps you know the basics and allows you to work on building your skills and knowledge as you progress through your career.

 

Don’t be afraid to ask questions and get help

You can’t do it alone, and not seeing out help can cost you opportunities as you progress through your career. Reaching out isn’t a sign of defeat or being unknowledgeable, it shows that you’re passionate and want to learn more but need the proper guidance to get you there.images

Becoming a data analyst is a great career option for those who love to work with numbers with the right tools (We will guide you) to help you and to help companies, organizations draw conclusions and arm them with the information they need to make for decision making.

If you’re a beginner,

26993474_1325177484294358_3157857508557595202_nDon’t worry, we are here to teach you the important fundamentals of data analytics step by step in a layman’s term.

Now, it’s your big chance to participate in our upcoming trainings which focuses more on teaching young professionals like you.

 

DMAIPH is proud to present this 3-day Data Analytics training that covers different aspects of data identification, collection, storage, transformation, and analysis and involve hands-on use of common data management and analysis tools such as Excel, SQL and in depth learning of the tool “Tableau”, this is also designed for those with little to no prior experience with these tools.

Analytics Experts Dan Meyer (DMAIPH) and Dominic Ligot (Cirrolytix) have joined forces to offer a unique training focusing on both the Analysis and the Management of Big Data.

Attendees will learn how to identify the right data, how data can be efficiently stored, then transformed into a friendly form for analysis, and finally how data analysis can yield insights.

Come and Join Us!

Data Analytics 3.0

February 20 – 22 | 9:00am to 5:00pm

For inquiries: info@sonicanalytics.com | marketing@sonicanalytics.com

|  (02) 959 – 8017 | 0917-799-2827

 

Register Now!

DATA Analytics 3.0: Big Data, Data Value Chain and Data Visualization with Tableau – February 20-22, 2018

DMAIPH is proud to present this 3-day Data Analytics training that covers different aspects of data identification, collection, storage, transformation, and analysis and involve hands-on use of common data management and analysis tools such as Excel, SQL and in depth learning of the tool “Tableau”, this is also designed for those with little to no prior experience with these tools.

Analytics Experts Dan Meyer (DMAIPH) and Dominic Ligot (Cirrolytix) have joined forces to offer a unique training focusing on both the Analysis and the Management of Big Data.

Attendees will learn how to identify the right data, how data can be efficiently stored, then transformed into a friendly form for analysis, and finally how data analysis can yield insights.

 

LEARNING SESSION OBJECTIVES:

  1. Apply cutting edge technologies to organize, interpret, and summarize Big Data in your business.
  2. Create a process to analyze data and identify patterns not apparent at first glance
  3. Understand the components of The Data Value Chain: Ingestion, Storage, 
Transformation, Analysis – and how they are all important to deriving value from data.
  4. Learn database manipulation and processing basics using the Structured Query Language 
(SQL)
  5. Connect a data analysis tool such as MS Excel or Tableau to a database to be able to 
perform analysis on processed and stored data

 

IN THIS SESSION, YOUR ORGANIZATION WILL BE ABLE TO USE:

  • Specific skills to effectively frame the problem you’re addressing to uncover key opportunities and drive growth
  • Critical marketing steps of orientation necessary before engaging tools and technology
  • How to simply and quickly amplify decision making by separating the signal from the 
noise
  • A framework for asking the right questions, allowing the ability to link analytics to 
business strategy

 

IN THIS SESSION, YOUR PARTICIPANTS WILL BE ABLE TO:

  • Learn the best practices for organizing, summarizing, and interpreting quantitative data
  • Create a repeatable process for analyzing your data
  • Shorten the time between analysis and action to avoid “analysis paralysis”
  • Know how to get from hard data to well-reasoned conclusions

 

WHO SHOULD ATTEND:

  • Business Analysts, Data Analysts and other Analytics Professionals
  • Business professionals who are involved in day-to-day analysis of data.
  • Data analysts who are already performing analysis using spreadsheets but struggle with manual data processing.
  • Managers of analysts or staff who spend a significant amount of their time collecting analyzing and reporting data.
  • IT and Development Staff that work closely with business leaders and decision-makers.

 

Continue reading “DATA Analytics 3.0: Big Data, Data Value Chain and Data Visualization with Tableau – February 20-22, 2018”

APEC Data Science & Analytics Key Competency #3: Data Management and Governance

According to the APEC (Asia Pacific Economic Cooperation) Advisory Group, Data Management and Governance is one of the key competencies of a Data Science & Analytics professional working in the region.

By definition, a DSA professional can develop and implement data management strategies and governance, while incorporating privacy, data security, polices and regulations, and ethical considerations.

The concepts of data management and data governance are kind of the like the chicken… you really can’t have one without the other. Although to the layman, data management includes data governance.

