Engage The Network

Networking. Why do some many people fail at it? What do the great networkers have in common that make them great? What should you do when your networking efforts don’t produce the results you expect?

Asking myself these questions a lot lately.

I know a lot about networking strategy and have seen the master’s do it well. I have a lot of experience in marketing myself and my business. I have built a strong and recognizable brand. In many ways I am an expert on networking.

Yet networking is not easy for me. I am never really satisfied with my results. I am perpetually adding and creating and sharing. It’s in my DNA. But it’s still not easy.

When I talk about analytics I get energized. The more I talk about analytics the more energy I have to put into networking. Passing out business cards while sharing my story is awesome. Having people tell me they follow my blog and enjoy my writing is super awesome. Being in front of a crowd of curious minds who want to know more about analytics is super awesome x 1000.

So for me to engage my network, I can do a lot in person. But there are so many hours in a day I can devote to that. So engaging via social media is key to building the network substantially. Social media is 24/7 and can attract people who never have a chance to see me in person.

I have a marketing plan for engaging people via personal interactions.

I have a marketing plan based on appearing at events, conferences and schools.

I have a social media marketing plan for sharing content online.

And I have a media plan to build the network through more traditional methods as well.

You have to have these plans written out so people can follow them.

You have to talk about them constantly so people understand them.

You have to measure them consistently so you know if people are engaged with them.

That’s networking. That’s how I do it.

That’s why #IamDMAI

The field of small business analytics is just starting to blossom as companies are looking for more data-driven decision-making to prosper in the age of Big Data. DMAIPH is at the fore front of providing analytics training, consulting and outsourcing options to small businesses.

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Aligning a business strategy to drive an organization forward requires a robust analytics solution. Businesses who have good analytics tend to be much more profitable and efficient then ones that do not. DMAIPH has helped dozens of companies in both the U.S. and the Philippines with adding more data analysis in their business strategy. We have joined up with our key business partner PMCM Events Management to showcase our solutions at #TechToniPH in July 2017. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to find out what we can do to help you align your business strategy with analytics.

 

 

 

 

Start With People Who Already Believe That They Have A Problem You Can Solve

http://sethgodin.typepad.com/seths_blog/2014/12/this-or-that-vs-yes-or-no.html

Sharing another post from my blogging idol, Seth Godin.

“It’s much easier to persuade a philanthropist to fund your project than it is to persuade a rich person to become a philanthropist.

Encouraging someone to shift slightly, to pick this instead of that, is a totally different endeavor than working to turn a no into a yes, to change an entire pattern of behavior.

When looking to grow, start with people who already believe that they have a problem you can help them solve.”

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To me the most important point is the last one. I see so many business leaders and decision-makers not really understand their customers. Having a solid grasp on the the challenges your customers face and how you can solve them is a key to success.

For all my network marketing friends this is especially true, you really need to make sure your product is something your potential customers really want and need. if not, you either need a new product or a new network of prospects.

If you need help, let us know. DMAI can show you how to optimize your business strategy to offer the right product to the right people.

Social Media Analytics > Don’t Have It? Then You Are Missing Out!

Came across this interesting article on LinkedIn today about how few companies are seeing social media lead to direct revenue. Tying return on investment to social media is really not all that hard, but a lot of us don’t have an idea of where to start.

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The conclusion of the article by Richard Meyer (no relation) pretty much sums up the current status of most companies using social media to market and/or sell. “Even brands that have a long track record of success are beginning to realize that when it comes to social media, a business as usual approach doesn’t cut it. While 86% of companies today maintain a Facebook page, many have discovered that simply following the herd isn’t much of a strategy. The fans and likes may roll in, but meaningful results like improved customer satisfaction and increased sales revenue remain elusive.”

Why? Because the real power of social media lies in its ability to engage and enlist, not just tally. We must deliver social customer experiences that entice customers to interact with us, share their passions, their insights, and their ideas.

It’s so much more than just assigning someone to post articles, to share a page with friends or to just stand ready to reply to comments.

DMAI specializes is helping small businesses, entrepreneurs and network marketers bring some analytics into their social media efforts.

Using a combination of free or inexpensive online tools and our own data management and analysis methodologies, DMAI can help you get the most out of your social media efforts.

Don’t be like everyone else who is starting to think of social media marketing and online business as a black hole. It’s a lot easier than you might think. Let us show you how!