Moonshot: Unifying the Analytics Ecosystem Across the Philippines

(above image from zazzle.com)

For most of the past five years my efforts to upskill train Filipinos in analytics have been focused on Metro Manila.

A few times a year I’d get a chance to conduct a training, speak at an event or attend a conference outside the National Capitol Region, but for the most part analytics adoption has been slower in the provinces.

That has significantly changed in 2017 and the analytics focus around the provinces is primed to explode is 2018.

As I sit here today in Batangas for the mid week holidays, I can’t help but feel proud for the recent string of partnerships we have been able to build outside the nation’s capitol.

We were just in Cebu twice for a Data Night, a Big Data 101 training and an Analytics Freelancers Meet Up. We followed that up with a Data Night and several speaking engagements and media appliances in General Santos (Gensan to the locals).

Next month we will replicate these events in Davao with the contacts we made in Gensan. In December we will do the same and even add a Train the Analytics Trainer event with a key business partner in Bacolod.

And just yesterday we started laying the ground work for a Data Night and a Big Data 101 training in Iloilo for January.

Our plan for 2018 is to spend one week a month in a different province promoting our analytics advocacy, signing up members for the Analytics Association of the Philippines, conducting trainings with companies like DMAIPH, Cirrolytix, BagoSphere, and Spectres Solutions, using co-working spaces like A Space, the Mabuhay I.T. Park and Dream Space, and working with schools like the University of Mindanao and ACLC Davao.

At the same time we are building upskill training relationships back in Manila with companies like Wells Fargo, Accenture and Emerson, teaching analytics at schools like College of St. Benilde, University of Asia & Pacific, Enderun College and the University of the Philippines just to name a few.

We are also orchestrating the OJT experiences for students from schools like UST, De La Salle, Ateneo, Informatics, and URS in Rizal. Again, that is just the tip of the iceberg.

Simultaneously, we are building relationships with influential organizations like IBPAP, CCAP, PSIA, Young Engineers and HIMS to give talks on analytics followed up with upskill training for their members.

And last but not least we are having conversations with provincial LGUs, with central government entities like CHED, DeptEd and TESDA as well as with key members of the Senate to promote the large scale adoption of analytics across the Philippines to keep our workforce competitive in the increasingly data driven world.

I could go on and list more. The names above are just a sample.

When you set out to facilitate the upskill training of half a million people, you have to think big. And thing big is what we do.

That’s our moonshot.

Putting a man on the moon took a national effort from all parts of society to build a space age ecosystem capable of the previously unthinkable.

We have guided thousands of Filipino professionals to become better analytics leaders. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to discuss a uniquely tailored strategy to ensure you are the top of your game when it comes to Analytics Leadership.

Upskilling the Next Wave Cities in Analytics

SO what have we been up to with the DMAIPH and the AAP?

Take a look:

Data Night Cebu – Sept 8, 2017 – 60 Attendees

Big Data 101 – Cebu – Oct 16, 2017 – 40 Attendees

Visayas Analytics Freelancers – Oct 16, 2017 – 25 Attendees

Data Night Gensan – Oct 18, 2017 – 50 Attendees

Big Data Conference 2017 – BGC SM Aura – 300 Attendees are Expected

Data Night University of Mindanao – Nov 24, 2017 – Expecting 200 attendees

Big Data Strategy for HR Managers – Ortigas – Nov 28-29 – Expecting 40 attendees

Big Data 101 – Davao – Nov 25, 2017 – Expecting 30 Attendees

Analytics Freelancers Mindanao – Dec 8, 2018 – Expecting 25 Attendees

Big Data Analytics & Data Value Chain – Bacolod – Dec 8, 2017 – Expecting 25 Attendees

Train the Analytics Trainer Batch II – Bacolod, Dec 11, 2017 – Expecting 15 Attendees

Data Night Iloilo – January 12, 2018 – Expecting 100 Attendees

Big Data 101 Iloilo – January 12, 2018 – Expecting 30 Attendees.

