Bullish on the Bee

I know I’ve had an interesting career when I get excited about a news article announcing the merger of the Philippines biggest name in fast food with a California based coffee chain.

Why? Because I’ve trained business analysts from both companies and have some insights into how both of them work with their data.

For those of you who aren’t familiar with Jollibee, it’s basically the Filipino McDonalds but with a lot of Filpino-centric fast food options and a much cuter mascot. They dominate their home market and they have expanded around the globle. Where ever your find significant pockets of Filipinos, you can find a Jollibee.

As for Coffee Bean (CBTL) its a California based coffee and tea chain that lives in the Starbuck’s shadow. The have a fairy random footprint and really aren’t the first coffee of choice anywhere I know of.

But for Jollibee it seems like a smart move to acquire Coffee Bean. A lot of CB locations are in malls and business hubs are off to the side and not front in center. They couldn’t compete with the Starbucks for the same floor space and that reality makes them mostly an after thought.

Plus there is nothing special about their menu. Nothing bad, but nothing great either. Plus they have an ever growing amount of competition in a market (coffee) that may be peaking as younger customers like alternatives like milk tea and pearl tea.

On the other hand, Jollibee is an absolute monster of a competitor. They dominate the lower end of the market. Adding CB gives them a presence in more higher end market places. In a lot of malls and business districts, Jollibee is either not present or stuck in the basement with the other fast food brands. But CB can be front in center right. If Jollibee infuses some cash into improving the location of the CB stores, it should be pretty successful.

Plus Jollibee’s marketing is one of the best in the business. They consistently product content that is heartwarming, enchanting and really works. And the bee, that is one of the most beloved mascots I have ever seen. Way better then a quasi creepy clown or a very outdated southern colonel. If they can get people feel the same way about a cup of CB coffee they do about a yumburger, that its a golden marraige.

One more thing, I always mention when I talk about Jollibee. I can 100% guarantee, that in any room full of Filipinos, there is one thing they have all done. No matter their age, income, education.. .they have all attended a birthday party at a Jollibee. If you think McDonalds is a pure representation of middle America, than times that by 10 and you get what Jollibee is to the Filipino.

Now that all just on the outisde. On the inside, Jollibee has spent a lot on its internal data processing and decision making. They have crushed McDo in the Philippines based on an old school model of overwhelming numbers. But since then, they have gotten smarter. I saw that in their analysts and the way they were using data to solve business problems. There success is multifaceted, but a key pieces of it is their business culture is much more data-centric than their competitors. They have a deep and wide ranging strategy to keep adding complementary pieces (they bought the Philppines Burger King franchise last year) to the brands they offer… now they have added another potential winner.

Expectedly, Jollibee’s stock took a dive the day after the announcement on the Philippines Stock Exchange. Short term mindset and conservative investors worry its a mistake to get into the coffee business and many are still waiting to see how the Burger King acquisition plays out. But not me. Based on what I’ve seen, inside and out, I think its a shrewd move.

I’m quite bullish on the bee.

Time to invest in some shares.


Dan Meyer heads Sonic Analytics, an analytics advocacy with offices in Manila, the San Francisco Bay Area and as of February 2019, Ocala, FL. With over 20 years in Big Data, Dan is one of the most sought-after public speakers in Asia and has recently begun offering public training seminars in the United States. Dan has also recently joined the Powerteam International family as a small business analytics resource speaker.

Sonic Analytics(www.sonicanalytics.com) brings big data analytics solutions like business intelligence, business dashboards and data storytelling to small and medium sized organizations looking to enhance their data-driven decision-making capabilities. We also advocate the use of analytics for civic responsibility through training, consulting and education.

As citizens of this great democracy, we need to look at the data (analytics), plan a course of action (strategy) and share our data-driven viewpoints (presentation). This approach to a data savvy work force starts in school. So, we started an internship program to empower our youth to use Analytics, plan Strategy and Present their insights… ASP!

When not training current and future analysts, you can find Dan championing the use of analytics to empower data-driven citizenship by volunteering his expertise with schools and non-profits dedicated to evidence-based social progress like Saint Leo University’s Women in Data + Science Program and the Data + Women of Tampa Meet Up Group.


