Measuring You Marketing Opportunity

Came across this really cool, yet super simple visual illustrating how to frame your market opportunity for start-ups and entrepreneurs.

Start with the total available market.


How many people would want/need your product or service?

How large would the market be in $ if every demand was met. What would that look like in terms of total number of product bought or services rendered?


Next determine your maximum market share.

market 2

How many customers can use the product or service?

How many have the money to buy it?

How much can I possible produce?


Now you can build a target market.

market 3

Who am I going to sell to first?

How will I let them know about me?

If I see everything possible to my target market how much would that be?

Sometimes it is the simplest visuals that mean the most.


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