Being A Great Analyst > Attribute #2: Visualize Your Data

Most people learn by seeing something… that’s definitely true when it comes to using data. They not only learn more, but data visualization also a quicker sharing of information and also enhances communication.

Here’s an example. My management team was discussing how to enhance our coaching efforts with the team and since each of my direct reports has a different area of responsibility; production, quality and schedule adherence, they were having trouble agreeing on which analysts needed the most coaching. They each produced reports that were stand alone documents that would be shared via email or dropbox.

So I suggested we build a simple business dashboard. A business dashboard looks something like this:

It’s a simple collection of visuals built on top of a data file.

I created a simple Google docs spreadsheet and shared it. Each of the key performance indicators used to evaluate employee success was given a column and I put each employee a row. I then had each of my directs input the relevant data points and quickly we had a rudimentary business dashboard and I now I have a much more in synch management team.


Simple analytics solutions like this are at the fingertips of any business. You just need to know when, where, and how best to implement them. Something so simple as a place to share data is so often overlooked by even the most successful businesses.

Analytics Culture – The key to using analytics in a business is like a secret sauce. It is a unique combination of analytics talent, technology and technique that are brought together to enrich and empower an organization. A successful analytics culture is not easy to create, but DMAIPH can show you how. Contact DMAIPH now at or connect with me directly so we can build a strategic plan to turn your company into analytics driven success story.