The 3 Pillars of Small Business Analytics

When I consult with small business owners, there are 3 areas where my guidance generally has the most impact. I call these areas the 3 Pillars of Small Business Analytics.

The first pillar is a Competitive Landscape. I have found that very few small business owners really have a handle on the competition.

A competitive landscape analysis will reveal threats and opportunities that generally are not obvious to a business owner who focuses most of his/her energy on running the business itself.

Some of the data points you can capture and analyze include pricing, location, business size, quality, scope of business, diversity of product offering and of course revenue.  You would be surprised to find how easy it is to gather all this info.

Knowing where your products and services stack up against your competition is a key to prosperity. To achieve this understanding you need to use analytics.

The second pillar is a Demographic Profile. I have also found that very few small business owners really understand the demographics around their business.

A demographic profile analysis will illustrate how closely your customer base mirrors the actual population around your business. In many cases small businesses are not positioning their services correctly based on the opportunity in their market.


Data to include would be traditional demographic markers like age, race, sex, family status, financial status, economic state, etc. There is a ridiculous amount of data on the internet that can be mined free and easy.

Making sure your business is properly positioned to take advantage of your arket will ensure more long term success. The data is out there; you just need to know how to bring it into your analytics process.

The third pillar is Customer Insights. With the boom in social media, most small businesses have not figured out how to capture and analyze all the information being published and shared about their business.

Customer Insight analysis allows a business owner to stay on top of problems and identify how customers feel about their business quickly.

We all know how quickly things can go viral and having a good tool to capture customer sentiment in social media is generally the most overlooked aspect of running a small business.

Positive and negative reviews, trending items, number of likes, follows and shares, are all items that can be rolled into customer insights. You can combine this with surveys, focus groups and loyalty programs among other things to get a full picture of your business.

If you are a small business owner, decision-maker or analyst then focusing on these analytics pillars will make all the difference in the world.

And the best part, is they are all free and easy to bring into your business.

Small Business Analytics – The field of small business analytics is just starting to blossom as companies are looking for more data-driven decision-making to prosper in the age of Big Data. DMAIPH is at the fore front of providing analytics training, consulting and outsourcing options to small businesses. Contact DMAIPH now at or connect with me directly to set up a free consultation on how to get more analytics in your small business.






Analytics for the Small Business

Analytics is about looking for patterns in data to help answer questions. Most businesses use analytics to help ensure more data-driven decision-making.

No matter the size, scale or scope, every business generates a wealth of business data. Every business has an opportunity to uses that data to drive more intelligent decisions.

The primary people responsible for conducting analytics on the massive amounts of data we have today are analysts. Analysts are skilled in using various technologies and methodologies to identify, inventory and integrate large amounts of data quickly.

The term analytics can often be used interchangeably with statistics and data science. What separates analytics from disciplines like statistics and data science is generally the speed of the analysis and the focus on solving business problems.

The most common form of analytics is business analytics that are generally used by owners, senior leaders and decision-makers to investigate problems, validate assumptions and to guide strategic planning. As a generalist, business analysts can help in a number of areas of the business.

Business analysts are therefore the most common type of analyst, especially in a small business. If you do a job search on the title analyst, as many as half the posting will likely be business analysts. However, analytics can be used in an almost limitless number of business functions in specific areas like HR, recruitment, marketing, finance, and so on. Each one can have its very own analyst.

Analysts have been around a long time, but recent technological advances have both allowed us to produce and capture more data as well as give us the ability to analyze immense data sets quickly. Thus we are amidst a huge boom in the applications of analytics and the need for analytics talent across the globe. Analytics is something just about every business leader is trying to figure out how to use more effectively in their business. To add to our challenge, the demand for good analysts is booming just as fast as the explosion in big data.

As a result, there is a huge shortage of people who are skilled in working with data to answer questions and solve problems. This is why you have seen the number of analyst job postings increasing at an amazing rate. In the first few chapters of the book we will discuss the quickening demand for analytics talent and why it is so hard to find good analysts, especially at the small business level.

If you are a business leader, manager, owner, and/or executive are not actively trying to surround yourself with analysts and if you are not infusing an analytics centric culture in your business, you will most likely soon see your business fail.


A small business needs analysts to make sense of big data, manage the storage of the data, and know when to use which of the 3 types of analytics (descriptive, predictive, and prescriptive). To be effective, analysts need to have business intelligence tools to create data visualizations and build business dashboards.

