Now Hiring: Digital Marketing VA


We are looking for talented Digital Marketing VA who have experience working for Real Estate Business as Virtual Assistant. This is a full-time work from home position.

– Repurpose blog posts.
– Market Research and Profiling
– Editing of 2-3 minute videos
– Photo Editing
– Social Media Marketing
– CRM Management
– Mailchimp Surveys

– Know how to operate Adobe Premier Pro, Adobe After Effects, Adobe Photoshop and Adobe Lightroom.
– Basic to intermediate knowledge of digital marketing.
– Have at least a year of experience working for Real Estate Business as Virtual Assistant. This isn’t required but can be an advantage.
– Exceptional attention to detail, strong communication & organizational skills
– Ability to multitask and thrive in a fast-paced, deadline-driven environment.

Send your application at:


Social Media Analytics > Don’t Have It? Then You Are Missing Out!

Came across this interesting article on LinkedIn today about how few companies are seeing social media lead to direct revenue. Tying return on investment to social media is really not all that hard, but a lot of us don’t have an idea of where to start.

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The conclusion of the article by Richard Meyer (no relation) pretty much sums up the current status of most companies using social media to market and/or sell. “Even brands that have a long track record of success are beginning to realize that when it comes to social media, a business as usual approach doesn’t cut it. While 86% of companies today maintain a Facebook page, many have discovered that simply following the herd isn’t much of a strategy. The fans and likes may roll in, but meaningful results like improved customer satisfaction and increased sales revenue remain elusive.”

Why? Because the real power of social media lies in its ability to engage and enlist, not just tally. We must deliver social customer experiences that entice customers to interact with us, share their passions, their insights, and their ideas.

It’s so much more than just assigning someone to post articles, to share a page with friends or to just stand ready to reply to comments.

DMAI specializes is helping small businesses, entrepreneurs and network marketers bring some analytics into their social media efforts.

Using a combination of free or inexpensive online tools and our own data management and analysis methodologies, DMAI can help you get the most out of your social media efforts.

Don’t be like everyone else who is starting to think of social media marketing and online business as a black hole. It’s a lot easier than you might think. Let us show you how!

A Data-Driven Approach To Networking

Starting today, I am going to go into full networking hyper mode. My goal is to find a new outsourcing client here in the U.S. to add to my roster of DMAI clients who are using our services based in the Philippines.

I will also be looking for a few more consulting gigs here that are simple data analytics or market research projects that I can pass on to my intern teams. I have interns both in the U.S. and the Philippines.

So how to make my networking efforts more impactful. Using primarily LinkedIn, I will share blog posts, contribute to groups, add new connections and re-connect with existing ones to share with them updates on DMAI and what we offer.


I will track all these efforts using a simple Excel spreadsheet. Using excel will help me set and meet daily quotas for new connections, shared articles and sending email messages to existing connections. Just this simple and easy to set up approach will make my networking 10x more impactful because each day I have a clear idea of what’s ahead of me.

For new connections, I had some interns make a list of over 200 companies in the U.S. who posted jobs on . I will search LinkedIn to see who 2nd and 3rd connections at these companies are and who might be involved in business strategy, outsourcing and/or analytics and try and add them. I will not just send the standard add me connection request, but one of several canned intros I have prepare depending on job level, company type and how I think DMAI can help them. I will personalize each one. My goal is to do 20 connection requests a day for 10 days. Form that I hope to get about 5 hot leads to work on.

For sharing, I will repost and/or link to various blog posts I have written or will write over the next two weeks. My goal is to post to 10 groups a day. So in two weeks I will have shared my story over 100 times to a variety of analytics and outsourcing focused groups. From this effort I hope to get 2-3 more leads.

Finally, for re-connecting, I will send 10 emails a day to connections who might either be interested in our services or sharing our story with their connections who might. These will not be hard sell e-mails, but more an update on what I have been doing and how DMAI has grown since the last time we talked. I can export a list of my connections from LinkedIn that includes e-mail address of all my connections. I’ll then sort it by company and focus on connections with companies involved in analytics and/or outsourcing. Again a half dozen or so leads should come out of this.

So over the next two weeks, I plan on spending about 2 hours a day networking with 400 points of contact and hope to get 20 or so leads that will end up bringing me 1-2 clients.

And I will use an analytics approach to track my progress towards my goals and in the end give me a bunch of data to use to see where to refocus future networking efforts.

I will let you know how it goes. And if you ever want help doing something like this, DMAI has helped clients in the past with similar approaches!

Making You Business More Prominent On The Web

I came across this blog post on LinkedIn that shares some insights on how an entrepreneur can get their product/service to stand out in the crowded landscape of bright ideas, innovative solutions and be the next big thing.

