Whatever Happened to Free Wifi for Everyone? – Analytics @ TriNoma

As I sit here enjoying a Big Mac, I have been thinking about WiFi access here in the Philippines.

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Everyone knows its bad overall. Connectivity is a big challenge for the average Filipino. Although for me it seems better then it used to be.

I enjoy the benefit of a Globe postpaid plan now, but for a long time I used prepaid load like most Filipinos do. Its a definite frustration in life.

In the past few years malls across the Philippines, have been offering free WiFi but its a crap shoot at best, often down more the it seems to work. To balance load SM malls offer a free hour of WiFi and then you are cut off.

This all has me thinking about why it has been so hard to provide better wifi, at least in the malls. It would encourage more mobile payments and help the slow, slow migration away from cash.

It could also make the lines go faster.

Regardless though, it wouldn’t take a lot of effort to analyze the user data, optimize bandwidth and offer a better wifi experience, especially in the smaller lifestyle malls.

It could also be a boon to retailers who offer online promotions to cut back on the number of staff passing out promo flyers as well as the cost of the marketing materials itself.

As time passes, I fully expect that to enter mainstream but as of now WiFi in the malls here is not anywhere close to where it has the potential to be.

A simple cost/benefit exercise using available data  coupled with some usage and capacity analytics would most likely expedite that adoption.

At least thats is where I would start if I was consulting with a mall about how to both improve customer satisfaction and drive more retail profits to electronic models.

Thanks Bam for the topic idea.

Analytics in the Philippines – The Philippines is at the center of the action when it comes to solutions to the global need for analytics. Blessed with a solid foundation of young, educated and English speaking workforce, companies around the world are look for Filipino analytics talent to fill analytics positions. DMAIPH was set up to facilitate these solutions and bring the talent and the business together. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly so we can help you take advantage of this unique global opportunity.

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Data Science with Talas at the Mind Museum

Really looking forward to meeting some of the top minds in Data Science in the Philippines this Saturday, November 26th at the Mind Museum in Taguig.

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The speaker line up looks awesome and the networking opportunities will be plenty.

I understand the event is sold out, but I believe there is a waiting list. Contact my good friends at Talas to find out more.

This has been the best month yet for analytics and data science in the the Philippines. The sky truly is the limit!

Hope to see many of you there!  #DSCONPH and #DSCON2016

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News & Events- DMAIPH is a highly engaged leader, sponsor and participant in analytics events across the U.S. and the Philippines. As an Analytics Champion I write, blog, speak and lecture about analytics in a wide variety of forums. I authored several publications on analytics including my latest book, Putting Your Data to Work. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to learn more about where I will be talking about analytics next.

Where’s the Analytics? The Analytics Challenges of Malls in Metro Manila

I spend a lot of time in malls when I’m in Metro Manila.

Business meetings at coffee shops.

Staff meetings at restaurants.

Getting exercise why walking to hit my FitBit goal.

I see a lot of movies.

And I am not alone.

Malls are where everyone goes. To beat the heat, to meet up with friends, to conduct business, and of course to shop and eat.

Given that I spend so much time in malls, I think a lot about the analytics that can take place behind the scenes.

Or in many cases, the apparent lack of analytics.

Now don’t get me wrong. I love the Philippines.

The heart and spirit of the Filipino people is the primary reason I set up a business here.

But I do sometimes wonder, how much better things could be in my adopted home if there was more widespread use of analytics in decision-making.

The malls are full of great examples of decisions that are pretty much done without much data analysis.

At least that is how it appears to me.

So in this series of blog posts I will discuss several topics that come to my mind when being in a mall in Metro Manila and how I would go about using analytics to investigate my observations.

Analytics in the Philippines – The Philippines is at the center of the action when it comes to solutions to the global need for analytics. Blessed with a solid foundation of young, educated and English speaking workforce, companies around the world are look for Filipino analytics talent to fill analytics positions. DMAIPH was set up to facilitate these solutions and bring the talent and the business together. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly so we can help you take advantage of this unique global opportunity.

