Getting Buy In From the Top

One of the biggest reasons analytics projects fail is that they are not fully supported by senior management.

According to Gartner, more than half of all analytics projects failbecause they aren’t completed within budget or on schedule, or because they failto deliver the features and benefits that are optimistically agreed on at their outset.

I’ve seen a lot of studies like this, asking why big data projects fail, why companies come up short with their digital transformation efforts or why going out and hiring a rock star, data scientist fails to fix everything. Quite often it’s because the bosses never really believed that great analytics was going to be make much of a difference as compared to just basic analysis and reporting.

I’m fact, lack of management support, was among the top 3 reasons analytics projects fail in a survey I conducted of over 700 analytics professionals via LinkedIn a few years ago.

When someone in an organization identifies a need for better analytics, one of the first things they need to do is get buy in from the top.

In a lot of cases, people will just jump to the conclusion that this is a technical problem. One that can be fixed with a technical approach.

However, it’s often the case that the real problem is in the culture of the business. And when that’s the case, technical solutions usually fail.

I recently wrapped up an 18 month training project with Accenture’s operations in the Philippines. We trained over 400 Accenture team members in Applied Analytics at the request of their top brass. Their support was essential in getting the ball rolling, fine tuning the training curriculum and filling up each class with 25 analytics minded employees.

Wether it be sending people to a training, buying a new piece of technology or adding staff, you’ll need their support to make sure you are successful.

Applied Analytics with Accenture

Dan Meyer heads Sonic Analytics, an analytics advocacy with offices in Manila, the San Francisco Bay Area and as of February 2019, Ocala, FL. With over 20 years in Big Data, Dan is one of the most sought-after public speakers in Asia and has recently begun offering public training seminars in the United States. Dan has also recently joined the Powerteam International family as a small business analytics resource speaker.

Sonic Analytics( brings big data analytics solutions like business intelligence, business dashboards and data storytelling to small and medium sized organizations looking to enhance their data-driven decision-making capabilities. We also advocate the use of analytics for civic responsibility through training, consulting and education.

As citizens of this great democracy, we need to look at the data (analytics), plan a course of action (strategy) and share our data-driven viewpoints (presentation). This approach to a data savvy work force starts in school. So, we started an internship program to empower our youth to use Analytics, plan Strategy and Present their insights… ASP!

When not training current and future analysts, you can find Dan championing the use of analytics to empower data-driven citizenship by volunteering his expertise with schools and non-profits dedicated to evidence-based social progress like Saint Leo University’s Women in Data + Science Program and the Data + Women of Tampa Meet Up Group.


Decision-Making with Data Learning Session with Ariva Events

This coming Friday, March 31, in Ortigas, I will be Data-Driven Decision-Making for Executives, Managers and Leaders. I will focus on proven strategies of data mastery go a long way to becoming a Data-Driven Leader.

This master class  is for you if you feel like you’re drowning in data and unsure which data to use to drive your companies decision-making processes.

Information is supposed to make decision-making faster and easier, but more often than not, it simply overwhelms our ability to accurately use the data we have in our business.

The truth is that the amount of data available to help run your business is greater than ever before. To effectively use this information, exeuctives, managers and leaders must consider the practical side of big data and how best to use it to make better decisions…because what matters to you is how do you grow and build a team to make smarter decisions. Much of the information out there just discusses the promise of the data deluge.

The challenge is not the volume of data but rather the judgment needed to use it. This learning session  is specifically designed for executives, managers and leaders to learn techniqeues that will ensure reliable business decisions can be made based on the massive amounts of data at your fingertips.

Through a series of case studies, exercises and interactive lecture, we will cover the following:

  • Specific skills to effectively frame the problem you’re addressing to uncover key opportunities and drive growth
  • Critical marketing steps of orientation necessary before engaging tools and technology
  • How to simply and quickly amplify decision making by separating the signal from the noise
  • A framework for asking the right questions, allowing the ability to link analytics to business strategy

Attendees will also be able to learn how to do the following things for their team:

  • Learn the best practices for organizing, summarizing, and interpreting quantitative data
  • Create a repeatable process for analyzing your data
  • Bring out patterns in data that were not apparent at first glance
  • Identify and explain tools for data analysis
  • Shorten the time between analysis and action to avoid “analysis paralysis”
  • Know how to get from hard data to well-reasoned conclusions

There are still seats available, contact me at so I can connect with you my events partner, Ariva.

Stone Age Analytics

I was chatting with a friend about Peter Drucker’s famous quote, “Culture eats strategy for breakfast.”

He made a point that made me think this lesson is still hard to actually put into practice even though it’s a 50+ year old concept. In fact the idea that a good culture is more important than a good strategy is as probably as old as man.

My reply was the best run caves where probably run by the caveman with the most efficient hunters and gathers, who felt a common purpose that their leader empowered in them.

