Hunting For Those Missing Elements – Massive Analytics Upskilling

One of the best things about bringing new people on board is that you tend to get pretty insightful feedback.

Let me show you why I really value a fresh pair of eyes as I try and lead my team of analysts in our advocacy to conduct massive upskill training in the Philippines.

Thanks to Ludz Pridas, a new business analyst on the AAP Analytics Team, for creating most of the content below.

On one hand it’s refreshing to know that all of these observations are things we are actively working on. On the other, it can be little frustrating that we haven’t worked them all out yet to a point where the whole team see the big picture.

So that is my first missing element I need to focus on, upping the level of internal communication. Not easy with a team that works virtually a lot. We use Trello, that helps. We have monthly strategy meetings, but probably need to have them a little more frequently.

Another “missing element for us to do a massive training is the opportunity for advancement, a llack of advances towards other training”… the ecosystems is very fragmented. As the number of training options and academic programs focused on analytics grows, so does the difficulty for someone looking to upskill.

Unification of the ecosystem is a top priority of the AAP as we set up partnership agreements with various other organizations. Advocating for standards built around the APEC Data Science & Analytics Core Competencies Map helps. But we need to do a lot of networking and storytelling to build a successful framework for someone to easily determine which upskill option is the right one for them.

We also have to both make things simpler and add more complexity. It is even harder to pull this off then it sounds. Most people looking for analytics training are pretty new to many of the concepts used by cutting edge analytics teams. And a lot of people needing the training simply aren’t numbers people. So we need to keep things fairly layman.

At the same time we need to use the framework to help people easily level up and progress. That cant all be done in person. So online tools will be essential, and there are a lot in the works. Also additional resources for self-guided learning need to be developed and shared.

And the final point that Ludz pointed out to me is “the lack of trainers to teach analytics, to guide the audience beyond our standard 2 days of fundamentals. It’s just not enough to learn all the stuff about analytics quickly.”

Yes, that is why we are gonna do a run of the Train the Trainer in Bacolod in Feb and are working to set up a fun of Train the HR Trainer early in 2018, and another run of Train the Trainer in Davao in April. A large part of my time this coming year will be spent growing the numbers of experts.

By my calculations, to train 500,000 Filipinos by the end of 2022, we will need about 10,000 experts to conduct various types of training.

As I said at the top, these are things we know. We just need to get better at talking about them to a point where everyone involved gets it. That’s who advocacies from one man shouting in the wilderness, to a society of learners working together to optimize the use of data across the county.

Interested in helping the AAP achieved our analytics moonshot? I hope so because it gonna take all of us.

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Analytics Leadership – DMAIPH is a founding member of the Analytics Association of the Philippines (AAP.PH) and specializes in arming the Data-Driven Leader with the tools and techniques they need to build and empower an analytics centric organization. Analytics leadership requires a mastery of not just analytics skill, but also of nurturing an analytics culture. We have guided thousands of Filipino professionals to become better analytics leaders.

Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to discuss a uniquely tailored strategy to ensure you are the top of your game when it comes to Analytics Leadership.

 

 

 

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We’re looking for Digital Marketing and Business Development Officers

Digital Marketing Officer

Job Scope:

  • Devise strategies to drive online traffic to company website.
  • Manage and Develop Digital Marketing Campaigns.
  • Manage and oversee the company website and other digital/social media channels as well as implementing digital marketing campaigns.
  • Assist in the planning and budgetary control of all digital marketing campaigns
  • Evaluate digital SOV and competitor data
  • Managing the company’s design requirements, particularly print and digital collaterals and PowerPoint presentations
  • Must be amenable to work in Kapitolyo, Pasig City and Ortigas Center.

 

Qualifications:

  • Graduate of Digital Marketing and Multimedia Arts or similar courses preferred.
  • Proficient in Photo and Video Editing (Adobe Photoshop or other tools).
  • Experience using all or any of the following: Adword, Adsense, FB and Linkedin Ad is an advantage.
  • Proficient in MS Office.
  • At least 2 years relevant experience in a similar role is required.
  • Good command in both written and spoken English.
  • Excellent interpersonal, communications, analytical and problem- solving skills.
  • Can keep up with latest Digital Marketing trend.

 

Business Development Officer

Job Scope:

  • Act as representative of the company during external and internal events
  • Assist in the implementation of Digital Marketing Strategies created by DMO.
  • POC for any analytics trainings/services related inquiries.
  • Manage and organize Analytics Trainings in or outside Metro Manila.
  • Supervise database of client relationship management and utilize the result to manage customers and update mailing lists.
  • Assist in Social Media Blitzes and email invitations.
  • Update and maintain financial related trackers.
  • Provide guidance to interns/OJT.

