Back to Basics – Part 2: Analytics Lead To Data-Driven Decision Making

540Of all the lessons I have learned this past year, one that definitely rings truest is that people who use data in their decision-making always come out on top. Having spent 15 years in an amazingly successful company, it became obvious to me that almost everything being done in the bank has a lot of planning and thought behind it. And much more often than not the planning was both strategically and tactically guided by mountains of data. When I left Wells, there are 30-40 analytics postings on any given day, I just looked recently and there were 120 job postings requiring analytics skills.

Now having spent close to two years working with a wide range of other businesses as a consultant, its clear to me that few businesses have the same will to use data in decision-making. It takes a lot of foresight, tons of planning, and huge amounts of discipline to really get a handle on the data in your business, and very few smaller business are able to develop an analytics culture.

That the 2nd reason behind founding BPO Elite. I identified that the talent gap growing quickly when it comes to analytics training (the first) and I also identified the lack of strong analytics cultures in most businesses (the second). So we set up BPO Elite to train and place talent with these companies in dire need to better analytics.

I am helping a friend prepare a new product he is going to launch for his consulting business. On the surface it seems like a great idea with a decent sized market that should fairly easily make a decent revenue stream. But what does the data say? How big is the market really? What is the ideal price to make the product profitable? How best to market it to the target demographic? Most business leaders take a few hours to conduct actual research and then dive in and start spending money on marketing and product development. And this is where so many go wrong. They never looked deep enough to find the data to answer these questions with a more scientific certainty. So that is where I come in.

Empowering small businesses to make more data-driven decisions is where it all started!

Analytics is the answer for the Top Recruitment Trends for 2013

Based on some of the recruiting blogs I follow, here are the most common headlines:

1.Social Media will continue to transform the recruitment process

2.Global complexity in workforce planning

3.Strong Job Growth for Health Care

4.The Right Metrics are hard to find

5.Quality of Hire is the hardest to qualify

6.Never been more pressure to demonstrate ROI of recruitment efforts.

Analytics is a solution to helping HR and Recruitment professionals to address each of the challenges of presented by these headlines. Let’s look at each one.

1. Social media continues to be looked at as the silver bullet that everyone hopes will get them ahead. However, everyone else also has the same belief and in the end, your job postings can get lost at sea. Using analytics to help you determine what kind of posts, when and where to post them and with what message. A good ATS that feeds into social media is also important. The best ATS software packages post directly to social media sites. Also you can learn to take advantage of the built-in analytics that sites like Facebook and LinkedIn have for free. Also using an analytics approach to knowing your competition is a key way to stay ahead.

2. The complexity of recruiting here in the Philippines continues to be quickened by the diverse needs of various clients across industries and geographies. The global shift in services from massive to niche and from standard practice to personalized delivery is making it more and more challenging to find the right talent for the job. Analytics can be a powerful equalizer in knowing the demographics in your talent pool and of the clients.

3. The growth in healthcare outsourcing was something I talked about in depth a few blogs ago. Its an area that will continue to see hyper competiveness for top talent.

4. Knowing which metrics to use when and how to track and repot them is a big challenge. There is so much data and most of it is unstructured. Its incredibly hard to know how to keep a pulse on a your business. But an analytics driven business dashboard is one way to go about it.

5. Quality is hire is so often an afterthought. With so many open reqs and an increasingly thin talent pool, we often just worry about putting butts in the seats and letting the clients/business sort them out. This is so short sighted and counterproductive. Analytics can be used to measure quality of hire and should be something that everyone can easily tie their own personal successes to their efforts.

6. To truly measure return on investment you need good data, good analysis and good reporting to make sure pesos are well spent. Of all the headlines, this is on that analytics is used the most, but also used in ways that don’t really help all that much.

This is where I come in. Having spent 15 years as an analyst with Wells Fargo Bank, I get analytics. I have combined that practical experience with my educational background; I have a Master’s Degree in Education, and developed an innovative training approach to analytics.

Upcoming Training Batches:

• April 13th, Social Media Analytics, Mandaluyong

• April 19th-20th, Analytics for HR Professionals, Makati

• April 26th-27th, Recruitment Analytics, Mandaluyong

• April 29th-30th, An Introduction to Analytics for Fresh Grads, Pasay

• May 10th, Analytics for Analysts and IT, Makati

• May 18th, Recruitment Analytics, Makati

• May 20th-21st, An Introduction to Analytics for Fresh Grads, Pasay

• May 24th-25th, Analytics for Analysts and IT, Mandaluyong

This approach is more about empowering analytical thinking then it is teaching a technological skill. I have found that being able to harness the power of analytics is as much an art as it is a science. In the end, analytics is about three things; finding data, analyzing it and communicating the results.

To learn more about my approach to empowering data-driven decision making, feel free to contact me directly@ 09157759578 or danmeyer@dmaiph.com or you can view our YouTube video to see more >>> http://youtu.be/yEg9plU7pwA