And that is how you start the ball rolling to upskill train 500,000 Filipinos by 2022.

One Of The Key Differences About The AAP… Our Strong Ties to Academia.

It’s not a coincidence that the Analytics Association of the Philippines has such a strong focus on skills building and talent development.

In fact the majority of our founding board members either are currently or have in the past taught in higher education.

The reality of the current analytics landscape in the Philippines is that we need large scale initiatives to both upskill the existing workforce as well engage with the government and with academe to ensure a steady stream of analytics savvy graduates.

Some of the initiatives we have in the works include:

Upskilling training as many as 500,000 Filipinos currently working in the IT-BPO sector whose jobs are at risk do to AI
Facilitating a series of academic conferences to empower analytics educators with more tools and resources
Conducting train the trainer classes to build up the necessary number of analytics experts who can assist in both the massive upskilling and the teacher conferences
Working with a wide range of associations and organizations to offer targeted analytics training for their members
Bringing together analytics training providers, academic programs, industry leaders and government officials to unify the analytics ecosystem.

To meet the founding board members of the AAP, interact with many of the 30+ companies already working with the AAP, and to learn more about Big Data Analytics here in the Philippines, check out the following event:

https://conferences.enderunextension.com/conferences/big-data-analytics-summit-2017

It’s a holiday for many of us, but learning about analytics never stops.

See you there!

Analytics Leadership – DMAIPH is a founding member of the Analytics Association of the Philippines (AAP.PH) and specializes in arming the Data-Driven Leader with the tools and techniques they need to build and empower an analytics centric organization. Analytics leadership requires a mastery of not just analytics skill, but also of nurturing an analytics culture. We have guided thousands of Filipino professionals to become better analytics leaders. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to discuss a uniquely tailored strategy to ensure you are the top of your game when it comes to Analytics Leadership.

Digital Marketing Analytics on November 24

In partnership with Cirrolytix, DMAIPH presents to you Digital Marketing Analytics Training happening on November 24 (Friday, 9AM – 5PM) at Astoria Plaza, Escriva Dr., Ortigas Center, Pasig City.

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space.

Session One: Digital Marketing and Analytics

Objectives of Digital Marketing
Data Value Chain in Digital Marketing
Data analytics roles in Digital Marketing
Analytics: Descriptive, Predictive and Prescriptive

Session Two: Data Visualization Primer

Which chart for which question
Time-series analysis in Digital
Composition analysis in Digital
Scatterplots and comparative analysis in Digital
Heatmap analysis in Digital

Session Three: Predictive market segmentation

Market segmentation concepts
Market behaviour analysis
Assigning customers to the right clusters

Session Four: Recommendation engines

Market basket analysis and product affinity
Predicting next best product purchases

Session Five: Marketing Attribution

Creating an attribution model
Predicting marketing to sales performance
Marketing model optimization and sensitivity

Session Six: Sentiment Analysis

Text analysis primer
Processing unstructured data
Predicting social media response

Session Seven: Digital Analytics Maturity

Review of analytic maturity levels
Creating a data-driven culture
Learnings from disruptive data-driven companies

Training Investment:

EXCLUSIVE OFFER! Pay on or before October 30, 2017
P4,000 + VAT/ Participant

EARLY BIRD: Pay on or before November 10, 2017
P6,000 + VAT/ Participant

GROUP RATE
P6,500 + VAT/ Participant

REGULAR RATE: Starting November 11, 2017
P7,300 + VAT/ Participant

Investment includes AM/PM Snacks, Buffet Lunch, Workbook, Copy of the Presentation, Training Materials, Raffle Prices and Certificate of Completion.

