Whatever Happened to Free Wifi for Everyone? – Analytics @ TriNoma

As I sit here enjoying a Big Mac, I have been thinking about WiFi access here in the Philippines.

15220172_10154796376872425_148074038239599249_n.jpg

Everyone knows its bad overall. Connectivity is a big challenge for the average Filipino. Although for me it seems better then it used to be.

I enjoy the benefit of a Globe postpaid plan now, but for a long time I used prepaid load like most Filipinos do. Its a definite frustration in life.

In the past few years malls across the Philippines, have been offering free WiFi but its a crap shoot at best, often down more the it seems to work. To balance load SM malls offer a free hour of WiFi and then you are cut off.

This all has me thinking about why it has been so hard to provide better wifi, at least in the malls. It would encourage more mobile payments and help the slow, slow migration away from cash.

It could also make the lines go faster.

Regardless though, it wouldn’t take a lot of effort to analyze the user data, optimize bandwidth and offer a better wifi experience, especially in the smaller lifestyle malls.

It could also be a boon to retailers who offer online promotions to cut back on the number of staff passing out promo flyers as well as the cost of the marketing materials itself.

As time passes, I fully expect that to enter mainstream but as of now WiFi in the malls here is not anywhere close to where it has the potential to be.

A simple cost/benefit exercise using available data  coupled with some usage and capacity analytics would most likely expedite that adoption.

At least thats is where I would start if I was consulting with a mall about how to both improve customer satisfaction and drive more retail profits to electronic models.

Thanks Bam for the topic idea.

Analytics in the Philippines – The Philippines is at the center of the action when it comes to solutions to the global need for analytics. Blessed with a solid foundation of young, educated and English speaking workforce, companies around the world are look for Filipino analytics talent to fill analytics positions. DMAIPH was set up to facilitate these solutions and bring the talent and the business together. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly so we can help you take advantage of this unique global opportunity.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s