Getting Buy In From the Top

One of the biggest reasons analytics projects fail is that they are not fully supported by senior management.

According to Gartner, more than half of all analytics projects failbecause they aren’t completed within budget or on schedule, or because they failto deliver the features and benefits that are optimistically agreed on at their outset.

I’ve seen a lot of studies like this, asking why big data projects fail, why companies come up short with their digital transformation efforts or why going out and hiring a rock star, data scientist fails to fix everything. Quite often it’s because the bosses never really believed that great analytics was going to be make much of a difference as compared to just basic analysis and reporting.

I’m fact, lack of management support, was among the top 3 reasons analytics projects fail in a survey I conducted of over 700 analytics professionals via LinkedIn a few years ago.

When someone in an organization identifies a need for better analytics, one of the first things they need to do is get buy in from the top.

In a lot of cases, people will just jump to the conclusion that this is a technical problem. One that can be fixed with a technical approach.

However, it’s often the case that the real problem is in the culture of the business. And when that’s the case, technical solutions usually fail.

I recently wrapped up an 18 month training project with Accenture’s operations in the Philippines. We trained over 400 Accenture team members in Applied Analytics at the request of their top brass. Their support was essential in getting the ball rolling, fine tuning the training curriculum and filling up each class with 25 analytics minded employees.

Wether it be sending people to a training, buying a new piece of technology or adding staff, you’ll need their support to make sure you are successful.

Applied Analytics with Accenture

Dan Meyer heads Sonic Analytics, an analytics advocacy with offices in Manila, the San Francisco Bay Area and as of February 2019, Ocala, FL. With over 20 years in Big Data, Dan is one of the most sought-after public speakers in Asia and has recently begun offering public training seminars in the United States. Dan has also recently joined the Powerteam International family as a small business analytics resource speaker.

Sonic Analytics( brings big data analytics solutions like business intelligence, business dashboards and data storytelling to small and medium sized organizations looking to enhance their data-driven decision-making capabilities. We also advocate the use of analytics for civic responsibility through training, consulting and education.

As citizens of this great democracy, we need to look at the data (analytics), plan a course of action (strategy) and share our data-driven viewpoints (presentation). This approach to a data savvy work force starts in school. So, we started an internship program to empower our youth to use Analytics, plan Strategy and Present their insights… ASP!

When not training current and future analysts, you can find Dan championing the use of analytics to empower data-driven citizenship by volunteering his expertise with schools and non-profits dedicated to evidence-based social progress like Saint Leo University’s Women in Data + Science Program and the Data + Women of Tampa Meet Up Group.