To register: http://bit.ly/2pzFQxx

For inquiries: analytics@dmaiph.com | (02) 959- 8017 | 0917-799-2827 |www.sonicanalytics.com

Meet the Founders of the AAP at the Big Data Conference on Nov 15 @ SM Aura

Meet the Founders…

Daniel Meyer
Executive DirectorPresident and Founder of DMAIPH (Decision-Making, Analytics & Intelligence Philippines), an Analytics, consulting, training and outsourcing company with offices in Manila and the San Francisco Bay Area.He worked as a Senior Analytics Consultant for Wells Fargo Bank for 15 years. He provided executive management analytics for the bank’s remittance service including developing business dashboards, overseeing competitive intelligence gathering, managing data analytics outsourcing projects and facilitating audit and risk management.Catch him on:

Oct 18 – Gensan ICT Summit 2017 (SM Gensan)
Oct 18 – Data Night Gensan (Mabuhay I.T. Park, Gensan)
Oct 24
Oct 26-27 – HR Big Data & Predictive Recruitment Analytics
Nov. 15 – Big Data Analytics Summit ( SMX Aura )
Nov 18 – For Generation Digital by Blogapalooza (City of Dreams)
Nov 21-22 – Big Data Analytics and Data Value Chain
Nov 23 – Philippines HR Group Summit 2017 (Sequoia Hotel, Quezon City)
Nov 24 – Digital Marketing Analytics
Nov 28-29 – Analytics for HR Managers (2nd Run)
Dec 4-5 – Big Data for 2018

Colin Christie
Governance & Membership ChairA serial entrepreneur, connector and collaborator. He currently serves as the Executive Director of Global Chamber® Manila, and is Dean & Director of Digital Transformation at Enderun Colleges. Colin serves as a President of the Board of Trustees of the Analytics Association of the Philippines (AAP.ph). Colin has practiced a life-long passion for embracing transformative technologies, spanning many industries, from manufacturing, to software, to healthcare and education. Colin is a graduate in Chemical Engineering from the University of California at Berkeley.Catch him on:

Nov. 15 – Big Data Analytics Summit ( SMX Aura )

Karlo Panti
External Relations & Marketing ChairA Director of Global Production at QuintilesIMS responsible for mature markets and developed countries in the Asia Pacific and the Country Head of IMS Health Operations Center Philippines, Inc. serving as the President and Chairman. In addition, he is one of the founding members of the Analytics Association of the Philippines, serving in the Board of Trustees as the Head for External Relations.He has more than 16 years of experience in operations and service delivery, having managed large teams in different industries and geographies and migrated new business processes to the Philippines from different Fortune 500 companies.Karlo led teams servicing different verticals mainly in life sciences data analytics, insurance and healthcare, F&A, travel, transportation and logistics, high-tech, consumer and telecommunications.Throughout his career, he has improved the operational processes of different companies as a COPC Practitioner and a Six-Sigma Champion helping them grow their business with his involvement in sales, due diligence, transitions and migrations as well as automations and transformation projects.As a speaker and a facilitator, Karlo has shared his insights on leadership development, operational excellence, team building, business analytics and life sciences.Catch him on:

Oct 13 – 15^th Philippine Institute of Industrial Engineers (PIIE) National Congress
Oct 25 – HIMSCON 2017

Dominic “Doc” Ligot
Research and Development ChairAn entrepreneur, software developer, trainer, and data consultant. Doc’s passions include advanced analytics, disruptive innovation, organizational change, and obtaining business value from data. He is the Founder and Managing Director of Cirrolytix Research Services which provides data and analytics support to small and medium enterprises and analytics freelancers in the Philippines.Doc teaches digital marketing analytics for the Certified Digital Marketer (CDM) program and financial analysis and management science for the American Academy of Financial Management (AAFM). Prior to becoming a tech entrepreneur, he was Asia Pacific Practice Partner for Advanced Analytics for big data analytics firm Teradata and previously held executive leadership positions at global banks HSBC and ANZ.Catch him on:

Oct 26-27 – Global CEM Summit Financial Services Singapore
Oct 21 – Bookkeepers Summit 2017
Nov. 15 – Big Data Analytics Summit ( SMX Aura )

Brenda A. Quismorio

Education (Academe) Chair and Data Science and Analytics Framework Co-Chair

Dr. Brenda A. Quismorio has a combined fifteen years of experience in consulting, training, project management, process reengineering, application development and maintenance, quality management, and data services work for global firms such as Andersen Consulting (now Accenture) and Watson Wyatt Worldwide (now Willis Towers Watson) and local firms such as First Philippine Holdings and Aboitiz Transport Systems (now 2GO Group Inc.).Brenda joined the academe in 2010 as an Assistant Professor at the University of Asia and the Pacific. She spearheads the undergraduate specialization program in Business Analytics.