Qualifications:

  • Candidate must possess at least Bachelor’s/College Degree in Business Administration, Marketing, Accounting/Finance or equivalent.
  • At least 2 years of working experience in the related field is required for this position (Preferably as in Marketing or Business Development).
  • Excellent communication skills.
  • Ability to get along with people at all levels.
  • Strong problem solving and creative skills.
  • Can work with minimal supervision, under pressure and can keep to deadlines.
  • Strong sales and negotiation techniques.
  • Organizational Skills and attention to details.
  • Must be amenable to work in Kapitolyo, Pasig City and Ortigas Center.
  • Self-Motivated and have initiative.
  • Proficient in MS Office (Word, Excel, PPT, etc.).

 

These are full-time 8-hour office job in Pasig City.

Send your resume at info@sonicanalytics.com

The AAP Analytics Internship Matching Program

Innovating the Data Science & Analytics Internship Experience in the Philippines.

The Analytics Association of the Philippines will offer a Data Science and Analytics Internship matching program for Filipino students and employers. The AAP will serve as a conduit and catalyst bridging theory and application to ensure value to the company as well.

Our program has been developed to address 3 current challenges facing students and employers when it comes to data science and analytics themed internships:

  • students are often given menial tasks that do not apply knowledge / learned theory
  • mechanisms do not address disconnect between areas of interest and areas of need
  • companies are not able to effectively identify parts of the value chain that can be assigned to interns while causing no substantial risk to the business’ operations

By enrolling in the AAP DSA Internship Matching Program, students will be matched with employers that provide opportunities to learn and practice DSA skills that are in high demand in the workforce. Students can also be fast tracked for employment post-graduation by their match in a more continuous process.

By enrolling in the AAP DSA Internship Matching Program, employers will be matched with students that are committed to learning DSA skills that can add value to the employer’s business as well as provide a more seamless path to career placement.

Employers will also be encouraged to take a more active role in providing, business cases, data sets and resource speakers for the programs the students they are matched with come from. By being more involved with their students before and after the internship, the bridge between academia and industry will be optimized.

To this end we have developed the following process that will kick off on January 15,2018:

  • Students apply for OJT matching with AAP
  • Employers apply for OJT matching with AAP
  • AAP Matches students and employers based on profiles
  • AAP conducts orientation for students and employers
  • AAP provides online resources to both students and employers

The AAP will assess partner schools and their respective tracks and courses that could work on analytics (end-to-end of value chain) The AAP will also define areas of expertise of each program based on the APEC DSA Competencies and the AAP DSA Framework. Students will be interviewed and vetted.

Additionally, the AAP will provide a matrix of industry partners and corresponding needs (with parts of the value chain, doesn’t have to be siloed, can cover multiple parts)

As for the employer, they will:

  • Define problems/needs (could be something students can work on parallel to an existing team effort)
  • Define final output (paper/study, running program, a presentation, proposal, working product, solution)

As for the schools, they will:

  • Provide 1-2 professors to assist in mentorship
  • Conduct processing of internship experience to give feedback to AAP

Overall our goal is to offer a unique value proposition by facilitating internships with a view of work as an end-to-end process that involves deep-diving into a specific problem or project of the company. The companies enrolled in our program get real value out of internships besides serving as a marketing tool.

With our network of industry partners, prestigious academic institutions and analytics thoughts leaders, the AAP is well positioned to facilitate significant change in the way analysts and data scientists are born.

Our Analytics Internship Matching Program will go a long way in providing tomorrow’s workforce with in demand skills that employers covet, which in turn will allow the Philippines to be a world leader in analytics talent.

Most of the credit for the content of this post goes to Mel Awit, the AAP Analytics Manager. 

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DMAIPH is a founding member of the Analytics Association of the Philippines (AAP.PH) and specializes in arming the Data-Driven Leader with the tools and techniques they need to build and empower an analytics centric organization. Analytics leadership requires a mastery of not just analytics skill, but also of nurturing an analytics culture. We have guided thousands of Filipino professionals to become better analytics leaders. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to discuss a uniquely tailored strategy to ensure you are the top of your game when it comes to Analytics Leadership.

 

 

Upskilling 500,000 Will Require 1,000 Trainers… Where To Start?

So when I start talking about the AAP Analytics Moonshot of up skill training 500,000 Filipinos in Data Science and Analytics skills over the next 5 years, one of the central questions I face is who will do the training?

Well, that’s easy. People who are right now doing analytics everyday. The hard part is getting the ready to be trainers. To know how to present material, assess if the material is being understood, handling questions and managing the training environment are not things a lot of professional analysts are used to doing.

So we basically take the Fundamentals of Analytics, and we turn the course into a train the trainer exercise, where we apply teaching methods and training skills to the 1,000 DSA experts. Then they can go forth and conduct trainings on a scale that gets us to the 500,000 goal.

