The Analytics Driven Leader: Demystifying Strategy

As I prepare for spending the bulk of the upcoming year in Philippines I have several goals in mind; publish my next book, launch a new side business and spend quality time with as many of my team members as possible. And when I think of the conversations I want to have with the team, demystifying strategy and empowering more data-driven decision making are top of mind.


Business Strategy can be a complicated thing for many reasons. First and foremost because although you can have big goals that everyone can see, the fluid nature of pushing a business forward makes it hard for many to conceptualize.

In our case we have gone from a company of 6 with one business line to a company of over 100 with six business lines in just 18 months. On top of that we have diversified from one legal entity with one purpose to three legal entities with complimentary purposes. It’s a lot to take in.

Data-Driven Decision Making can be challenging for mean reasons as well. First of all, few people on the team have a solid foundation in business analytics. Most come from companies where they either didn’t have a direct role in developing the analytics or where in companies that really didn’t value analytics. So it takes some time for people to get on board with the idea of using both data and wisdom to make decisions.

There are so many things that we can do to improve performance, enhance communication and enable more proactive thinking. Refining process flows, building better reports and having more forums for information sharing are all places to start.

My goal is by the end of the 1st quarter of 2017 we have accomplished a lot of these things. By then we will have taken some of the mystery out of our business strategy and empowered more people to look at the data as they make decisions.

Analytics Leadership – DMAIPH specializes in arming the Data-Driven Leader with the tools and techniques they need to build and empower an analytics centric organization. Analytics leadership requires a mastery of not just analytics skill, but also of nurturing an analytics culture. We have guided thousands of Filipino professionals to become better analytics leaders. Contact DMAIPH now at or connect with me directly to discuss a uniquely tailored strategy to ensure you are the top of your game when it comes to Analytics Leadership.


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