In many senses, analytics has been around since day one. Even before we had basic math, just by observation cave men that survived told stories to explain where the best hunting grounds where and things like saber toothed tigers are bad for your health.

Centuries before Lean and Six Sigma, human engaged in process improvement. And Im sure the smartest cave man (or woman) in the cave ended up being the data guy who did some kind of simple analytics to advice the chief on who was the best hunter and who was the best candidate to use as bait to stampede a mammoth into a box canyon.

My point is, analytics is not anything new. In fact most businesses don’t have good analytics because they think its too complicated and too expensive. Now maybe employing a data scientist to build a state of the art predictive modeling tool, is a bit to Space Age for some, but everyone needs to have at least Stone Age Analytics.

That’s where DMAIPH comes in. We specialize in helping companies who feel like their analytics are stuck in the Stone Age evolve.


Analytics Training – DMAIPH offers a wide range of analytics centric training solutions for professionals and students via public, in-house, on-site, and academic settings. We tailor each training event to meet the unique needs of the audience. If you need empowerment and skills enhancement to optimize the use of analytics in your organization, we are here to help. Contact DMAIPH now at or connect with me directly to set up a free consultation to learn which of our DMAIPH analytics training solutions is best for you.

Analytics and Data-Driven Decision Making – Webinar on Feb 15

With Daniel Meyer, President and Founder, Decision-Making, Analytics & Intelligence Philippines… that’s me! 🙂

I have the honor of conducting  a webinar next month in partnership with American University.

Here is the promotional copy for the webinar… hope some of my followers like you are able to join us. 

Evaluators can learn from the ways that the corporate sector uses business analytics to understand, interpret, and display Big Data. Key aspects from the corporate sector that are useful for monitoring and evaluation include identifying what data is important, and finding ways to visualize it for consumption. In this webinar, Daniel Meyer discusses analytics solutions relevant to measurement and evaluation.

Daniel Meyer is passionate about solving problems by bringing together the best talent, cutting edge technology, and successful methodologies. He is an expert on data-driven decision-making, multi-industry analytics and business intelligence. He is the author of Putting Your Data to Work and the Fundamentals of Business Analytics. Learn more about Dan Meyer.

Webinar details:

February 15, 2017

1pm Eastern

Webpage with webinar registration links:

 IMG_6912Daniel Meyer

Daniel Meyer is President & Founder of DMAIPH (Decision-Making, Analytics & Intelligence Philippines), an analytics, consulting, training and outsourcing company with offices in Manila and the San Francisco Bay Area. Mr. Meyer is one of the top analytics experts in the Philippines. With a team of over 40 analysts, DMAIPH provides a variety of analytics solutions to companies in the U.S. and Asia. Mr. Meyer is also one of the most sought after public speakers in the country and has personally trained thousands of Filipinos in various analytics functions. Before setting up his own company, Mr. Meyer worked as a Senior Analytics Consultant for Wells Fargo Bank for 15 years. Mr. Meyer provided executive management analytics for the bank’s Remittance Service including developing business dashboards, overseeing competitive intelligence gathering, managing data analytics outsourcing projects and facilitating audit and risk management. Mr. Meyer recently published Putting Your Data to Work, an analytics guidebook designed to provide organizations with a solid foundation in using analytics to empower more data-driven decisions. Mr. Meyer earned a B.A. in History with a minor in International Studies from Sonoma State University and a M.A. in Education with a focus on Student Affairs in Higher Education from the Indiana University of Pennsylvania.


Data-Driven Leaders

Came across this blog post recently

I love the points made here. For the sake of brevity, data-driven leaders do these 10 things:

  1. Don’t try to do it all alone.
  2. Do what you say, actions need to follow words.
  3. Analytics leadership has to come from the top. The boss has to be a user of data.
  4. Data-Driven Leaders use analytics to make sure they have a feel for the culture of their business. They have the pulse of it at their fingertips.
  5. You need to surround yourself with people who speak data. It has to be ingrained in your leaders for your leadership to work.
  6. When your data brings business problems to light, then tackle them swiftly.
  7. Always look for new data geek recruits. Find apostles.
  8. Tell your story. If you are doing it right with analytics, then you need to let the world know about it. IMG_6912
  9. Constantly refresh your strategy with new data and new analysis. Dont make decisions on stale information.
  10. Always keep an eye on the long term. Balance your time and focus between tactical and strategic needs.

When you strive to do these things, you make those around you better. You will empower them to start doing the same thing and you will be well on your way to not just being a Data-Driven Leader, But running a Data-Driven Organization.

Analytics Leadership – DMAIPH specializes in arming the Data-Driven Leader with the tools and techniques they need to build and empower an analytics centric organization. Analytics leadership requires a mastery of not just analytics skill, but also of nurturing an analytics culture. We have guided thousands of Filipino professionals to become better analytics leaders. Contact DMAIPH now at or connect with me directly to discuss a uniquely tailored strategy to ensure you are the top of your game when it comes to Analytics Leadership.