Big Data Analytics > The Art of Presenting Big Data



It has been my experience that presenting Big Data requires quite a bit of artistic ability.

I will be talk about the Art of Presenting Big Data among other topics at an event this coming February 21 in Ortigas.

For me there is a clear need to Apply a Process to Present Big Data Clearly
. This process has 3 parts.

  1. Selecting the Appropriate Presentation Format to Communicate Your Findings Effectively to Your Audience
  2. Mastering the Power of Enchantment
  3. Sharing Findings from Big Data to Drive Decisions Within Your Organization

Knowing How to Select the Appropriate Presentation Format to Communicate Your Findings Effectively to Your Audience is where we will stat.

To that end I have a checklist I use before every presentation I share involving Big Data:

  • Know Your Audience
  • Consider Time Constraints
  • How Will The Data Be Consumed?
  • Can The Data and Analysis Be Accessed?
  • Make it Interactive

DMAIPH offers a wide range of analytics centric training solutions for professionals and students via public, in-house, on-site, and academic settings. We tailor each training event to meet the unique needs of the audience. If you need empowerment and skills enhancement to optimize the use of analytics in your organization, we are here to help. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to set up a free consultation on which of our DMAIPH analytics training solutions is best for you.

 

DMAIPH and IBA will be at the Job Quest PH Trinoma Job Fair – Nov 23&24

DMAIPH is looking for candidates for the following positions:

  • Marketing Analyst
  • Junior Marketing Analyst
  • Administrative Analyst

These positions will primarily be based in our Ortigas office, but will require some work in the field at DMAIPH training events. Occasional work from home is also possible.

Interviews will be conducted on site.

Invaluable Business Analytics Corp. (IBA) is collecting resumes for the following positions:

  • Customer Care Analyst (Office Based in Ortigas)
  • Social Media Analyst  (Home Based)
  • Graphic Design Analyst (Home Based)
  • E-mail Marketing Analyst (Home Based)
  • Desk Top Support Analyst (Office Based in Ortigas)

Interviews for the Customer Care and Desk Top Analyst will be conducted on site.

All positions are full time and follow standard requirements as per Philippines Labor Law.

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DMAIPH is an international company that specializes in analytics training and consulting both in the U.S. and the Philippines. DMAIPH offers a variety of analytics training and consulting solutions including Data Analytics, Fundamentals of Business Analytics, and HR & Recruitment Analytics.

 

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IBA is a company based in Ortigas that provides 24/7 services for clients in the United States.  Services include customer service calls, email customer support, tech support, graphic design work and e-mail marketing.

Analytics Jobs – DMAIPH hires, refers and connects Filipino analytics talent. The Philippines is at the center of the action when it comes to solutions to the global need for analytics. Working with DMAIPH to find work, hire analytics talent or set up analytics teams will ensure you are tapped into the best of the best when it comes to analytics in the Philippines. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to find out how to take advantage of this booming opportunity.

My Take Aways for the Big Data Conference 2016

Had a blast at the Big Data Conference at Enderun College yesterday. Lots of things to discuss in upcoming blogs, but here are a few takeaways that I notated.

There is a strong hunger for a national umbrella organization for analytics, big data and data science.

Engagement at the C-Level of Filipino companies outside the IT-BPO sector to eliminate the biggest adoption roadblock.

Restart of the Government, Industry and Academia collaboration on analytics needs to happen.

More hands on experiential learning for both students and faculty involving the industry.

Both traditional training and certification models as well as mentoring and self-guided training opportunities.

The speed and consistency of the internet is a huge threat.

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Advocacy for fixing culture before spending on costly technology and high priced talent.

Conversion of up to 70% of Customer Facing BPO Workers to doing analytics and data science as a hedge against automation and political decisions.

Im convinced that a lot of good can come out of the conference as the analytics and data  science industry is at about the same point the call center industry was 10 years ago.

However, given the global demand for data savvy talent and the exponential proliferation  of data, we need todo in 3-5 years what the BPO industry did in 10.

More to come!

