Kalookan, Metro Manila, Philippines
As 2012 came to a close, things really started to slow down. I took full advantage of this to prepare of a big launch of DMAI in January. We didn’t go home for the holidays, and ended up just staying in Makati to enjoy Christmas and New Years. And boy was it memorable.
The Winter Holidays in the US start with Thanksgiving. That’s when the malls have huge sales and you start seeing Christmas lights and hearing Christmas music in the malls. However in the Philippines that starts in September. So, but December I was pretty fatigued from hearing and seeing the Christmas cheer and looking forward to finally seeing the day come and pass.
There were a couple of additional interesting lessons I learned. From the period between Christmas and just after New Years, all movies show in Manila are Filipino made films. No Hollywood blockbusters or international films. It’s both good and bad, it allows Filipinos to relish in their own productions and guarantees viewing for films that might otherwise be missed. However, they are of course all in Tagalog. I went to one and got some of it, its was a romantic comedy so most of the jokes don’t need translation, but boy wouldn’t it be nice if they had subtitles.
The other one that really stands out is the fireworks. In the US we do fireworks in a big way on July 4th. There are also some on New Years or Veterans Day or Memorial in places, but fireworks really cant be enjoyed when its cold so for the most is just Independence Day. In the Philippines in Christmas Eve, Christmas, New Year’s Eve and New Years Day. Staying on the 10th floor of a corner condo in Makati I could see fireworks all around from Pasay to Manila to Makati. Big and Small. It was amazing. And after the smoke was so thick it was like fog. It was truly amazing.
From an analytics standpoint I took away a couple of things. Know your holidays. For example, if you are an American company doing business in the Philippines know the holidays so you can keep your people happy. The second is that someone needs to do some analysis on the lost revenue of just showing Filipino films. They still make good money, but it has to be tough on the cinemas to sacrifice profit for art over a two-week period where everyone is at the malls.
Analytics Tool > Enchantment > http://www.guykawasaki.com/enchantment/
Analytics Concept > Business Partnership > http://en.wikipedia.org/wiki/Business_partnership
YouTube Resource > http://youtu.be/f66naHGTsFU
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