The Four P’s (Principles) of Marketing

I was recently asked how I apply the Four Principles of Marketing to my business.

The 4 P’s being Product, Place, Price and Promotion.

When I was with Wells Fargo, I spent a significant portion of my time working with marketing teams to help analyze market opportunity, assess market penetration, and to measure marketing campaign success.

I learned quite a bit about how to attach metrics to each of the 4 P’s to determine our strategy.

When it comes to product, the most common metric is sales. How many products have been sold and how much revenue that translate too is a cornerstone of any business plan.

It can be just important though to blend in analysis that is not reflected by internal data alone. Knowing how your product stacks up to the competition and what your customers are saying about your product are much more challenging data points to capture.

As for place, the general data point most business decision-makers start with is how much sales activity comes out of a location or geographic area.


Place can also be reflected in marketing channel; in-store, direct, online, etc. Decision-makers tie this concept to market place and always look within that place to determine marketing plans.

I also like to add demographic data to place to help understand overall opportunity and trends in how the market place is evolving.

Price is much more than just what it costs to produce and sell a product. Marketing expense must also be counted in the amount ultimately charged for a product. Price usually contain several components that can be analyzed to make sure price covers expense and allows for profit.

Again, I look to competitor data to help assess if the price we are charging is optimal. As a rule, you don’t want to be too expensive or too cheap when your customers have a choice.

Finally, when looking at promotion, its more than just where you sell your product and what marketing materials your use. Using the right delivery channel and leveraging your company brand also factor into the equation and should have metrics attached to them.

So, as you can see, marketing is more than just counting products sold, finding a place to sell the product, setting a price and beginning a promotion. For a good marketing analytics strategy, that is just the beginning.

An effective marketing analytics approach should have at least 10-20 data points to more accurately capture the things you need to know like how big is your market, how competitive is your product, how deeply have you penetrated your market, and what delivery options are the most effective ways to promote your product.

The 4 P’s of Marketing can easily be built into a marketing analytics dashboard where you see your key performance indicators and make swift, decisive business decisions.

Since setting up my business about 5 years ago, I have helped dozens of businesses get a better handle on their 4 P’s using marketing analytics.

Let me show you how we can do the same for your business.

Business Strategy with Analytics – Aligning a business strategy to drive an organization forward requires a robust analytics solution. Businesses who have good analytics tend to be much more profitable and efficient then ones that do not. DMAIPH has helped dozens of companies in both the U.S. and the Philippines with adding more data analysis in their business strategy. Contact DMAIPH now at or connect with me directly to find out what we can do to help you align your business strategy with analytics.

What % of Companies Can Both Afford Data Science Teams and Understand How to Use them?

Woke up this morning thinking about the future of analytics and data science in the Philippines.

I created this image to help visualize one of the biggest challenges. From my perspective the majority of companies out there don’t really understand data science and probably cant afford a traditional data science team.


Best guess is ever 50% of companies operating in the Philippines aren’t yet at a place where data science is practical.

The smallest group are ones who both understand data science and know how to use it. These are the ones who are players in the data science consulting, training and outsourcing business.

Best guess its about 10% of the companies operating here and just about all of them are big corporations with lots of resources.

The next segment is the ones who do understand the value of data science, but don’t have the resources to compete for a the talent it takes to build a top data science team.

I’ll peg this at about 15%. But its  growing quickly. Awareness and adoption are actually ahead of the talent, as you see so many “data scientists” in name only out there filling open jobs right now.

That leaves the 25% of companies operating in the Philippines who have money and resources but just don’t know how to get started using data science and building a team. This is the target market of companies like mine.

DMAIPH has the capability to educate your managers and decision-makers on how to use data science to add value to the business. We can also train your team in the basics of data science to allow you to cultivate a data driven culture and promote from within to build a data science team. And we can also take some of the load off your shoulders in the terms doing some of the data science for you.

Analytics Consulting – DMAIPH specializes in a variety of analytics consulting solutions designed to empower analysts, managers and leaders with the tools needed for more data-driven decision-making. We have helped dozens of companies get more analytics in their business. Contact DMAIPH now at or connect with me directly so we can tailor an analytics solution made just for your unique requirements.

Why I’m Sticking with the Philippines

The past few months have seen a lot of negativity from President Duterte and his leadership team in their  comments about the state of U.S.-Philippines relations. Add to this the uncertainty around President Trump and his vision that suppresses globalization and threatens outsourcing.

The comments are sometimes a challenge for me to listen to as my connection to the Filipino people runs deep.

I grew up in Vallejo, California which has one of the largest and most vibrant Filipino communities outside of the Philippines.

