Analytics In Action: How DMAIPH Uses Data to Drive Decision-Making

Awhile back, I was a guest speaker for a business analytics class at the College of St. Benilde. I had been asked to talk about how DMAIPH uses analytics in our business.

When it comes to sizing up an analytics project, I tend to use a methodology I learned from a couple Stanford professors several years ago. It is pretty simple concept that is applicable across all kinds of projects; (1) identify the data you will need, (2) bring it in to your analysis tools, aka inventory it, (3) and then integrate it into a larger story or context.

I tend to use MS Excel for the majority of my analysis, but when I need to build a map, or prototype a business dashboard or need some high-powered visuals to present my data, I use Tableau Public. In the past I have used a wide range of analytics tools, but they are always specific to a certain type of data I needed to access.

One of my favorite infographics
One of my favorite infographics

I am going to show three examples of how we use analytics:

  •  How we built and maintain a competitive landscape looking at the current trends in analytics here in the Philippines. Who is using what, what they are doing and where the talent is coming from.
  • How we built and update a demographic profile based on resume and LinkedIn data for the various types of analyst jobs we are currently employing.
  • And, how we built a business dashboard using Google Drive for the management team to use when looking at who on the team to coach and what to coach them on. It’s a simple way to share KPIs.

In all three cases I will explain how we identified the data we needed, how we inventory it so we can look at historical trends as well as a current snapshot and how we integrate these analytics solutions into our business strategy. It should be a pretty good presentation followed by some great Q+A! 

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Analytics Training – DMAIPH offers a wide range of analytics centric training solutions for professionals and students via public, in-house, on-site, and academic settings. We tailor each training event to meet the unique needs of the audience. If you need empowerment and skills enhancement to optimize the use of analytics in your organization, we are here to help. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to set up a free consultation to learn which of our DMAIPH analytics training solutions is best for you.

The Mission of the DMAI Family of Companies: Creating More Analysts

I just wanted to share this blog post from the World Bank as it addresses exactly what we at DMAIPH have been saying and are trying to address; the need for more high end skills training in the Philippines.

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8 of 12 from this training batch found jobs with BPO companies within a couple weeks of completing the two day Introduction to Analytics training!

http://blogs.worldbank.org/eastasiapacific/node/3096
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The Philippines faces an enormous jobs challenge. Good jobs—meaning jobs that raise real wages or bring people out of poverty—needed to be provided to 3 million unemployed and 7 million underemployed Filipinos—that is those who do not get enough pay and are looking for more work—as of 2012.

In addition, good jobs need to be provided to around 1.15 million Filipinos who will enter the labor force every year from 2013 to 2016. That is a total of 14.6 million jobs that need to be created through 2016.

Did you know that every year in the last decade, only 1 out of every 4 new jobseeker gets a good job? Of the 500,000 college graduates every year, roughly half or only 240,000 are absorbed in the formal sector such as business process outsourcing (BPO) industry (52,000), manufacturing (20,000), and other industries such as finance and real estate.

Around 200,000 new job seekers find work abroad, and around 60,000 will join the ranks of the unemployed, go back to school, or rely on financial support from family for the time being.

This still leaves 600,000 new jobseekers who have no choice but to work in the low-skill and low-pay informal sector in rural and urban areas.

Higher growth can provide more Filipino workers with good jobs. With sustained GDP growth of 7 percent per year and the removal of constraints in fast growing sectors (e.g., addressing skills shortages so that the BPO industry can accelerate its annual growth from 20 to 30 percent), the formal sector will be able to provide good jobs to around 2 million people in the next 4 years – that is double the current figure.

Even so, the majority of Filipino workers will still be left out. By 2016, around 12.4 million Filipinos would still be unemployed, underemployed, or would have to work or create work for themselves in the low pay informal sector such as selling goods in sari-sari stores (small retail stores) and peddling on the streets, and driving tricycles and pedicabs.

Addressing this jobs challenge requires meeting a dual challenge: expanding formal sector employment even faster, while rapidly raising the incomes of those informally employed.

To create good jobs for the 12.4 million, a comprehensive package of reform is needed to create a business environment that is conducive for the private sector to create jobs and increase human capital. Reforms that will secure property rights, open the economy to more competition, simplify business regulations, and increase investments in health, education, and infrastructure are needed.

But will the private sector have the incentive to invest and create jobs for the 12.4 million Filipinos who are left out of the fast growing formal sector?

What do you think is key to creating more and better jobs in the country? Creating jobs for millions is a daunting task, but perhaps we can agree to start somewhere.

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Analytics Training – DMAIPH offers a wide range of analytics centric training solutions for professionals and students via public, in-house, on-site, and academic settings. We tailor each training event to meet the unique needs of the audience.

If you need empowerment and skills enhancement to optimize the use of analytics in your organization, we are here to help. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to set up a free consultation to learn which of our DMAIPH analytics training solutions is best for you.