Business Intelligence Buzzwords = Nosebleed

In the Philippines, “Nosebleed” is the common response for having to deal with a challenging problem, whether it be speaking a lot of English or trying to understand a complicated business problem.

When I read the attached article, it made me think of the number of times I get the Nosebleed response when I talk about analytics terminology.

In any talk I give on analytics, I make sure to always start with a definition and then build up a glossary of terms and definitions to make sure everyone is on the same page. I also like to show the audience that things aren’t usually as difficult as they seem, they just need to get past the nosebleed inducing buzzwords.


Big Data is kinda scary because it sounds complicated and expensive.

Data Visualization is very broad and difficult to visualize if you aren’t familiar with the concept.

Data Scientist sounds like someone who doesn’t even exist in the Philippines yet.

But when you take a minute to step back and see that big data just means the data universe in your business that you are already using every day, that data visualization is charts and maps and graphs, and that a data scientist is really just the data guy you already have, then its not so nosebleed inducing.

Once you have the baseline to start from then you can go back and show the complexity of each buzzword without losing the audience.

If you or your business is suffering from nosebleed because the buzzwords in your analytics solutions sound too expensive and too complicated, then give me a shout out. I can help simplify it for you.


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