The simplest way to put it, is that data management is the physical aspects of data collecting, capturing, storing, segmenting, etc. Data governance is then the rules or guiding principles that direct how data management works.

There are a lot of data management resources out there. There are not a lot of data governance resources out there. This is why in a majority of companies, we have raw data that needs a lot of cleaning and refining before it can be used in a business.

Organizations that are good in data governance, generally have solid data management. Mature analytics companies have data that is easy to access, is accurate and is used in decision-making.

Data Governance is composed on three parts: People, Process and Technology.

DMAI_DataGovernanceThe people have titles like database admins, data stewards and data warehouse experts. They enforce the laws and rules around data within an organization.

The technology used is generally programming languages, coding and joining data structures to layout the blueprint of how data flows throughout the organization’s hardware.

The process is the rules, generally set down by senior management, and often in line with government or industry regulations that govern how data should be used.

If your organization has a lot of data, has people that are well versed in data management, and uses data to feed decision-making, then you need to make sure you have solid data governance.

If you don’t, DMAIPH can help. Likely you are missing key people, clear processes, and/or the right technology to ensure your data is being governed correctly.

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Analytics Training – DMAIPH offers a wide range of analytics centric training solutions for professionals and students via public, in-house, on-site, and academic settings. We tailor each training event to meet the unique needs of the audience.

If you need empowerment and skills enhancement to optimize the use of analytics in your organization, we are here to help. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to set up a free consultation to learn which of our DMAIPH analytics training solutions is best for you.

Chief Data Officer – The Data Geek in the Room

In his latest book Data Strategy, analytics guru Bernard Marr, discusses how to profit from a world of big data, analytics and the internet of things. Marr breaks down the importance of having a data strategy to ensure data-driven decision-making, improve business operations and to monetize the data in a business.

data strategy

One of the key takeaways from his book is the emerging role of Chief Data Officer. This is a separate C-Level Suite position form the more traditional Chief Technology Officer or Chief Information Officer as this person should serve as both an analytics cheerleader and data-driven decision-making champion.

Big companies have CDOs, but even smaller and medium sized companies need to have someone who acts in this role even if its not an official title. I often say that analysts have to not only analyze data, but be champions of using data for decision-making. They have to be the data cheerleaders to educate, enable, and empower the use of data and analytics across the organization.

There are six primary areas a CDO should oversee; (1) high level vision, (2) implementations, (3) data governance, (4) business opportunities, (5) data culture leader and (6) sees data as a commodity.

  1. CDOs have to have either a seat at the C-Suite table or the ear of the top decision-maker in the company. They are the ones who make sure that data is properly channeled to the right people at the right time to ensure data-driven strategies.
  2. CDOs have to be the one ultimately responsible for data project implementations. This is not an IT thing. IT should be involved, but not the owners of data and analytics.
  3. CDO’s have to make sure good data governance is followed. Data has to be stored, secure and accurate.
  4. CDO’s are the ones who have the task of discovering business opportunities and identifying risks. They should have access to all the data they need to do both.
  5. CDO’s are the ones who consistently and clearly articulate the importance of data and the value of data-driven decision-making.
  6. CDO’s see data for its monetary value. Data is a commodity that in itself can be used to not just help the company, but to generate revenue itself.

So if you have a Chief Data Officer, or just a chief data geek, you are on the right path. If you don’t have one of these in your organization then your organization are likely going to be left behind.

may 17-18Analytics Culture – The key to using analytics in a business is like a secret sauce that fuels Data-Driven Decison-Making. It is a unique combination of analytics talent, technology and technique that are brought together to enrich and empower an organization. A successful analytics culture is not easy to create, but DMAIPH can show you how. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly so we can build a strategic plan to turn your company into analytics driven success story.

The Three T’s of Recruitment Analytics (next training on Mar 28 in Ortigas)

I often talk about how having good recruitment analytics takes a combination of the right talent, the right technology and the right technique. As a talent management professional, I am sure you have valuable insight into which of the 3 T’s you see as your organizations strongest and weakest point. From your perspective, is it:

Talent: You have to have people who get the recruitment process that are curious, comfortable playing with data and are good communicators. That have to be able to identify data, analyze it and provide actionable reports.

Technology: You need tools to help you leverage the opportunities stored in your recruitment data. The tools need to take data from different sources and blend it into a central analysis tool. The results should be displayed in reports and business dashboards that allow managers and decision-makers to act quickly and efficiently.

Technique: Your entire team needs to be part of the analytics process. Analysts can do the bulk of the work, but everyone needs to be empowered to use data to discover patterns, exploit opportunities and mitigate risks.

Which one of the three is the one your team has the biggest challenges with?

