Finding The Time To Talk About Analytics Strategies

One of the biggest frustrations I hear from people when we are talking about how empower more data-driven decision-making in an organization is that no one has enough free time to get serious about analytics.

When facing this kind of challenge, a short presentation full of useful data can be used to start the ball rolling. When people say they are too busy then they are often actually saying I have too many things to keep track of and I am not as organized as I should/could be.

There are indeed times when there is more work than can be done in 40 hours a week, but that is actually not the case in most situations. Most corporate cultures reward those with the “I’m so busy I don’t have time to waste on reports” badge of honor.

To counter this you need to do some research into what are the potential time and cost savings that come from fixing the reports and getting better data to decision-makers. It wont take long to find a lot of numbers to use in your business case after a quick Google search. LinkedIn is also a good place to find lots of supporting documentation.

Once you have that info, you can add it to your own assumptions about what KPIs are not being used or what KPIs are missing from current reporting or which KPIs are miss reporting. This can all be turned into a short, compelling case for others taking the time to talk about broader reporting across the organization.


To really add some punch to your argument, ask one of the too busy people to give  you a few minutes of time to ask them what more they want/need out of their reports. Hardly anyone is truly happy with the reports they get. Gain a few allies in your crusade.

Most people think that using analytics effectively is all about the technology, but the real secret to success is getting the people on board and on the same page. True analytics centric cultures are based on engagement and that engagement needs a facilitator.

Once you have your story and a few key advocates it will be a lot easier to get closer to the data-driven decision-making you are looking for.  If you need help polishing your story or advice on how to get the engagement of a really tough “I’m too busy” co-worker, let me know. I’m sure I can lend a hand.

Analytics Culture – The key to using analytics in a business is like a secret sauce. It is a unique combination of analytics talent, technology and technique that are brought together to enrich and empower an organization. A successful analytics culture is not easy to create, but DMAIPH can show you how. Contact DMAIPH now at or connect with me directly so we can build a strategic plan to turn your company into analytics driven success story.