Moonshot: Unifying the Analytics Ecosystem Across the Philippines

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For most of the past five years my efforts to upskill train Filipinos in analytics have been focused on Metro Manila.

A few times a year I’d get a chance to conduct a training, speak at an event or attend a conference outside the National Capitol Region, but for the most part analytics adoption has been slower in the provinces.

That has significantly changed in 2017 and the analytics focus around the provinces is primed to explode is 2018.

As I sit here today in Batangas for the mid week holidays, I can’t help but feel proud for the recent string of partnerships we have been able to build outside the nation’s capitol.

We were just in Cebu twice for a Data Night, a Big Data 101 training and an Analytics Freelancers Meet Up. We followed that up with a Data Night and several speaking engagements and media appliances in General Santos (Gensan to the locals).

Next month we will replicate these events in Davao with the contacts we made in Gensan. In December we will do the same and even add a Train the Analytics Trainer event with a key business partner in Bacolod.

And just yesterday we started laying the ground work for a Data Night and a Big Data 101 training in Iloilo for January.

Our plan for 2018 is to spend one week a month in a different province promoting our analytics advocacy, signing up members for the Analytics Association of the Philippines, conducting trainings with companies like DMAIPH, Cirrolytix, BagoSphere, and Spectres Solutions, using co-working spaces like A Space, the Mabuhay I.T. Park and Dream Space, and working with schools like the University of Mindanao and ACLC Davao.

At the same time we are building upskill training relationships back in Manila with companies like Wells Fargo, Accenture and Emerson, teaching analytics at schools like College of St. Benilde, University of Asia & Pacific, Enderun College and the University of the Philippines just to name a few.

We are also orchestrating the OJT experiences for students from schools like UST, De La Salle, Ateneo, Informatics, and URS in Rizal. Again, that is just the tip of the iceberg.

Simultaneously, we are building relationships with influential organizations like IBPAP, CCAP, PSIA, Young Engineers and HIMS to give talks on analytics followed up with upskill training for their members.

And last but not least we are having conversations with provincial LGUs, with central government entities like CHED, DeptEd and TESDA as well as with key members of the Senate to promote the large scale adoption of analytics across the Philippines to keep our workforce competitive in the increasingly data driven world.

I could go on and list more. The names above are just a sample.

When you set out to facilitate the upskill training of half a million people, you have to think big. And thing big is what we do.

That’s our moonshot.

Putting a man on the moon took a national effort from all parts of society to build a space age ecosystem capable of the previously unthinkable.


Analytics Leadership – DMAIPH is a founding member of the Analytics Association of the Philippines (AAP.PH) and specializes in arming the Data-Driven Leader with the tools and techniques they need to build and empower an analytics centric organization. Analytics leadership requires a mastery of not just analytics skill, but also of nurturing an analytics culture.

We have guided thousands of Filipino professionals to become better analytics leaders. Contact DMAIPH now at or connect with me directly to discuss a uniquely tailored strategy to ensure you are the top of your game when it comes to Analytics Leadership.

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DMAIPH & Cirrolytix present Big Data Analytics 101 in Cebu on October 16!

Big Data was supposed to make things easier, but more often than not, it simply overwhelms us.

This program is for you if you feel like you’re drowning in data and unsure which data to use to drive your company initiatives.

The truth is that the amount of data available to help run your business is greater than ever before. To effectively use this information, managers must consider the practical side of big data…what matters to you is how do you grow and build a team to make smarter decisions.

Much of the information out there just discusses the promise of the data deluge. The challenge is not the volume of data but rather the judgment needed to use it.

This seminar goes beyond the qualitative side of data analysis to explore proven quantitative techniques and technologies for identifying, inventorying and integrating data, so that more informed and reliable business decisions can be made.

With that in mind, DMAIPH has created a learning session entitled: Big Data Analytics 101. Join us on October 16 in Cebu for the next run of the program.

Our resource speakers: Dan Meyer, Executive Director of the Analytics Association of the Philippines and Doc Ligot, Founder and CEO of Cirrolytix Analytics Consulting Services. Between them, Dan and Doc have over 40 years of Big Data Analytics experience in banking, finance, education, training and data science.

Learning Session Objectives:

  1. Apply Best Techniques and Cutting Edge Technologies to Organize, Interpret, and Summarize Quantitative Data
  2. Create a Process to Analyze Data and Identify Patterns Not Apparent at First Glance
  3. Master the art of Data Storytelling using Predictive Analytics

In this session, your organization will be able to use:

  • Specific skills to effectively frame the problem you’re addressing to uncover key opportunities and drive growth
  • Critical marketing steps of orientation necessary before engaging tools and technology
  • Strategies to simply and quickly amplify decision making by separating the signal from the noise
  • A framework for asking the right questions, allowing the ability to link analytics to business strategy

In this session, your participants will be able to:

  • Bring out patterns in data that were not apparent at first glance
  • Identify and explain tools for data analysis
  • Shorten the time between analysis and action to avoid “analysis paralysis”
  • Know how to get from hard data to well-reasoned conclusions
  • Understand the entire Data Value Chain from data collection to data visualization

Who Should Attend: All business professionals who need the basic tools to quantitatively and accurately analyze the mountains of data that come across their desk each minute of every day. Managers of analysts or staff who spend a significant amount of their time collecting, analyzing and reporting data.

Section One Title: Big Data—It’s Not Just Size

  • Ascertain the current state of Big Data Analytics in the Philippines
  • Describe the Importance of Effectively Analyzing Big Data in Business Today
  • Establish Clear Objectives When Analyzing Big Data
  • The Three “I’s” of Big Data Analytics
  • Assess Your Current Analytics Culture

Section Two Title: Unlocking the Data Value Chain with Big Data Analytics

  • Recognize and Apply Various Data Collection Methods
  • The importance of Good Data Governance
  • Identify and Resolve Problems Associated with Data Collection
  • Discuss the difference between Data Warehouses and Data Lakes
  • Utilize Business Intelligence Tools

Section Three Title: Moving from Descriptive Analytics to Predictive

  • Determine and Analyze Risk, Uncertainty, and Probability
  • Spot Patterns, Trends, and Fluctuations Through Correlation, Regression, and Descriptive Statistics
  • Understand when to employ Descriptive, Diagnostic, Predictive or Prescriptive Analytics
  • Build Data Models
  • Exercise: Building a Predictive Model Prototype

Section Four Title: The Art of Presenting Big Data

  • Discuss the concept of Data Visualization
  • Apply a Process to Present Big Data Clearly
  • Select the Appropriate Presentation Format to Communicate Your Findings Effectively to Your Audience
  • Case Study: Using Data Storytelling to determine the Best Team in NBA History
  • Use Findings from Big Data to Drive Decisions Within Your Organization

Too often people dive into the data only to be lost in haze of data. This discussion will be pragmatic and immediately applicable to analysts, professional using analytics and managers of analysts across all industries.

Analytics Training – DMAIPH offers a wide range of analytics centric training solutions for professionals and students via public, in-house, on-site, and academic settings. We tailor each training event to meet the unique needs of the audience. If you need empowerment and skills enhancement to optimize the use of analytics in your organization, we are here to help.

Contact DMAIPH now at or connect with me directly to set up a free consultation to learn which of our DMAIPH analytics training solutions is best for you.