If you need an analyst or want to be trained in analytics, connect with me and I can show you how to get started.

Small Business Analytics – The field of small business analytics is just starting to blossom as companies are looking for more data-driven decision-making to prosper in the age of Big Data. DMAIPH is at the fore front of providing analytics training, consulting and outsourcing options to small businesses. Contact DMAIPH now at or connect with me directly to set up a free consultation on how to get more analytics in your small business.

Most Analysts Spend 50% of Their Time Finding Data

Most analysts spend most of their time finding data.

% Finding Analyzing Reporting
10 12% 6% 33%
20 14% 10% 39%
30 20% 31% 24%
40 6% 14% 2%
50 31% 16% 2%
60 14% 18% 0
70 0% 0% 0
80 0% 2% 0
90 0% 0 0
100 0% 0 0

In fact, most analysts I know spend 50% of their time finding data.

Among other thing this can mean they are setting up data mining or data gathering process to look for the data or it can mean they reviewing their data for relevancy.

My experience is that when you spending this much time on the finding the right data phase it reflects a poorly structured data environment or a unfamiliarity with the data needed.

Dirty data is also a big time waste.

Experience is the best solution for challenges with finding data. The fact the finding phase % is so high speaks to both the explosion in the 3 V’s of Big Data (Velocity, Volume and Variety)  as well as the number of analytics newbies.

To me this should be no more than 20% of your time.

I expected finding data would be the biggest chunk, but was surprised that over 50% of my analyst connections using at least 40% of their time finding data.

If you have one day to answer a key business question, this means you are using your entire morning just finding the data.

When you get back from lunch you haven’t even started the actual analysis yet and the clock is ticking.

Data is based on a survey I sent to 3,000 of my LinkedIn connections who are either analysts or work closely with data and analysis.

Analytics Survey – DMAIPH conducts quarterly analytics surveys to collect data on current trends in analytics. We specialize in surveys that assess analytics culture and measuring how aligned an organization is to using data and analytics  in its decision-making. Contact DMAIPH now at or connect with me directly to find out more about how DMAIPH can conduct surveys to help you assess the analytics culture in your business.

The 10 Analytics Essentials of Entrepreneurship

A good friend of mine, Boom San Agustin, recently blogged about the essentials of entrepreneurship. Boom listed the 10 things most essential to be successful in setting up and running your own business.

This inspired me to put an analytics spin on each of the 10 points, showing how you can use data to augment each point.

  1. Have passion for what you do. One way to measure how much of your time you are devoting to your passion is to set a schedule and track how much time is devoted to everything you do each day. If you are happy with the % spent on passion projects then you are doing the right thing. But if too much of your time is spent on things you don’t like doing, then you need to make some changes.
  2. Pursue excellence first, money second. Here you need to do a lot of research and ask a lot of questions. You need a clear idea of what excellence in your chosen business looks like. How can you measure excellence with your products, your service, your team’s performance and engagement? Putting some key metics in place will allow you to make more informed decisions.
  3. Be open and honest with others and yourself. Get feedback. See what % of your client, customer, partner, team member, interactions are honest and endure honesty in others. Come up with a way to measure the trustworthiness of what you do.
  4. Have a “can-do” attitude. Keep a project list of all the things you need to accomplish. Update it every day. Be able to show yourself and others your progress towards getting things done. This will ensure that people see the work behind the words.
  5. Be the leader your team needs. Devote significant amounts of your time to your team. Keep them informed by blogging. Build tools for communication like newsletters. Be visible in person and in social media. Track the frequency of your engagements and correlate them to employee satisfaction surveys.
  6. Learn to communicate well. Get in front of an audience whenever possible. Engage the audience. Ask for feedback. Identify challenges and opportunities and then follow up. If your team doesn’t know what is going on in your head, then it is a problem. Gathering data on your communication strengths and weaknesses is key.
  7. Be a teacher and a learner. Facilitate as much on-site training as possible. Get involved in it. Train people yourself on areas you are good at. And then sit and listen to other experts in areas you are not. Track the time put into training and come up with a cost justification. Its easy to cut training when times are tough because its hard to assign a value to it. Make this a priority now so you always know the valued of training in your business.
  8. Have your ear to the ground. Stay engaged in person and on social media. Keep updated on trends affecting your business and your employees. Use a social media tool like Hootsuite to manage your social media messaging to get feedback all in one place. Lots of data points can be created and tracked to measure how close you are to the pulse of your business.
  9. Be dynamic and open to change. Set a check-in schedule. Encourage one on ones and team meetings that are not just one sided but empower sharing. If you are open minded and listen, you will be able to make changes to your business that keep things on the cutting edge. Use a timeline to show where you have been, where you are and project out where you are going.
  10. Know when to quit. We all fail. Businesses will all fail at some point. Winners know when its time to fail and walk away to do something else. Losers stay the course until they go down with the ship. Figure out what is the most important metric in your business. Sales, profit, engagement, risk potential… whatever it is. Figure out what is the lowest acceptable number, once you get close to it, be prepare and exit plan. If you pass it, face facts and pull the plug. Always have that data point at your fingertips.

