In many cases reporting is either something that is set and stone and just needs to be filled or there is a time crunch forcing quick and dirty reporting.

Little time is devoted to using the data for storytelling, maximizing data visualization and really providing the audience exactly what its needs.

%	Finding	Analyzing	Reporting
10	12%	6%	33%
20	14%	10%	39%
30	20%	31%	24%
40	6%	14%	2%
50	31%	16%	2%
60	14%	18%	0
70	0%	0%	0
80	0%	2%	0
90	0%	0	0
100	0%	0	0

Ideally, at least a third of the time should be spent post data gathering and analysis to really give the end user of the data the things they need for intelligent decision-making.

A full one-third only spend 10% of their time on reporting, which to me means that there is a lot of the waste in their analytics process.

If you take a full 40 hour week to complete a high priority, high value report but only have Friday afternoon to boil down your finding into a report, it is highly unlikely that your report will fully capture the fruits of your labor.

However, if the time frame is even shorter… you have to do all this in one day, you are just getting to the reporting phase at around 3:30pm.

You have less than an hour and a half to summarize you methods and boil your findings into a few points.

Making sure you craft a compelling story to really influence decision-making based on intelligent data analysis is likely impossible.

Data is based on a survey I sent to 3,000 of my LinkedIn connections who are either analysts or work closely with data and analysis.

Analytics Survey – DMAIPH conducts quarterly analytics surveys to collect data on current trends in analytics. We specialize in surveys that assess analytics culture and measuring how aligned an organization is to using data and analytics  in its decision-making. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to find out more about how DMAIPH can conduct surveys to help you assess the analytics culture in your business.