The Hardest Part of Training Analysts? Fitting the Content to fit the Clock

I get asked a lot about what is the hardest part of teaching people to use analytics and training analysts.

The biggest challenge is really trying to fit content into a timeline.

Analytics is not something you can box up an mass train on.

That’s why so many analytics training approaches fail.

Trainers are forced to either spend too much time on a few parts of analytics or spend too little time on a lot of important concepts.

It is really more art than science when it comes to using analytics because every data source is unique, every analyst has their own individual background, and every business question has a distinct answer.

Take a recent talk I gave at an event for HR professionals covering topics related to Compensation and Benefits.

I had 60 minutes to really introduce an audience of over 200 to analytics knowing they are generally unfamiliar with analytics terminology and mostly just use excel for basic reporting and analysis.

Before getting to a case study full of analytics jargon, I spent a few minutes given an extremely high level of some of the key concepts they need to now to fully related to the case study.

Here is a key slide:

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I then went into a 3 minute cruise at 30,000 feet over the landscape that is analytics.

Did my best to make sure the audience was able at the very least attach a definition and an example to each of the concepts.

Later on in the presentation, I wanted to leave the audience with some guidance on how to solve CompenBen questions with analytics, so I walked them through this slide:

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Based on lessons from my book, Putting Your Data to Work, I covered six steps for them to take back to work the next day.

If you are interested in owning your own copy of the book, please check out this link https://www.sonicanalytics.com/analytics-book

One of the reasons I have been so successful in my 7 years here in the Philippines, is that I am blessed with the ability to take some fairly complex and often intimidating concepts and turn them into tangible, layman friendly learnings.

If you are interested in learning more about how to attend a future public training on analytics or book me for a tailored in-house training designed specifically for your business, please contact me here or via my marketing partner, www.sonicanalytics.com 


DMAIPH – Decision-making, Analytics & Intelligence Philppines

Over the past few years businesses in the Philippines have invested heavily in big data, analytics and data science, but still have not achieved the expected outcomes of data-driven companies.

Based on our learnings from the 100’s of Filipino businesses and 10,000s of Filipinos who have taken part in DMAIPH Analytics trainings all across the country, we have crafted a proven,  non-technical approach to upskilling your team in analytics.

In 2019, we will be launching two new training programs: (1) Our DMAIPH Applied Analytics Master Class series for executives, leaders and decision-makers and our (2) DMAIPH Applied Analytics Boot Camp series for practicing analysts.

We will feature case studies of real Filipino run business, exercises based on actual analytics challenges being solved by Filipino analysts, and provide you with a copy of my book, Putting Your Data to Work, an analytics guidebook for the Filipino professional

Connect with us via our marketing partner, http://www.sonicanalytics.com to learn about upcoming analytics trainings and events. 


How Do We Make Globalization Work For Every Filipino? We Need To Massively Upskill!

In the Philippines we see many pros and cons of Globalization first hand.

The BPO Industry and the OFW culture has given millions of Filipinos access to jobs that provide higher salaries and economic opportunities that they might now have been able to find locally.

However, these two economic trends have also caused a brain drain, where any of the best and the brightest of the Filipino workforce is not engaged in helping better the Philippines directly.

It’s a double edged sword, but I for one think up until now the pros have been worth the cons and we have seen a growing middle class in the Philippines that didn’t exist 20 years ago.

However, the Philippines still remains on the whole a fairly poverty stricken country. Wealth distribution is a major problem. Many economic indicators show the Philippines economy being one of the shining stars of Asia, but on the streets of Manila the average Filipino is not really seeing the benefits of this growth. Still, its indisputable that for millions of Filipinos Globalization has been a benefit in raising their economic quality of life.

In addition, most of the jobs that OFWs and BPO workers take on are jobs that hard, manual process intensive, and do not require tech skills which cannot easily be replaced by A.I.  There is little doubt that most of new jobs being created today require tech skills that most of the current work force does not have. The ability of the education system in the Philippines to prepare the next generation workforce with tech skills is also not where it could be.

Answers to these challenges will come with investing a lot more in upskill training and curriculum redesign to provide Filipinos with 21st Century Skills. And that is why I founded DMAIPH and am part of the AAP.

