Came across this really cool, yet super simple visual illustrating how to frame your market opportunity for start-ups and entrepreneurs.
Start with the total available market.
How many people would want/need your product or service?
How large would the market be in $ if every demand was met. What would that look like in terms of total number of product bought or services rendered?
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Next determine your maximum market share.
How many customers can use the product or service?
How many have the money to buy it?
How much can I possible produce?
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Now you can build a target market.
Who am I going to sell to first?
How will I let them know about me?
If I see everything possible to my target market how much would that be?
Sometimes it is the simplest visuals that mean the most.
Decision-Making, Analytics & Intelligence > Philippines 