She is a founding member of the Analytics Association of the Philippines (AAP) and the Business Analytics Society of Educators (BASE). She forms part of the Advisory Group of the APEC Project DARE (Data Analytics Raising Employment). She is currently the Board Member and Chair of the Education-Academe Committee of the Analytics Association of the Philippines. She is a resource person of a number of professional organizations and training institutes on Business Analytics. Brenda holds degrees from the University of the Philippines (Diliman) in BS Statistics, MBA, MS in Management and Phd in Business Administration with a dissertation on modeling financial extreme risks.

Catch her on:

Oct. 17-18 – 2017 BSP-UP Professorial Chair Lectures (Executive Business Center, BSP Complex)
Nov. 15 – Big Data Analytics Summit ( SMX Aura )

Sherwin Pelayo
Data Science and Analytics Framework Chairhas been involved in strategic capability development initiatives at Accenture, IBM, and now at Pointwest Technologies Corporation. In this role, Sherwin has been responsible for defining strategies to initiate and expand key transforming digital services including identifying focus areas, defining competencies, building curricula, enabling practitioners, developing leads and opportunities, architecting solutions, and ensuring project delivery.His current focus is in Analytics and Experience Design. It is in the intersection of these two where Sherwin finds his passion–connecting the science of Analytics and the art of Human-Centered Design not only to bring data-inspired, user-driven solutions for business partners but also deliver greater, more impactful social innovation for the Philippines.Catch him on:

Nov. 15 – Big Data Analytics Summit ( SMX Aura )

Dr. Eugene Rex L. Jalao
Education (Academe) and Research and Development Co-ChairAn Associate Professor of Analytics and Industrial Engineering in the University of the Philippines Diliman, Department of Industrial Engineering and Operations Research. He specializes in Decision Support Systems, Business Analytics Solutions, Data Mining, Optimization and Systems Simulation. He obtained his Ph.D. in Industrial Engineering from Arizona State University (ASU) in May 2013. Additionally, he obtained his Masters of Science in Industrial Engineering degree as well as his Bachelor of Science in Industrial Engineering from the University of the Philippines Diliman in 2009 and 2007 respectively. He was inducted into the Alpha Phi Mu, Industrial Engineering Honor Society in 2012.His ten years of work and research experience are in the fields of business analytics both here in the Philippines and in the United States of America, specifically in the Banking, FMCG, Manufacturing, Real Estate, Healthcare, Telecommunications and Information Technology industries. Also, he is the current director of the Business Analytics Certification Program of UP National Engineering Center. Furthermore, he was part of 50-person APEC team that drafted the Recommended Data Science and Analytics Competencies last May 2017 in Singapore. He is also a certified SAP ERP Materials Management consultant, a Matlab computing associate and an advocate of the R Programming language.Catch him on:

UP NEC Analytics Certification Training Modules
Oct 18 – 20 – Module C – Descriptive Analytics
Nov 22 – 24 – Module B – Data Warehousing
Dec 6 – 8 – Module D – Predictive Analytics
Nov. 15 – Big Data Analytics Summit ( SMX Aura )

Michelle Alarcon

Education (Professional) Chair

With more than 20 years of IT consulting experience in the Philippines, US and Europe, she started her own consulting firm 4 years ago that specializes in analytics, her passion ever since she graduated with a degree in Statistics from the University of the Philippines. She trained on and practiced data mining in Spain for two years, and later on pioneered the Analytics Department of the largest local private bank in 2005.