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Analytics Leadership – DMAIPH is a founding member of the Analytics Association of the Philippines (AAP.PH) and specializes in arming the Data-Driven Leader with the tools and techniques they need to build and empower an analytics centric organization.

Analytics leadership requires a mastery of not just analytics skill, but also of nurturing an analytics culture. We have guided thousands of Filipino professionals to become better analytics leaders. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to discuss a uniquely tailored strategy to ensure you are the top of your game when it comes to Analytics Leadership. #AAPMoonshot #DataRockPinas

Hunting For Those Missing Elements – Massive Analytics Upskilling

One of the best things about bringing new people on board is that you tend to get pretty insightful feedback.

Let me show you why I really value a fresh pair of eyes as I try and lead my team of analysts in our advocacy to conduct massive upskill training in the Philippines.

Thanks to Ludz Pridas, a new business analyst on the AAP Analytics Team, for creating most of the content below.

On one hand it’s refreshing to know that all of these observations are things we are actively working on. On the other, it can be little frustrating that we haven’t worked them all out yet to a point where the whole team see the big picture.

So that is my first missing element I need to focus on, upping the level of internal communication. Not easy with a team that works virtually a lot. We use Trello, that helps. We have monthly strategy meetings, but probably need to have them a little more frequently.

Another “missing element for us to do a massive training is the opportunity for advancement, a llack of advances towards other training”… the ecosystems is very fragmented. As the number of training options and academic programs focused on analytics grows, so does the difficulty for someone looking to upskill.

Unification of the ecosystem is a top priority of the AAP as we set up partnership agreements with various other organizations. Advocating for standards built around the APEC Data Science & Analytics Core Competencies Map helps. But we need to do a lot of networking and storytelling to build a successful framework for someone to easily determine which upskill option is the right one for them.

We also have to both make things simpler and add more complexity. It is even harder to pull this off then it sounds. Most people looking for analytics training are pretty new to many of the concepts used by cutting edge analytics teams. And a lot of people needing the training simply aren’t numbers people. So we need to keep things fairly layman.

At the same time we need to use the framework to help people easily level up and progress. That cant all be done in person. So online tools will be essential, and there are a lot in the works. Also additional resources for self-guided learning need to be developed and shared.

And the final point that Ludz pointed out to me is “the lack of trainers to teach analytics, to guide the audience beyond our standard 2 days of fundamentals. It’s just not enough to learn all the stuff about analytics quickly.”

Yes, that is why we are gonna do a run of the Train the Trainer in Bacolod in Feb and are working to set up a fun of Train the HR Trainer early in 2018, and another run of Train the Trainer in Davao in April. A large part of my time this coming year will be spent growing the numbers of experts.

By my calculations, to train 500,000 Filipinos by the end of 2022, we will need about 10,000 experts to conduct various types of training.

As I said at the top, these are things we know. We just need to get better at talking about them to a point where everyone involved gets it. That’s who advocacies from one man shouting in the wilderness, to a society of learners working together to optimize the use of data across the county.

Interested in helping the AAP achieved our analytics moonshot? I hope so because it gonna take all of us.

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Analytics Leadership – DMAIPH is a founding member of the Analytics Association of the Philippines (AAP.PH) and specializes in arming the Data-Driven Leader with the tools and techniques they need to build and empower an analytics centric organization. Analytics leadership requires a mastery of not just analytics skill, but also of nurturing an analytics culture. We have guided thousands of Filipino professionals to become better analytics leaders.

Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to discuss a uniquely tailored strategy to ensure you are the top of your game when it comes to Analytics Leadership.




