Philippines Analytics Review – 2016

There is no doubt that analytics is now a big deal in the Philippines.

Now that 2016 is in the books, I can proudly say I spent the better part of the past year helping Filipino get more analytics in their businesses.

My primary goal for the year has been meet, so let’s recap how that happened…

My involvement in empower Filipino companies, students and professionals to make data-driven decisions has renewed my passion for being a top name brand for analytics in the Philippines.

As I think back the Recruitment Analytics training that DMAIPH and Sonic Analytics put on early in the year, I think about how HR professionals are now actively looking to get more analytics in their business.

The simple fact is there are more white collar, professional staff jobs out there then there are qualified candidates. And its only getting worse. Recruitment Analytics is the only way to stay on the cutting edge.

This was even more evident when I spoke in front of close to 100 HR professionals at a workshop called HR & Recruitment Analytics Techniques put on by my good friends at Ariva Events Management.

We spent the day talking about how get IT when it comes to recruitment. The 3 I’s of analytics; identify, inventory and integrate data as well as the 3 T’s; talent, technology and technique needed to make sense to the data.

I once again joined Ariva for their annual Philippines HR Congress. One of the central themes of the conference attended by over 1000 HR professionals was Aligning HR Strategy with Analytics.

HR teams are sitting on a gold mine of insightful data, but in most cases have not been able to take advantage of it.

Big Data Analytics has come so fast and furious, that it takes a lot of effort to become analytics champions and try and move a company culture towards more data-driven decision-making. This was top of mind for all the attendees.

At the same time I have been doing speaking and public training, CHED has been training teachers on how to teach business analytics. Their efforts to explain the Fundamentals of Business Analytics to faculty and students will go a long way in making the Philippines a significant analytics hub.

I have been honored to have helped several schools in adding my two centavos to the discussion about analytics careers for fresh grads.

Another moment of great personal pride came when I published my newest book, Putting Your Data to Work. This guidebook is designed to help Filipino professionals who aren’t too familiar with analytics, get started.

In early November, I was part of a panel discussion at the Big Data Conference at Enduran college. I was and still am super excited about the topic, The Future of Big Data Analytics in the Philippines. This is my passion, turning students and young professionals interested in analytics on to the huge opportunity they have in front of them.

A week later I conducted a Data Analytics seminar with DMAIPH and Sonic Analytics. The primary goal here was to demonstrate how having a thorough understanding of the data environment in a business can lead to huge successes.

Next up was a job fair at Trinoma mall put on by Job Quest PH. My goal here was to recruiting a few young professionals looking to get started in analytics as DMAIPH is looking for some marketing analysts.

A few days later I attended a Data Science event being set up by my good friends at Talas. This free event saw a meeting of the minds of a lot of thought leaders in data science as well as industry leaders in employing analysts and data science. Pretty exciting stuff.

The final 2016 event on my schedule was another full day training organized by my key business partner Ariva. The topic, Big Data and Business Intelligence, which proved to be a great opportunity to help people gain a stronger handle on analytics and how they can be an analytics champion in their business.


2016 turned out to be my most successful year yet. Analytics in now mainstream and I love it.

Analytics in the Philippines – The Philippines is at the center of the action when it comes to solutions to the global need for analytics. Blessed with a solid foundation of young, educated and English speaking workforce, companies around the world are look for Filipino analytics talent to fill analytics positions. DMAIPH was set up to facilitate these solutions and bring the talent and the business together. Contact DMAIPH now at or connect with me directly so we can help you take advantage of this unique global opportunity.



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