If you are able to build in analytics like these, you will be able to manage your business well. You will set a tone among the leadership that uses data, not just the gut, to make decisions. One of your first hires should be a data guy who can build a business dashboard and deliver impactful reports. Someone who can help you identify risks and rewards and keep your focus on the metrics that matter most.


Analytics Leadership – DMAIPH specializes in arming the Data-Driven Leader with the tools and techniques they need to build and empower an analytics centric organization. Analytics leadership requires a mastery of not just analytics skill, but also of nurturing an analytics culture. We have guided thousands of Filipino professionals to become better analytics leaders. Contact DMAIPH now at or connect with me directly to discuss a uniquely tailored strategy to ensure you are the top of your game when it comes to Analytics Leadership.

Outsourcing Tips for Small Businesses

Small Business Analytics is not a very well established discipline.

You generally see analytics across all kinds of businesses in just about every industry, but for the most part these businesses are large in size.

The concept of analytics is something that most small businesses have not embraced because of two perceptions that hinder the adoption of best practices; a good analytics solution is too time consuming and too expensive.

These perceptions are often false. Just about any small business can benefit from a number of analytics techniques and technologies that do not require significant amounts of time or financial resources.

When talking with a small business owner about their business, I like to ask a series of questions to gain and understanding of the data they have to work within their business.

Generally, I find that they rarely, if ever they even think about the data they have.

So that is often where we start. Trying to map out their data environment.

Once we have an idea how data is (or could be) collected and stored, then we can turn to talking about analysis.

And after I have a good idea of what (if anything) they are doing with their data we can move to reporting. How is data and analysis presented within the business.

14045878_10154480087262425_4779154686875783746_nOften I find that pieces of the data collection, storage, analysis and reporting process are happening in subtle ways that don’t, on the surface, look like an analytics solution.

Over the next several blog posts in this series, I will offer up some tips to small business leaders, managers to point out where more analytics can be used with minimal time or cost impact to themselves.

To date I have helped over a dozen small businesses come up with an analytics solution tailored to their unique needs. We have been able to address key challenges that only a deeper understanding of the data in their business can uncover.

Analytics Outsourcing – DMAIPH has successful set up Filipino analytics teams for over a dozen U.S. based businesses. Offering both virtual and office based teams that specialize in problem solving using data, new technology and analytics techniques is our strength. Finding and empowering analytics talent is increasingly challenging, but we have it down to a science. Contact DMAIPH now at or connect with me directly to learn more about how to set up an analytics-centric team in the Philippines.


When They Go Low, We Go High

When They Go Low, We Go High

Michelle Obama’s quote from the recent Democratic convention will go down as one of the greatest quotes ever.

And I’ve been thinking about what that quote means for me as an American in the Philippines.

I often talk about why I love the Philippines and how I have so much faith in the Filipino people.

My passion comes from way down deep and is has been unshakeable during my 5+ years of living in the Philippines. Talking about analytics in the Philippines has been the time of my life.

Although there have been bad times. Burned by bad partners, taken advantage of by greedy individuals and flustered by arcane bureaucracy. But they haven’t stopped me.

Because when others go low, I keep going high.

Trying as much as possible to do the right thing. Valuing integrity and accountability over success and profit. These things are the high road.

As a guest in the Philippines, I strive to show appreciation and gratitude whenever possible for the once in a life time opportunity to chase my dream of empowering Filipinos with analytics.