Meet the Founders of the AAP at the Big Data Conference on Nov 15 @ SM Aura

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Meet the Founders…
Daniel Meyer
Executive DirectorPresident and Founder of DMAIPH (Decision-Making, Analytics & Intelligence Philippines), an Analytics, consulting, training and outsourcing company with offices in Manila and the San Francisco Bay Area.He worked as a Senior Analytics Consultant for Wells Fargo Bank for 15 years. He provided executive management analytics for the bank’s remittance service including developing business dashboards, overseeing competitive intelligence gathering, managing data analytics outsourcing projects and facilitating audit and risk management.Catch him on:

  • Oct 18 – Gensan ICT Summit 2017 (SM Gensan)
  • Oct 18 – Data Night Gensan (Mabuhay I.T. Park, Gensan)
  • Oct 24
  • Oct 26-27 – HR Big Data & Predictive Recruitment Analytics
  • Nov. 15 – Big Data Analytics Summit ( SMX Aura )
  • Nov 18 – For Generation Digital by Blogapalooza (City of Dreams)
  • Nov 21-22 – Big Data Analytics and Data Value Chain
  • Nov 23 – Philippines HR Group Summit 2017 (Sequoia Hotel, Quezon City)
  • Nov 24 – Digital Marketing Analytics
  • Nov 28-29 – Analytics for HR Managers (2nd Run)
  • Dec 4-5 – Big Data for 2018
Colin Christie
Governance & Membership ChairA serial entrepreneur, connector and collaborator. He currently serves as the Executive Director of Global Chamber® Manila, and is Dean & Director of Digital Transformation at Enderun Colleges. Colin serves as a President of the Board of Trustees of the Analytics Association of the Philippines (AAP.ph). Colin has practiced a life-long passion for embracing transformative technologies, spanning many industries, from manufacturing, to software, to healthcare and education. Colin is a graduate in Chemical Engineering from the University of California at Berkeley.Catch him on:

  • Nov. 15 – Big Data Analytics Summit ( SMX Aura )
Karlo Panti
External Relations & Marketing ChairA Director of Global Production at QuintilesIMS responsible for mature markets and developed countries in the Asia Pacific and the Country Head of IMS Health Operations Center Philippines, Inc. serving as the President and Chairman. In addition, he is one of the founding members of the Analytics Association of the Philippines, serving in the Board of Trustees as the Head for External Relations.He has more than 16 years of experience in operations and service delivery, having managed large teams in different industries and geographies and migrated new business processes to the Philippines from different Fortune 500 companies.Karlo led teams servicing different verticals mainly in life sciences data analytics, insurance and healthcare, F&A, travel, transportation and logistics, high-tech, consumer and telecommunications.Throughout his career, he has improved the operational processes of different companies as a COPC Practitioner and a Six-Sigma Champion helping them grow their business with his involvement in sales, due diligence, transitions and migrations as well as automations and transformation projects.As a speaker and a facilitator, Karlo has shared his insights on leadership development, operational excellence, team building, business analytics and life sciences.Catch him on:

  • Oct 13 – 15th Philippine Institute of Industrial Engineers (PIIE) National Congress
  • Oct 25 – HIMSCON 2017
Dominic “Doc” Ligot
Research and Development ChairAn entrepreneur, software developer, trainer, and data consultant. Doc’s passions include advanced analytics, disruptive innovation, organizational change, and obtaining business value from data. He is the Founder and Managing Director of Cirrolytix Research Services which provides data and analytics support to small and medium enterprises and analytics freelancers in the Philippines.Doc teaches digital marketing analytics for the Certified Digital Marketer (CDM) program and financial analysis and management science for the American Academy of Financial Management (AAFM). Prior to becoming a tech entrepreneur, he was Asia Pacific Practice Partner for Advanced Analytics for big data analytics firm Teradata and previously held executive leadership positions at global banks HSBC and ANZ.Catch him on:

  • Oct 26-27 – Global CEM Summit Financial Services Singapore
  • Oct 21 – Bookkeepers Summit 2017
  • Nov. 15 – Big Data Analytics Summit ( SMX Aura )

Brenda A. Quismorio

Education (Academe) Chair and Data Science and Analytics Framework Co-Chair

Dr. Brenda A. Quismorio has a combined fifteen years of experience in consulting, training, project management, process reengineering, application development and maintenance, quality management, and data services work for global firms such as Andersen Consulting (now Accenture) and Watson Wyatt Worldwide (now Willis Towers Watson) and local firms such as First Philippine Holdings and Aboitiz Transport Systems (now 2GO Group Inc.).Brenda joined the academe in 2010 as an Assistant Professor at the University of Asia and the Pacific. She spearheads the undergraduate specialization program in Business Analytics.