Here’s what the blogger think needs to happen to make business ideas prominent on the web:

1. People need to understand that their ideas aren’t going to get stolen. People who notice your ideas are either going to a). Simply tell you what they think, b). Want to go into business with you, or c). Become an early adopter of your product. Win/win. The truth is very few people would take the risk necessary to implement your ideas. The few who do become investors, business partners, and employees.

I am a big proponent of this. In fact is other people want to get out there and set up analytics focused companies in the Philippines that do any combination of training, consulting and outsourcing, that’s a good thing. The pie is far bigger then I can eat alone. And competition makes us all better.

2. People need an online platform to publish and collaborate on business ideas. Kind of like open source sites, but for business ideas and plans. This platform would help entrepreneurs reach people with similar business goals and ideas, and connect and collaborate with them.

I use WordPress for this or a number of reasons. It’s easy to use and its free. It allows me to blog about a range of topics like outsourcing, analytics, the Philippines, decision-making and setting up a small business all in one place. WordPress can also be set up to deliver your content to Facebook, LinkedIn and Twitter (among others) automatically. So My 2000 blog followers, 5000 LinkedIn connections and 1500 Facebook friends all get my content beamed right to them.

3. Lastly, people need to be able to reach professionals through this platform.

I make a point of cutting and pasting my blog post links into groups on LinkedIn and Facebook. I add just about anyone on LinkedIn who views my profile (aside from the less 1% who are obvious scammers). I send a reply to everyone I connect with (sometimes I do have to have interns send the initial message) and I follow-up personally on every business lead, student question or well-wisher.


If you are looking to launch a new business, thinking about outsourcing some analytics functions or wondering how to set up a business in the Philippines, DMAI can help!

Using Social Media To Cascade Content Upwards and Sideways, Not Just Downward

I came across this on LinkedIn and thought it worth sharing:

In 2012, IBM conducted a study, “The Business of Social Business: What Works and How It’s Done,” that showed that while companies are increasing their social technology investments, middle management leaders are struggling to embrace these capabilities as part of their day-to-day work. The problem, as the IBM study revealed is that “the key to accelerating widespread adoption lies in an organization’s ability to build social business expertise among employees, while encouraging behavioral changes that may influence a wider cultural shift. However, only one-quarter of companies believe they are fully prepared to address the cultural changes that are associated with this transformation.”

Therefore, companies needs to spend a significant amount of time and effort in encouraging their middle managers to change their existing behavior and provide their teams with a platform for engagement such as social networks and collaborative spaces. Middle managers need to embrace their new roles and upper management must set up a system to reward them for this. Without this basic fundamental change in culture, middle managers will resist change and a company’s social business initiative will be doomed before it starts. Middle managers in turn need to teach their teams the value of collaborating with one another and sharing knowledge and expertise. This may seem simple but from my experience it is not. Middle managers can encourage this collaboration by transforming existing business processes into new more effective processes that are enhanced by social technologies.


My take on this is that middle managers often feel more comfortable in being doers then thinkers. They thrive on routines and predictable processes and without guidance they struggle with ambiguity and vague direction. When it comes to social media they still see it as top down way of information dissemination and only use collaborative spaces with their direct reports to facilitate process changes and trainings. Rarely do you see middle managers use collaborative spaces as peers.

For my part, I will continue to encourage my senior managers to walk the talk so to speak and really optimize their social media presence in ways that inspire and empower their direct reports to do the same. We use the term cascade information a lot, but we don’t always cascade is upwards or sideways. We can do more of that.

What Are The 5 Key Personality Traits Of Your Online Self?

I’m sitting here listening a presentation with my good friend and key business partner about his keys to a successful online presence.

Makes me think about what are my 5 key personality traits.

• intelligent
• passionate
• inspiring
• empowering
• analytical

What are your 5 traits?


Analyzing Social Media Campaigns

I have been working on a project for six week now and have enough data to do some analysis. The campaign is a social media one where a client asked me to help connect her company with more potential clients. Given budget and time constraints, my suggestion was to use LinkedIn to market her services to a wide audience of potential referrers, partners and clients.

I’m using a methodology I learned a while back with Wells Fargo>
1. Plan
2. Execute
3. Measure
4. Analyze
5. Optimize

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The client came back with some goals, which at the time seemed reasonable. Connect with 50 potential clients a week, of which we should be able to convert 3 or so to active leads. This was going to be a 10 hour a week commitment on my part.

So I built a LinkedIn ID and started networking. I created a new one as opposed to using my existing one as I didn’t want to confuse my connections to think I was now working for a different company. I didn’t have a lot of predicting if evidence that this strategy, our goals or the process were sound… they just made sense.

After six weeks I can see where we have misfired in a couple of places. Early on it became clear that getting connected with actual people who would be clients would be a challenge because (1) they are in a different industry than most of my natural connections and (2) there is not a high % of these people on LinkedIn. So I focused more on referrals early on and it got some good buzz going but no hot leads.

Two weeks in I started switching connecting with more existing businesses who do similar things so the we could look for partnerships. This actually lead to a lot of discussion among some LinkedIn groups and several email conversations, but again no real deals in the works.