So what is the Fundamentals of Analytics? Well, its a method I developed to teach fresh grads and young professionals the basics of business analytics in a short period of time.

The course material, when combined with case studies and hands on exercises, can take some quite unfamiliar with analytics and get them to shift their mindset to thinking data first.

I call my method, Getting IT: The 3 I’s and the 3 T’s of Analytics.

Getting IT Picture1

I borrow the concept of the 3 I’s from a book called the Accidental Analyst. 

Getting IT Picture2

To train someone to be an analyst you need to make them aware of how to find the right data, how to analyze it and how to share it. The 3 I’s.

For analytics to work, you have to have a combination of good talent, technology and technique.

It’s really that simple.

As you discuss any analytics case study or approach any hands on exercise using real data, you plan the 3 I’s and you assess how to use the 3 T’s.

Now take someone who is already an analyst and get them to be able to explain this concept, have them draw from their own experience and their own set of skills, and you have the recipe for a moonshot.

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Analytics Leadership – DMAIPH is a founding member of the Analytics Association of the Philippines (AAP.PH) and specializes in arming the Data-Driven Leader with the tools and techniques they need to build and empower an analytics centric organization. Analytics leadership requires a mastery of not just analytics skill, but also of nurturing an analytics culture. We have guided thousands of Filipino professionals to become better analytics leaders.

Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to discuss a uniquely tailored strategy to ensure you are the top of your game when it comes to Analytics Leadership.

I Need Analytics Training. Where Do I Start?

If you put yourself in the mind of the typical Filipino professional looking for analytics training, it is not easy to figure out where to start.

The ecosystem is not very unified, with a hodge podge of public training solutions available and only dozen or so schools offering analytics.

To someone who is relatively new to using big data to solve business problems, it can all seem very nosebleed inducing as well. Data science, predictive analytics and machine learning can all sound complicated and expensive.

So where do I start? That is a very common question I get asked when I talk about analytics in the Philippines.

The answer comes in three parts. First we need a framework to set certain standards and definitions of what a Data Science and Analytics enabled professional should know.

We base that on the set of 10 DSA competencies as defined by APEC’s Project DARE,

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(Props to my fellow AAP board member Sherwin Pelayo for the awesome images)

Since few people need to know everything about everything, it is best to figure out which competencies you want to focus on first.

Once you have an idea of where to start, then the next step is determine what kinds of job skills match the competencies you are looking to develop.

This can be done by determining where in the data life cycle you are looking have an impact,

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Once you have a firm idea of the skills you want to build and where they fit into the analytics life cycle of your business, then it is a matter of planning out how to level up.

This is where the AAP has take APEC’s competency list  and broken then out across the various job functions along the analytics life cycle by level of skills required.

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This allows us the ability to determine where we are in terms of analytics maturity and design the appropriate plan to level up.

And that will lead you to one of the AAP member companies for the appropriate type of corporate training or to one of the AAP member schools for the right higher education solutions.

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And that is how you can get a better idea of what type of analytics training is best for you and your business to get started with.

Analytics Leadership – DMAIPH is a founding member of the Analytics Association of the Philippines (AAP.PH) and specializes in arming the Data-Driven Leader with the tools and techniques they need to build and empower an analytics centric organization. Analytics leadership requires a mastery of not just analytics skill, but also of nurturing an analytics culture. We have guided thousands of Filipino professionals to become better analytics leaders.

Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to discuss a uniquely tailored strategy to ensure you are the top of your game when it comes to Analytics Leadership.

 

 

My Big Data Initiatives for 2018

As 2018 comes to a close, I plan on spending the last few weeks of the year thinking about what comes next.

Priority #1 is expanding the advocacy for more data-driven decision-making in the Philippines.

There are two components to this effort; talking about analytics to as many Filipinos as possible and continuing to hit the road and spread the advocacy to as many provinces as possible.

Priority #2 is something new.

After six years of being pretty much 100% focused on analytics in the Philippines, I will be spending some of my time back in the United States. I will be volunteering time to help educate and empower the electorate to make more data-driven decisions when it comes to exercising their vote.

My call to action for 2018 will center around three #hashtags:

#DataRockPinas

#AAPMoonshot

#BetterBringData

More to come.

Analytics Leadership – DMAIPH is a founding member of the Analytics Association of the Philippines (AAP.PH) and specializes in arming the Data-Driven Leader with the tools and techniques they need to build and empower an analytics centric organization. Analytics leadership requires a mastery of not just analytics skill, but also of nurturing an analytics culture. We have guided thousands of Filipino professionals to become better analytics leaders.

Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to discuss a uniquely tailored strategy to ensure you are the top of your game when it comes to Analytics Leadership.