She is a founding member of the Analytics Association of the Philippines (AAP) and the Business Analytics Society of Educators (BASE). She forms part of the Advisory Group of the APEC Project DARE (Data Analytics Raising Employment). She is currently the Board Member and Chair of the Education-Academe Committee of the Analytics Association of the Philippines. She is a resource person of a number of professional organizations and training institutes on Business Analytics.   Brenda holds degrees from the University of the Philippines (Diliman) in BS Statistics, MBA, MS in Management and Phd in Business Administration with a dissertation on modeling financial extreme risks.

Catch her on:

  • Oct. 17-18 – 2017 BSP-UP Professorial Chair Lectures (Executive Business Center, BSP Complex)
  • Nov. 15 – Big Data Analytics Summit ( SMX Aura )
Sherwin Pelayo
Data Science and Analytics Framework Chairhas been involved in strategic capability development initiatives at Accenture, IBM, and now at Pointwest Technologies Corporation. In this role, Sherwin has been responsible for defining strategies to initiate and expand key transforming digital services including identifying focus areas, defining competencies, building curricula, enabling practitioners, developing leads and opportunities, architecting solutions, and ensuring project delivery.His current focus is in Analytics and Experience Design. It is in the intersection of these two where Sherwin finds his passion–connecting the science of Analytics and the art of Human-Centered Design not only to bring data-inspired, user-driven solutions for business partners but also deliver greater, more impactful social innovation for the Philippines.Catch him on:

  • Nov. 15 – Big Data Analytics Summit ( SMX Aura )
Dr. Eugene Rex L. Jalao
Education (Academe) and Research and Development Co-ChairAn Associate Professor of Analytics and Industrial Engineering in the University of the Philippines Diliman, Department of Industrial Engineering and Operations Research. He specializes in Decision Support Systems, Business Analytics Solutions, Data Mining, Optimization and Systems Simulation. He obtained his Ph.D. in Industrial Engineering from Arizona State University (ASU) in May 2013. Additionally, he obtained his Masters of Science in Industrial Engineering degree as well as his Bachelor of Science in Industrial Engineering from the University of the Philippines Diliman in 2009 and 2007 respectively. He was inducted into the Alpha Phi Mu, Industrial Engineering Honor Society in 2012.His ten years of work and research experience are in the fields of business analytics both here in the Philippines and in the United States of America, specifically in the Banking, FMCG, Manufacturing, Real Estate, Healthcare, Telecommunications and Information Technology industries. Also, he is the current director of the Business Analytics Certification Program of UP National Engineering Center. Furthermore, he was part of 50-person APEC team that drafted the Recommended Data Science and Analytics Competencies last May 2017 in Singapore. He is also a certified SAP ERP Materials Management consultant, a Matlab computing associate and an advocate of the R Programming language.Catch him on:

  • UP NEC Analytics Certification Training Modules
  • Oct 18 – 20 – Module C – Descriptive Analytics
  • Nov 22 – 24 – Module B – Data Warehousing
  • Dec 6 – 8 – Module D – Predictive Analytics
  • Nov. 15 – Big Data Analytics Summit ( SMX Aura )

Michelle Alarcon

Education (Professional) Chair

With more than 20 years of IT consulting experience in the Philippines, US and Europe, she started her own consulting firm 4 years ago that specializes in analytics, her passion ever since she graduated with a degree in Statistics from the University of the Philippines. She trained on and practiced data mining in Spain for two years, and later on pioneered the Analytics Department of the largest local private bank in 2005.

In 2011, she was the Consulting Director for a top software company where she led a team of 150 consultants in implementing enterprise solutions for companies worldwide. Now as President and Managing Director of Z-Lift Solutions, she brings all these experiences to her clients as she defines their roadmap towards a smarter business with analytics, and enables them to make it part of their new culture as a data-driven organization. She is also the organizer of the R Users Group of the Philippines, a 4-year-old community that aims to promote the use of open source R for statistical programming in the country.

