Why Analytics Projects Fail – #8: Lack of Resources

To start with a lack of resources should probably be called lack of time. Lack of time to design an effective strategy. Lack of time to find the right talent. Lack of time to get everyone on the same page.  We are all just too busy and have too much to do. We say lack of resources, but mostly we mean our team doesn’t have time.

A lot of times you hear about failures with analytics projects is because of lack of resources. When I hear about this, I always ask for a better definition of what is meant by lack of resources. Is it lack of leadership support, lack of funding, lack of strategy, lack of focus and vision, lack of talent? They are all often disguised as lack of resources.

In each of the previous seven blogs in this series I talked about a reason why analytics projects fail and since they can all fall under the boarder lack of resources, let’s do a quick recap.

  1. Lack of Focus – People are not on the same page
  2. Lack of Vision – People don’t know where this is going
  3. Lack of Management Support – People don’t know who to follow
  4. Lack of a Champion – People have no one to cheer lead
  5. Lack of Organizational Support – People don’t really care
  6. Lack of Funding – People don’t want to waste money on this
  7. Lack of Talent – People can’t do the job

There are all people driven reasons for why your project may be in danger of failing. They are all fixable using people skills. This is why I often argue a good analyst who can communicate is worth more than a great analyst who cannot. The reasons why analytics projects most often fail is human, not technological.

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In the end, for whatever of the reasons above, your project is in jeopardy, it will be up to you to show people why they should invest the time needed to get things back on track.

You have to push for focus, share the vision, educated your managers, become a champion, gain organizational support, secure funding and align the right talent to make things work.

I have been in this situation numerous times. In every situation the one constant variable that changed possible failure into a success was me. Bring a truly great analyst means showing people how your project will be a solution to their problems and is well worth their investment of time.

When you do this, they you won’t be in a place where lack of resources dooms your analytics project.

#IamDMAI

Analytics Culture – The key to using analytics in a business is like a secret sauce that fuels Data-Driven Decison-Making. It is a unique combination of analytics talent, technology and technique that are brought together to enrich and empower an organization.

A successful analytics culture is not easy to create, but DMAIPH can show you how. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly so we can build a strategic plan to turn your company into analytics driven success story.

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