3 Tips to Maximize the Potential in Your Data

Data is the lifeblood of the 21st Century business.

If you aren’t using your business data to optimize your processes, increase your profits and fuel your decision-making, then you are behind the times.

So let me give you 3 tips to maximize the potential in your business data.

Tip #1 – Map Out Your Data Environment

Tip #2 – Identify Your Data Geeks

Tip #3 – Get On the Same Page

Most businesses don’t have a good map of how their data flows through their business. Just about every employee, every team and every location is stock full of data that can be useful. But, in most businesses there is little understanding of how it is all connected.

You need to know how data is acquired, how it is stored, and how it is accessed. How often is it refreshed? How clean is it? How valid is it? If you have answers to these questions you can build a map of your business data. Like a flowchart.

As you map out the flow of data in your business, you can also identify the data geeks in your business. The ones who understand the value of using data to make decisions. The curious ones who ask a lot of questions. You need to empower these people.

Once you have a data map and you have brought together your data geeks, then you need to get them all on the same a page.

I’d suggest bringing in a consultant who can give you a new and unbiased perspective on how to deal with analytics roadblocks. Places, processes and people in the business who aren’t in synch.


Another option would be to send the team to a training class facilitated by an expert… someone like me.

If you need a place for your team of data geeks to get outside the box an get on the same page, I will be facilitating a training class on February 21 in Ortigas.  Send us an email @ analytics@dmaiph.com to sign up or request more details. 

I will help you come up with a analytics action plan to help you start taking advantage of the business data you have in order to increase efficiency and grow profits.

Analytics Training – DMAIPH offers a wide range of analytics centric training solutions for professionals and students via public, in-house, on-site, and academic settings. We tailor each training event to meet the unique needs of the audience. If you need empowerment and skills enhancement to optimize the use of analytics in your organization, we are here to help. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to set up a free consultation on which of our DMAIPH analytics training solutions is best for you.

Achieving Better Results Through Analytics: What’s Your Analytics Strategy?

Just put together a pitch deck for a potential in-house corporate training.

Here’s some of the highlights…

You need an analytics strategy.

Making data-driven decisions is key to success in any business.

Having the right data at the right time makes all the difference.

Data-driven decision-making, as well as improved productivity and better overall outcomes begins with analytics.

Some of the benefits from a good analytics solution include:

  • Provide timely and targeted coaching/training to agents.
  • Ensures that the right materials are assigned.
  • Optimizes process of following agent improvements, leading to skill development and job mastery.
  • Eliminates the need for e-mailing countless excel spreadsheets
  • Schedules coaching/ training at an appropriate time.
  • Optimizes the follow up process to review impact of training and identifies when agent performance requires management attentions.
  • Give’s Management a High Level Overview of important KPIs.


Business Strategy with Analytics – Aligning a business strategy to drive an organization forward requires a robust analytics solution. Businesses who have good analytics tend to be much more profitable and efficient then ones that do not. DMAIPH has helped dozens of companies in both the U.S. and the Philippines with adding more data analysis in their business strategy.

That’s why we have joined up with our key business partner PMCM Events Management to showcase our solutions at #TechToniPH in July 2017. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to find out what we can do to help you align your business strategy with analytics.