Catch her on:

  • Oct 18 – R Users Group (RUG-PH) Meetup (TIP Manila)
  • Oct 17 – Big Data and Analytics (Colegio de San Agustin)
  • Nov. 15 – Big Data Analytics Summit ( SMX Aura )
  • Nov 16 – RUG-PH Meetup (Manulife UP-Ayala Technopark)

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The Analytics Moonshot of Upskill Training 500K Filipinos… So how is it all connected?

There are undoubtedly many ways to approach a task of this magnitude, but for me it starts with creating more experts.

One of the biggest challenges facing Data Science and Analytics in the Philippines right now is a lack of subject matter experts.

Those who have the background, the experience and the skills to be a senior analyst or data scientist are in short supply.

Over the past years the demand for top DSA has boomed laying bare an unescapable reality, there just aren’t enough of us to go around.

The proliferation of data themed trainings, coupled with the recent launch of several academic efforts to mint experts show us that there are those thinking about how to address the supply problem.

However, my worry is that these efforts are simply too small in scope to significantly alter the trajectory we are currently on.

Even on my own, as a top expert and training resource, I can only directly impact a couple of thousand Filipinos a year.

If my analysis of the current DSA Ecosystem plays out, we, and by we, I mean ALL parties involved in training DSA experts, we will still be far short of the 500,000 DSA job opportunities the Philippines will see by 2022.

To turn things around we need to not just focus on creating DSA experts, but creating DSA experts who can create more DSA experts.

It starts with training trainers who can train DSA topics.

It continues as we influence our leaders, our policy makers and our educators to address the need for experts via the education system.

At the same time we embrace non-traditional ways of learning and we enable self-educated experts.

All the while we train, train, train. Upskill train entry level workers for new careers, train managers to manage using data and build teams who know data, and train executives how to lead their organizations into the digital age.

And our efforts build as we unify the ecosystem to get key players to align into a framework that supports each other.

With that, we then move these efforts nationwide.

Now we are talking. This concentrated effort might just get us to 500,000 Filipino DSA experts, which can mitigate the risk to the BPOs, make us competitive across the Asia-Pacific region and succeed in the digital transformation of an entire country.

And that’s why I call it our Moonshot.


Analytics Leadership – DMAIPH is a founding member of the Analytics Association of the Philippines (AAP.PH) and specializes in arming the Data-Driven Leader with the tools and techniques they need to build and empower an analytics centric organization. Analytics leadership requires a mastery of not just analytics skill, but also of nurturing an analytics culture. We have guided thousands of Filipino professionals to become better analytics leaders.

Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to discuss a uniquely tailored strategy to ensure you are the top of your game when it comes to Analytics Leadership.

Surfing the Storm: How the Philippines will Digitally Transform and Prosper in the Age of Big Data and Artificial Intelligence.

There is a wave of digital disruption fast approaching the Philippines. The initial impact of massive digital transformation is already being felt. Just look at what Grab, Uber and Waze did to the Taxi Industry.

The same thing will at some point impact every aspect of the Philippines economy from banking to retail to the BPO industry. Swift advances in technology coupled with unstoppable demographic forces are pushing the country forward at a quickening pace.

The big question is not when will digital transformation happen on a nationwide scale, but how much of what we currently see will survive the wave when we come out on the other side.

For organizations that are well prepared, they will see new avenues of revenue, benefit from more optimized ways of doing business and enjoy a much closer connection to their employees and their customers.

For businesses that are not well prepared, they will see constant disruption and many will likely not survive the transition to the digital age. All you have to do is look at who the world’s most profitable companies ten years ago and compare that list to the top companies today and you will see many examples of what happens to companies who did not adapt.

In the Philippines, call center capital of the world, with over One Million workers and at least 10% of the nation’s GDP, we see a massive threat from one of the keystones of digital transformation, artificial intelligence. As many as 70% of work force and an untold number of workers in supporting industries (well over an additional million Filipinos) will likely see their current job replaced or at least heavily impacted by technological advances.

There are things being done to address this and with the right solutions falling into place we can envision a massive upskill training of the workforce. However, when it comes to both digital transformation and artificial intelligence, the best way to mitigate risks and take advantage of new opportunities is by turning to experts that can guide a business through a process of evolution.