News & Events- DMAIPH is a highly engaged leader, sponsor and participant in analytics events across the U.S. and the Philippines. As an Analytics Champion I write, blog, speak and lecture about analytics in a wide variety of forums. I authored several publications on analytics including my latest book, Putting Your Data to Work. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to learn more about where I will be talking about analytics next.

Philippines Analytics Review – 2016

There is no doubt that analytics is now a big deal in the Philippines.

Now that 2016 is in the books, I can proudly say I spent the better part of the past year helping Filipino get more analytics in their businesses.

My primary goal for the year has been meet, so let’s recap how that happened…

My involvement in empower Filipino companies, students and professionals to make data-driven decisions has renewed my passion for being a top name brand for analytics in the Philippines.

As I think back the Recruitment Analytics training that DMAIPH and Sonic Analytics put on early in the year, I think about how HR professionals are now actively looking to get more analytics in their business.

The simple fact is there are more white collar, professional staff jobs out there then there are qualified candidates. And its only getting worse. Recruitment Analytics is the only way to stay on the cutting edge.

This was even more evident when I spoke in front of close to 100 HR professionals at a workshop called HR & Recruitment Analytics Techniques put on by my good friends at Ariva Events Management.

We spent the day talking about how get IT when it comes to recruitment. The 3 I’s of analytics; identify, inventory and integrate data as well as the 3 T’s; talent, technology and technique needed to make sense to the data.

I once again joined Ariva for their annual Philippines HR Congress. One of the central themes of the conference attended by over 1000 HR professionals was Aligning HR Strategy with Analytics.

HR teams are sitting on a gold mine of insightful data, but in most cases have not been able to take advantage of it.

Big Data Analytics has come so fast and furious, that it takes a lot of effort to become analytics champions and try and move a company culture towards more data-driven decision-making. This was top of mind for all the attendees.

At the same time I have been doing speaking and public training, CHED has been training teachers on how to teach business analytics. Their efforts to explain the Fundamentals of Business Analytics to faculty and students will go a long way in making the Philippines a significant analytics hub.

I have been honored to have helped several schools in adding my two centavos to the discussion about analytics careers for fresh grads.

Another moment of great personal pride came when I published my newest book, Putting Your Data to Work. This guidebook is designed to help Filipino professionals who aren’t too familiar with analytics, get started.

In early November, I was part of a panel discussion at the Big Data Conference at Enduran college. I was and still am super excited about the topic, The Future of Big Data Analytics in the Philippines. This is my passion, turning students and young professionals interested in analytics on to the huge opportunity they have in front of them.

A week later I conducted a Data Analytics seminar with DMAIPH and Sonic Analytics. The primary goal here was to demonstrate how having a thorough understanding of the data environment in a business can lead to huge successes.

Next up was a job fair at Trinoma mall put on by Job Quest PH. My goal here was to recruiting a few young professionals looking to get started in analytics as DMAIPH is looking for some marketing analysts.

A few days later I attended a Data Science event being set up by my good friends at Talas. This free event saw a meeting of the minds of a lot of thought leaders in data science as well as industry leaders in employing analysts and data science. Pretty exciting stuff.

The final 2016 event on my schedule was another full day training organized by my key business partner Ariva. The topic, Big Data and Business Intelligence, which proved to be a great opportunity to help people gain a stronger handle on analytics and how they can be an analytics champion in their business.

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2016 turned out to be my most successful year yet. Analytics in now mainstream and I love it.

Analytics in the Philippines – The Philippines is at the center of the action when it comes to solutions to the global need for analytics. Blessed with a solid foundation of young, educated and English speaking workforce, companies around the world are look for Filipino analytics talent to fill analytics positions. DMAIPH was set up to facilitate these solutions and bring the talent and the business together. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly so we can help you take advantage of this unique global opportunity.

 

It’s No Longer Just Enough To Know

In a recent conversation about using more analytics in the measurement and evaluation of public policies and programs, one of my colleagues said that in today’s world, “It’s no longer just enough to know.”

The point being if you aren’t using data and analysis to enhance your efforts and empower decision-makers with actionable insights, then you are not serving the public to the best of your ability.

A lot of government programs, non-profits and philanthropic organizations are what he called, “Information Rich, but Data Poor.”

