The Email Marketing Analyst plays a critical role in the execution of Invaluable’s email marketing communications. You’ll interface with a global team, including designers, marketers and advertising representatives to flawlessly execute a high volume of email campaigns. The Email Marketing Analyst is ultimately responsible for keeping the email production process moving efficiently, and for upholding the highest standards of quality in Invaluable’s email program.
-Create emails in Invaluable’s proprietary email building tool.
-Load HTML into our email marketing software and set emails up for deployment.
-Proof and QA email copy, dates, appearance, link functionality, tracking parameters, etc.
-Prioritize and manage email design team workflow
-Work collaboratively with another email production specialist to divide & conquer campaign production.
-Source and edit images and other creative for email as needed.
-Manage weekly email campaign schedule
Source and edit images and other creatives for email as needed.
-Research prospective customers and help develop a database of top customer target.
-Ability to multitask and thrive in a fast-paced, deadline-driven environment.
-Understanding of HTML and/or at least 1 year of experience with 3rd party email platforms.
-Awareness of delivery issues for HTML emails & ability to perform edits and understand tagging.
-Some copy writing or experience creating content either for web, social media or email.
-Exceptional attention to detail, strong communication & organizational skills
-Ability and desire to quickly learn and develop a technical skill set in regard to email production.
Working Knowledge of HTML and /or Photoshop.
Experience with Salesforce.
Experience with Jira, Hipchat, Trello and other project management and communication tools.
Experience with Email Marketing Software, particularly Yesmail, Pardot and/or Litmus.