The past two weeks I have now switched tactics again to hone in on potential clients. After four weeks of building up my network, I have a number of practitioners who might be clients, but I am finding our offer a hard sell. What we offer is not something that is an easy sell by any means and trying to drum up business via an e-mail to a new connection on LinkedIn in akin to needle hunting in hay stacks.

So with two weeks left in the campaign, I am going to modify my tactics again to mainly revisit old leads and trying to re-engage ones that didn’t go hot right away but still have potential.

In the end I will have half of what I promised I would deliver… 200 new connections who know about the company and our product and have the potential to refer, partner or buy. But the other half of the goal… 24 new hot leads that ideally would lead to a few buyers still looks elusive.

Any thoughts or suggestions?

Social Media Analytics… It’s not just a marketing tool

Most people I talk too think of Social Media Analytics in terms of a marketing tool. How many Likes, Shares, Follows, etc are my posts getting. Some take it a bit further to look at engagement factors as well. And a very few use it to measure the Return On Investment when it comes to the cost benefits of doing social media marketing.

All of the big social media sites like Facebook, LinkedIn, Twitter, etc. have built in Analytics tools to help businesses see the impact of their social media efforts in theses terms.

But who is using social media to listen to their customers? Again many have someone responsible for monitoring sites to address customer complaints. Some have teams that do this 24/7 and try to spin every negative post into a positive. And a few actually are proactive in engaging customers via social media by anticipating needs.

And who is using social media to keep track of their competitors? Again some do follow them. And a few actually track competitor behavior and use their findings in setting strategy.

And only a few layer their social media Analytics on top of demographics. LinkedIn and Facebook have built in demographics right there with their Analytics available to users.

So I guess the question is are you getting the most out of social media?

DMAI 2.0 > Recruiting the top analytical minds in the Philippines


DMAI aka Decision-Making, Analytics & Intelligence, is a Philippines based company offering cutting edge of analytics solutions for both domestic and international clients.

DMAI is launching several initiatives and are looking for top analytical talent to join of rapidly growing team. Everyone on the DMAI team should have a natural curiosity and willing to take the initiative.

In addition, we look for the several general requirements across all positions. They include:
• Above Average English
• Strong Internet Research Skills
• A Positive Attitude
• A Willingness to go Above and Beyond

We are currently recruiting for the following positions:
1. Data Analyst
2. Analytics Project Manager
3. Administrative Assistant
4. Social Media Analyst

The Data Analyst position requires above average experience with MS Excel. Analysts should be very comfortable with pivot tables, using charts & graphs, and managing 100,000+ rows of data. Analysts also need to have experience taking data and analysis and building PowerPoint decks that give client actionable insights and recommendations. Experience with joining data sources and writing queries using SQL is also a must.

The Analytics Project Manager position requires excellent MS Excel and PowerPoint skills. The PM also needs to have a background with analytics. This position is expected to already have extensive PM experience and be well versed in Project Management methodology and comfortable managing projects with stakeholder located in different countries. Excellent English and Communication skills are a must.

The Administrative Assistant position requires previous experience with recruiting and with general office administration. The AA will support the DMAI Executive team and travel to various meetings and events to provide administrative support to training and speaking engagement event. The AA should also have some experience with HR functions like payroll, SSS and benefits. Excellent English and the ability to multitask on the go are must have skills.

The Social Media Analyst position requires a special person who is equal parts blogger/social media power user/seo analyst. Experience managing social media sites and pages is required. The SMA must have outstanding written English skills and able to write engaging content. The SMA must also have a passion for analytics and be a user of social media analytics tools.

Currently we are only looking for candidates located in Metro Manila, but may consider candidates living in the provinces in the near future.
To express your interest in any of the open positions, please send your most up to date resume to

This is cutting edge analytics for support of clients abroad and you will get the chance to work with me, one of the leading analytics minds in the Philippines. If you are interested in learning more, please let me know immediately as we hope to have the team in place within a month or so.

We offer very competitive compensation based on experience and have a lucrative bonus plan as well.

To learn more about DMAI, follow us at any of the social media sites listed below:
> Facebook >>>
> YouTube >>>
> LinkedIn >>>
> WordPress >>>
>Twitter >>>

Thanks for your consideration. Please send me your most updated resume if you would like to be part of this amazing team.

Dan Meyer
President & Founder

Social Media in the Philippines


I use this in some of my training classes to demonstrate the opportunity social media presents for businesses here in the Philippines .

Some interesting bullet points about Social Media in the Philippines.

  • The Philippine is the leading country in the world that uses social media.
  • 95% of the Filipinos are using social media.
  • The average web user in the Philippines is just 23 years old, while almost 6 out of 10 social media users are below the age of 24.
  • Filipinos spent 21.5 hours per week.
  • 90% of them are using Facebook.