Here are four keys behind my recent run of success:
1. Find Disciples
2. Create Lots and Lots of Content
3. Go Both Horizontal and Vertical
4. Stick with the Plan
One of the greatest pieces of advice I ever got from a mentor was to go out and find three people who could become my disciples. People who understand and believe in the power of using data to driven decision-making.
Throughout the first two-year of my business I was never able to keep more than one at a time on my team as the business evolved rapidly. However, over the past six months I have firmly established two of them in the business as key partners in decision-making. And I still have one of my original influencers close at hand. I know have three disciples who believe in what we do and are able to talk my talk and walk my walk. Mission accomplished.
Another key piece of advice I picked up about a year and a half ago that I have stuck with is create lots of content. I’ve heard this before and see the power of some of my heroes like Guy Kawasaki and Seth Godin when it comes to creating a constant stream of interesting content. However, it took a while for me to find my grove, but since then I have been churning out a fairly steady stream of social media content. I blog, am an active Liker on FB and share a lot via LinkedIn. That’s the second key to my success.
Another part of my success has been adding more and more services to my existing clients. This is a strategy I learned very well with Wells Fargo. Its far more profitable to go vertical with existing clients then try to go horizontal with lots of new clients.
And the final key that has help me rise from the ashes of one failed business to build a successful one if stick to the plan. Yes, its important to adapt and evolve, but those should be in unison with the core reason you went into business in the first place… to empower people to make better decisions. I started with a knowledge process outsourcing business model to being more analytics jobs to the Philippines and have done exactly that.