It is an unfortunate truth however, that in the Philippines, a significant shortage in data-driven leaders and tech savvy workers who can teach others is a key challenge.  Exacerbating the problem is that our current education system has not been as closely aligned with building data and tech skills as we would like to see.

Again, we see a lot of positive momentum in schools starting to offer data science programs and government entities updating curriculums, but they too struggle with the lack of experts who can teach the skills in high demand. This has led to a massive disconnect is the demand for data and tech skilled workers and the supply of qualified ones.

In addition, we have to recognize some hard truths about the way the youth of today and tomorrow learn. Besides updating our traditional education and corporate training models, we have to embrace new ways to learn. YouTube, Wikipedia, TED Talks, Coursera, the Khan Academy and an endless list of others… they are all lessons in digital disruption that can benefit us and guide us on our path.

So that challenge leads us to coming up with upskill training in data science, analytics, digital marketing, and a wide range of tech jobs for hundreds of thousands if not millions of Filipinos. On the plus side there are a lot of high quality solutions out there and a core element of thought leaders working on the skills problem. However, when you look at scale, there just simply is not enough of us currently to get close to the end goal.

The current ecosystem of industry associations, higher education institutions, government programs, independent training providers are all striving to meet the demand, but at times it is very fragmented. There is an overarching need for an umbrella organization to help unify the landscape. That’s what is behind the mission of the soon to launch Analytics Association of the Philippines.

As we bring together key players and influencers we can build an advocacy. Built on cooperation and a strategic vision to uplift the whole of the nation, we can tackle the challenges posed by the lack of experts and the skills mismatch. Together we can work to enhance the way we train, evolve the way we teach and use our influence to empower.

That’s my big vision for How the Philippines will Digitally Transform and Prosper in the Age of Big Data and Artificial Intelligence. We will use big data analytics as our surfboard to help us navigate the wave of digital transformation and come out the other side as an example of how a nation can come together and Surf the Storm.

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Analytics Leadership – DMAIPH is a founding member of the Analytics Association of the Philippines (AAP.PH) and specializes in arming the Data-Driven Leader with the tools and techniques they need to build and empower an analytics centric organization. Analytics leadership requires a mastery of not just analytics skill, but also of nurturing an analytics culture. We have guided thousands of Filipino professionals to become better analytics leaders.

Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to discuss a uniquely tailored strategy to ensure you are the top of your game when it comes to Analytics Leadership.


DMAIPH will be at the Big Data Conference on Nov 15 – 2017 @ Enderun


This year’s theme is “Big Data Made Simple”

“Data is the new Oil” is the new mantra, and for good reason! The past decade has seen an amazing transformation of business. The top 5 largest listed companies by market capitalization are all from the IT sector: Apple, Alphabet (Google), Microsoft, Amazon, Facebook.  Contrast that with just five years ago when the list was dominated by energy and financial sector players.

These companies, who have now achieved global dominance, have one thing in common. They have mastery over data. The lesson: to thrive in business today, you must constantly innovate, and you must up-skill yourself and your team in understanding data through analytics.

My talk will be on “The Upskilling Challenge: Massively Scaling the Filipino Data Science & Analytics (DSA) Workforce

Data Science and Analytics Enabled Professionals are among the most in demand workers in the Philippines today. Additionally, the projected growth for DSA workers is estimated to be over 500,000 new DSA jobs in the next 5 years. For the Philippines to meet both surging domestic demand and take advantage of the global shortage in DSA talent, we will all need to take part in a massive upskill training program. I will outline the various roles required of us in this massive undertaking to digitally transform a significant percentage of the Filipino workforce. It should lead to some interesting conversations.

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Analytics Consulting – As a founding member of Gloabl Chamber Manila, DMAIPH specializes in a variety of analytics consulting solutions designed to empower analysts, managers and leaders with the tools needed for more data-driven decision-making. We have helped dozens of companies get more analytics in their business. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly so we can tailor an analytics solution made just for your unique requirements.

Analytics Education = Out with the Old, In with the New

Having spent the last 5 years talking about analytics here in the Philippines, it seems we are finally at a place where a significant percentage of leaders and decision-makers are now aware that they need a good analytics strategy for their business to succeed.

