http://www.forbes.com/sites/loisgeller/2012/05/23/a-brand-is-a-specialized/

For those of you who have worked with me since the launch of BPO Elite, you know how much I talkabout how important building our brand is. All those years with Wells Fargo taught me a lot about the power of branding. Being involved with marketing our products I learned to truly appreciate the power of a symbol, a logo, a color palette, a motto… working for one of America’s oldest and most admired banks was truly a great experience.

I’ve also come to respect the power my favorite brands have over me. If a restaurant serves Pepsi, I often just have water instead of my beloved Coke. I seriously plan on only ever buying Hondas. You can talk to me about how Android phones are better than iPhone until you are blue in the face and I’ll still love my iPhone. I am a marketers dream come true, I am extremely brand loyal. Now my goal is to make BPO Elite the brand the call center industry turns to when they need a trusted source of analytics solutions.

One of the most influential books I’ve ever read is Enchantment by Guy Kawasaki. He talks about the lessons he learned being the first of Apple’s Evangelists. I saw him give a keynote speech recently on the power of branding and how great brands enchant their customers. This is my dream for BPO Elite, to be thought of as a company who enchants customers.

I love all the new ways to spread a brand that are now available and can give a company like mine the presence that not too long ago was only for the Fortune 500. Facebook, LinkedIn, WordPress, FourSquare, Tout, Yelp… the list grows every day. And I use them all to share our story, to enchant you with our service and to convince you to be brand loyal to us.

But there is one I have not used yet, and surprisingly its one of the pioneers of allowing new small business to compete with the big boys. YouTube! BPO Elite needs a YouTube video. So stay tuned to see how we position the BPO Elite brand next.

http://businessmirror.com.ph/home/companies/27451-knowledge-process-outsourcing-pushed

It has become a daily occurance for me to come across articles like the one about the tout the amazing level of opportunity here in the Philippines. For every risk or concern, there are a dozen reasons to be bullish about the near future and long term future here. And for companies like BPO Elite who work primarily in the KPO space, its even more true. To see a government and a people trying to revitalze and reinvent their entire publie education system to address real world needs is amazing. Combine that with the amount of hot money being infused by oursourcing and remittances and then add that to the dempographics and you get a perfect storm of economic development that I see every single day here. As for KPO, its a need growing in leaps and bounds. SO many companies are trying so hard to get their hands around the Big Data they have in their databases and there are so few people who have the analytic skills and preperation to make use of it. KPO + Big Data – number of analysts = big opportunity for BPO Elite!!!!!

There are countless sources that predict the rise of China and India and thier inevitable passing of the U.S. and Western Europe as the economic leaders of the world. However, there are few as entertaining and fascinating as this one. For history nuts like myself who also geek out on statistics, this is pretty amazing stuff. 2048… 36 years from now is the prediction here.

BPO Elite is currently looking for Analyst Trainees! First training will be May 30th and 31st in Pasay.

If you think you are qualified for the position or know someone who is, please forward me a CV!

Requirements:
• Graduate of any Bachelor’s degree; preferably business related
• Fresh graduates preferred; candidates w/ experience are welcome to apply

If interested send your CV at rachelle.marano@gmail.com or at r.marano@bpoelite.com for your scheduled interview.

You can also reach me at 09352651923

Rachelle A. Marano

Recruitment Consultant

BPO Elite

http://business.inquirer.net/59197/more-%e2%80%98hot-money%e2%80%99-seen-to-make-its-way-to-ph

Every morning as I head to work the signs of new construction are everywhere. Every day as I read the headlines I come across another article touting another company looking to the Philippines as an outsourcing or investment option. Every night I see how alive the city of Manila is with a youthful exuberance. When I talk to people across a variety of industries and professions there is a buzz here that is undeniable. I can attest first hand to the sentiment in this and so many other articles that the future of the Philippines is bright and the time to invest is now.

 

https://www.facebook.com/WorkAbroadLiveHere

About.

Enjoy the benefits of working abroad while living in the Philippines. Our website: http://www.workabroadlivehere.com Twitter: http://www.twitter.com/ITBPOCareers.

Description

Enjoy the benefits of working abroad while living in the Philippines. The IT-BPO industry is your ticket to a global career.

