One of the challenges of my business is that it is not simple to explain to someone.

We are not a straightforward outsourcing company.

I don’t work with clients who are just looking to save money by sending jobs overseas.

Instead I offer a hybrid staffing solution. And what is that exactly?

First off I specialize in basic analytics. The types of clients we take on have a need for someone to analyze something in order to answer questions and provide solutions. We don’t do traditional customer service, we are not tech support and we don’t take on many advanced analytics projects.

If someone comes to me asking about predictive analytics models, the blending of big data sources or data science, I am happy to consult with them long enough to find a good match with a company who deals in these things. But it’s not what we focus on.

We are good at things like analyzing social media content, public data mining, building and maintaining business dashboards, conducting demographic research and gather competitor data. We use Tableau and Excel. We help people who have systems in place, they just need assistance with maximizing their value. This is what I teach my team.

We are a niche business partnering with companies who have a specific need.

Our clients are small to medium sized businesses in growth mode. I’ve worked with both small mom and pop businesses and big corporations. They both have limitations to our business model. Our clients all have an analytics centric culture, they just don’t have the resources to optimize and grow the business completely in house.

Another difference between what we do and what traditional outsourcing companies offer is that most of our team is home based. As a general rule, I don’t like the office based model when working with talent from the Philippines. Running an office team in the Philippines is very complicated due to the labor laws and competitive market. It’s us much easier to attract top talent at an affordable price by setting up virtual teams.

In the end, my success has primarily been because we find ways to merge the culture of the client with the team in the Philippines. We don’t look and feel like most outsourced teams, because we integrate the new team into the client’s culture.

So now you have a better idea of why I say it is somewhat of a challenge to explain our model. We offer hybrid staffing solutions… a Philippines based, virtual team set up to mirror the client culture who offer a variety of analytics and back office business services.

Maybe it is not as hard to explain after all.

nalytics Outsourcing – DMAIPH has successful set up Filipino analytics teams for over a dozen U.S. based businesses. Offering both virtual and office based teams that specialize in problem solving using data, new technology and analytics techniques is our strength. Finding and empowering analytics talent is increasingly challenging, but we have it down to a science. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to learn more about how to set up an analytics-centric team in the Philippines.