Check out my upcoming webinar on Feb 15, 2017! https://dmaiph.com/2017/01/14/analytics-and-data-driven-decision-making-webinar-on-feb-15/

Just because you gather massive amounts of information in the form of data points, does not mean the data is adding value. In fact one of the biggest challenges the corporate world has been dealing with the past few years is how to optimize Big Data.

We live in a world where so much data is produced and captured, then analyzed and published in reports and article, yet the data and analysis alone is often not having the impact our policies and projects were intended to have.

In effect, we might know things, but we aren’t able to influence decisions because our data is not compelling enough.

To this end, I have advocated importing some analytics themed best practices from the corporate world to educate more on what to do with the data and how to put the data to use. To in short, be Information Rich, Data Rich to move towards more Data-Driven Decision-Making.

Starting backwards, I will first focus my training on the How. How do we make more data-driven decisions?

The I will focus on the Why. Why do we need to make more data-driven decisions?

From there we will go into several business analytics concepts like Data Visualizations, Public Data Mining, Data Lakes, Demographic Profiling using Big Data, and Data Blending.

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A final topic of interest that I will bring to the discussion is the Plus Minus Implications for Unstructured and Qualitative Data. Things that at first can be hard to assign a number too, but are just important as any piece of traditional data used in decision-making.

At the conclusion of my work, public policy and project reporting will be much more data rich, influence will improve and decision-making enhanced.

Now we won’t just know, we will be able to champion what we know in ways that will make a difference.

Analytics Education – Facilitating a mastery of the fundamentals of analytics is what DMAIPH does best. All across the world, companies are scrambling to hire analytics talent to optimize the big data they have in their businesses. We can empower students and their instructors with the knowledge they need to prepare for careers in analytics. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly so we can set a guest lecturer date, On-the-Job Training experience or other analytics education solution specifically tailored to your needs.

Can Analytics Help a Sari Sari Store?

I had this interesting conversation earlier about analytics.

I started explaining to the person I was sitting next to what I do and he asked can analytics really help any business?

Of course I said yes.

He asked even a Sari Sari store?

For those of you who don’t know much about Sari Sari stores, let me tell you a bit about them.

By far the most common form of self-employment in the Philippines are small, family operated convenience stores. Called Sari-Sari stores, there are an estimated 1 million Sari Sari stores across the Philippines. Per wikipedia, this counts for an estimated 30% of all retail sales in the Philippines.

Sari-Sari, which is Tagalog for variety, are an important economic and social pieces of just about every Filipino community. Most are privately run, family owned and are operated from the front of the owners house.

Commodities are displayed behind a large mesh screen to both allow customers to see what is available and to prevent shoplifting. The most common goods sold are candy, snacks and other non-perishable food items. Cigarettes and mobile phone cards are also popular items for sale. Household needs like soap, detergent and cleaning supplies are also common. Some stores have small refrigerators to offer cold drinks like soda and beer.

Sari-sari stores generally have higher prices when compared to supermarkets which is a tradeoff for proximity to their customers. It is also common to buy single units of a product versus an entire package as paying more to meet a quick need is valued over planning and budgeting bulk purchase over the long term.

Some Sari Sari stores also offer credit to neighbors. Micro lending of this scale is wide spread and generally done under the rule that if the credit is not repaid, the store owner will report this to the local government officials.

Some Sari Sari stores barter goods and services with farmer, fishermen and other businesses.

Most Sari Sari store proprietors buy their goods at supermarkets then mark up the prices for resale (on the average 20%). In some areas, businessmen make act a middle man offering bulk products to the Sari Sari store.

It is my belief that most Sari Sari stores can benefit from a simple strategic business plan and some very basic analytics.

My understanding is that Sari Sari stores operate on a very tactical level with little long term planning and operate with little market awareness.

If I ever to consult with the owner of a Sari Sari store, my initial approach would be to develop a business strategy plan and build a basic analytics process to gather data and provide a proof of concept.

