Came across this interesting article on LinkedIn today about how few companies are seeing social media lead to direct revenue. Tying return on investment to social media is really not all that hard, but a lot of us don’t have an idea of where to start.
The conclusion of the article by Richard Meyer (no relation) pretty much sums up the current status of most companies using social media to market and/or sell. “Even brands that have a long track record of success are beginning to realize that when it comes to social media, a business as usual approach doesn’t cut it. While 86% of companies today maintain a Facebook page, many have discovered that simply following the herd isn’t much of a strategy. The fans and likes may roll in, but meaningful results like improved customer satisfaction and increased sales revenue remain elusive.”
Why? Because the real power of social media lies in its ability to engage and enlist, not just tally. We must deliver social customer experiences that entice customers to interact with us, share their passions, their insights, and their ideas.
It’s so much more than just assigning someone to post articles, to share a page with friends or to just stand ready to reply to comments.
DMAI specializes is helping small businesses, entrepreneurs and network marketers bring some analytics into their social media efforts.
Using a combination of free or inexpensive online tools and our own data management and analysis methodologies, DMAI can help you get the most out of your social media efforts.
Don’t be like everyone else who is starting to think of social media marketing and online business as a black hole. It’s a lot easier than you might think. Let us show you how!