Now that we are finally at point where people in power get, we have another challenge. Just because they get it doesn’t mean they know how to enable it.

In fact most of our current solutions to educate and train when it comes to analytics seems to be a bit old fashioned. Analytics evolves much faster then traditional education models can keep up with.

In fact, most people learn analytics on the job. Some attend public trainings. A few receive practical experience while in school. Very few learn in vocational or apprentice like programs.

Almost all the training is done in person, with an expert teaching in a classroom setting.

Most of the training is done by talking theory and doing some exercises on mock data.

Due to data privacy issues, few companies allow employees to get up skill training while using their own data and towards solving real business problems.

To compound the challenge, there are a precious few analytics experts to go around to meet the surging demand for analytics education and training.

When I do the math… 500,000 Filipinos need analytics training in the next 5 years to ensure we can deal with the wave of digital transformation the world in undergoing.

So now what?

It’s easy to say online training is the solution. And it is part. But just filming a training and reshowing it loses a lot of the impact. When learners aren’t engaged they struggle to absorb most of the content.

So live online classes that have an interactive ability are key.

Harnessing the power of YouTube and looking at things like TED talks give us some ideas.

Formal corporate trainings can be supplemented and eventually superseded by meet-up groups and more informal learning sessions.

Formal education has to transition more from the class room and to on the job.

Right now, students spend 90% of their time in classroom and less then 10% on the job working with real data solving real problems. Many schools struggle with educating on analytics topics because they don’t have qualified professors.

Lets flip that around. Let the subject matter experts working in the field do more of the education in the workplace.

That’s just three ideas; Interactive Analytics Talks, Optimizing Meet Up Groups and much more dynamic On the Job training.

What else can we do to shot for the moon?

Dr. Data_Analytics in the Philippines

Analytics Training – DMAIPH offers a wide range of analytics centric training solutions for professionals and students via public, in-house, on-site, and academic settings. We tailor each training event to meet the unique needs of the audience. If you need empowerment and skills enhancement to optimize the use of analytics in your organization, we are here to help. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to set up a free consultation to learn which of our DMAIPH analytics training solutions is best for you.

Upcoming DMAIPH Analytics Trainings

Analytics is my passion. I love empowering businesses with the solutions they need to make more data-driven decisions. To that end, I went into business myself to do three things; (1) empower managers and leaders how to better use analytics in their organizations, (2) enable more data-driven business cultures and (3) provide hybrid, virtual staffing solutions. If I can ever be of any assistance, please let me know.

I’d like to invite to a few Upcoming Analytics Events. All events are in Ortigas unless otherwise noted. Here are a few of them:

  • July 11-13 – Three Pillars of Data Science: Analytics, the Cloud and Data Storytelling
  • July 24-25 – Sales Analytics: Achieving Quantity Through Quality
  • August 3 – HR Predictive Analytics: Improving Talent ROI by Predicting Success
  • August 22-23 – Actionable Analytics for Team Leads
  • September 5-6 – Strategic Analytics for HR Managers

Case Studies and Exercises

In each training we will use case studies and group exercises throughout the length of the each class. In these activities, the group is divided into teams and each team will analyze datasets using the principals learned in the various learning sessions. These exercises will also use elements from the case studies as we progress from finding data, to conducting analysis on the data and finally presenting the data.

Learning Investment

Early Bird Exclusive Offer!!

P 6,000.00 + VAT (1 DAY), P 12,000.00 + VAT (2 DAY) or 18,000 + VAT (3 DAY)

Group Rate Discount (Minimum of 5)
Save 1K per person.

Regular Rate:
P 7,300.00 + VAT (1 DAY), P 14,600.00 + VAT (2 DAY) or 21,900 + VAT (3 DAY)

Special Faculty and Student Rates available.


DMAIPH offers a wide range of analytics centric training solutions for professionals and students via public, in-house, on-site, and academic settings. We tailor each training event to meet the unique needs of the audience.

If you need empowerment and skills enhancement to optimize the use of analytics in your organization, we are here to help. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to set up a free consultation to learn which of our DMAIPH analytics training solutions is best for you.