Analytics for Team Leads: Optimize Analytics & Data Science for More Efficient Operations and Engaged Employees

Join DMAIPH, Augment BPO and Sonic Analytics in a two-day analytics training for Team Leads on August 22-23, 2017 in Ortigas! 

Learning Session Description

Every  organization is looking for a way to better understand what’s working and what’s not working in their operations. By using meaningful Big Data Analytics techniques, your leadership efforts can be greatly enhanced.

Learning Session Outline

In the past few years, we have seen the importance of big data, analytics and data science grow at a dizzying pace.

With real-time operations metrics & reporting, we can finally know what’s happening in our business, with our employees and with our customers.

New technologies like social networks, data rich information systems and business intelligence applications are fundamentally changing the entire operations process.

The pressure to deliver results has never been greater. Team Leaders are now more than ever required to demonstrate the return on investment of their efforts are contributing to the bottom line.

Building analytics centric teams and using techniques taught in this training session will empower more data-driven decision making. This will result in both process efficiency and better return in investment in the operations of your business.

With the global demand for analytics-enabled talent booming and the coming threat of A.I. to the BPO industry, Team Leaders need a deep understanding of analytics.

Learning Session Objectives

  1. Apply Best Practice Techniques and Cutting Edge Technologies to Organize, Interpret, and Summarize Quantitative Data
  2. Create a Process to Analyze Data and Identify Patterns Not Apparent at First Glance
  3. Reduce “Analysis Paralysis” and Go from Hard Data to Well-Reasoned Conclusions in Less Time
  4. Understand the implications of Artificial Intelligence and Machine Learning in regards to the future of work in the Philippines.

Who Should Attend

This session is suitable to a wide range of professionals but will greatly benefit:

  • Managers, Supervisors and Team Leads
  • Business Analysts working as part of an Operations Team
  • Leaders who oversee business operations

Learning Session Process

Based on a Set of Key Data Science and Analytics Competencies developed by the Asia Pacific Economic Cooperation (APEC), our learning sessions are designed for Team Leaders and Managers to use both in the Philippines and across the region.

Day One – Doc Ligot, Cirrolytix

Session One – Data Analytics Methods & Algorithms: Capture, clean and inspect data. Evaluate and implement data analytics to derive insights for decision making.

  • Data Warehouses and Data Lakes
  • Blending Data from Across the Organization
  • Cloud Computing and 24/7 Data Access

Session Two – Data Science Engineering Principles for Business Operations: Use analytics software and system engineering principles and modern computer technologies to share findings and tell data stories. Develop analytic processes to improve HR operations.

  • Analytics with Lean and Six Sigma
  • Getting IT: the 3’s I and the 3 T’s of Data
  • Data Science 101: How to Build a Data Science Team

Session Three: Computing Principles for Team Leads: Apply information technology, computational thinking and utilize programming languages to design and develop data analysis processes and techniques.

  • Optimizing the use of MS Excel for Operations
  • Mangement Reporting
  • Working with the IT Team: Buy them Doughnuts

Session Four – Statistical Techniques for Data Analytics: Apply and/or direct the application of statistical concepts and methodologies for data analysis including predictive analytics.

  • Predictive Analytics Case Study: Google’s Top Performer Model
  • Tying Management Reporting to Predictive Models
  • Group Exercise: Build a Top Performer Model


Day 2 – Dan Meyer, DMAIPH

Session Five – Domain Knowledge & Application:  Apply domain-related knowledge and insights to effectively contextualize data, achieved by practical experience and exposure to emerging innovations.

  • Overview of Big Data, Analytics & Data Science in the Philippines
  • Cutting Edge Trends in Big Data
  • How to Apply an Analytics Process to Solving Business Problems

Session Six – Data Management & Governance: Develop and implement data management strategies and governance, incorporating privacy, data security, polices and regulations, and ethical considerations.

  • The 5 V’s of Big Data
  • The 3 Tenants of Data Governance
  • Information Security Guidelines for Filipino Businesses

Session Seven – Operational Analytics: Use data analytics and specialized business intelligence techniques for the investigation of all relevant HR data to derive insight in support of decision-making.

