APEC Data Science & Analytics Key Competency #2: Data Visualization and Presentation

According to the APEC (Asia Pacific Economic Cooperation) Advisory Group, Data Visualization and Presentation is one of the key competencies of a Data Science & Analytics professional working in the region.

By definition, a DSA professional demonstrates the ability to create and communicate compelling and actionable insights from data using visualization and presentation tools and technologies.

Data visualization is a general term that describes any effort to help people understand the significance of data by placing it in a visual context. Being able to present these visuals in a way that initiatives action and empowers decision-making is just as important.

The best data visualizations are simply ones that take data and convert it to visuals like pie charts, line graphs, sales charts, etc.

Patterns, trends and correlations that might go undetected in spreadsheets or text-based data can be exposed and recognized easier with data visualization software.

Good analysts are the ones who can visualize data and use tools to add a story telling component to their analysis.

One of the best ways of communicating any kind of complex information is to turn it into a story, starting at the beginning and working your way through to the end.

Making the story relevant to the audience is key. By making the results both easier to understand and more likely to be remembered it becomes easier to convince an audience of the validity of your approach and make them more likely to accept and take action based on your conclusions.

In the end, just think of the adage picture is worth a 1000 words, just like a good pie chart is worth 10,000 rows of excel data.


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Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to set up a free consultation to learn which of our DMAIPH analytics training solutions is best for you.