In 2011, she was the Consulting Director for a top software company where she led a team of 150 consultants in implementing enterprise solutions for companies worldwide. Now as President and Managing Director of Z-Lift Solutions, she brings all these experiences to her clients as she defines their roadmap towards a smarter business with analytics, and enables them to make it part of their new culture as a data-driven organization. She is also the organizer of the R Users Group of the Philippines, a 4-year-old community that aims to promote the use of open source R for statistical programming in the country.

Catch her on:

Oct 18 – R Users Group (RUG-PH) Meetup (TIP Manila)
Oct 17 – Big Data and Analytics (Colegio de San Agustin)
Nov. 15 – Big Data Analytics Summit ( SMX Aura )
Nov 16 – RUG-PH Meetup (Manulife UP-Ayala Technopark)

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The Analytics Moonshot of Upskill Training 500K Filipinos… So how is it all connected?

There are undoubtedly many ways to approach a task of this magnitude, but for me it starts with creating more experts.

One of the biggest challenges facing Data Science and Analytics in the Philippines right now is a lack of subject matter experts.

Those who have the background, the experience and the skills to be a senior analyst or data scientist are in short supply.

Over the past years the demand for top DSA has boomed laying bare an unescapable reality, there just aren’t enough of us to go around.

The proliferation of data themed trainings, coupled with the recent launch of several academic efforts to mint experts show us that there are those thinking about how to address the supply problem.

However, my worry is that these efforts are simply too small in scope to significantly alter the trajectory we are currently on.

Even on my own, as a top expert and training resource, I can only directly impact a couple of thousand Filipinos a year.

If my analysis of the current DSA Ecosystem plays out, we, and by we, I mean ALL parties involved in training DSA experts, we will still be far short of the 500,000 DSA job opportunities the Philippines will see by 2022.

To turn things around we need to not just focus on creating DSA experts, but creating DSA experts who can create more DSA experts.

It starts with training trainers who can train DSA topics.

It continues as we influence our leaders, our policy makers and our educators to address the need for experts via the education system.

At the same time we embrace non-traditional ways of learning and we enable self-educated experts.

All the while we train, train, train. Upskill train entry level workers for new careers, train managers to manage using data and build teams who know data, and train executives how to lead their organizations into the digital age.

And our efforts build as we unify the ecosystem to get key players to align into a framework that supports each other.

With that, we then move these efforts nationwide.

Now we are talking. This concentrated effort might just get us to 500,000 Filipino DSA experts, which can mitigate the risk to the BPOs, make us competitive across the Asia-Pacific region and succeed in the digital transformation of an entire country.

And that’s why I call it our Moonshot.

Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to discuss a uniquely tailored strategy to ensure you are the top of your game when it comes to Analytics Leadership.

Surfing the Storm: How the Philippines will Digitally Transform and Prosper in the Age of Big Data and Artificial Intelligence.

There is a wave of digital disruption fast approaching the Philippines. The initial impact of massive digital transformation is already being felt. Just look at what Grab, Uber and Waze did to the Taxi Industry.

The same thing will at some point impact every aspect of the Philippines economy from banking to retail to the BPO industry. Swift advances in technology coupled with unstoppable demographic forces are pushing the country forward at a quickening pace.

The big question is not when will digital transformation happen on a nationwide scale, but how much of what we currently see will survive the wave when we come out on the other side.

For organizations that are well prepared, they will see new avenues of revenue, benefit from more optimized ways of doing business and enjoy a much closer connection to their employees and their customers.

For businesses that are not well prepared, they will see constant disruption and many will likely not survive the transition to the digital age. All you have to do is look at who the world’s most profitable companies ten years ago and compare that list to the top companies today and you will see many examples of what happens to companies who did not adapt.

In the Philippines, call center capital of the world, with over One Million workers and at least 10% of the nation’s GDP, we see a massive threat from one of the keystones of digital transformation, artificial intelligence. As many as 70% of work force and an untold number of workers in supporting industries (well over an additional million Filipinos) will likely see their current job replaced or at least heavily impacted by technological advances.

