Big Data Analytics:Big Data—It’s Not Just Size > 2/21/17

I will be speaking on February 21, 2017 at Discovery Suites, Ortigas Center, Pasig City  on Big Data Analytics and Business Intelligence.

With that in mind, I wanted to go into a little more detail about each section, starting with…

Enabling Your Business to Make Smarter Decisions Section 1 : Big Data—It’s Not Just Size

Participants will learn to Describe the Importance of Effectively Analyzing Big Data in Business Today
. Being able to explain analytics to non-technical people is very important for any analytics solution to work.

We will also come up with a Data Map to Analyze the Big Data in your business. A data map allows you to see how data comes into the business, where it is stored and how it is accessed. Knowing you data environment is key to having clean and valid data in your analysis.

Another goal will be Establish Clear Objectives When Analyzing Big Data. Knowing exactly what your end user needs, how they want your reports and what will happen to the fruits of your analysis will allow you to be much more value to the business.

I will show attendees how to Recognize and Apply Various Data Collection Methods
. Way to often we get stuck by not having documented are process clearly. Having an easily traceable and repeatable process will make your analytics life much easier.

In addition, we will talk about how to Identify and Resolve Problems Associated with Data Collection
. Not all data is good data. In fact cleaning data can eat up a lot of time, but it’s a better alternative to reporting based on bad data.

We will discuss the difference between Data Warehouses and Data Lakes. Knowing how data is used in your organization, who has access to it and what they do with it goes a long way in making sure your entire organization becomes more data-driven.

Finally, we will determine when to use Data Blending in your analysis. How to take all of the Big Data you have both inside and around your business and bring them together to give you a 360 degree view of things is also very important to success.

Thats section one… i’ll over the next 3 sections over the next few days.

If you are interested in attending this training, I can connect you with my good friends at Ariva Events Management who will be facilitating the program.

Analytics Training – DMAIPH offers a wide range of analytics centric training solutions for professionals and students via public, in-house, on-site, and academic settings. We tailor each training event to meet the unique needs of the audience. If you need empowerment and skills enhancement to optimize the use of analytics in your organization, we are here to help. Contact DMAIPH now at or connect with me directly to set up a free consultation on which of our DMAIPH analytics training solutions is best for you.



Most Analysts Spend 50% of Their Time Finding Data

Most analysts spend most of their time finding data.

% Finding Analyzing Reporting
10 12% 6% 33%
20 14% 10% 39%
30 20% 31% 24%
40 6% 14% 2%
50 31% 16% 2%
60 14% 18% 0
70 0% 0% 0
80 0% 2% 0
90 0% 0 0
100 0% 0 0

In fact, most analysts I know spend 50% of their time finding data.

Among other thing this can mean they are setting up data mining or data gathering process to look for the data or it can mean they reviewing their data for relevancy.

My experience is that when you spending this much time on the finding the right data phase it reflects a poorly structured data environment or a unfamiliarity with the data needed.

Dirty data is also a big time waste.

Experience is the best solution for challenges with finding data. The fact the finding phase % is so high speaks to both the explosion in the 3 V’s of Big Data (Velocity, Volume and Variety)  as well as the number of analytics newbies.

To me this should be no more than 20% of your time.

I expected finding data would be the biggest chunk, but was surprised that over 50% of my analyst connections using at least 40% of their time finding data.

If you have one day to answer a key business question, this means you are using your entire morning just finding the data.

When you get back from lunch you haven’t even started the actual analysis yet and the clock is ticking.

Data is based on a survey I sent to 3,000 of my LinkedIn connections who are either analysts or work closely with data and analysis.

Analytics Survey – DMAIPH conducts quarterly analytics surveys to collect data on current trends in analytics. We specialize in surveys that assess analytics culture and measuring how aligned an organization is to using data and analytics  in its decision-making. Contact DMAIPH now at or connect with me directly to find out more about how DMAIPH can conduct surveys to help you assess the analytics culture in your business.