  • Competitor Landscapes and Demographic Profiles
  • BI Tools Demo: Tableau Public
  • Social Media Data

Session Eight – Data Visualization & Presentation: Ability to create and communicate compelling and actionable insights from data using visualization and presentation tools and technologies. Build a Business Dashboard prototype.

  • Data Visualization Guidelines
  • Group Exercise: Build a Business Dashboard Prototype
  • The Concept of Enchantment
  • Data Storytelling Case Study: The Best NBA Team of All Time



Case Studies and Exercises

We will use case studies and group exercises throughout the two-day class. In these activities, the group is divided into teams. Each team will analyze datasets using the principals learned in the various learning sessions. These exercises will also use elements from the case studies as we progress from finding data, to conducting analysis on the data and finally presenting the data.

Training Investment 

Early Bird Rate: P12,000+ VAT (till July 21)

Group Rate: P13,000+ VAT

Regular Rate: P14,600+VAT (starting July 22)

Investment Includes: 

Two-day Analytics for Team Leads Training, Training Materials, AM/PM Snacks, Lunch and Certificate of Completion.

To inquire about this training or to register, please send an email to (event organizer) or visit (marketing partner).


Augment BPO

The Augment BPO Data Science and Analytics Advocacy Project (Augment BPO) is empowering BPO Companies, Executives, and Workers in the Philippines to prepare for and address the clear and present danger posed by Artificial Intelligence Chatbots (AI Chatbots) to BPO revenue growth and jobs through Data Science and Analytics strategy planning, awareness building and upskill training.



Analytics Training – DMAIPH offers a wide range of analytics centric training solutions for professionals and students via public, in-house, on-site, and academic settings. We tailor each training event to meet the unique needs of the audience. If you need empowerment and skills enhancement to optimize the use of analytics in your organization, we are here to help. Contact DMAIPH now at or connect with me directly to set up a free consultation to learn which of our DMAIPH analytics training solutions is best for you.


Worried Your Call Center Job Might Be Taken by a Robot? You should be.

I shared this article on an FB group and got a lot of inquires from people who are indeed seeing an opportunity to move from a call center job to a Data Science and Analytics (DSA) job.

Most of the questions revolved around how to transition.

Want to get Data Science and Analytics Training. Not sure how, here are some tips!

  1. Self-Teach a Skill. (YouTube has thousands of free resources)
  2. Volunteer at Work. (Find out what skills are in demand in your company and ask if you can help)
  3. Take a Training Class (there are a lot of public training classes out there, including some that DMAIPH does).
  4. Read a Book (Experts share a lot… like my book Putting Your Data to Work: An Analytics Guidebook for Filipino Professionals)
  5. Find a Mentor (Jedi Knights start as an apprentice, so do many analysts and data scientists)
  6. Join a Group (there are a lot of meet up groups like Data Science Philippines you can use to network)
  7. Go Back to School (a few dozen schools here in the Philippines are either already offering data science an analytics programs are kicking them off soon)
  8. Follow a Blog. (Besides reading books, there are a lot of good ideas shared on blogs like mine,
  9. Become a Member (join associations like aka Analytics Association of the Philippines)

Another question that came up often was, “What should you learn first?”

Find a tool, technique or technology that is high demand and fits your interests and aptitude. The best way to find out what to focus on is do a job search for the kind of job you want and look at the requirements. For newbies some of the in demand skills are

  • SQL (the most widely used language used for data analytics)
  • Microsoft Excel (if you know pivot tables, simple formulas and can make decent visuals you will be in high demand)
  • Tableau (a free version called Tableau Public can be downloaded and is easy to learn)
  • R (the most widely used tool for predictive analytics and data science and its free)

And then a lot more people added me on FB, hoping to network and find new opportunities. Thats a good tip too. Networking is key.

DMAIPH offers a wide range of analytics centric training solutions for professionals and students via public, in-house, on-site, and academic settings. We tailor each training event to meet the unique needs of the audience.

jobspicture2If you need empowerment and skills enhancement to optimize the use of analytics in your organization, we are here to help. Contact DMAIPH now at or connect with me directly to set up a free consultation to learn which of our DMAIPH analytics training solutions is best for you.