11709268_10153506561077425_1608720566061502683_nIn my experience, most recruitment teams have good talent in place, and many have the technology they need to be successful. The missing element is often technique. Few recruitment teams are truly skilled in using analytics to get the right candidates, one’s who will stick around, at the right time.

Infusing recruitment teams with tried and true analytics techniques in one of my specialties. Connect with me and I will show you how to get more bang for your buck when it comes to filling open positions and keeping them filled.

Join us for our next training on March 14 in Ortigas. Click here for more details >>>

HR & Recruitment Analytics – The recruitment and retention of top talent is the biggest challenge facing just about every organization. You really have to Think Through The Box to come up with winning solutions to effectively attract, retain and manage talent in the Philippines today.

DMAIPH is a leading expert in empowering HR & Recruitment teams with analytics techniques to optimize their talent acquisition and management processes. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to learn how to get more analytics in your HR & Recruitment process so you can rise to the top in the ever quickening demand for top talent.

HR & Recruitment Analytics: Getting “IT”

HR Data is integral to the success of business strategy.

HR Data Analysis can drive decision-making and not just align, but shape business strategy.

HR Data and Analysis that uses Data Visualization and feeds Business Dashboards is enchanting to decision-makers.

When you have IT in your HR Analytics process you are enchanting. That should be your goal.

So how how exactly do you align your HR data to the business strategy.

  • Have the 3 T’s (talent, tech and technique)
  • Use the 3 I’s (identify, inventory and integrate)
  • Make Friends
  • Think Outside the HR Box
  • Keep Your Data Lake Clean
  • Share Your Data and Analysis
  • Visualize and Enchant

jobspicture2

HR & Recruitment Analytics – The recruitment and retention of top talent is the biggest challenge facing just about every organization. You really have to Think Through The Box to come up with winning solutions to effectively attract, retain and manage talent in the Philippines today. DMAIPH is a leading expert in empowering HR & Recruitment teams with analytics techniques to optimize their talent acquisition and management processes. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to learn how to get more analytics in your HR & Recruitment process so you can rise to the top in the ever quickening demand for top talent.

They Have Got It All Wrong! Why Most Analytics Training Fails.

Four years ago, I was just about the only one speaking professionally in the Philippines about  Analytics. Now so called experts are a dime a dozen. The demand for this kind of training has skyrocketed as companies are losing the war for talent all across the globe, with few jobs as hard to fill with good talent as BPO jobs in the Philippines. But these training mostly have it all wrong. They will teach you a lot of technical things that sound great in a class room, but are extremely hard to implement unless you work in an enlightened company that encourages curiosity and empowers data-driven decisions across to organization.

So one big thing right now is using analytics in HR to find more candidates, to hire better candidates, and retain them.  Its working in the U.S and all across the globe. This is a direct reflection of overwhelming demand for so called white collar professional jobs The hot answer going around right now to this challenge is sending analysts, managers and leaders to trainings. Hoping they will learn about hot new trends and analytics techniques to get more out of an investment in the company’s analytics plans. However, from my perspective, this is the flavor of the month thinking. And you know what? It’s not going to work.

Why? Good Analytics doesn’t come from just external training and technology. Those two pieces are important to an overall analytics strategy. But the most important piece, and the one being overlooked right now is the business culture. If the business culture is not ready to truly accept a shift towards data-driven decision-making an away from old school methods and decisions made off of gut feel, then the going to one of these trainings wont amount to a hill of beans at the end of the day.

This is why I spend so much of my time talking about culture, and why I expose that analytics is as much art as it is science. You need the technology, which is abundant. You need the talent, which is hard to find but out there. And you need the culture, where you analysts can use the technology to not just build reports and mine big data, but to illustrate opportunities and discover solutions that can really drive the business forward.

That is what you want out of a training on HR analytics. Not just technobabble and reporting tricks, but something that will truly help you mold the culture of your business to get the most out of your analytics.

In closing, I have recently published a guidebook for using analytics in your business. If you are interested in learning more and would like to get a copy of Putting Your Data To Work , connect with me via e-mail at analytics@dmaiph.com

#IamDMAIPH

The Philippines is at the center of the action when it comes to solutions to the global need for analytics. Blessed with a solid foundation of young, educated and English speaking workforce, companies around the world are look for Filipino analytics talent to fill analytics positions.

DMAIPH HR & Recruitment Analytics – The recruitment and retention of top talent is the biggest challenge facing just about every organization. You really have to Think Through The Box to come up with winning solutions to effectively attract, retain and manage talent in the Philippines today. DMAIPH is a leading expert in empowering HR & Recruitment teams with analytics techniques to optimize their talent acquisition and management processes. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to learn how to get more analytics in your HR & Recruitment process so you can rise to the top in the ever quickening demand for top talent.