There have been and will be detractors. Roadblocks and hurdles will continue to be a burden. Perhaps even a rift between the governments of my home county and my adopted country may cause more challenges.

But as long as I keep going high when things go low, I will survive.

My faith in the Filipino people has not diminished.

In fact, it has only gotten stronger.

My Analytics Story – My passion is solving problems by bringing together the best talent, cutting edge technology and tried and true methodologies. DMAIPH is all about empowering people towards better Decision-Making through the use Analytics and business Intelligence. This is what I do best. Contact DMAIPH now at or connect with me directly for a free consultation about getting more analytics into your career and your business.

The Cost of Ambition

Saw this on LinkedIn.


It’s hard to put a price tag on it, but let’s put some data behind the Cost of Ambition anyway.

I worked a corporate 9 to 5 job for 15 years and I rarely just worked 40 hours a week. And for a significant % of the time I worked on things that didn’t always interest of challenge me.

Now I work 24/7 but it is very unstructured. And I am almost always working on things that are both interesting and challenging.

I no longer dread waking up. In fact I am generally full of energy right out of bed.

Before I couldn’t always take time off when I wanted to because it was someone else’s choice. Now It’s always my choice when to take time off.

More time to do what I want to do… cost benefit is a plus.

I have a combined 20,000+ connections on Linked, Facebook and Twitter. I have many, many friends. But I only spend significant time with a handful of them.

Big network, cost is a plus again.

I do indeed spend more time explaining myself then I used to. Being an analyst for Wells Fargo kind of speaks for itself. Being a entrepreneur who set up a business in the Philippines to empower people to use more data and analytics take a few more words to explain.

Often many more words. That’s a cost benefit as well. I can make more money because I can do more things.

As I evolve as a businessman and a professional analytics champion, I do spend more time alone.

The air is definitely thinner on top where the higher you go, the fewer you really relate too.

That might be perceived as a negative cost to many, but to me I’ll add it as plus too.

It takes a certain kind of person to do what I have done. I’ve been told I have moxie. That I am bold. I do not fear much and I enjoy jumping into the deep end of the pool.

As my acquaintances grow, so does my competition.

It is important to look for collaborators while at the same time get used to being burned by failed partnership.

There is definitely a negative cost financially, but I learned a lot of good lessons. So this cost is wash.

I do sometimes feel alone. But more often than not I’m too busy to notice.

Ambition does indeed have its costs. More of somethings, less of others.

But when I add up what my choices have cost me, they pale in comparison to what my choices have brought me.

Success, satisfaction and knowing that if I die tomorrow, I truly did make the world a better place.

And that is priceless.

My Analytics Story – My passion is solving problems by bringing together the best talent, cutting edge technology and tried and true methodologies. DMAIPH is all about empowering people towards better Decision-Making through the use Analytics and business Intelligence. This is what I do best. Contact DMAIPH now at or connect with me directly for a free consultation about getting more analytics into your career and your business. 

Why I Believe in the Philippines

About 5 years ago I decided to leave behind my analytics career with Wells Fargo, move 6,000 miles away and set up a new business in the Philippines.

My belief in the Philippines was fueled by two key factors.

One based on observation and one based on data. I imagine that when a person looks at life changing decisions like the one I made back in 2011, they tend to be heavy on what they see (and therefore feel) and not so much on what is not so easy to see (what the data suggests).

I knew I would like it in the Philippines. I don’t like being cold. I love being near water. I grew up around a lot of Filipinos so I am very comfortable being immersed in the culture. Filipinos by and large are nice, hospitable and easy to get along with. The basic needs in life would be meet for me if I lived in the Philippines.

However, I was not looking to retire in comfort like so many Americans who end up in the Philippines are motivated by. I was looking to set up a business. And not just any business but one I am passionate about.

My passion is analytics. Using data to drive more intelligent decision-making is something I know well. And I am good at talking about it. My deepest satisfaction comes from helping students and young professionals unlock the analyst inside of them.

The big question that I needed to answer with data though, was could I set up a business and make a living in the Philippines talking about analytics. Training, consulting, public speaking… would there be enough of it for me to pay the bills.

Based on the expected economic growth of the Philippines. Based on the young, tech savvy and English speaking work force. Based on the boom on the BPO industry. Based on the strategic importance of the Philippines. Based on the quickening demand for analytics talent against a shallow supply.

