13 Months in the Philippines – Lesson 7 – November 2012 – Flying Solo

Muntinlupa City, Metro Manila, Philippines

When I got back from the U.S. in early November, things were very different. And that’s and understatement. They weren’t just different everything was starting to fundamentally change. My partners and I split ways. The project in Clark ended. I no longer had an office to go to. My right hand girl left to get married and have a baby. My trainees all found jobs. Professionally I was flying solo for the first time and it was exhilarating. I decided to take what I had learned from BPO Elite’s short coming and apply the lessons to a new company that would become DMAI.


However, I also knew that even though I was charting my own course, I would need lots of help from people to be successful. I ratcheted up my networking and took on a new consulting gig with a medical transcription company. I started looking for marketing partners who can help me get my message to a broader audience and I started looking for better short term ROIs on my projects.

By the end of the month it was paying off. I was starting to make decent money and had a master plan to launch the new company in January.

From an analytics perspective, I dove deep into the needs of my new client. I did a lot of research on healthcare outsourcing to learn the players, the trends and the sweet spots. Gathering data and fashioning it into a marketing strategy was priority one. Determine which products would give the company the best ROI, updating the marketing message and focusing in on key markets was the plan. It was a well polished business strategy that was deeply grounded in my analysis. The sky is the limit!

Analytics Tool > Microsoft Access > http://office.microsoft.com/en-us/access/

Analytics Concept > Needs Assessment > http://en.wikipedia.org/wiki/Needs_assessment

YouTube Resource > http://youtu.be/AiAHlZVgXjk

My Analytics Story – My passion is solving problems by bringing together the best talent, cutting edge technology and tried and true methodologies. DMAIPH is all about empowering people towards better Decision-Making through the use Analytics and business Intelligence. This is what I do best. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly for a free consultation about getting more analytics into your career and your business. 


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s