This approach would be broken into the following steps:

  1. Business Strategy Assessment – How do they conduct business?
  2. Competitive Landscape – Who do they compete with?
  3. Demographic Profile – Who are their customers?
  4. Market Assessment – How much upside is in their market?
  5. Inventory Analysis – How to they optimize inventory?
  6. Facilities Assessment – Are they getting the most of their location?
  7. Risk & Security Assessment – What risks do they face?

I will flesh out each of these steps in upcoming blog posts.

Once I have complied data from these 7 steps, I can develop a business strategy plan unique to the individual Sari Sari store.

After my presentation of the business plan, I can make a determination if they Sari Sari store will enter Phase Two of the plan.

I would work with the proprietor store for a set period of time in a consulting role to determine viability of operations and if they meet our program standards (detailed later in this document).

In addition to offering a consulting solution, through my company, I can also offer additional services including cash management, accounting, marketing, inventory and fulfillment assistance, and other solutions as they arise.

Its my experience that the busiest Sari Sari stores offer something unique. Some might have an ice cream maker, or a special dish they prepare, or some have home baked goods. Regardless, they generally have something that sets them apart from a store that just offers traditional goods.

So, the final piece of my involvement would be cross selling our unique products to Sari Sari stores in need of a unique product to build their business around.

After that consultation, I would expect that three things would happen:

  1. the Sari Sari store proprietor would have a better grasp of a strategic business strategy.
  2. the Sari Sari store would increase profits and
  3. the Sari Sari store would expand its customer base and build up loyalty with existing customers.

So, to get back to the question… how can analytics help a Sari Sari store?

By applying some lessons from the corporate world.

Dr. Data_Analytics in the Philippines

Analytics in the Philippines – The Philippines is at the center of the action when it comes to solutions to the global need for analytics. Blessed with a solid foundation of young, educated and English speaking workforce, companies around the world are look for Filipino analytics talent to fill analytics positions. DMAIPH was set up to facilitate these solutions and bring the talent and the business together. Contact DMAIPH now at analytics@dmaiph.com or connect with me directly so we can help you take advantage of this unique global opportunity.

 

DMAIPH – Junior Marketing Analyst/Administrative Assistant

DMAIPH is looking for a Junior Marketing Analyst/Administrative Assistant. This hybrid position is office based, full-time positions working out of our office in Ortigas Center, Pasig City, Metro Manila.

Set schedule with weekends off.

Duties include:

Marketing duties may include:

  • Social Media Posting
  • E-mail Campaign Blitzes
  • Internet Research
  • Data Entry/Encoding

Administrative duties may include:

  • Assisting with Payroll
  • Assisting with Time Keeping
  • Front Desk Receptionist
  • Buying/Picking Up Office Supplies

Successful candidate will be able to demonstrate a strong work ethic who is able to follow directions, can be at work on time every day and have good time management skills.

Requirements:

  • At least a basic comfort using Microsoft Excel for data encoding.
  • Previous work experience in sales, customer service, office work of service crew preferred.
  • An interest in graphic design to make simple online marketing materials.
  • Able to take directions in English.
  • A pleasant attitude and professional appearance.

Compensation:

  • Starting salary depends on experience, but the position base starts at 15,000 PHP a month.
  • After six-month probationary period, health benefits and paid leave will be made available.
  • Additional performance based incentives can be achieved.
  • Up to P2,500 in tax-free allowances.
  • Possible 5-10% performance bonus upon normalization.
  • Complete 40 hours of work. This is a full-time job commitment.
  • Annual performance evaluation and compensation increases.
  • Standard employee benefits as mandated by Philippine law.

This is not a sales or customer service call center job. 

Perks include going to job fairs, industry conferences, public trainings and in-house corporate trainings. This is not a typical desk job.

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Analytics Jobs – DMAIPH hires, refers and connects Filipino analytics talent. The Philippines is at the center of the action when it comes to solutions to the global need for analytics. Working with DMAIPH to find work, hire analytics talent or set up analytics teams will ensure you are tapped into the best of the best when it comes to analytics in the Philippines.

Contact DMAIPH now at analytics@dmaiph.com or connect with me directly to find out how to take advantage of this booming opportunity.