Every box checked off yes. The data pointed to one direction. Setting up an analytics business in the Philippines would be not only financially positive but would allow me to do what I do best. Be an analytics champion.

So that is why I believe so deeply in the Philippines. The emotional connection that comes from being in the Philippines combined with the opportunity so finely illustrated by the data and analysis.

With every step forward this belief is edified.

With every step backward, this belief is only strengthened.

Persevere. Keep going. Enjoy the success and live past the failures. Never give up and never surrender.

This is something that is special about the both my story and the story of the Filipino people.

I am blessed with being able to do what I love in a place where I am needed and can make a difference. It feels like destiny.

That is why I believe in the Philippines.


Why I Know I Can Help

All my life I have enjoyed helping people.

I tutored a lot throughout my education.

In college I set out to be a teacher. To not just help, but to educate.

Being in a classroom was not enough, as I learned the whole world can be a classroom.

As my skills in analytics increased, my ability to help more people make data-driven decisions increased as well.

Now I am at a point where I know a lot about a lot.

Now I have gotten pretty good at sharing what I know in ways that empowers and inspires others.

I have been doing this for several years now.

Talking about analytics, blogging about data-driven decision-making and writing books about how to use analytics.

This is why I know I can help you too.

Everyone needs help finding the right data.

Everyone can use new perspectives on how to conduct analysis.

Everyone benefits from sharing data and analysis to drive a strategy forward or to solve problems.

14285276_10154554275492425_804549674_oBig or small. Old or new. No matter what industry. All companies need to unlock the insights in their data to be successful.

Some do it a lot better than others. A few may actually be so good at what they do that it may seem they don’t need help. But odds are you are not one of them.

Data is everywhere. We all do some sort of analytics. But we never have enough.

Being an analytics champion, striving to help people be better at what they do is what I am all about.

That is why I know I can help you.

Small Business Analytics – The field of small business analytics is just starting to blossom as companies are looking for more data-driven decision-making to prosper in the age of Big Data. DMAIPH is at the fore front of providing analytics training, consulting and outsourcing options to small businesses. Contact DMAIPH now at or connect with me directly to set up a free consultation on how to get more analytics in your small business.


Learn How to Turn Your Data Into Insightful and Actionable Analysis

Data Analytics Seminar

February 21,2017

9:00am- 5:00pm

Discovery Suites, ADB Drive, Ortigas Center


  •  We will start with a basic overview of analytics, current trends in the field and how analytics is being used here in the Philippines.
  • Through a couple of hands on exercises, we will practice finding data, analyzing it and reporting our findings.
  • We will go in depth understand several key components of analytics including business intelligence, competitive landscaping, data visualization and business dashboards.
  • We conclude the day by taking an assessment of each of our own business and starting to develop strategies to enhance the analytics culture in our business.
  • Learn more about Big Data and Data Warehousing

Key Topics

  1. What is Data Analytics?
  2. Overview of Data Analytics in the Philippines
  3. Self- assessment of your own Analytics
  4. Finding Data, Mining and Presenting Data
  5. Internet Research Tips
  6. Management Reporting
  7. Reporting Using Excel
  8. Big Data and Data Warehousing
  9. Discussion about Descriptive, Predictive and Prescriptive Analytics
  10. Business Intelligence and Business Dashboards
  11. Using Data Analytics to Drive Decisions

At the end of this course you will learn:

  • How to do public data mining
  • How to provide data for Business Intelligence
  • How to build better reports in Excel
  • How to manage data for a business dashboard

Requirements: At least basic knowledge of Microsoft Excel

Who should attend?

People who make countless decisions every day!

  • Managers
  • Supervisors
    • Business Owners / Leaders
  • Team Leads
    • Accountants
    • Analysts
    • Students Enrolled In Related Courses of Study
  • Human Resources and Recruiting

This innovative and one of a kind workshop will provide you with easy to implement strategies to increase your effectiveness in decision- making.

While most people have an idea of what analytics is: data, analysis, metrics, and business intelligence are just the start… it is an abstract concept that is difficult to summarize in a sentence or two. Most business leaders know that they need more analytics based decision making in their operations, however few have figured out how to obtain it as analytics software or engaging high priced consultants doesn’t suffice.