ABOUT THE INDUSTRY
The Business Processing Association of the Philippines (BPAP), the umbrella organization for the IT-BPO (information technology and business process outsourcing) and GIC (Global In-House Center) industry in the Philippines, forecasts IT-BPO to grow up to US$25 billion and direct employment of 1.3 million by 2016. The Philippines is the number one global destination for voice BPO, and number two for non-voice, complex services, which are the fastest-growing segments of the industry today. These services range from engineering and project management to risk management to application development. In all, the industry is composed of more than 20 distinct segments.

ABOUT THE OPPORTUNITY
The Philippine IT-BPO industry grew 24% in 2011 to more than US$11 billion. This fast-growing industry offers rewarding global opportunities to Filipinos to work abroad while living in the Philippines. Because non-voice, complex services are the fastest-growing segments of the industry, IT-BPO is generating global jobs for virtually everyone. And not just in major urban areas. IT-BPO companies are present in every region of the Philippines. Davao, Laguna, Bacolod, Iloilo, Cavite, Batangas, Cagayan de Oro, Malolos, Baguio, and Dumaguete, are fast-emerging Next Wave CitiesTM that are fast becoming IT-BPO hubs in their own right. Whatever you do; wherever you are, there?s a job waiting for you.

ABOUT THE TALENT
Meeting the incredible demand for talent has become a challenge for the IT-BPO industry. The Business Processing Association of the Philippines is undertaking a number of initiatives–with government, the academe, and the industry itself–to address this challenge. One of these initiatives is this Career Portal, which is meant to increase awareness of the opportunities the industry provides professionals, and to connect them to more than 700 employers. The portal, Work Abroad Live Here, provides a digital venue to bridge the gap between IT-BPO companies and job-seekers. Between now and 2016, the industry will grow from 640,000 professionals to more than 1.3 million. They will work in finance and accounting, health care, engineering, marketing, creative services and many other global, complex and rewarding jobs.

http://www.forbes.com/sites/ciocentral/2012/02/09/the-empowered-employee-is-coming-is-the-world-ready/

Read this and tell me what you think. Is the world ready? Are you ready?

http://workabroadlivehere.com/

My friends and associates at the Business Process Association of the Philippines (BPAP) have launced a new web site to serve as a job portal for BPO companies. I think its a great way to bring more focus on the challenge ahead of recruiting, training and retaining top talent in the industry. By demonstrating that in the long run its better to stay and work in the Philippines as opposed to going abroad to make a livelihood. The success of efforts like this job portal are crucial to the future success of the Philippines and its progress as a nation.

For those of you working in or thinking about becoming part of the BPO community, check out the link and sign up as an employer or a job seeker!

 

http://www.theatlantic.com/business/archive/2012/03/gray-nation-the-very-real-economic-dangers-of-an-aging-america/254937/

Good article that sums up what I view as perhaps the biggest single threat to future success of the United States of America. Its painfully obvious that we are going to see a surging gap in the needs of older Americans and the ability of younger Americans to provide them the services they expect.

This point, more than anyother single motivator is why I’ve become some focused on the BPO industry. I forsee countless types of services that will have to be done overseas for the simple reason that there are not enough people here to do them. Our shortsighted immigration policies, our neglected vocational education programs and lack of global intergration all lead me to the conclusion that American will have no choice but to source more andmore servicing jobs overseas.

On the other side of the Pacific, the Philippines has a young, predominately college educated, English speaking popluaiton who undertsands American culture. To me there is no simpler math then 1+1=2… American demand and Filipino supply = a bright and lucrative future for BPO Elite!

http://sethgodin.typepad.com/seths_blog/2012/03/extending-the-narrative.html
After reading Seth Godin’s blog this morning, I was reminded of the day I decided to not follow the narrative anymore and started to change my story.
It was a cold and rainy morning in November and I had been considering leaving my stable, safe and financially enticing career of 15 years for several months. Up until that morning, I would wake up, think about an alternate path to the future, but in the end go about living the same narrative.
With so many considerations on my mind like health care, retirement benefits, financial stability it’s no wonder most people ever change the narrative of their lives. But finally I had decided to take the leap of faith, to dive off into the unknown… to start writing my own narrative and change the story.

Through a combination of love, faith, connectedness and passion I walked into my boss’s office and tendered my resignation. Since that day I have faced even more challenges and difficulties then before, but my capacity to handle them and my ability to remain positive have been supercharged. In the five months since that day the story changed from a slow-developing, methodically paced novel to an adventure story worthy of Indiana Jones.

When you wake up tomorrow, will you extend the narrative or will you change the story of your life?