The majority of my friends from elementary through high school are either Filipino immigrants or the children of Filipino immigrants.

My first crush was a Filipina. My junior prom data was a Filipina. I ended up marrying a Filipina. My brother married a Filipina. My son spent a year going to high school in the Philippines.

I not only love eating Caldereta and Adobo, but I can cook them really well.

I’m a huge fan of Jennylyn Mercardo and English Only Please is one of my all time favorite movies.

I have no problem riding in a Jeepney.

When I was working as an Analyst at Wells Fargo, I was deeply invested in making our remittance product the best in the business. I also volunteered to engage the Filipino community of almost 4 million at numerous events and promotions.


When I finally had the chance to move to the Philippines to set up my analytics business, I did so to fulfil my destiny… to empower Filipinos to use more analytics in their business decision-making.

To date I have hired over 200 Filipinos, have spoken at dozens of schools in the Philippines and have provided analytics training to thousands of Filipinos.

Like just about any American who spends quality time in the Philippines, I love the Philippines.

No matter what happens between my government by birth and my government by choice, I will always feel that deep down inside my place is in the Philippines.

Because the heart of the Filipino is truly special in this world.

And that is why I am sticking with the Philippines.

My Analytics Story – My passion is solving problems by bringing together the best talent, cutting edge technology and tried and true methodologies. DMAIPH is all about empowering people towards better Decision-Making through the use Analytics and business Intelligence. This is what I do best. Contact DMAIPH now at or connect with me directly for a free consultation about getting more analytics into your career and your business.

Mixing Technique With Empowered Curiousity

Last year I spent some time helping a couple of schools build more analytics centric training into their psychology curriculums. The goal being to help prepare future HR managers and analysts to be ready to deal with real world analytics challenges.

Over the next few blogs, I will share several of the topics I listed in these curriculums that are equally balanced in both the technical and intellectual aspects of HR analytics.

It is a common misconception that HR analytics is all about using tools and techniques to generate reports and share information to management in a way that makes the business more successful. This concept will not generally work because the analysts are not empowered to question, explore and discover new opportunities or to understand hidden risks. All they are expected to do is report things faster and with more flash.

Some of the topics typically taught in your basic HR and/or Recruitment Analytics class include:

  • Stages of HR Analytics
  • HR Metrics – Calibration and Measurement
  • Statistical Analysis Tools like DCOVA (define, collect, organize, visualize and analyze)
  • Enhancing HRIS (Human Resources Information Systems)
  • Optimizing MS Excel for HR Analytics
  • Business Intelligence Tools for HR Teams
  • Predictive Analytics Methods and Models
  • Big Data Analytics for HR Teams

Each topic can be its own training module if you have the time to sit in a class and approach the use of HR analytics academically. The problem is few of us can spare the time.


My solution is a mixture of self-education, internal team building dynamics and an empowerment based model of analytics training that will not just make your team better at building reports, but will unlock their minds and free their curiosity allowing them to get outside the box and discover things you can’t even imagine.

No one wants a team of drones who just follow steps in a technique or use a technology to do just exactly what it was designed to do. To really have an HR Analytics team that make a difference, you need a team that thinks differently. If you are serious about building this kind of culture in your business, then I can show you how.

Analytics Culture – The key to using analytics in a business is like a secret sauce. It is a unique combination of analytics talent, technology and technique that are brought together to enrich and empower an organization. A successful analytics culture is not easy to create, but DMAIPH can show you how. Contact DMAIPH now at or connect with me directly so we can build a strategic plan to turn your company into analytics driven success story.

How High Is Too High? I Don’t Ever Want To Find Out

Somedays I ask myself, why am I never satisfied?

What caused me to be one always looking for ways to improve?

It can be a lonely place sometimes when you have your bar set higher then most people would even dare to reach for.

It can be a sad place when you realize you have gone as far as you can go with some people.

My life is full of instances where people just gave up on trying to follow me.

They choose a path more traveled and less difficult.

I can never do that.

Until my dying breath I will aim high.

I will not always reach that goal, but I will never have to look myself in the mirror and lie to myself about giving my best.

For giving my best is what I have always done and will always do.

I am stubborn in the belief that I can do anything and refuse to give up hope.

For those who choose to get left behind, I am sad you stopped reaching for the stars.

You settled for half way.

But not me. Never me. Its not possible for me too do what you do.


Analytics Leadership – DMAIPH specializes in arming the Data-Driven Leader with the tools and techniques they need to build and empower an analytics centric organization. Analytics leadership requires a mastery of not just analytics skill, but also of nurturing an analytics culture. We have guided thousands of Filipino professionals to become better analytics leaders. Contact DMAIPH now at or connect with me directly to discuss a uniquely tailored strategy to ensure you are the top of your game when it comes to Analytics Leadership.