Also if you own or manage a call center, we can help. In fact, DMAIPH has successfully set up Filipino analytics teams for over a dozen U.S. based businesses. Offering both virtual and office based teams that specialize in problem solving using data, new technology and analytics techniques is our strength.

Finding and empowering analytics talent is increasingly challenging, but we have mastered Surfing Into The Storm and can show you how to succesfully set up a team. Contact DMAIPH now at or connect with me directly to learn more about how to set up an analytics-centric team in the Philippines.

Philippine BPO’s urged to prepare for Artificial Intelligence

Sharing from the Global Chamber® Manila Newsletter

April 7, 2017

Philippine BPO’s urged to prepare for Artificial Intelligence

An American technology and business expert urges Business Process Outsourcing (BPO) companies to prepare for the disruption that will be brought about by artificial intelligence (AI). The Department of Science and Technology (DOST) recently held a talk about how to prepare for the time when intelligent computers take over call center agents’ jobs.

Dr. Ted Ladd, who is on a lecture tour of the Philippines, says the technology for artificial intelligence is already here. While some experts say AI’s impact on BPO’s will be felt in five years, Ladd says BPO’s and entrepreneurs should already be preparing for this and start looking for new opportunities that will be opened up by AI. According to Ladd, “We don’t have to wait for the industry to show cracks before entrepreneurs prepare new solutions.  AI is not just going to create new products or services but will create new business models which entrepreneurs could take advantage of.

DMAIPH is working on a new learning session offering entitled Surfing Into The Storm; A Guidebook on How to Turn Your Call Center into an Analytics Hub. Stay tuned for more info on the upcoming course.


You can also catch the topic on Augmented Intelligence: Robotic Process Automation in BPO at the Digital Transformation Summit on May 24 & 25 at SMX Aura Convention Center, BGC

As a founding member of Gloabl Chamber Manila, DMAIPH specializes in a variety of analytics consulting solutions designed to empower analysts, managers and leaders with the tools needed for more data-driven decision-making. We have helped dozens of companies get more analytics in their business. Contact DMAIPH now at or connect with me directly so we can tailor an analytics solution made just for your unique requirements.

Let’s See How the Wind Blows: YouTube Video

For those who missed it: On CGTN, #Philippines and #ASEAN economies and security hang in the balance as Donald Trump takes over as U.S. President. Happy to add my perspective to current events impacting business in the Philippines.

Analytics in the Philippines – The Philippines is at the center of the action when it comes to solutions to the global need for analytics. Blessed with a solid foundation of young, educated and English speaking workforce, companies around the world are look for Filipino analytics talent to fill analytics positions. DMAIPH was set up to facilitate these solutions and bring the talent and the business together. Contact DMAIPH now at or connect with me directly so we can help you take advantage of this unique global opportunity.

Why The Philippines?

I am often asked why leave a great job for the biggest bank in the U.S. to set up my own small call center business in the Philippines?


To the average person that might seem like going against conventional wisdom. However to a person who is knowledge about world affairs and has some insight into the global economy, betting on a B2B solution in the Philippines, is absolutely the right thing to do.

The Philippines has been gifted with three things that will continue to propel its B2B forward economically; a youthful population, a fairly well-developed system of higher education, and its wide scale use of an American style of English.

Across the globe, many industries are coming up short when it comes to finding talent to fill jobs. This global demand for talent puts the 18-30 year old, college educated, American style English speaking Filipino in the sweet spot for future opportunities.

Business who can hire and train this population for work with businesses abroad are in the middle of a huge boom with no signs of slowing down.  That’s why I did what I did. B2B opportunities in not just the Philippines, but across Asia makes that side of the Pacific the place to be.

The Not So Elusive Unstructured Data – Part 2

Historically people have been talking about data within the firewall, document management or collaboration information that is not structured, such as video, photos, documents and diagrams.

However now that we are at a tipping point: There is as much value in unstructured data in terms of what customers are thinking on the web and what businesses can derive from other organizations’ data

Good Analysts know how to identify, inventory and integrate unstructured data right along side the structure business data they have always had.


