13 Months in the Philippines – Lesson 11 – March 2013 – Missed Opportunities

420Pasig City, Metro Manila, Philippines

March was lined up to be a very big month. We had 4 different training on the calendar as we continued to diversify our offering to get access to different types of clients and trainees. I continued to do media events and speaking engagements to push the brand. On paper the month should have led us to a very prosperous outcome and we would be well on our way to a healthy business model.

However, I underestimated a couple of things and overestimated our capabilities. This is exactly where so many small business efforts fail. Trying to do too much to soon. We did four different types of training; recruitment analytics, English for call center jobs, sales and marketing analytics and analytics for business leaders. If everything would have filled up I would have made over 100,000 PHP. But in the end I lost money on all four after costs of staff and venue were factored in. It’s the last time I did trainings without the help of a dedicated marketing partner.

I also overestimated my staff. One of my biggest weaknesses as a leader is that I tend to over trust and over challenge. I tend to treat employees as I wanted to be treated myself, but I forget they do not have the same level of experience and depth of passion I have. It sets them up for failure. And we failed miserably in our marketing, our recruiting, the quality of our product and our execution of strategy. I just got too excited and lost my discipline.

I also continued to do media events, but wasn’t capitalizing on them. Promoting myself is not easy. I can talk all day, but I forget the little things. Trinkets for the host, Shout outs to key business partners, mixing in a little Tagalog, staying on script. All valuable things that I can see now in hindsight I should have done better.

I really had uncovered a niche for training that I want to focus more on in the future. Recruitment Analytics training is something I am good at and something there is a dire need for in the Philippines.

Analytics Tool > Bullhorn > http://www.bullhorn.com

Analytics Concept > Recruitment Analytics > http://www.recruiter.com/recruitment-metrics.html

YouTube Resource > http://youtu.be/blx8IuHsmCA

Analytics in the Philippines – The Philippines is at the center of the action when it comes to solutions to the global need for analytics. Blessed with a solid foundation of young, educated and English speaking workforce, companies around the world are look for Filipino analytics talent to fill analytics positions. DMAIPH was set up to facilitate these solutions and bring the talent and the business together. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly so we can help you take advantage of this unique global opportunity.


Lesson 10 – February 2013 – The Future is Bright

What Analytics Can Do!

Mandaluyong City, Metro Manila, Philippines
In February, for the first time in ten months I made a profit. You hear that the typical new business takes a year or more to make a profit. I had been a very flexible and nimble business leader and let my business evolve as opportunities came up. It seemed like all the hard work, sacrifice and money spent has been worth it. To take a quote from my all time favorite book, The Tale of Two Cities, “It was the best of times, it was the worst of time.” It was all a matter of perspective.

I was encouraged by several things. We had our most successful training event in February making a nice profit on my first public training geared towards young professionals and entrepreneurs. We also turned a profit with my first training focused on recruitment analytics, which was my first attempt to do something besides the basic analytics intro class. We had a couple of lucrative consulting gigs in the works. I was set for several media appearances and there was a lot of buzz building on our social media sites. I had a couple of speaking engagements lined up as schools to help set up more trainings down the road. The people I had hired earlier started to get into the swing of things and for the first time I thought we had enough people to fine tune our story and tell it to the world. Basically I was executing every aspect of the business plan I had set forth back in November.

As an analyst I felt pretty good about the ROI on our trainings, we had young and hungry staff willing to work for cheap to get the experience, my revenue was diversified and we were meeting our training head count expectations. I took on another trainee to work with a client’s marketing efforts and I was doing all this without the overhead of an office. We started getting into infographics. A fairly new trend in analytics and data visualization. I found a free info graphics tool and went crazy! A picture is worth a thousand words and a good infogrpahic is worth a thousand rows of data! Hehe!

Analytics Tool > Info Graphics > http://www.infographicsarchive.com/create-infographics-and-data-visualization/

Analytics Concept > Data Visualization > http://en.wikipedia.org/wiki/Data_visualization

YouTube Resource > http://www.youtube.com/user/Piktochart

My Analytics Story – My passion is solving problems by bringing together the best talent, cutting edge technology and tried and true methodologies. DMAIPH is all about empowering people towards better Decision-Making through the use Analytics and business Intelligence. This is what I do best. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly for a free consultation about getting more analytics into your career and your business.