This is where we come in. Daniel Meyer spent 15 years as an analyst with Wells Fargo Bank in the US, has combined that practical experience with his educational background; has a master’s degree in education, and developed an innovative training approach to analytics. DMAIPH specializes in a variety of analytics training solutions including ones designed for call center managers, recruiters, HR professionals, fresh grads, and analysts.

Learning Investment  IMG_7203

Exclusive Offer!! 

P 5,800.00 + VAT

This offer includes:

An Analytics Book especially designed for Filipino Professional

(Pay the full amount on or before January 20, 2017)

Group Rate (Minimum of 5)


 Regular Rate: 

P 6,600.00 + Vat

(starting January 21, 2017)

All rates includes: Training Modules, AM/PM Snacks, Lunch and Certificate of Completion.


Kindly email us your Name, Company, Job Title and Phone Number. With the Subject: Data Analytics Seminar |

You may contact us at (0917)799-2827 | (02) 959-8017

Terms and Conditions

  1. Seminar Registration shall be carried out via Sonic Analytics’ Website or the link provided by Sonic Analytics or DMAIPH, by entering the necessary information into the relevant online application form.
  2. After registration, the following will be e-mailed to the registrants: A) Confirmation email; and  B) the Invoice
  3. Contract for the seminar shall be deemed to be completed upon the receipt of the confirmation email. If a registrant’s application cannot be accepted due to lack of vacancies or for any other reasons, he/she will be informed immediately
  4. Cancellation by the delegate will be subject to cancellation charges as follows: More than 15 days prior to commencement of the course: No penalty.6 to 14 days prior to commencement of the course: 25% of course fee.5 days  prior to commencement of the course: 100% of course fee.Failure to attend course without prior notice being given: 100% of course fee.

Sonic Analytics and DMAIPH reserves the right to cancel or reschedule a Public Course and in these situations every effort will be made to accommodate delegates on an alternative course or refund payment in full.

  • Payment of the full course fee is required within 7 days of receipt of invoice. Failed to do so, the reservation shall be forfeited
  • The course fee covers training, venue, training materials, am/pm snacks, lunch and certificate of completion.
  • All stated fees are exclusive of VAT

Mode of Payment

  • DMAI accepts Cash and Cheque only
  • You may deposit the amount on our BPI Account:
  • Account Number: 3553-3662-74

About the Speaker 

Daniel Meyer

Analytics Expert and Author

-President and Founder of DMAIPH and Sonic Analytics

-15 years of experience in the banking industry.

-Masters’ in Education

-5 years college teaching experience

-Published an Analytics Book titled “Putting Your Data to Work”

Having spent 15 years as an analyst in Wells Fargo Bank, Mr. Meyer gets analytics. With the combination of his practical experience and his educational background; Mr. Meyer has developed a unique and innovative training approach to analytics.

P600.00+ Shipping Fee

Putting Your Data to Work by Mr. Daniel Meyer is designed to be an analytics guidebook for the Filipino Professional. The primary aim of the book is to acquaint everyday professionals with a working knowledge of the key concepts of analytics. Whether you are an analyst, do analysis in your job or manage someone who does analysis, this book will help you get started with using more data in your decision-making.

To avail the book or get a free short version of the book, kindly email us your details:

Name, Company, Job Title, Full Address (for shipping) and Phone Number

For inquiries please call us at (02) 959-8017 and (0917) 799-2827 |


“I really learned a lot especially in terms of how to maximize the wealth of talent-related information that we have in PMFTC. I am pleased to inform you that I am downloading tableau as i type this message. I am also currently outlining a report that i want to present to my boss by Monday. I am also thinking about ways to improve our team’s regular reporting to HR Managers, being that none of the HR Business Partners seems to read the weekly report that we publish. I am looking at making it more like an infographic rather than just a collection of pivot tables that it is today. I can go on and on about the things that i want do to with everything I learned today. Thanks again for today’s learning-filled session.”



“The training was informative. Learning the fundamentals of recruitment analytics will really help me in providing quality work to the team”



“Dan’s pretty good. Can’t wait to do something more practical in forms of the application of training lessons.”




Analytics Training – DMAIPH offers a wide range of analytics centric training solutions for professionals and students via public, in-house, on-site, and academic settings. We tailor each training event to meet the unique needs of the audience. If you need empowerment and skills enhancement to optimize the use of analytics in your organization, we are here to help. Contact DMAIPH now at or connect with me directly to set up a free consultation on which of our DMAIPH analytics training solutions is best for you.