Recently, BI and warehousing suppliers have been adding support for unstructured data management to their tool sets.

Many IT organizations have built their own platforms for converting unstructured data into structured records, for example, through knowledge management systems.

And new businesses are popping up to offer unstructured data collection, storage and analysis options that are integrated into the enterprise analytics solution.

Companies who get unstructured data will have a huge competitive advantage. DMAI can give you the training, consulting and analytics talent you need to stay ahead of the pack. #GrowMoreDMAI

The Ever Elusive Unstructured Data – Part 1

Per Wikipedia, Unstructured data (or unstructured information) refers to information that either does not have a pre-defined data model or is not organized in a pre-defined manner. Unstructured information is typically text-heavy, but may contain data such as dates, numbers, and facts as well.

This results in irregularities and ambiguities that make it difficult to understand using traditional programs as compared to data stored in fielded form in databases or annotated (semantically tagged) in documents.

As a result the traditional model of business analytics no longer works.


Recent discussions about Big Data are showing that about 80-90% of data currently being captured by businesses is unstructured. Just two year ago it was 50% and five years ago about 20%. The boom is unstructured data storage is fundamentally changing business analytics as we know it.

Businesses across all industries are gathering and storing more and more data on a daily basis. But when it comes to assessing the benefits and challenges of big data, sometimes it is easy to overlook one key point: Most of the business information in use today does not reside in a standard relational database.

So how do we overcome these challenges?

DMAI has the answer!


Talented Philippines! A Really Helpful Resource For BPO Professionals

Came across this new book and just ordered it. Im pretty excited about it.

In a nutshell… Talented Philippines answers critical questions for multinational corporations currently operating in, expanding or establishing operations in the Philippines.

Some of the key questions tackled in the book:

What are the critical business issues for multinationals in the Philippines?

What are the key talent management implications?

How have the Philippine’s best organizations addressed those challenges?

talented philippines

Talented Philippines was created to address the critical business and HR issues impacting the Philippines today as the country continues to transform. Based on the responses of more than 650 business and HR practitioners at the forefront of HR innovation, thought leadership and implementation in the country, the book explores the people management priorities across small, medium and large enterprises operating in the Philippines. Combined with numerous case studies that highlight the experiences of leading organizations and insight from a wide cross-section of public and private sector enterprises, Talented Philippines offers global best practices for multinational companies looking to leverage the great promise of this flourishing nation and its talented workforce.

This is well timed as the last year has seen a quickening of the talent war in the Philippines as the issue of a skills mismatch between job seekers and employers has really come to a head. It is a must read for anyone involved in the BPO industry in the Philippines.

However, there is one thing that based on what I see so far, is missing form this book. The fact that no matter how awesome a company’s HR practitioners are… they are still trying to find talent when it is truly lacking in a natural state. As a companion piece to this book, would be solid advice on how, when, where and why to invest more in training… especially pre-hire training and training geared towards internal advancement.

No matter how great an HR team is, they still have to get the right people in the door to apply and that seems to be the issue… because even in country of 90 million there is just not enough Filipinos with the skill sets and/or aptitude for a BPO career right now. The demand will only be met if the supply is given more training, more preparation and more data to make good career decisions.

Dr. Data_Analytics in the Philippines
If you like this book, you will probably enjoy my new book as well. Putting Your Data to Work is a guidebook designed to help Filipinos get started with building a good analytics culture in their business. Connect with me if you are interested in purchasing a copy for only 600 PHP.

HR & Recruitment Analytics – The recruitment and retention of top talent is the biggest challenge facing just about every organization. DMAIPH is a leading expert in empowering HR & Recruitment teams with analytics techniques to optimize their talent acquisition and management processes. Contact DMAIPH now at or connect with me directly to learn how to get more analytics in your HR & Recruitment process so you can rise to the top in the ever quickening demand for top talent.

Call Center Jobs… Go Big or Go Small? Which Is Best For You?