There are things being done to address this and with the right solutions falling into place we can envision a massive upskill training of the workforce. However, when it comes to both digital transformation and artificial intelligence, the best way to mitigate risks and take advantage of new opportunities is by turning to experts that can guide a business through a process of evolution.

It is an unfortunate truth however, that in the Philippines, a significant shortage in data-driven leaders and tech savvy workers who can teach others is a key challenge. Exacerbating the problem is that our current education system has not been as closely aligned with building data and tech skills as we would like to see.

Again, we see a lot of positive momentum in schools starting to offer data science programs and government entities updating curriculums, but they too struggle with the lack of experts who can teach the skills in high demand. This has led to a massive disconnect is the demand for data and tech skilled workers and the supply of qualified ones.

In addition, we have to recognize some hard truths about the way the youth of today and tomorrow learn. Besides updating our traditional education and corporate training models, we have to embrace new ways to learn. YouTube, Wikipedia, TED Talks, Coursera, the Khan Academy and an endless list of others… they are all lessons in digital disruption that can benefit us and guide us on our path.

So that challenge leads us to coming up with upskill training in data science, analytics, digital marketing, and a wide range of tech jobs for hundreds of thousands if not millions of Filipinos. On the plus side there are a lot of high quality solutions out there and a core element of thought leaders working on the skills problem. However, when you look at scale, there just simply is not enough of us currently to get close to the end goal.

The current ecosystem of industry associations, higher education institutions, government programs, independent training providers are all striving to meet the demand, but at times it is very fragmented. There is an overarching need for an umbrella organization to help unify the landscape. That’s what is behind the mission of the soon to launch Analytics Association of the Philippines.

As we bring together key players and influencers we can build an advocacy. Built on cooperation and a strategic vision to uplift the whole of the nation, we can tackle the challenges posed by the lack of experts and the skills mismatch. Together we can work to enhance the way we train, evolve the way we teach and use our influence to empower.

That’s my big vision for How the Philippines will Digitally Transform and Prosper in the Age of Big Data and Artificial Intelligence. We will use big data analytics as our surfboard to help us navigate the wave of digital transformation and come out the other side as an example of how a nation can come together and Surf the Storm.

Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to discuss a uniquely tailored strategy to ensure you are the top of your game when it comes to Analytics Leadership.

DMAIPH will be at the Big Data Conference on Nov 15 – 2017 @ Enderun

http://conferences.enderunextension.com/conferences/big-data-analytics-summit-2017

This year’s theme is “Big Data Made Simple”

“Data is the new Oil” is the new mantra, and for good reason! The past decade has seen an amazing transformation of business. The top 5 largest listed companies by market capitalization are all from the IT sector: Apple, Alphabet (Google), Microsoft, Amazon, Facebook. Contrast that with just five years ago when the list was dominated by energy and financial sector players.

These companies, who have now achieved global dominance, have one thing in common. They have mastery over data. The lesson: to thrive in business today, you must constantly innovate, and you must up-skill yourself and your team in understanding data through analytics.

My talk will be on “The Upskilling Challenge: Massively Scaling the Filipino Data Science & Analytics (DSA) Workforce”

Data Science and Analytics Enabled Professionals are among the most in demand workers in the Philippines today. Additionally, the projected growth for DSA workers is estimated to be over 500,000 new DSA jobs in the next 5 years. For the Philippines to meet both surging domestic demand and take advantage of the global shortage in DSA talent, we will all need to take part in a massive upskill training program. I will outline the various roles required of us in this massive undertaking to digitally transform a significant percentage of the Filipino workforce. It should lead to some interesting conversations.

Analytics Consulting – As a founding member of Gloabl Chamber Manila, DMAIPH specializes in a variety of analytics consulting solutions designed to empower analysts, managers and leaders with the tools needed for more data-driven decision-making. We have helped dozens of companies get more analytics in their business. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly so we can tailor an analytics solution made just for your unique requirements.

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