Stick to the Primary Goal

When you start feeling like you are going in several directions at once, but you are not happy with the progress you are making overall, then you need to sit down and do some strategy planning.

It has been awhile since I added some structure to what we are doing with DMAI so we don’t spend time doing things that don’t drive us towards  our primary goal.

The primary goal of DMAI is to bet the name brand when it comes to analytics in the Philippines. The reason we exist is to take advantage of the huge gap between supply and demand when it comes to analytics talent in the Philippines labor pool.

In the past few years the demand for analytics talent has boomed at a rate that has far outpaced efforts to attract, train and empower the supply. The past year or so has seen a great number of new players enter into the analytics and data science training space, but it is not enough to meet the global demand for analytics that the Philippines is caught up in.

As I add more and more data scientist and analysts every day on LinkedIn, I am seeing a pattern that is both concerning and exciting. Like in the U.S. and across the globe, the number of data science and analyst jobs mushrooms, but by and large the people filling the openings lack the experience to really be effective at them. Which of course means they will need more training. DMAI is in a good place to address this opportunity.

We have worked hard on building the brand and getting the name out. Working with key business partners to speak at conferences, conduct public training workshops and appear in the media has given us a lot of access. The amount of content we have created between social media, blogs, training materials and now books adds to our ability to share content.

So for the next 18 months, we will be asking ourselves every day this simple question. Is what we are doing right not working towards that goal of being the name brand in analytics in the Philippines? If not, then it’s not a priority no matter how much money it makes or how important it seems.

There can be only one top dog. And the dog’s name is DMAI.


Small Business Analytics – The field of small business analytics is just starting to blossom as companies are looking for more data-driven decision-making to prosper in the age of Big Data. DMAIPH is at the fore front of providing analytics training, consulting and outsourcing options to small businesses. Contact DMAIPH now at or connect with me directly to set up a free consultation on how to get more analytics in your small business.



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