Interesting Article! I actually meet Butch at few times at BPAP meetings. The circle of SME Call Center owners is a fairly small one. When most people think of call centers, they think of the big multinational ones that employ thousands. However, a very significant % of call center jobs in the Philippines are with much smaller ones, like DMAI.

There are a number of pros and cons about working for big or small call centers. As my staff can certainly attest, it’s a big trade off when you leave behind the big call centers and take a job with a much smaller one. There can also a big difference in terms of Filipino centric culture that varies between the two and is based on the mix of the management team.

Based on consistent feedback, industry research and my own experience, I started with Wells Fargo as a call center agent and helped set up call center teams here in the Philippines, here are some of the pros and cons of each type of call center.

1. Huge, Multinational, Multisite BPOs.

PROS: Large structure allows for a variety of job experiences, pay is generally higher, company tends to follow labor laws closely. Very consistent daily experience with clearly understood expectations.

CONS: Easy to get lost in the shuffle and just be a number, very production orientated, not many accommodations made for work-life balance, strict attendance policy. Can quickly devolve into a monotonous routine that is very unhealthy and draining.

2. Small and Medium Sized, Generally Filipino Owned/Managed, Single Site BPOs.

PROS: Smaller structure allows for more diverse training and experience, scheduling is generally more flexible with much better work-life balance accommodations. Smaller teams tend to become much closer and are more relationship driven teams. With the exception of outbound sales, you generally don’t feel that things are as metrics driven.

CONS: Pay is often times less, with many smaller BPOs not as consistent with labor laws.
I have seen many people thrive in the big environments with all the structure and high developed policies and procedures and I have also seen many Filipinos crushed by the often cold and numbers driven management.

I have also witnessed many Filipinos taking the opportunities presented by a smaller company and parlay them into significant career advancements and even ownership. On the flip side I have sadly watched people fail to survive the myriad challenges of a small business and find themselves wishing to once again go big.

So every Filipino who thinks about a call center career, needs to weigh the Pros and Cons to going big or going small.


Choose Not To Get Involved? Then You Really Have No Right To Complain

A good friend and key business partner, Penny Bongato, recently authored the cover story for the AmCham Journal’s September 2014 issue.

I wanted to share some highlights form one of the foremost thought leaders of industry-academe collaboration here in the Philippines.

“Industry. The Academe. When have they ever been in harmony? Some academics say “Leave the teaching to us. We will produce the graduates you need.” Industry however claims that the academe is not producing the quality graduates they need.

Meanwhile, the academe complains that Industry has not been very forthright in articulating what it is exactly that they require of the graduate I believe our expectation is that Academe is supposed to produce employable graduates.

With the challenges businesses face today (i.e., changing technology, fierce competition, and especially globalization) there is not much room or time to train the new employee, similar to the kind of new employee training we had decades ago. If industry continues to harbor this expectation, the often cited phenomenon called the Jobs versus Skills mismatch will keep getting wider.

We have complained about this for decades. In this scenario, what would Industry’s role be? In the four years that I have been with the IT & Business Process Association of the Philippines (IBPAP), I have personally witnessed instances of true collaboration between the ITBPM industry, where I belong, and the academe.”

This area of industry-academe collaboration is one of my passions, long ago seeing a greater need to prepare Filipino students for BPO careers. One of the first people I made a point of befriending when I moved to the Philippines to set up my business was Penny. Since we first met over three years ago we have been able to work on several projects together, including me being sent by BPAP to speak in front of students about careers in the BPO industry. Besides speaking to students, I have made a point to recruit students and fresh grads as trainees, OJT and even as employees because I recognize the need to help move this collaboration along.

As Benedict Hernandez, IBPAP’s Chairman of the Executive Committee, CCAP President and the Head of Accenture BPO said, “If you [as a member of the IT BPM industry] choose not get involved, you really have no right to complain.”

I also believe this to be so true! So as both a regular guest lecturer in academe and an owner of a BPO company, I call on my brothers and sister in both arenas to stop complaining and start acting. In the end, the ultimate beneficiary of this is our students… aka our future!

Thanks so much Penny, for sharing these incredible insights and challenging us all to up our game in a time of great national need.